Randy Wise Homes

What Randy Wise Homes does

Randy Wise Homes is a privately held, family-owned general contracting and residential home building company founded in 1977 and headquartered in Niceville, Florida. The company operates across Northwest Florida — including Niceville, Freeport, and Santa Rosa Beach — building custom and semi-custom homes within gated, amenity-rich communities such as Vineyards at Hammock Bay, Steamboat Landing at Hammock Bay, Reflection at Hammock Bay, Meadows at Magnolia, and Addie's Place at Bluewater Bay. Its core model, positioned as "Custom Home Building Redefined," offers a portfolio of curated floor plans (e.g., The Normandy, The Malbec, The Daphne, The Addie 2 Story, Clermont Cove) that buyers personalize, providing customization without the delays and uncertainty of blank-slate building.

The business generates revenue through three streams: new home construction (homes priced from approximately $750,000 to over $1.3 million), full-service home remodeling (kitchens, bathrooms, additions, and whole-home renovations managed from concept to completion), and resale brokerage of previously built Randy Wise homes through its in-house Randy Wise Realty arm (available resale inventory ranging from roughly $517,920 to $1,090,000). Pricing is quote-based per project and not publicly disclosed. Go-to-market is sales-led and regionally concentrated, combining physical model-home sales centers with dedicated sales associates per community, an inside-sales team handling phone and email inquiries, real estate agent referral partnerships (Realtor Number CQ1016764), and active social and digital channels.

The company employs a team described as approximately 70 professionals and is led by founders Randy Wise (President/Owner) and Debbie Wise (Owner), with second-generation involvement through son Caleb Wise (Vice President, construction) and a management bench including a CFO, Controller, and a dedicated Remodeling Division VP. It holds a Southern Living Custom Builder designation and works with trade and product partners including C3 Studio Residential Design, Cambria, Woodharbor, and the 2-10 Home Buyers Warranty program. The company is bootstrapped with no external funding, subsidiaries, or parent company.

Name

Randy Wise Homes

Legal name

Randy Wise Homes

Website

https://randywisehomes.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Randy Wise Homes is a family-owned Northwest Florida home builder founded in 1977, offering custom home construction, remodeling, and resale brokerage across amenity-rich gated communities, serving affluent individual homeowners with personalized, portfolio-based floor plans.

Ownership category

akta.pro rank

Product category

Residential Construction Services

NAICS

New Housing For-Sale Builders (236117), Residential Remodelers (236118), Land Subdivision (2372)

SIC

General Bldg Contractors - Residential Bldgs (1520), Operative Builders (1531)

akta.pro industry

PRIMARYIMAFABAL

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

SECONDARYIMAFABAD

Spec Home / Production Homebuilding (Tract & Volume Builders)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

SECONDARYHSAPADAD

Side/Wraparound Extensions

Home & Personal Services/Residential Renovation Services/Room Additions & Home Extensions

Keywords

• Custom home building
• Residential remodeling
• New home construction
• Resale home brokerage
• Residential general contracting

Headquarters

HQ city

Niceville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Home Construction: Custom and semi-custom home building with portfolio-based floor plans. Homes range from approximately $750,000 to over $1.3 million in premium Northwest Florida communities.
2. Home Remodeling Services: Full-service remodeling including kitchens, bathrooms, additions, and whole-home transformations. Services include project management from concept through completion.
3. Resale Home Sales: Brokerage services for previously built Randy Wise Homes properties in existing communities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Randy Wise Homes is a locally owned residential builder and remodeler serving Northwest Florida homeowners. It sells new home construction and home remodeling services, managing projects from consultation through finishing touches for homes in local communities.

Product overview

Randy Wise Homes is a custom home builder serving Northwest Florida since 1977, offering both new home construction and home remodeling services. The company operates on a 'Custom Home Building Redefined' model, providing a portfolio of thoughtfully curated floor plans that can be personalized to reflect each family's unique lifestyle. Their core offerings include new home building with customizable floor plans (The Normandy, The Malbec, The Daphne, The Addie 2 Story, Clermont Cove), professional home remodeling services, and a selection of available resale homes. They develop communities in Northwest Florida including Vineyards at Hammock Bay, Steamboat Landing at Hammock Bay, Reflection at Hammock Bay, Meadows at Magnolia, and Addie's Place at Bluewater Bay.

Differentiator

Problem solved

Functional benefit

Products and services

• New Home Building
• Home Remodeling
• Available Resale Homes

Quantifiable outcome

• 4-5 month remodeling timelines completed with minimal disruption to homeowners
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• C3 Studio Residential DesigncoreTechnology or IntegrationArchitectural design partner providing residential design services. Partners with Randy Wise Homes to create home designs that meet the company's quality and style standards.
• CambriacoreTechnology or IntegrationPremium quartz surface manufacturer. Cambria provides high-quality quartz countertops and surfaces for Randy Wise Homes' luxury kitchen and bathroom designs.
• WoodharborcoreTechnology or IntegrationCabinetry partner providing custom and semi-custom cabinetry solutions for Randy Wise Homes' kitchen and bathroom projects.
• Southern Living Custom Builder ProgramflagshipStrategic or Co-development PartnerExclusive partnership with Southern Living Magazine designating Randy Wise Homes as an approved custom builder under the Southern Living brand.
• 2-10 Home Buyers WarrantycoreOthersStructural warranty provider offering homeowners protection and warranty coverage for Randy Wise Homes properties.
• Trade Partners NetworkcoreStrategic or Co-development PartnerRelationships with carefully chosen trades including Classic Cupboards (cabinetry) and Northwest Florida Poured Walls (foundation work). These partnerships ensure quality workmanship across all projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ICI Homes: Florida-based production and luxury homebuilder with comparable for-sale new home construction model across multiple Florida communities. Operates a similar 'build in specific communities with curated floor plans' approach and competes directly for Florida move-up and luxury buyers.
• Neal Communities: Southwest Florida-based homebuilder with similar community-development and for-sale home construction focus. Comparable in size and operating model, serving affluent Florida buyers in master-planned communities with portfolio-based floor plans and customization options.
• Arthur Rutenberg Homes: Luxury custom homebuilder franchise model with regional franchisees, similar in positioning to Randy Wise Homes' high-end custom work. Competes for affluent buyers seeking personalized designs with builder-managed construction in premier communities.
• Minto Communities: Florida-active developer and homebuilder of master-planned communities and luxury homes, with a comparable model of developing communities and building premium homes within them. Directly overlaps in Florida luxury new-construction segment.

Broad incumbents

• David Weekley Homes: Large national private homebuilder active in Florida markets, offering customizable floor plans in communities. Much larger scale but overlaps in the semi-custom/portfolio homebuilding segment where Randy Wise Homes competes.
• Toll Brothers: National luxury homebuilder with significant Florida presence targeting affluent move-up and luxury buyers. Represents the scaled national competition in the same premium price band that Randy Wise Homes occupies in Northwest Florida.
• D.R. Horton: Largest U.S. homebuilder with broad Florida operations across price points, including move-up segments. Represents scale competition that benefits from national purchasing power and in-house mortgage capabilities.
• Lennar: Top-three U.S. homebuilder with extensive Florida community-development operations and Everything's Included program. Competes for the same buyer pool in Northwest Florida corridor with greater scale advantages.

Regional players

• Holiday Builders: Florida-focused production homebuilder operating across multiple Florida markets. Comparable regional footprint and for-sale new home model, though typically positioned at more accessible price points than Randy Wise Homes' luxury tier.

Others

• Berkshire Hathaway HomeServices Florida Realty: Large Florida residential real estate brokerage serving the same Northwest Florida buyer pool. Comparable as a distribution channel and resale brokerage counterpart to Randy Wise Realty, providing market intelligence on comp pricing and buyer demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/andywise1
• YouTubeyoutube.com/channel/UCshDtzqicoy1bcCIAKEjX7Q
• Facebookfacebook.com/pages/Randy-Wise-Homes-Inc/270654306292371
• LinkedInlinkedin.com/company/randy-wise-homes-inc
• Instagraminstagram.com/randy_wise_homes
• TikToktiktok.com/@randywisehomes
• Pinterestpinterest.com/RandyWiseHomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Randy Wise Homes