Bibendum Wine Co
Bibendum Wine Co. is an Australian wine company that sells to domestic consumers through a Shopify e-commerce storefront, currently offline for a planned upgrade with orders redirected to phone and email customer service.
- Company typePrivate
- Founded2004
- HeadquartersAbbotsford, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Bibendum Wine Co does
Bibendum Wine Co. is an Australian wine company operating in the domestic market, as inferred from its .au domain (bibendum.com.au) and 1300-prefix Australian phone number (1300 610 919). Its primary commercial channel is a Shopify-powered e-commerce storefront, currently taken offline for a planned upgrade; during the outage, orders are handled manually by a customer service team reachable by phone and email at [email protected]. The source data does not disclose a product catalog, pricing structure, headcount, management team, ownership, founding year, funding history, partnerships, certifications, or geographic scope beyond Australia. Operating status is reported as active, supported by the live customer service contact points, but no revenue, transaction volume, or unit-economic figures are available in the inputs.
The underlying technology is a standard Shopify e-commerce platform with no disclosed proprietary features, integrations, APIs, or AI/ML components. No app, no public SDK, no data assets, and no third-party integrations are documented. The business model is direct-to-consumer sales through the Shopify site supplemented by phone and email ordering, but pricing, gross margin, customer segments (retail vs. wholesale vs. hospitality), and go-to-market motion are all unspecified. There is no evidence of public listing, no parent company disclosed, and no subsidiaries, awards, patents, regulatory actions, or M&A activity in the source material.
Bibendum Wine Co firmographics
Firmographics- Name
- Bibendum Wine Co
- Legal name
- Bibendum Wine Co.
- Website
- https://bibendum.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bibendum Wine Co. is an Australian wine company that sells to domestic consumers through a Shopify e-commerce storefront, currently offline for a planned upgrade with orders redirected to phone and email customer service.
- Ownership category
- akta.pro rank
Bibendum Wine Co industry classification
Industry- Product category
- Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (44532)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industry
- Wine Shops (Off-Premise) (CRANAAAB)
Keywords
Where Bibendum Wine Co is headquartered
LocationHeadquarters
- HQ city
- Abbotsford
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Bibendum Wine Co business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Distribution channels2 records
Bibendum Wine Co product offering
Product offeringCore offering
Bibendum Wine Co. is an Australian wine retailer that sells wines directly to customers. During the current website maintenance period, customers are directed to place orders via phone (1300 610 919) or email ([email protected]). The online store is built on Shopify and is temporarily offline for an upgrade.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine retail offering (Bibendum Wine Co. storefront) Retail of wines (including premium and curated selections) to Australian individual consumers via the bibendum.com.au Shopify online store, with phone (1300 610 919) and email ([email protected]) ordering as fallback channels.
- Phone and email order service Direct order-taking service for Australian wine customers via the customer service team on 1300 610 919 or [email protected], provided while the online store is offline for upgrade.
Companies that use Bibendum Wine Co
Customer profileIdeal customer profiles1 record
Bibendum Wine Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bibendum Wine Co partnerships and signals
Strategic signalRecent moves1 record
Bibendum Wine Co competitors and assessment
Company assessmentDirect peers
- Vinomofo: Australia-based online wine retailer selling directly to consumers via a digital storefront. Comparable to Bibendum Wine Co. as a DTC wine merchant operating a single-country Australian e-commerce channel.
- Cellarmasters: Australian wine retailer and subscription club selling wine direct to consumers. Directly comparable to Bibendum Wine Co. in product category (wine), customer base (Australian consumers), and DTC online model.
- Langton's: Australian fine wine marketplace and merchant offering direct-to-consumer wine sales. Comparable to Bibendum Wine Co. as a wine merchant serving Australian buyers with a curated assortment.
- Wine.com.au: Australian online wine retailer offering wine direct to consumers nationally. Comparable to Bibendum Wine Co. in product category, target buyer (Australian wine consumers), and online-first sales channel.
- Boo's Wine: Australian online wine retailer focused on direct-to-consumer sales. Comparable to Bibendum Wine Co. in product focus (wine), geography (Australia), and DTC online model.
- Naked Wines: Online wine retailer with crowdfunding-backed subscription model serving Australian consumers. Comparable to Bibendum Wine Co. in channel (online DTC) and customer base (Australian wine drinkers), though its subscription mechanic is more developed.
Broad incumbents
- Dan Murphy's: Australia's largest off-premise liquor retail chain, selling wine along with beer and spirits. Comparable as a broad incumbent in the same Australian alcoholic beverage retail category, though it operates a much larger physical and digital footprint.
- First Choice Liquor: Australian off-premise liquor retail chain with a national store network. Comparable to Bibendum Wine Co. as a domestic alcohol retailer overlapping on wine, beer, and spirits, but at much larger scale.
- BWS (Beer, Wine & Spirits): Woolworths-owned Australian off-premise liquor retailer selling wine, beer, and spirits. Comparable as a broad incumbent in the same Australian alcohol retail category, though it operates at much larger scale and within a grocery banner.
Emerging players
- The Australian Wine Club: Australian wine subscription club offering curated monthly wine selections direct to consumers. Comparable to Bibendum Wine Co. as an Australian wine DTC operator, though with a narrower subscription-club format.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
Bibendum Wine Co social profiles
Digital presenceBibendum Wine Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bibendum Wine Co leadership team
Management profileNumber of profiles
Bibendum Wine Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bibendum Wine Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bibendum Wine Co
What does Bibendum Wine Co do?
Bibendum Wine Co. is an Australian wine retailer that sells wines directly to customers. During the current website maintenance period, customers are directed to place orders via phone (1300 610 919) or email ([email protected]). The online store is built on Shopify and is temporarily offline for an upgrade.
Is Bibendum Wine Co a public or private company?
Bibendum Wine Co is a private company. It is classified as unknown and is currently operating.
When was Bibendum Wine Co founded?
Bibendum Wine Co was founded in 2004. It employs 51 to 100 people.
Where is Bibendum Wine Co based?
Bibendum Wine Co is headquartered in Abbotsford, Australia, in the Oceania region.
Who are Bibendum Wine Co's main competitors?
Direct peers on record are Vinomofo, Cellarmasters, Langton's, Wine.com.au, Boo's Wine and Naked Wines. Broad incumbents are Dan Murphy's, First Choice Liquor and BWS (Beer, Wine & Spirits). The Australian Wine Club is listed as an emerging player.
Does Bibendum Wine Co have an API?
No public API is recorded for Bibendum Wine Co.
What industry is Bibendum Wine Co in?
Bibendum Wine Co's product category is Wine Retail. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRANAAAB, Wine Shops (Off-Premise). Its NAICS code is 44532 and its SIC code is 5180.