Park.io
Park.io is a self-serve web platform that lets individuals and companies backorder expiring country code top-level domains (ccTLDs) for a flat $99 fee or compete in anti-sniping auctions, serving startups, domain investors, and web developers globally via a product-led, transaction-based model.
- Company typePrivate
- Founded2014
- HeadquartersPhiladelphia, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Park.io does
Park.io, operated by humbly, LLC and headquartered in Philadelphia, Pennsylvania, is a self-serve domain backordering and auction platform focused exclusively on country code top-level domains (ccTLDs). The company was founded in 2014 and supports backordering across 19 country code extensions including .io, .co, .us, .to, .gg, .ly, .vc, .me, .sh, .bz, .ag, .sc, .ac, .lc, .je, .mn, .pro, .info, and .red. The technology core is a web-based marketplace where customers browse expiring ccTLDs, submit backorders for a flat $99 fee, and either claim the domain at that fixed price (sole bidder) or compete in an auction with anti-sniping protections; an additional $10.26 transfer fee applies per completed acquisition.
The platform serves three primary customer segments: startups and tech companies seeking brandable .io or .co names, domain investors building portfolios of valuable ccTLDs, and web developers seeking short memorable domains for client projects. Distribution is entirely product-led and self-serve — there is no sales force, no paid advertising, and minimal content marketing — relying instead on organic search, customer referrals, Facebook (facebook.com/www.park.io), Twitter/X (twitter.com/io_domains), and an email newsletter.
The business model is transaction-based with three revenue streams: flat $99 single-bidder backorder fees, competitive auction clearing prices (transaction fee / take rate), and a $10.26 per-domain transfer fee. Customers are charged only if Park.io successfully secures the desired domain, making acquisition cost effectively outcome-based. The company has no disclosed headcount, no institutional funding, no M&A activity, no stated leadership team in the source material, and no AI/ML components; recent cleared sales observed on the platform have ranged from $99 to $1,744 per domain.
Park.io firmographics
Firmographics- Name
- Park.io
- Legal name
- humbly, LLC
- Website
- https://park.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Park.io is a self-serve web platform that lets individuals and companies backorder expiring country code top-level domains (ccTLDs) for a flat $99 fee or compete in anti-sniping auctions, serving startups, domain investors, and web developers globally via a product-led, transaction-based model.
- Ownership category
- akta.pro rank
Where Park.io is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Markets served
Park.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Domain Backorders: Customers pay $99 to backorder an expiring domain. If Park.io secures the domain and the customer is the only bidder, they pay the fixed $99 price. This is a one-time transaction fee.
- Domain Auctions: When multiple customers backorder the same domain, Park.io creates an auction. Revenue comes from the winning bid amount plus a $10.26 transfer fee. Commission-based model where prices are determined by competitive bidding.
- Transfer fees: Additional $10.26 fee per domain transfer, added to auction final prices and backorder costs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single backorder - $99 fixed price |
| Transaction based/ take rate | Pay-as-you-go | Auction bidding - variable pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Park.io product offering
Product offeringCore offering
Park.io operates a self-serve online platform that lets customers backorder expiring country code top-level domains (ccTLDs) for a flat fee of $99, charged only if the domain is successfully secured. When multiple users backorder the same domain, the platform runs an anti-sniping auction, with the winning bid plus a $10.26 transfer fee constituting the transaction. The service covers 19+ ccTLD extensions including .io, .co, .us, .to, .gg, .ly, .vc, .me, .sh, .bz, .ag, .sc, .ac, .lc, .je, .mn, .pro, .info, and .red.
Product overview
Park.io is a single, unified domain backordering and auction platform specializing exclusively in country code top-level domains (ccTLDs). The core service allows users to backorder expiring ccTLD domains for a flat fee of $99, with payment only required if the domain is successfully secured. When multiple users backorder the same domain, Park.io conducts an auction. The platform supports 19 different ccTLD extensions including popular options like .io, .co, .ly, .gg, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- ccTLD Domain Backorders & Expired Domain Auctions Self-serve platform enabling customers to backorder expiring country code top-level domains for a fixed $99 fee, charged only if the domain is successfully secured. When multiple users backorder the same domain, the platform runs a fair anti-sniping auction to determine the winner, with a $10.26 transfer fee added to the final price. Targets startups, tech companies, domain investors, and web professionals seeking brandable ccTLDs.
Companies that use Park.io
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Park.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Park.io partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Park.io competitors and assessment
Company assessmentDirect peers
- NameJet: Joint backorder service historically operated by Web.com and Demand Media (now Leaf Group) for expiring .com and gTLD domains. Closely matches Park.io's backorder-then-auction mechanics, though with broader TLD coverage and less ccTLD specialization.
- Porkbun: Popular independent registrar offering domain backorders across many TLDs at low/no markup. Competes for the same SMB and individual-buyer segment as Park.io, though with broader registrar services rather than backorder specialization.
- Dynadot: Independent registrar offering backordering across multiple TLDs (including ccTLDs) alongside registration and aftermarket tools. Closely comparable feature set to Park.io with similar self-serve, low-overhead positioning.
- DropCatch: Largest dedicated domain backordering platform, focused on .com and gTLD expirations. Direct competitor in the same backorder-and-auction model that Park.io uses, though DropCatch's depth is concentrated in .com rather than ccTLDs.
- SnapNames: Pioneering domain backorder and auction service (now owned by Newfold/Web.com). Operates the same backorder-then-auction workflow as Park.io and competes for the same pool of expired-domain demand across multiple TLDs.
Broad incumbents
- GoDaddy Auctions: Aftermarket/auction marketplace inside the world's largest registrar, leveraging massive customer base and distribution. Offers overlapping functionality to Park.io (expired auctions, backorders) but as part of a much broader registration and hosting portfolio.
- Dan.com: Domain aftermarket (now owned by GoDaddy) focused on streamlined buyer-seller transactions, including lease-to-own. Overlaps Park.io's brandable-domain buyer use case, particularly for .io and other startup-grade ccTLDs.
- Sedo: World's largest domain marketplace, offering brokerage, auctions, and MLS distribution across all TLDs including ccTLDs. Competes with Park.io for the same brandable-domain buyer, but with a much wider scope including corporate brokerage and premium sales.
- Afternic: GoDaddy-owned secondary domain marketplace with a large inventory of aftermarket and premium names. Competes with Park.io for the entrepreneur/buyer persona seeking premium domains, though Afternic is more secondary-market than expiration-driven.
Emerging players
- Undeveloped: Curated premium-brandable domain marketplace catering to startups and SMBs. Competes for Park.io's primary buyer (startups seeking memorable .io/.co/.ai names), but with a curated premium inventory rather than expiration-based drops.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Park.io social profiles
Digital presencePark.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Park.io leadership team
Management profileNumber of profiles
Park.io funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Park.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Park.io
What does Park.io do?
Park.io operates a self-serve online platform that lets customers backorder expiring country code top-level domains (ccTLDs) for a flat fee of $99, charged only if the domain is successfully secured. When multiple users backorder the same domain, the platform runs an anti-sniping auction, with the winning bid plus a $10.26 transfer fee constituting the transaction. The service covers 19+ ccTLD extensions including .io, .co, .us, .to, .gg, .ly, .vc, .me, .sh, .bz, .ag, .sc, .ac, .lc, .je, .mn, .pro, .info, and .red.
Is Park.io a public or private company?
Park.io is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Park.io founded?
Park.io was founded in 2014. It employs 1 to 10 people.
Where is Park.io based?
Park.io is headquartered in Philadelphia, United States, in the North America region.
How does Park.io make money?
Three revenue lines are on record. Domain Backorders are the primary driver. The others are domain Auctions and transfer fees.
Who are Park.io's main competitors?
Direct peers on record are NameJet, Porkbun, Dynadot, DropCatch and SnapNames. Broad incumbents are GoDaddy Auctions, Dan.com, Sedo and Afternic. Undeveloped is listed as an emerging player.
Does Park.io have an API?
No public API is recorded for Park.io.