Allure Clinic

What Allure Clinic does

Allure Clinic is a privately held, specialist plastic surgeon-led cosmetic medical clinic operating from a single site at 8 Margaret Street East, Toowoomba, Queensland, Australia, founded in 2010 and owned by A/Prof Mark Magnusson, a Fellow of the Royal Australasian College of Surgeons (FRACS Plast) and Past President of the Australasian Society of Aesthetic Plastic Surgeons. The clinic is differentiated from GP-owned medispas in the region by its specialist surgical governance, AHPRA registration, and protected use of the 'surgeon' title under post-September 2023 regulations. The leadership team consists of Managing Director and founder Janet Magnusson (Registered Nurse), an MBA-qualified Operations Manager, a Dermal Clinician, three Registered Nurses, a Patient Care Coordinator, and administrative staff, totaling approximately 10 personnel.

The clinical offering spans a comprehensive surgical and non-surgical menu. Surgical procedures include breast augmentation, reduction, lift, asymmetry correction and revisionary breast surgery, abdominoplasty, liposuction, body contouring, body lift, thigh reduction, and postpartum surgery combinations, all requiring GP referral. The non-surgical medispa offering is anchored by premium device platforms including BTL Exion (AI-controlled RF with ultrasound), BTL Emsculpt Neo (HIFEM plus RF), Sciton HALO Hybrid Fractional Laser, Sciton BBL (BroadBand Light), Laser Genesis, ClearSilk, HydraFacial, and a dedicated Breast Implant Health Check service with ultrasound ($220 status check, $450 full assessment, Medicare-rebatable with GP referral). Medical-grade skincare retail (ZO Skin Health, Results Rx, Aspect Dr, Cosmedix) and in-clinic ZO Professional treatments ($160-$190) provide ancillary revenue.

Revenue mechanics are entirely consumer-pay, per-procedure, with surgical pricing personalized post-consultation. Distribution is direct-to-consumer via phone, email, and website enquiry, supported by GP referrals for surgery, organic social (Instagram, Facebook), a practice blog, and word-of-mouth. Patients travel from across Queensland, including the Gold Coast, attracted by the specialist-led positioning. The clinic has no external institutional investment, operates as an independent practice, and reports no public financials. Strategic positioning is reinforced by A/Prof Magnusson's continuing role as an industry educator, including four talks at the Non-Surgical Symposium 2026.

Name

Allure Clinic

Legal name

Allure Clinic

Website

https://allurecosmeticclinic.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Allure Clinic is a privately held, specialist plastic surgeon-led cosmetic clinic in Toowoomba, Queensland, offering surgical procedures (breast, body, abdominoplasty) and non-surgical medispa treatments (lasers, injectables, body contouring) to individual cosmetic patients across Queensland.

Ownership category

akta.pro rank

Product category

Aesthetic Medical Services

NAICS

Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111), Other Personal Care Services (81219)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK)

akta.pro secondary industries

Areola & Medical Micropigmentation Services (HSALAKAG), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Cosmetic surgery services
• Plastic surgery clinic
• Medispa treatments
• Non-surgical aesthetics
• Skin rejuvenation treatments

Headquarters

HQ city

Toowoomba

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Surgical Procedures: Specialist plastic surgery procedures including breast augmentation, reduction, lift, abdominoplasty, liposuction, body contouring, thigh reduction. Requires GP referral. Revenue generated per procedure.
2. Non-Surgical Treatments: Cosmetic procedures including injectables, laser treatments, facials, chemical peels, body contouring devices (Emsculpt Neo, Exion). Billed per session or treatment package.
3. Medical Skincare Products: ZO Skin Health medical-grade skincare products sold directly to patients following consultation. Includes retail sales of cleansers, serums, exfoliants, and specialized treatments.
4. Implant Health Check Consultations: Dedicated breast implant monitoring appointments with clinical examination and ultrasound. Two tiers: Implant Status Check ($220) and Full Assessment Consultation ($450).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Allure Clinic is a specialist plastic surgeon-led cosmetic clinic offering a comprehensive range of surgical procedures (breast augmentation, reduction, lift, abdominoplasty, liposuction, body contouring, thigh reduction, revisionary breast surgery) and non-surgical medispa treatments (laser therapies, injectables, body contouring devices, facials, chemical peels). Services are billed per procedure or treatment session, with medical-grade skincare products (ZO Skin Health) retailed to patients.

Product overview

Allure Clinic is a Specialist Plastic Surgeon-led cosmetic clinic offering a comprehensive range of surgical and non-surgical treatments. The clinic operates a platform-plus-multiple-modalities model, providing surgical procedures (abdominoplasty, body contouring, breast surgeries, liposuction, thigh reduction) alongside an extensive non-surgical medispa offering. Key technology platforms include Exion™ (BTL) for AI-controlled RF treatments, Emsculpt Neo™ (BTL) for muscle stimulation, Sciton HALO® Hybrid Fractional Laser, Sciton BBL™ Forever Bare for laser hair removal, BroadBand Light (BBL) Therapy, ClearSilk™ and Laser Genesis laser treatments, and HydraFacial™. The clinic also offers injectable treatments (wrinkle relaxers, dermal fillers), chemical peels, and stocks medical-grade skincare including ZO Skin Health™, Results Rx, Aspect Dr, and Cosmedix products. A breast implant health check service provides clinical examination and ultrasound monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Abdominoplasty Surgical procedure addressing excess skin, soft tissue, and abdominal muscle separation following pregnancy or significant weight loss.
• Body Contouring Group of surgical procedures including arm lift, thigh lift, abdominoplasty, liposuction, and body lift to address excess skin, localised fat deposits, and changes in tissue support.
• Body Lift (Belt Lipectomy) Surgical procedure addressing excess skin and tissue in the abdominal area, hips, buttocks, and thighs following significant weight changes.
• Breast Asymmetry Correction Surgical procedures to address differences in size, shape, volume, or position between breasts using implants, fat grafting, tissue reduction, or combination approaches.
• Breast Augmentation (Augmentation Mammoplasty) Surgical procedure using implants to change breast size or shape, address symmetry variations, or support reconstruction following medical procedures.
• Breast Implant Health Check Consultation service for patients with breast implants to assess implant condition, screen for complications, and provide ongoing monitoring using clinical examination and ultrasound. Offered at $220 (Implant Status Check) and $450 (Full Assessment Consultation).
• Breast Lift (Mastopexy) Surgical procedure that adjusts breast position and shape, addressing concerns such as breast ptosis, downward-pointing nipples, and enlarged areolas.
• Breast Reduction (Reduction Mammoplasty) Surgical procedure to reduce breast size and weight, addressing physical symptoms associated with larger breasts such as discomfort and skin irritation.
• Revisionary Breast Surgery Procedures for patients who have previously undergone breast augmentation and require further surgical management due to changes, medical concerns, or personal preference.
• Postpartum Surgery Group of procedures including abdominoplasty, breast surgery, and liposuction designed to address lasting body changes following pregnancy and breastfeeding.
• Feminine Wellness Treatment Non-surgical treatments designed to support women's health and wellness, addressing tissue laxity, changes in moisture levels, and comfort concerns.
• Liposuction (Suction-Assisted Lipectomy) Surgical procedure to remove localised fat beneath the skin in areas such as the abdomen, hips, thighs, and flanks.
• Thigh Reduction (Thighplasty) Surgical procedure to address excess skin and changes in tissue support in the thigh area following significant weight changes.
• Exion™ Treatment Non-invasive treatment platform by BTL offering four modalities (Face, Body, Fractional RF, Clear RF) using AI-controlled radiofrequency and ultrasound technology for skin firming, tightening, and acne treatment.
• Emsculpt Neo™ Treatment Body treatment by BTL Aesthetics combining high-intensity focused electromagnetic (HIFEM) energy and radiofrequency (RF) technology to stimulate targeted muscle groups.
• BBL™ Forever Bare Laser Hair Removal Sciton's BBL Forever Bare laser hair removal system using controlled light pulses to target hair follicles with built-in cooling for skin protection.
• Laser Genesis Treatment Non-invasive laser treatment using gentle heating of the upper dermis to stimulate collagen regrowth, reduce redness, and address fine lines, large pores, and uneven skin texture.
• HALO® Hybrid Fractional Laser Treatment Sciton's HALO Hybrid Fractional Laser combining ablative and non-ablative wavelengths (1470nm and 2940nm) to address skin tone, texture, fine lines, and overall skin health.
• ClearSilk™ Laser Treatment Gentle, non-ablative laser treatment using 1064nm wavelength to address redness, rosacea, fine lines, wrinkles, acne, scarring, and pigmentation with minimal downtime.
• BroadBand Light (BBL) Therapy Sciton's BBL Therapy using advanced Intense Pulsed Light (IPL) technology to target pigmentation, redness, fine lines, vascular concerns, and acne by delivering light energy to deeper skin layers.
• HydraFacial™ Treatment Three-step skin treatment including cleansing, exfoliating, and hydrating using a specialised device with spiral tip design and vortex effect, with additional antioxidant and peptide solutions.
• Chemical Peels Medical grade chemical peels including Blueberry Smoothie, D-Tox Peel, Bene-factor Peel, Timeless Peel, and Deep Sea Peel that exfoliate skin to accelerate cell renewal and improve texture.
• Wrinkle Relaxers (Anti-Wrinkle Injections) Injectable treatments using purified protein to address facial lines, furrows, and wrinkles.
• Dermal Fillers Facial volume treatments to address volume loss in the face and lips.
• Lip Treatment for Volume Loss Treatments to address changes in lip volume and structure related to natural ageing.
• ZO Skin Health™ Professional Treatments Advanced, results-driven skincare treatments developed by Dr Zein Obagi, including Skin Brightening, Ultra Hydration, Acne Oil Control, and Stimulator Peel using high-potency active ingredients.
• ZO Skin Health™ Product Range Medical-grade skincare product range developed by Dr Zein Obagi featuring products such as Daily Power Defense, Growth Factor Serum, Exfoliating Polish, and Brightalive Skin Brightener with retinol, vitamin C, and peptides.

Quantifiable outcome

• A/Prof Magnusson delivered 4 educational talks at Non-Surgical Symposium 2026 over 3 days
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• BTL AestheticscoreTechnology or IntegrationBTL Aesthetics is the manufacturer of Emsculpt Neo body contouring device used at Allure Clinic. The device combines HIFEM and RF technology. Clinic also uses BTL Exion platform for face and body treatments. Partnership includes @btlaestheticsanz Instagram mentions.
• ZO Skin HealthcoreTechnology or IntegrationZO Skin Health is a medical-grade skincare brand developed by Dr. Zein Obagi. Allure Clinic stocks and sells the complete ZO Skin Health product range including Daily Power Defense, Growth Factor Serum, Exfoliating Polish, and Brightalive. Treatments include ZO Professional protocols.
• ScitoncoreTechnology or IntegrationSciton manufactures BroadBand Light (BBL) and HALO Hybrid Fractional Laser devices used at Allure Clinic. BBL Forever Bare is used for laser hair removal. HALO combines ablative and non-ablative wavelengths for skin resurfacing treatments.
• AllergancoreTechnology or IntegrationAllergan is a breast implant manufacturer. The clinic notes that almost all of their patients have Allergan implants. Allergan textured implants were not affected by the Silimed/Sientra withdrawal incident.
• MedicarecoreOthersMedicare rebates available for eligible consultations and procedures. Breast implant health checks may qualify for Medicare rebate with valid GP referral. Surgical procedures like abdominoplasty, breast reduction, body lift may qualify for Medicare rebates when medically necessary.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cosmos Clinic: Australian cosmetic surgery and medispa group offering surgical and non-surgical aesthetic treatments across multiple locations. Directly comparable to Allure in scope (surgical + non-surgical) and customer base, but larger and multi-site.
• Coco Ruby Skin & Anti-Ageing: Melbourne-based plastic surgery and medispa practice offering breast, body and facial procedures plus non-surgical aesthetic treatments. Closely aligned service mix to Allure's specialist surgeon-led model.
• Dr. Joseph Rizk (Plastic Surgery Queensland): Queensland-based specialist plastic surgeon offering surgical and non-surgical cosmetic treatments. Geographically closest direct peer, competing for the same regional Queensland patient base as Allure Clinic.
• Shape Clinic (Dr. Steven Liew): Sydney-based specialist plastic surgery and medispa clinic offering aesthetic surgical procedures and non-surgical treatments. Comparable surgeon-led positioning with similar technology stack (energy-based devices, injectables).
• Dr. Michael Miroshnik Plastic Surgery: Specialist plastic surgeon practice in Sydney focused on breast, body and facial cosmetic surgery. Comparable specialist-led offering with a strong breast surgery emphasis similar to Allure.
• Mode Plastic Surgery (Dr. Shagun Aggarwal): Specialist plastic surgeon-led practice offering surgical and non-surgical aesthetic treatments. Closely comparable in surgeon-led positioning and breadth of medispa services.

Others

• BTL Aesthetics (Australia): Manufacturer of Emsculpt Neo and Exion devices used at Allure. Included as a key technology partner/ecosystem participant rather than a competitor; relevant for understanding device strategy.
• Sciton: Manufacturer of HALO Hybrid Fractional Laser and BBL devices used at Allure. Technology ecosystem participant, not a peer competitor, but informs the device differentiation story.
• Australian Society of Aesthetic Plastic Surgeons (ASAPS): Professional society of aesthetic plastic surgeons of which A/Prof Magnusson is past President. Industry body providing credentialing and referral context for Allure's surgeon-led positioning.

Regional players

• The Manse Skin Clinic / B Clinic Group: Multi-location Australian aesthetic clinic groups offering non-surgical medispa services (injectables, skin, lasers). Adjacent comparator highlighting the scale and marketing reach that single-site clinics like Allure face.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DrMarkMagnusson.AllureClinic
• Instagraminstagram.com/allureclinic
• LinkedInlinkedin.com/company/allure-cosmetic-clinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allure Clinic