Langton's
Langton's is Australia's premier online fine wine marketplace and auction house, offering 3,477 retail SKUs and 12,539 auction lots to collectors, investors, and enthusiasts across Australia, with direct allocations from premier global producers.
- Company typePrivate
- Founded1988
- HeadquartersSurry Hills, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Langton's does
Langton's is an Australian online marketplace and auction house specializing in fine wines and, more recently, premium spirits. Founded over 35 years ago as a specialist auction house and operating under Endeavour Group Limited (ABN 77 159 767 843), the company runs a multi-channel platform that combines an e-commerce Wine Store stocked with approximately 3,477 SKUs, a live auction system carrying over 12,539 lots across Australian, International Treasures, and Finest & Rare categories, wine consignment services with complimentary appraisals, and curated fine wine experiences (masterclasses, winemaker dinners, portfolio tastings). The platform is built on Salesforce Commerce Cloud (Demandware) with integrated auction bidding, an En Primeur futures ordering system for Bordeaux allocations with guaranteed delivery and locked pricing, and multi-factor authentication for account security.
The company serves high-net-worth wine collectors, luxury wine enthusiasts, and wine investors across Australia and internationally, sourcing inventory from established producers in France, Italy, the USA, New Zealand, and Australia. Revenue is generated through one-time retail sales (unit pricing ranging from approximately $23 to $20,000 per bottle), auction transaction fees on consigned inventory, consignment commissions, and multi-year En Primeur contracts. Customer engagement is supported by dedicated Private Client Managers who handle personalized recommendations, pre-release allocations, and collection management for drinking, cellaring, and investment purposes.
Langton's commercial differentiation rests on three pillars: the proprietary LANGTONS Classification system (an authoritative ranking of Australian fine wines in continuous publication for over three decades), direct allocation relationships with premier global producers (Chateau Lafite, Chateau Margaux, Penfolds, Domaine Armand Rousseau, Krug, etc.), and the scale of Australia's largest fine wine auction market. The company does not operate physical retail storefronts, functioning exclusively through digital channels supported by inside sales and event-based experiences, and reports as a private subsidiary of Endeavour Group with no public revenue disclosure.
Langton's firmographics
Firmographics- Name
- Langton's
- Legal name
- LANGTONS (Endeavour Group Limited)
- Website
- https://langtons.com.au
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Langton's is Australia's premier online fine wine marketplace and auction house, offering 3,477 retail SKUs and 12,539 auction lots to collectors, investors, and enthusiasts across Australia, with direct allocations from premier global producers.
- Ownership category
- akta.pro rank
Langton's industry classification
Industry- Product category
- Fine Wine Retail and Auctions
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (44532)
- akta.pro primary industry
- Fine Wine & Luxury Spirits Retail (CRANABAE)
- akta.pro secondary industries
- Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Langton's is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Langton's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Wine Sales: Direct sales of fine wines through online store with prices ranging from budget-friendly ($23) to ultra-premium ($20,000 for rare formats)
- Wine Auctions: Commission-based auction sales with over 12,539 lots across Australian, International Treasures, and Finest & Rare categories
- Wine Consignment: ，帮助客户将收藏变现，通过澳大利亚最大的精品葡萄酒拍卖市场进行销售，提供免费评估服务
- En Primeur: Bordeaux futures program allowing investors to secure allocations before bottles are released, with delivery guaranteed in 2028
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail wines |
| Unit Pricing | Pay-as-you-go | Mixed case packs |
| One time/ perpetual license | Multi-year contract | En Primeur Bordeaux |
| Unit Pricing | Pay-as-you-go | Collector and museum wines |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Langton's product offering
Product offeringCore offering
Langton's operates a multi-channel fine wine platform combining an online retail Wine Store (3,477 products) with weekly live Auctions (12,539 lots across Australian, International Treasures, and Finest & Rare categories), wine consignment services, Bordeaux En Primeur futures campaigns, dedicated Private Client Manager services, and curated Mixed Packs. The platform serves collectors and investors for drinking, cellaring, and investment purposes, anchored by the proprietary LANGTONS Classification ranking system for Australian wines.
Product overview
Langton's operates as a multi-channel fine wine platform combining retail (Wine Store with 3,477 products), live auctions (12,539 lots), wine consignment services, and Client Services with dedicated Private Client Managers. The platform also offers Bordeaux En Primeur campaigns, curated Mixed Packs and LANGTONS Exclusives, Events programming, Cellar Treasures museum selections, and Spirits. Founded over 35 years ago as a specialist auction house, Langton's has evolved into Australia's premier luxury fine wine destination serving collectors for drinking, cellaring and investing purposes.
Differentiator
Problem solved
Functional benefit
Brands
- LANGTONS Exclusives: Limited exclusive wine offers available only at LANGTONS featuring rare and collectable wines
- LANGTONS Selection
Products and services
- Wine Store Online retail platform offering 3,477 fine wine products from established, emerging and exclusive wineries worldwide, including new arrivals, online exclusives, museum wines, and mixed packs. For collectors and enthusiasts.
- Auctions Fine wine auction platform featuring 12,539 lots with weekly auctions closing Tuesdays, Thursdays, and Sundays at 9pm AEST, offering one-of-a-kind collectible wines across Australian Cellar Selection, Finest & Rare, and International Treasures categories.
- Wine Consignment
- Fine Wine Events Fine wine experiences including exclusive masterclasses, intimate winemaker dinners, wine trips, and portfolio tastings held year-round for wine collectors and enthusiasts.
- Client Services Dedicated Private Client Manager service providing personalized wine recommendations, access to hard-to-find vintages, pre-releases, and advice on wine collection management for drinking, cellaring, and investing.
- En Primeur Bordeaux wine pre-order campaign allowing investors to secure En Primeur allocations before delivery, with guaranteed delivery in 2028 and no additional taxes or exchange rate charges on arrival.
- Mixed Packs Expertly curated mixed wine cases featuring benchmark producers and regions from Australia and worldwide, offering 107 different mixed case options with savings up to 67-71% versus individual bottle pricing.
- LANGTONS Exclusives Limited and exclusive wine offers available only at LANGTONS, featuring rare and collectible wines including investment-worthy selections with high critic ratings.
- Cellar Treasures Museum wine selections featuring aged and rare vintages for collectors seeking exceptional aged wines from the cellar.
- Spirits Selection of premium spirits and liqueurs complementing the fine wine offerings for collectors and enthusiasts.
Quantifiable outcome
- Save up to 67-71% on curated mixed wine packs compared to individual bottle prices
- +1 more outcomes
Companies that use Langton's
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Langton's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Langton's partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Endeavour Group LimitedcoreLangton's is a business unit of Endeavour Group Limited (ABN 77 159 767 843). Endeavour Group is a major Australian drinks and hospitality company that owns and operates Langton's as part of its fine wine and luxury beverage portfolio.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Langton's competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat5 records
Key highlights6 records
Customer concentration
Langton's social profiles
Digital presenceLangton's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Langton's leadership team
Management profileNumber of profiles
Langton's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Langton's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Langton's
What does Langton's do?
Langton's operates a multi-channel fine wine platform combining an online retail Wine Store (3,477 products) with weekly live Auctions (12,539 lots across Australian, International Treasures, and Finest & Rare categories), wine consignment services, Bordeaux En Primeur futures campaigns, dedicated Private Client Manager services, and curated Mixed Packs. The platform serves collectors and investors for drinking, cellaring, and investment purposes, anchored by the proprietary LANGTONS Classification ranking system for Australian wines.
Is Langton's a public or private company?
Langton's is a private company. It is classified as corporate owned and is currently operating.
When was Langton's founded?
Langton's was founded in 1988. It employs 51 to 100 people.
Where is Langton's based?
Langton's is headquartered in Surry Hills, Australia, in the Oceania region.
How does Langton's make money?
Four revenue lines are on record. Retail Wine Sales are the primary driver. The others are wine Auctions, wine Consignment and en Primeur.
Does Langton's have an API?
No public API is recorded for Langton's.
What industry is Langton's in?
Langton's's product category is Fine Wine Retail and Auctions. Its primary akta.pro industry code is CRANABAE, Fine Wine & Luxury Spirits Retail, with a secondary code of CRANAAAJ, Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits). Its NAICS code is 445320.