Movie Park

Name

Movie Park

Legal name

Movie Park Germany GmbH

Website

https://movieparkgermany.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Theme Park and Amusement Attractions

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

Keywords

• Theme park operations
• Amusement rides
• Family entertainment
• Leisure attractions
• Live entertainment shows

Headquarters

HQ city

Bottrop

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Day Tickets: Full-day admission to all regular attractions. Tickets available with fixed dates or flexible open-date options. Price varies by age category (adults, children 4-11, reduced rate for seniors 65+, pregnant guests, and guests with disabilities).
2. Season Passes: Annual and summer passes offering unlimited visits during the validity period. Includes benefits such as 10% in-park discount and free Speedy Pass One Ride.
3. Food and Beverage: On-site dining including restaurants, snack stands, and Coca-Cola Freestyle beverage stations. Menu deals available as add-ons.
4. Merchandise and Shopping: On-site retail shops selling merchandise, photo products, and souvenirs.
5. Hotel Packages: Partnership with Travelcircus offering park tickets combined with hotel accommodations, starting at €69 per person including breakfast.
6. Extras and Add-ons: Speedy Pass tiers (Bronze, Silver, Gold, Platinum), parking tickets, photo passes, Ninja Turtles driving school, Star Trek onride video, and dining deals.
7. Group and Corporate Events: Birthday parties (PAW Patrol themed), school visits, corporate events, weddings, and first communions with dedicated event booking services.
8. Special Events: Halloween Horror Festival, Movie Park's Hollywood Christmas, ELITE Cheerleading Championship, US-Car Shows, and other seasonal events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Movie Park Germany operates a movie and TV-themed amusement park in Bottrop, Germany, offering roller coasters, family rides, live shows, seasonal events, on-site dining, and retail. Its core products are day-tickets, season passes, group/corporate event packages, and in-park secondary spend (food, beverage, merchandise). The park operates seasonally with year-round marketing and membership-style season passes for repeat visitors.

Product overview

Movie Park Germany operates as a unified theme park experience with a core day-ticket admission product and multiple add-on modules. The core offering includes full-day access to themed areas and attractions, supported by tiered ticket products (standard, flexible, season pass, summer pass) and supplementary paid extras including Speedy Pass queue management, dining packages, parking, and professional photography services. Package products bundle tickets with hotel accommodation via partner integration, while group offerings target school visits and corporate events. Special seasonal events (Halloween Horror Festival, Hollywood Christmas) extend the park's programming calendar. The portfolio is architecturally a platform model where base admission enables access to all standard attractions, with optional premium add-ons available for purchase.

Differentiator

Problem solved

Functional benefit

Brands

• Movie Park Holidays: Hotel and travel package offerings in cooperation with Travelcircus
• Speedy Pass
• Halloween Horror Festival
• Movie Park's Hollywood Christmas

Products and services

• Day Admission Ticket Single-day entry ticket for individuals, families, and groups granting access to all rides, shows, and themed areas of Movie Park Germany. Available in adult, child, and family pricing tiers.
• Annual Season Pass Year-long pass granting unlimited entry to Movie Park Germany during the operating season, targeted at frequent regional visitors and families seeking repeat visitation.
• Group and Corporate Events Tailored event packages for corporate clients, schools, and tour operators, including group admission rates, reserved areas, and optional F&B bundles for large bookings.
• Seasonal Event Programming (e.g., Halloween Horror Festival) Special seasonal experiences such as Halloween Horror Festival with themed decorations, scare attractions, and entertainment, sold as premium or separately-ticketed events during specific windows of the year.
• On-site F&B and Retail Themed restaurants, snack stands, and retail shops inside the park selling food, beverages, and movie/IP-branded merchandise to guests during their visit.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Paramount Pictures StudiosflagshipStrategic or Co-development Partner · 19 June 2026Paramount Pictures partnered with Movie Park Germany for the 2026 attraction 'Journey to the Forbidden Chamber', bringing authentic Hollywood film studio experiences to the park. The partnership includes a Paramount Showroom with original costumes, interactive photo points, and screening areas featuring Paramount film trailers.
• TravelcircuscoreChannel Partner/ Reseller/ DistributorTravelcircus serves as the official travel partner and booking platform for Movie Park Holidays, offering combined park entry + hotel accommodation packages. Packages start at €69 per person including breakfast and are available for booking via the Travelcircus website with affiliate tracking.
• AccessocoreTechnology or IntegrationAccesso provides the technology infrastructure for the Speedy Pass queue management system. Email addresses of Speedy Pass purchasers are transmitted to Accesso for handling and storage, enabling confirmation and customer identification for the service.
• Coca-ColaminorGTM or Marketing PartnerCoca-Cola provides beverage sponsorship including Coca-Cola Freestyle stations throughout the park. Promotional partnership included in footer branding.
• Parques ReunidosflagshipOthersParques Reunidos Servicios Centrales, S.A. is the parent company and joint data controller (with Movie Park Germany GmbH) for the European Parques Reunidos Group. Movie Park Germany is part of a network including Tropical Islands, Weltvogelpark Walsrode, Slagharen, and Bobbejaanland.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Phantasialand: Major German theme park located in Brühl, NRW — close geographic and competitive peer to Movie Park Germany. Both target German families with multi-themed areas, roller coasters, and seasonal events of comparable scale and ticket price points.
• Europa-Park: Germany's largest theme park, located in Rust. Family-focused, multi-themed areas, broad seasonal programming — direct competitive overlap with Movie Park for German domestic tourism and family day-trip spend.
• Heide Park Resort: Major German theme park in Soltau, Lower Saxony, operated by Merlin Entertainments. Comparable family demographic, licensed IP attractions (Peppa Pig Land, Ghostbusters), and similar ticket pricing tier as Movie Park Germany.
• Efteling: Largest theme park in the Netherlands and a major competitor for cross-border family tourism from Germany's NRW region. Family-focused with strong theming and seasonal events comparable to Movie Park's positioning.
• Legoland Deutschland: Merlin-operated Legoland park in Günzburg, Bavaria. Targets the same German family demographic with licensed IP-driven theming (LEGO) and has overlapping product categories with Movie Park's Nickelodeon-led children's offerings.
• Slagharen: Dutch theme park also owned by Parques Reunidos Group, located near the German border. Sister park with comparable mid-sized family positioning, ride portfolio, and seasonal programming — directly comparable operational model.
• Bobbejaanland (Walibi Belgium): Belgian theme park under Parques Reunidos, rebranded under Walibi. Sister park comparable in scale and family positioning; provides group-level benchmarking on operations, marketing, and IP licensing.
• Walibi Holland: Dutch family theme park competing with Movie Park for cross-border family visitation from western Germany. Similar mid-market family positioning with roller coasters and branded IP attractions.

Emerging players

• Toverland: Dutch theme park growing aggressively with new themed areas (Avalon, Troy) directly competing for cross-border German family visitors; smaller scale but expanding IP and attractions portfolio overlap with Movie Park.

Broad incumbents

• Disneyland Paris: European flagship of The Walt Disney Company, the dominant pan-European destination theme park. Competes for European family leisure share, licensed IP exclusivity, and multi-day destination stays that overlap with Movie Park's hotel package offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ThemeParkWW

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movie Park