The Clean Bedroom
The Clean Bedroom is a 2004-founded, New York-based specialty retailer of certified organic mattresses and natural bedding, operating two showroom locations and an e-commerce storefront serving health-conscious and luxury sleep consumers across the US.
- Company typePrivate
- Founded2004
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Clean Bedroom does
The Clean Bedroom is a privately held, founder-led specialty retailer founded in 2004 and headquartered in New York City, focused exclusively on organic and natural mattresses, bedding, and related home products. The company curates a catalog from premium third-party brands including Vispring, Naturepedic, Casper, Obasan, Healthy Choice, Sferra, Coyuchi, Leggett & Platt, and Malouf, spanning entry-level foam mattresses at $395 to ultra-luxury Vispring models priced up to $56,200, plus a proprietary adjustable bed line. The business operates a hybrid distribution model combining two physical showroom locations, a Vispring-exclusive SoHo flagship at 459 Broome St and a Portsmouth, NH location, with a direct-to-consumer e-commerce storefront offering free delivery to the US Lower 48. Revenue is generated primarily through one-time retail product sales at fixed unit prices, supplemented by promotional discounts (15-35% off) across major brand partners. The company targets two primary consumer segments, health-conscious buyers seeking certified organic, non-toxic, and chemical-free sleep products and luxury sleep seekers willing to invest in handcrafted premium mattresses, served through knowledgeable in-person consultation supported by content marketing, email, and active social media presence across five platforms.
The Clean Bedroom firmographics
Firmographics- Name
- The Clean Bedroom
- Legal name
- The Clean Bedroom
- Website
- https://thecleanbedroom.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Clean Bedroom is a 2004-founded, New York-based specialty retailer of certified organic mattresses and natural bedding, operating two showroom locations and an e-commerce storefront serving health-conscious and luxury sleep consumers across the US.
- Ownership category
- akta.pro rank
The Clean Bedroom industry classification
Industry- Product category
- Specialty Retail - Organic Mattresses and Bedding
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industries
- Bed Frames, Foundations & Headboards Retail (CRAIABAE), Adjustable Beds & Bases Retail (CRAIABAB), Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)
Keywords
Where The Clean Bedroom is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Clean Bedroom business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: The Clean Bedroom generates revenue through direct retail sales of organic mattresses, natural bedding, furniture, and related products through its e-commerce website and physical showroom locations. Products are sold at fixed retail prices with various promotional discounts offered periodically.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wide range from entry-level to ultra-luxury organic sleep products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
The Clean Bedroom product offering
Product offeringCore offering
The Clean Bedroom is a specialty retailer that curates and sells organic and natural mattresses, bedding, furniture, and home goods through two physical showrooms (SoHo, NYC and Portsmouth, NH) and an e-commerce website. The company offers a wide range of products from entry-level foam mattresses (starting at $395) to ultra-luxury handcrafted Vispring mattresses (up to $56,200), with a focus on certified organic, chemical-free, and natural materials.
Product overview
The Clean Bedroom is an organic bedding and mattress retail store offering a curated selection of mattresses and bedding products. The core product portfolio includes mattresses (luxury, natural latex, hybrid, innerspring, foam, kids, and crib), bedding (sheets, blankets, comforters, pillows, mattress protectors, duvet covers), mattress toppers, adjustable beds, furniture, nursery items, bath products, table linens, home decor, air purifiers, pet beds, and loungewear. The company carries multiple branded product lines including Vispring, Naturepedic, Casper, Obasan, Healthy Choice, Coyuchi, Sferra, and its own proprietary adjustable bed bases. Products span from entry-level organic options to luxury handcrafted mattresses priced up to $56,200. The company operates showrooms in SoHo (New York), Portsmouth (New Hampshire), and offers phone/online support.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Mattresses
Companies that use The Clean Bedroom
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
The Clean Bedroom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Clean Bedroom partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- NaturepediccoreNaturepedic is a key brand partner offering the largest catalog of organic mattresses and bedding at The Clean Bedroom. The partnership includes 20% promotional discounts and features products across multiple categories including mattresses, bedding, furniture, and nursery items.
- CaspercoreCasper is a significant brand partner offering foam, hybrid, and premium mattresses. Current promotions include 30% off Dream & Snow models and 20% off Cloud One. Products range from entry-level to premium hybrid options.
- VispringcoreVispring is a premium luxury brand partner offering handcrafted mattresses starting at $3,600 up to $56,200. The Clean Bedroom operates a Vispring-exclusive showroom in NYC. Products feature natural materials including cashmere, silk, and horsehair with hand-tufting techniques.
- ObasancoreObasan provides organic latex mattresses with high customizability options including adjustable firmness layers. Products are made with GOLS-certified organic latex and are foldable for adjustable bed compatibility.
- Healthy ChoicecoreHealthy Choice offers organic Dunlop latex mattresses including Aster, Flora, Laurel, Meadow, and Sage models. Current promotions include 15% off adult-size mattresses.
- Leggett and PlattminorLeggett and Platt supplies adjustable bed bases including the S-Cape HF 2.0 model. Products are offered through The Clean Bedroom's adjustable bed category.
- MaloufminorMalouf provides smart adjustable bed bases including S755, S655, E255, and M555 models. Current promotional pricing offers approximately 10% discounts on select models.
- SferracoreSferra is a luxury bedding partner offering premium mattresses including the Nuvole Pillow Top (starting at $8,400), Sognante Comfort Firm, and Sonno Notte collection. Also provides luxury hybrid mattress options.
- CoyuchiminorCoyuchi is an organic home textiles brand offering 426 bedding products through The Clean Bedroom, including sheets, blankets, and bath items made from certified organic materials.
- Naturally OrganiccoreNaturally Organic provides organic latex mattresses including Hudson and Hudson Luxe models. Current promotions include 15% off adult-size mattresses.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
The Clean Bedroom competitors and assessment
Company assessmentDirect peers
- Nest Bedding: Specialty organic and natural mattress retailer operating showrooms and e-commerce in the US. Closely comparable to The Clean Bedroom in product focus (certified organic mattresses, bedding, adjustable bases) and hybrid retail model.
- Avocado Green Mattress: Vertically integrated organic mattress and bedding brand selling D2C with GOTS/GOLS-certified products. Comparable to The Clean Bedroom in the organic/natural materials category, though the company sells direct rather than through a multi-brand retail showroom.
- Saatva: Online luxury mattress retailer offering premium innerspring, latex, and hybrid mattresses plus bedding. Comparable in the premium and luxury price segments where The Clean Bedroom competes, and a key disruptor in the mattress retail experience.
- Naturepedic: Organic mattress and bedding brand that is simultaneously a key supplier to The Clean Bedroom and a direct competitor via its own D2C site. Highly relevant peer because of overlapping product line (organic mattresses, crib, bedding) and the channel conflict it creates for the retailer.
- The Futon Shop: Specialty natural and organic mattress and futon retailer with showrooms and online sales. Comparable to The Clean Bedroom in its commitment to organic and chemical-free sleep products and multi-channel retail approach.
Emerging players
- Brentwood Home: Direct-to-consumer organic and natural mattress and bedding brand (non-toxic, CertiPUR-US, GOTS). Comparable to The Clean Bedroom's product philosophy and target consumer (health-conscious buyers) but operates primarily D2C.
- PlushBeds: Online retailer of organic latex mattresses, toppers, and natural bedding with GOLS/GOTS-certified products. Comparable to The Clean Bedroom's organic/natural assortment and health-conscious customer base.
- Keetsa: Eco-friendly mattress brand (hybrid, memory foam with recycled and organic content) selling primarily D2C. Comparable in the natural/eco-conscious positioning of The Clean Bedroom's assortment.
Broad incumbents
- Mattress Firm: Largest US specialty mattress retailer with thousands of stores. Sets the competitive context for specialty players like The Clean Bedroom; relevant as a benchmark on retail scale and category reach, even though it does not focus on organic.
- Casper: Pioneer mattress-in-a-box D2C brand now selling through its own stores and third-party retailers including The Clean Bedroom. Comparable as both a brand partner and a category disruptor reshaping consumer expectations for mattress retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Clean Bedroom social profiles
Digital presenceThe Clean Bedroom financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Clean Bedroom leadership team
Management profileNumber of profiles
The Clean Bedroom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Clean Bedroom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Clean Bedroom
What does The Clean Bedroom do?
The Clean Bedroom is a specialty retailer that curates and sells organic and natural mattresses, bedding, furniture, and home goods through two physical showrooms (SoHo, NYC and Portsmouth, NH) and an e-commerce website. The company offers a wide range of products from entry-level foam mattresses (starting at $395) to ultra-luxury handcrafted Vispring mattresses (up to $56,200), with a focus on certified organic, chemical-free, and natural materials.
Is The Clean Bedroom a public or private company?
The Clean Bedroom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Clean Bedroom founded?
The Clean Bedroom was founded in 2004. It employs 11 to 50 people.
Where is The Clean Bedroom based?
The Clean Bedroom is headquartered in New York, United States, in the North America region.
How does The Clean Bedroom make money?
One revenue line is on record: retail Product Sales.
Who are The Clean Bedroom's main competitors?
Direct peers on record are Nest Bedding, Avocado Green Mattress, Saatva, Naturepedic and The Futon Shop. Emerging players are Brentwood Home, PlushBeds and Keetsa. Broad incumbents are Mattress Firm and Casper.
Does The Clean Bedroom have an API?
No public API is recorded for The Clean Bedroom.
What industry is The Clean Bedroom in?
The Clean Bedroom's product category is Specialty Retail - Organic Mattresses and Bedding. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIABAE, Bed Frames, Foundations & Headboards Retail. Its SIC code is 5700.