WebMobil24
WebMobil24 is a Germany-based multilingual vehicle exchange platform founded in 2000 that enables commercial dealers and OEMs to list inventory once and distribute it across 150+ exchanges in 30 languages, monetizing via $49/month dealer subscriptions, DMS integrations, and white-label offerings.
- Company typePrivate
- Founded2000
- HeadquartersFrankfurt, Germany
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What WebMobil24 does
WebMobil24, operated by Ico-International GmbH (headquartered in Steinbach/Taunus, Germany), is a multilingual cross-border vehicle exchange and dealer-marketing platform founded in 2000. The company provides a web-based marketplace where commercial vehicle dealers can list inventory once and have it distributed to more than 120-150 national and international vehicle exchanges across automobiles, trucks, and motorcycles, with the platform interface and listings available in 30 languages. Core technology components include a REST API, over 90 dealer management system (DMS) import interfaces, the proprietary OfficeCat Professional dealer management system, an Interactive Sales System (IVS), and white-label deployment capabilities for OEMs and importers.
The company monetizes primarily through recurring dealer subscriptions priced at $49/month plus tax (with a Swedish market rate of 900 SEK/month plus VAT), preceded by a 6-week free trial and offering a 10% rebate for 12-month prepayment; private sellers list for free. Contract terms include a 12-month minimum commitment with 3-month notice and 6-month auto-renewal, indicating an emphasis on sticky recurring revenue. GTM motion is product-led and self-service: dealers register online directly, configure DMS integrations, and onboard independently, with the multilingual website acting as the primary acquisition channel and the partner-exchange network generating referral traffic. Notable enterprise logos include Volvo, Opel, Suzuki, Subaru, and Kia, suggesting OEM-side channel partnerships in addition to the SMB dealer base. Operations span Germany (HQ), Switzerland, and Italy, with US corporate registration via ICO International LLC. The company operates with 11-50 employees, no disclosed external funding, and direct private ownership.
WebMobil24 firmographics
Firmographics- Name
- WebMobil24
- Legal name
- Ico-International GmbH
- Website
- https://webmobil24.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WebMobil24 is a Germany-based multilingual vehicle exchange platform founded in 2000 that enables commercial dealers and OEMs to list inventory once and distribute it across 150+ exchanges in 30 languages, monetizing via $49/month dealer subscriptions, DMS integrations, and white-label offerings.
- Ownership category
- akta.pro rank
WebMobil24 industry classification
Industry- Product category
- Automotive Marketplace
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle and Parts Dealers (441)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Automotive Vehicles & Parts C2C (CRAFAKAE)
- akta.pro secondary industries
- International DTC & Brand.com (Global Shipping) (CRAFAJAB), Cross-border Import/Export Generalist Marketplaces (CRAFAAAE)
Keywords
Where WebMobil24 is headquartered
LocationHeadquarters
- HQ city
- Frankfurt
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
WebMobil24 business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Commercial Dealer Subscription: Monthly subscription fee for commercial vehicle dealers to access the dealer portal, list vehicles, and export to exchanges. Includes optional performance modules. New commercial registrations receive a 6-week free trial, followed by $49/month plus tax.
- Swedish Market Subscription: Monthly subscription in Swedish market at 900 SEK per month plus VAT for commercial dealers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Private Seller - Free listing |
| Subscription | Monthly | Commercial Dealer - Standard Monthly |
| Subscription | Monthly | Swedish Commercial Dealer |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
WebMobil24 product offering
Product offeringCore offering
WebMobil24 operates a multilingual international vehicle exchange platform that connects commercial vehicle dealers and private sellers with buyers across 150+ national and international vehicle exchanges. Commercial dealers pay a monthly subscription ($49/month or 900 SEK/month in Sweden) to list inventory and have it distributed automatically to 120+ exchanges in up to 30 languages, with integration to 90+ dealer management systems. Private sellers list free of charge, and the platform also offers white-label vehicle exchange solutions to vehicle manufacturers and importers.
Product overview
WebMobil24 operates as a multi-language international vehicle exchange platform enabling dealers to list vehicles and distribute inventory across 120+ national and international vehicle exchanges in up to 30 languages. The product portfolio consists of a core web-based exchange platform with several add-on modules: OfficeCat Professional (dealer management system), Data Import (90+ DMS interfaces for inventory synchronization), Data Export (distribution to 120+ exchanges with photos), Multi-language Support (up to 30 languages), REST API (vehicle inventory integration), Interactive Sales System (IVS), Individual Vehicle Frames, Vehicle Photos, Group Account (multi-dealer management), and White Label solutions for manufacturers and importers. The company operates offices in Germany, Switzerland, and Italy.
Differentiator
Problem solved
Functional benefit
Brands
- OfficeCat Professional: Vehicle management software system for dealers
- WebMobil24 REST API
Products and services
- WebMobil24 Vehicle Exchange Platform Multilingual international vehicle exchange platform that connects commercial dealers and private sellers with buyers across 150+ national and international exchanges in 30 languages. Subscription-based access at $49/month (or 900 SEK/month in Sweden) after a 6-week free trial for commercial dealers; free listings for private sellers.
- OfficeCat Professional Dealer management system (DMS) for vehicle dealers to manage inventory, listings, and operations. Originated as the platform's vehicle management module and evolved into a standalone DMS offering.
- WebMobil24 REST API Outbound REST web service that enables simple and flexible querying of vehicle dealer inventory for integration into third-party websites, portals, and applications.
- White Label Vehicle Exchange White-label vehicle exchange product that enables vehicle manufacturers and importers (e.g., Volvo, Opel, Suzuki, Subaru, Kia) to deploy WebMobil24's exchange infrastructure under their own brand, accessing 150+ exchanges and 30 languages without building their own platform.
- Data Import (DMS Interface Package)
- Data Export (Multi-Exchange Distribution Service)
- Interactive Sales System (IVS)
Companies that use WebMobil24
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
WebMobil24 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
WebMobil24 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vehicle Manufacturers and Importers (Volvo, Opel, Suzuki, Subaru, Kia)minorVarious vehicle manufacturers and importers use WebMobil24 as a white-label vehicle exchange product to reach international buyers through the platform's network of 150+ exchanges.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
WebMobil24 competitors and assessment
Company assessmentRegional players
- AutoTrader UK: Leading UK online automotive marketplace operated by Auto Trader Ltd. Similar dealer-focused marketplace model in a primarily UK geography distinct from WebMobil24's broader European/global footprint.
Emerging players
- Carwow: Online car-buying and dealer-lead platform operating in the UK and parts of Europe. Adjacent to WebMobil24 as a dealer-facing listings and lead-distribution platform in the cross-border vehicle commerce stack.
- CarVertical: Cross-border vehicle data and history platform that integrates with listings and dealer workflows. Compares to WebMobil24 on cross-border used-car transparency and dealer integration.
Broad incumbents
- AutoScout24: Large European online vehicle marketplace spanning cars, trucks, and motorcycles across 30+ countries. Comparable as a leading cross-border listings platform addressing the same dealer and private seller segments.
- Cox Automotive (Dealertrack): Largest US provider of dealer management systems and vehicle marketplaces (Autotrader, Kelley Blue Book, Dealertrack). Comparable as a vertically integrated dealer-software and listings ecosystem that competes for the same workflow real estate as WebMobil24's DMS integrations.
- Mobile.de: Germany's largest online vehicle marketplace (owned by Adevinta/eBay). Overlaps WebMobil24's dealer-to-buyer vehicle exchange core, especially for German-speaking and cross-border European inventory.
- TecAlliance: European automotive data and marketplace infrastructure provider serving parts, service, and vehicle data. Comparable as B2B automotive data exchange and distribution backbone for the industry.
Direct peers
- CarGurus: Global online automotive marketplace connecting buyers and sellers with dealer-focused listings and pricing transparency. Operates an adjacent dealer-listing marketplace model with multi-region distribution.
- Auto1 Group: European used-car online marketplace operating cross-border listings, distribution, and dealer trade platforms. Directly comparable to WebMobil24 as a multi-country vehicle exchange serving dealers and professional sellers.
- Cars.com: US-headquartered digital automotive marketplace serving dealers and private sellers. Comparable as an online listings/distribution platform aimed at dealers selling across multiple consumer destinations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WebMobil24 social profiles
Digital presenceWebMobil24 financial estimates
Financial estimateRevenue estimate
Valuation estimate
WebMobil24 leadership team
Management profileNumber of profiles
Profiles1 record
WebMobil24 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WebMobil24 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WebMobil24
What does WebMobil24 do?
WebMobil24 operates a multilingual international vehicle exchange platform that connects commercial vehicle dealers and private sellers with buyers across 150+ national and international vehicle exchanges. Commercial dealers pay a monthly subscription ($49/month or 900 SEK/month in Sweden) to list inventory and have it distributed automatically to 120+ exchanges in up to 30 languages, with integration to 90+ dealer management systems. Private sellers list free of charge, and the platform also offers white-label vehicle exchange solutions to vehicle manufacturers and importers.
Is WebMobil24 a public or private company?
WebMobil24 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WebMobil24 founded?
WebMobil24 was founded in 2000. It employs 11 to 50 people.
Where is WebMobil24 based?
WebMobil24 is headquartered in Frankfurt, Germany, in the Europe region.
How does WebMobil24 make money?
Two revenue lines are on record. Commercial Dealer Subscription is the primary driver. The others are swedish Market Subscription.
Who are WebMobil24's main competitors?
AutoTrader UK is listed as a regional player. Emerging players are Carwow and CarVertical. Broad incumbents are AutoScout24, Cox Automotive (Dealertrack), Mobile.de and TecAlliance. Direct peers are CarGurus, Auto1 Group and Cars.com.
Does WebMobil24 have an API?
Yes. WebMobil24 REST API allows simple and ultra-flexible querying of vehicle inventory from auto sales agencies. The interface can be used to integrate vehicle data into websites, portals, and applications of all kinds. This is an outbound API that enables external applications to access and retrieve vehicle stock data.
What industry is WebMobil24 in?
WebMobil24's product category is Automotive Marketplace. Its primary akta.pro industry code is CRAFAKAE, Automotive Vehicles & Parts C2C, with a secondary code of CRAFAJAB, International DTC & Brand.com (Global Shipping). Its NAICS code is 42312 and its SIC code is 5010.