Splash About International

What Splash About International does

Splash About International Limited is a UK-based, privately held manufacturer of specialist swimwear and swimming aids founded in 2006 and headquartered in Stallingborough. The company designs and sells products across four primary segments — Baby Swimming (newborn to 18 months), Learn to Swim (children), Kids Swimming (older children), and Adult Swimming — with additional incontinence swimwear SKUs for kids and adults. Its core technical franchise is the Happy Nappy™ reusable swim nappy system, a proprietary containment product offered in multiple variants (Happy Nappy, Happy Nappy Duo, Happy Nappy Costume, Happy Nappy Sunsuit, Splash Jammers, Splash Jammer Duo) designed to meet pool hygiene requirements; complementary proprietary technologies include Thermaswim thermal suits for babies and UV Sun & Sea wetsuits for children.

The company monetises primarily through direct-to-consumer e-commerce on a Shopify-based storefront (splashabout.com) shipping to 90+ countries with multi-currency pricing in GBP and EUR, supplemented by a B2B wholesale channel (trade.splashabout.com) serving swim schools and retailers. Products are sold as individual units (£9–£24.99) and as curated bundles (£28.78–£37.80). Marketing relies on a content-led blog/help centre, Feefo verified reviews (PLATINUM status), Instagram community engagement, email, and an affiliates and creators programme.

The business carries no external investors, no parent or subsidiary entities, no disclosed funding rounds, and no published financials. It is award-recognised across Mother & Baby, Loved by Parents, Mom's Choice, Made for Mums, and Feefo, and self-describes as offering the world's largest range of baby swimwear recommended by swim schools globally. The single named commercial partnership is with Feefo for verified reviews; no AI/ML, API, or platform-layer technology is disclosed.

Name

Splash About International

Legal name

Splash About International Limited

Website

https://splashabout.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Splash About International is a UK-based, privately held manufacturer of specialist baby and kids swimwear and swimming aids, selling globally through DTC e-commerce and B2B wholesale to parents, swim schools, and retailers in 90+ countries.

Ownership category

akta.pro rank

Product category

Baby Swimwear

SIC

Women's, Misses', Children's & Infants' Undergarments (2340), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Swimwear (Children) (CRAAAHAG)

akta.pro secondary industries

Swim & Surf Performance Wear (CRAAAEAG), Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

Keywords

• Baby swimwear
• Reusable swim nappies
• Learn-to-swim floats
• UV protective wetsuits
• Incontinence swimwear

Headquarters

HQ city

Stallingborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Primary revenue from selling swimwear and swimming aids directly to consumers through their e-commerce platform. Products include baby wetsuits, swim nappies, floatsuits, swim vests, kids swimwear, adult swimwear, and accessories. Prices range from £9 to £37.80 for bundles.
2. Wholesale/B2B Sales: Revenue from wholesale accounts sold to trade customers including swim schools, retailers, and other businesses through their trade.splashabout.com platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Splash About International designs, manufactures, and sells baby and children's swimwear, swim nappies, and swimming aids directly to consumers worldwide. Its flagship offering is the Happy Nappy™ reusable swim nappy containment system, supported by baby wetsuits (Baby Wrap™, Warm In One™), floatsuits, swim vests, UV-protective rash vests and wetsuits, incontinence swimwear, and related accessories sold via its own e-commerce storefront and wholesale trade accounts.

Product overview

Splash About International is a specialist swimwear and swimming aids company offering products across four main customer segments: Baby Swimming (newborns to toddlers), Learn to Swim (beginner swimmers), Kids Swimming (older children), and Adult Swimming. The core product portfolio centres on the patented Happy Nappy™ containment swim nappy system and complementary baby wetsuits (Baby Wrap™, Warm In One™). The Learn to Swim range includes floatation swim vests (Go Splash Swim Vest, Early Years Swim Vest), floatsuits, and floatation aids. Kids products encompass UV-protective rash vests, swimwear, and wetsuits. The company also offers adult swimwear, incontinence swimwear, pool toys (Bobbin' Buddies, Mini Pufferfish), and accessories. Products are sold as individual items and as value bundles. The company emphasises award-winning quality and is marketed as having the world's largest range of baby swimwear, recommended by swim schools worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Happy Nappy™ Swim Nappy System

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• FeefocoreOthersFeefo is a customer review platform that provides verified reviews for Splash About. Splash About has achieved Feefo PLATINUM Trusted Service status, indicating excellent customer service ratings. The platform incentivises reviews by planting trees in return for customer feedback.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Konfidence: UK/European-based baby and child swimming aids specialist offering float jackets, swim suits, and learn-to-swim products. Most directly comparable to Splash About on target customer (parents of young children), product category (swim aids + UV/thermal swimwear), and swim-school channel strategy.
• Zoggs: UK-based swimming brand focused on goggles, swimwear, and learn-to-swim gear for children and adults. Comparable on geographic origin (UK), channel mix (DTC + retail), and product categories including kids UV swimwear and swimming aids.
• Maru Swimwear: UK-based swimwear brand specialising in children's and baby swimwear including UV rash vests and learn-to-swim products. Comparable on customer segment (parents), product mix (UV-protective kids swimwear), and DTC-led go-to-market.
• Platypus Australia: Australian baby and kids swimwear brand offering UV-protective swimwear, float jackets, and learn-to-swim products. Comparable on product categories, parental customer base, and UV-protection focus, though primarily serving APAC.
• Funkita / Funky Trunks: Australian swimwear brand offering kids and adult swimwear with strong DTC e-commerce presence. Comparable on product type (kids swimwear, rash vests), channel mix (DTC-led), and international shipping model, though with less specialisation in baby containment or swim-school hygiene.

Broad incumbents

• Speedo: Global swimwear incumbent with broad portfolio spanning competitive, training, and kids swimwear. Overlaps with Splash About on kids swimwear and learn-to-swim categories, but operates at vastly larger scale and does not specialise in baby containment or hygiene-compliance products.
• Arena: International swimwear and water-sports brand with a kids swimwear line. Operates at much larger scale across competitive, training, and recreational swimming, with overlapping functionality but no specialisation in baby containment or swim-school hygiene.
• TYR Sport: US-headquartered swimwear and aquatic equipment brand with a kids range including UV swimwear and learning-to-swim products. Comparable on product type (rash vests, UV protection, kids swimwear) but with a much broader competitive-swimming orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/splashaboutofficial
• Xx.com/splashaboutuk
• Facebookfacebook.com/SplashaboutUK
• LinkedInlinkedin.com/company/splash-about-international-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splash About International