Brentwood Home

What Brentwood Home does

Brentwood Home is a Los Angeles-based direct-to-consumer manufacturer of mattresses, bedding, pillows, yoga cushions, children's products, and pet beds, operating under the ownership of Avocado Green Brands. The company was founded in 1987 (per company history) and runs a GOTS-certified organic factory in Los Angeles powered by 100% renewable energy, where it hand-makes products using organic latex and wool from company-owned farms, plant-based BioFoam memory foam (up to 20% plant-based content), organic cotton, REPREVE recycled textiles, and other sustainable inputs. Its product catalog of approximately 41 SKUs spans premium hybrid mattresses (Oceano), accessible memory foam (Cypress), flippable mattresses (Crystal Cove), kids' mattresses (Juniper), sheets, protectors, ergonomic pillows, yoga and meditation cushions, kids' play furniture, and orthopedic pet beds. The product portfolio carries GOTS, GOLS, GREENGUARD Gold, OEKO-TEX Standard 100, MADE SAFE, Fair Trade, FSC, and Vegan Action certifications.

Brentwood Home sells exclusively through its own e-commerce storefront, brentwoodhome.com, with orders shipped via FedEx from the LA factory and optional paid in-home delivery with old mattress removal in select areas. Pricing spans from $48 wedge pillows to $1,349+ luxury hybrid mattresses, with seasonal promotions offering 10-60% discounts and Affirm-backed financing (4 interest-free payments or as low as $13/month). The company offers a 365-day in-home sleep trial and 25-year limited warranty on mattresses, plus a 100-day trial on sheets. Customer segments include health-conscious consumers seeking organic sleep products, yoga and wellness practitioners (Crystal Cove Yoga line), parents seeking non-toxic children's sleep products, and pet owners.

Revenue is generated through one-time direct product sales across the mattress, bedding, wellness, kids, and pet categories. Marketing is concentrated on the company's own e-commerce site, a sustainability-focused lifestyle blog, email newsletter, and participation in major shopping holidays (Presidents Day, Memorial Day, Black Friday, Labor Day). Brentwood Home has held Climate Neutral Certification since 2020, becoming the first home and bedding brand to achieve UL Environment Landfill Waste Diversion Validation, and operates as a Certified B Corporation. Founder, CEO, and Owner Vy Nguyen leads the company.

Name

Brentwood Home

Legal name

Brentwood Home

Website

https://brentwoodhome.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Brentwood Home is a Los Angeles-based direct-to-consumer mattress and home goods manufacturer owned by Avocado Green Brands. It produces mattresses, bedding, yoga cushions, children's products, and pet beds in its GOTS-certified LA factory using organic and plant-based materials, selling factory-direct through e-commerce.

Ownership category

akta.pro rank

Product category

Sleep and Bedding Products

NAICS

Mattress Manufacturing (337910)

SIC

Household Furniture (2510)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE), Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA), Bed Frames, Foundations & Headboards Retail (CRAIABAE)

Keywords

• Organic mattresses
• Bedding products
• Direct-to-consumer
• Sustainable sleep
• Plant-based foam

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of mattresses, pillows, bedding, yoga cushions, children's products, and pet beds through e-commerce website. Products are priced from budget-friendly to luxury tiers. One-time purchase model with occasional financing options through Affirm.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Brentwood Home designs, manufactures, and sells sustainable mattresses, bedding, pillows, yoga cushions, children's products, and pet beds direct-to-consumer through its e-commerce website. Products are handmade at the company's GOTS-certified organic factory in Los Angeles using plant-based BioFoam, organic latex, wool, cotton, and recycled materials. The product portfolio spans luxury, mid-tier, and budget price points with a 365-day in-home sleep trial on mattresses.

Product overview

Brentwood Home is a direct-to-consumer mattress and home goods company offering a diversified portfolio of sleep and wellness products. The core product lineup centers on four mattress models: the Oceano Luxury Hybrid (premium hybrid), Cypress (affordable memory foam with BioFoam), Crystal Cove (flippable dual-firmness), and Juniper (kids/bunk bed). These are complemented by bedding essentials including organic cotton sheets (400/600 TC), mattress protectors, and pillow collections. The company has expanded into adjacent wellness categories including yoga cushions and meditation products (Crystal Cove Yoga line), children's furniture (play couches, eco play mats, kids chairs), and pet beds (Griffith orthopedic dog bed, Runyon dog bed). Supporting products include adjustable bases, foundations, and metal bed frames. The entire portfolio emphasizes sustainable, organic, and non-toxic materials with third-party certifications. Products are primarily manufactured in the company's Los Angeles factory and sold direct-to-consumer with factory-direct pricing.

Differentiator

Problem solved

Functional benefit

Brands

• Crystal Cove: Yoga and meditation cushion collection that is Certified Vegan by Vegan Action. Includes meditation pillows, yoga bolsters, and cushion sets.
• Oceano
• BioFoam

Products and services

• Oceano Luxury Hybrid Mattress Premium hybrid mattress combining innerspring coils with foam layers for luxury comfort, support, and cooling technology, made with sustainable materials.
• Cypress Memory Foam Mattress Affordable memory foam mattress featuring plant-based BioFoam technology for pressure relief and comfort at an accessible price point.
• Crystal Cove Flippable Mattress Dual-firmness flippable mattress offering two comfort options in one product, made with organic and sustainable materials.
• Juniper Kids Mattress Mattress specifically designed for children, suitable for bunk beds, made with safe and healthy materials.
• Luxury Organic Cotton Sheets GOTS-certified organic cotton sheet sets featuring high thread counts (400 or 600 TC) with sateen finish in multiple colors.
• Organic Waterproof Mattress Protector Protective mattress cover with organic and waterproof properties to safeguard mattresses from spills and allergens.
• Crystal Cove Pillows and Wedges Collection Collection of ergonomic pillows and wedge supports including body pillows, charcoal pillows, mini pillows, and therapeutic wedge pillows.
• Crystal Cove Yoga Cushion Set Vegan-certified yoga cushion set for meditation and yoga practice, featuring buckwheat hull filling and replacement covers.
• Play Couch Sofa for Kids Convertible play furniture for children that transforms into various configurations for play and seating.
• Eco Kids Play Mat Sustainable play mat for children made from eco-friendly materials.
• Eco Play Kids Chair Environmentally-friendly children's chair for play and seating.
• Organic Waterproof Crib Protector Pad Waterproof mattress protector designed for crib mattresses to protect infants.
• Griffith Orthopedic Pet Bed Veterinarian-designed orthopedic pet bed providing joint support for dogs, featuring GREENGUARD Gold certification.
• REPREVE Bean Bag Bean bag made from REPREVE recycled plastic bottles, offering sustainable seating.
• Linen Throw Blankets Natural linen blankets for bedding comfort and temperature regulation.
• Adjustable Base Adjustable bed base allowing customizable sleep positions with head and foot adjustment capabilities.
• Pro Adjustable Base Premium adjustable bed base with enhanced features and positioning options for superior sleep customization.
• Easy Foundation Supportive mattress foundation available in various configurations for different bed frame types.
• Metal Bed Frame Durable metal bed frame providing structural support for mattresses and foundations.
• Memory Foam Mattress Toppers Mattress topper featuring plant-based BioFoam for added comfort and extended life of existing mattresses.

Quantifiable outcome

• 365-day in-home sleep trial for mattresses
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Climate NeutralcoreStrategic or Co-development PartnerAnnual partnership to measure Brentwood Home's cradle-to-consumer emissions, offset through climate change solutions, and reduce emissions. Company has been certified since 2020.
• Sustainable Surf / SeaTreesminorStrategic or Co-development PartnerNon-profit partner for ocean conservation. Brentwood Home donates 1% of proceeds from Crystal Cove line to support restoration of kelp forests in California and beyond.
• AffirmminorGTM or Marketing PartnerFinancing partner offering 4 interest-free payments or monthly payments as low as $13/month for customers to spread purchase cost over time.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Helix Sleep: DTC mattress brand offering customizable hybrid and foam mattresses plus the Birch eco line. Direct competitor across hybrid/foam mattress categories at similar price tiers.
• Casper: Original DTC mattress disruptor selling mattresses, bedding, and sleep products online and through retail partners. Comparable on DTC mattress category leadership and product breadth.
• Avocado Green Mattress: Direct sister brand under the same Avocado Green Brands parent, offering GOTS-certified organic mattresses, bedding, and sustainable home goods DTC. Most directly comparable competitor given shared certifications, materials, and customer base.
• PlushBeds: DTC eco-friendly mattress and bedding brand focused on natural latex, organic materials, and GREENGUARD Gold-certified products. Highly comparable on sustainability positioning and direct e-commerce go-to-market.
• My Green Mattress: Family-owned DTC organic mattress brand using natural latex, wool, and cotton with GOLS and GOTS certifications. Niche player overlapping on eco-premium positioning and direct online sales.
• Naturepedic: Organic and non-toxic mattress specialist with deep certifications (GOTS, GREENGUARD Gold, MADE SAFE), selling DTC with strong presence in baby/crib and adult sleep segments. Overlapping eco-value proposition and channel structure.
• Purple: DTC mattress and sleep products company built around proprietary gel grid technology, selling online and through showrooms. Comparable on DTC-first mattress go-to-market and product breadth into bedding accessories.
• WinkBeds: DTC premium hybrid mattress brand sold online with handcrafted construction and factory-direct pricing. Comparable on premium hybrid positioning and DTC distribution with in-home delivery options.
• Saatva: Premium DTC mattress brand offering hybrid, memory foam, and latex mattresses sold online with white-glove delivery. Comparable on premium DTC mattress go-to-market, though less focused on organic certifications.
• Birch by Helix: Eco-conscious mattress line from Helix Sleep, featuring natural and organic materials (wool, cotton, latex) with GREENGUARD Gold certification, sold DTC at comparable premium price points. Directly comparable on sustainability and DTC motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/brentwoodhomeLA

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brentwood Home