Splash About International
Splash About International is a UK-based, privately held manufacturer of specialist baby and kids swimwear and swimming aids, selling globally through DTC e-commerce and B2B wholesale to parents, swim schools, and retailers in 90+ countries.
- Company typePrivate
- Founded2006
- HeadquartersStallingborough, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Splash About International does
Splash About International Limited is a UK-based, privately held manufacturer of specialist swimwear and swimming aids founded in 2006 and headquartered in Stallingborough. The company designs and sells products across four primary segments — Baby Swimming (newborn to 18 months), Learn to Swim (children), Kids Swimming (older children), and Adult Swimming — with additional incontinence swimwear SKUs for kids and adults. Its core technical franchise is the Happy Nappy™ reusable swim nappy system, a proprietary containment product offered in multiple variants (Happy Nappy, Happy Nappy Duo, Happy Nappy Costume, Happy Nappy Sunsuit, Splash Jammers, Splash Jammer Duo) designed to meet pool hygiene requirements; complementary proprietary technologies include Thermaswim thermal suits for babies and UV Sun & Sea wetsuits for children.
The company monetises primarily through direct-to-consumer e-commerce on a Shopify-based storefront (splashabout.com) shipping to 90+ countries with multi-currency pricing in GBP and EUR, supplemented by a B2B wholesale channel (trade.splashabout.com) serving swim schools and retailers. Products are sold as individual units (£9–£24.99) and as curated bundles (£28.78–£37.80). Marketing relies on a content-led blog/help centre, Feefo verified reviews (PLATINUM status), Instagram community engagement, email, and an affiliates and creators programme.
The business carries no external investors, no parent or subsidiary entities, no disclosed funding rounds, and no published financials. It is award-recognised across Mother & Baby, Loved by Parents, Mom's Choice, Made for Mums, and Feefo, and self-describes as offering the world's largest range of baby swimwear recommended by swim schools globally. The single named commercial partnership is with Feefo for verified reviews; no AI/ML, API, or platform-layer technology is disclosed.
Splash About International firmographics
Firmographics- Name
- Splash About International
- Legal name
- Splash About International Limited
- Website
- https://splashabout.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Splash About International is a UK-based, privately held manufacturer of specialist baby and kids swimwear and swimming aids, selling globally through DTC e-commerce and B2B wholesale to parents, swim schools, and retailers in 90+ countries.
- Ownership category
- akta.pro rank
Splash About International industry classification
Industry- Product category
- Baby Swimwear
- SIC
- Women's, Misses', Children's & Infants' Undergarments (2340), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Swimwear (Children) (CRAAAHAG)
- akta.pro secondary industries
- Swim & Surf Performance Wear (CRAAAEAG), Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
Keywords
Where Splash About International is headquartered
LocationHeadquarters
- HQ city
- Stallingborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Splash About International business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Primary revenue from selling swimwear and swimming aids directly to consumers through their e-commerce platform. Products include baby wetsuits, swim nappies, floatsuits, swim vests, kids swimwear, adult swimwear, and accessories. Prices range from £9 to £37.80 for bundles.
- Wholesale/B2B Sales: Revenue from wholesale accounts sold to trade customers including swim schools, retailers, and other businesses through their trade.splashabout.com platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Baby Wrap Wetsuit & Happy Nappy Bundle |
| Unit Pricing | Pay-as-you-go | Warm In One & Happy Nappy Duo Bundle |
| Unit Pricing | Pay-as-you-go | Go Splash Swim Vest Vintage Moby |
| Unit Pricing | Pay-as-you-go | Silver Lining Nappy Wrap |
| Unit Pricing | Pay-as-you-go | Early Years Swim Vest Croc Creek |
| Unit Pricing | Pay-as-you-go | Mini Pufferfish Pool Balls (Pack of 3) |
| Unit Pricing | Pay-as-you-go | Long Sleeve Rash Vests |
| Unit Pricing | Pay-as-you-go | Splash Jammers Shark Reef |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Splash About International product offering
Product offeringCore offering
Splash About International designs, manufactures, and sells baby and children's swimwear, swim nappies, and swimming aids directly to consumers worldwide. Its flagship offering is the Happy Nappy™ reusable swim nappy containment system, supported by baby wetsuits (Baby Wrap™, Warm In One™), floatsuits, swim vests, UV-protective rash vests and wetsuits, incontinence swimwear, and related accessories sold via its own e-commerce storefront and wholesale trade accounts.
Product overview
Splash About International is a specialist swimwear and swimming aids company offering products across four main customer segments: Baby Swimming (newborns to toddlers), Learn to Swim (beginner swimmers), Kids Swimming (older children), and Adult Swimming. The core product portfolio centres on the patented Happy Nappy™ containment swim nappy system and complementary baby wetsuits (Baby Wrap™, Warm In One™). The Learn to Swim range includes floatation swim vests (Go Splash Swim Vest, Early Years Swim Vest), floatsuits, and floatation aids. Kids products encompass UV-protective rash vests, swimwear, and wetsuits. The company also offers adult swimwear, incontinence swimwear, pool toys (Bobbin' Buddies, Mini Pufferfish), and accessories. Products are sold as individual items and as value bundles. The company emphasises award-winning quality and is marketed as having the world's largest range of baby swimwear, recommended by swim schools worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Happy Nappy™ Swim Nappy System
Companies that use Splash About International
Customer profileSegments5 records
Ideal customer profiles4 records
Splash About International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Splash About International partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FeefocoreFeefo is a customer review platform that provides verified reviews for Splash About. Splash About has achieved Feefo PLATINUM Trusted Service status, indicating excellent customer service ratings. The platform incentivises reviews by planting trees in return for customer feedback.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Splash About International competitors and assessment
Company assessmentDirect peers
- Konfidence: UK/European-based baby and child swimming aids specialist offering float jackets, swim suits, and learn-to-swim products. Most directly comparable to Splash About on target customer (parents of young children), product category (swim aids + UV/thermal swimwear), and swim-school channel strategy.
- Zoggs: UK-based swimming brand focused on goggles, swimwear, and learn-to-swim gear for children and adults. Comparable on geographic origin (UK), channel mix (DTC + retail), and product categories including kids UV swimwear and swimming aids.
- Maru Swimwear: UK-based swimwear brand specialising in children's and baby swimwear including UV rash vests and learn-to-swim products. Comparable on customer segment (parents), product mix (UV-protective kids swimwear), and DTC-led go-to-market.
- Platypus Australia: Australian baby and kids swimwear brand offering UV-protective swimwear, float jackets, and learn-to-swim products. Comparable on product categories, parental customer base, and UV-protection focus, though primarily serving APAC.
- Funkita / Funky Trunks: Australian swimwear brand offering kids and adult swimwear with strong DTC e-commerce presence. Comparable on product type (kids swimwear, rash vests), channel mix (DTC-led), and international shipping model, though with less specialisation in baby containment or swim-school hygiene.
Broad incumbents
- Speedo: Global swimwear incumbent with broad portfolio spanning competitive, training, and kids swimwear. Overlaps with Splash About on kids swimwear and learn-to-swim categories, but operates at vastly larger scale and does not specialise in baby containment or hygiene-compliance products.
- Arena: International swimwear and water-sports brand with a kids swimwear line. Operates at much larger scale across competitive, training, and recreational swimming, with overlapping functionality but no specialisation in baby containment or swim-school hygiene.
- TYR Sport: US-headquartered swimwear and aquatic equipment brand with a kids range including UV swimwear and learning-to-swim products. Comparable on product type (rash vests, UV protection, kids swimwear) but with a much broader competitive-swimming orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Splash About International social profiles
Digital presenceSplash About International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Splash About International leadership team
Management profileNumber of profiles
Splash About International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Splash About International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Splash About International
What does Splash About International do?
Splash About International designs, manufactures, and sells baby and children's swimwear, swim nappies, and swimming aids directly to consumers worldwide. Its flagship offering is the Happy Nappy™ reusable swim nappy containment system, supported by baby wetsuits (Baby Wrap™, Warm In One™), floatsuits, swim vests, UV-protective rash vests and wetsuits, incontinence swimwear, and related accessories sold via its own e-commerce storefront and wholesale trade accounts.
Is Splash About International a public or private company?
Splash About International is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Splash About International founded?
Splash About International was founded in 2006. It employs 11 to 50 people.
Where is Splash About International based?
Splash About International is headquartered in Stallingborough, United Kingdom, in the Europe region.
How does Splash About International make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale/B2B Sales.
Who are Splash About International's main competitors?
Direct peers on record are Konfidence, Zoggs, Maru Swimwear, Platypus Australia and Funkita / Funky Trunks. Broad incumbents are Speedo, Arena and TYR Sport.
Does Splash About International have an API?
No public API is recorded for Splash About International.
What industry is Splash About International in?
Splash About International's product category is Baby Swimwear. Its primary akta.pro industry code is CRAAAHAG, Swimwear (Children), with a secondary code of CRAAAEAG, Swim & Surf Performance Wear. Its SIC code is 2340.