Medicare
Medicare is a Portuguese subscription-based health plan provider offering individuals and families access to a national network of 17,500+ private healthcare providers without age limits, medical exams, or waiting periods, alongside complementary pet, auto, and nutrition subscription plans.
- Company typePrivate
- Founded2006
- HeadquartersLisboa, Portugal
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Medicare does
Medicare is a Portuguese health plan subscription business operated by MED&CR - Serviços de Gestão de Cartões de Saúde, Unipessoal, Lda., a privately-held single-member limited liability company founded in 2006 and headquartered in Lisbon. The company sells subscription-based access to a national network of over 17,500 private healthcare providers, including hospitals, clinics, pharmacies, dental clinics, optics, and laboratories across mainland Portugal and the islands. Its flagship product, the Platinium Mais Vida plan, is priced at less than €9.99 per month per person for six-beneficiary families and offers immediate network access without age limits, medical exams, pre-existing condition exclusions, or waiting periods. Complementary subscription products include Vetecare Platinium (animal health), Medicare Auto (automobile), and Mais Sabor Plus (food/nutrition), with the free Silver Familiar plan serving as a top-of-funnel acquisition tool.
The platform is built around a membership management system with digital credential delivery, iOS and Android mobile applications, an online adhesion portal (aderir.medicare.pt), a customer self-service portal (balcao.medicare.pt), and a dedicated provider portal (prestador.medicare.pt) for the 17,500+ healthcare partners. Service delivery is augmented by 24/7 home doctor visits and telephone medical advice included with plans, alongside video consultations in general medicine, nutrition, and mental health. The Medicare Club loyalty program returns the full monthly subscription as redeemable points with brand partners including Nike, Samsung, LG, Pestana Resorts, and Sephora.
Medicare's go-to-market relies on direct-to-consumer online adhesion, inbound telephone sales (211 165 540), TV presence on SIC and TVI morning programs, and active social media on Facebook, Instagram, YouTube, and LinkedIn. The company reports 1.4M+ customers and is led by CEO David Legrant, with no disclosed external funding, parent company, or institutional investors, suggesting a bootstrapped, founder-controlled operating model. Revenue is generated entirely through recurring subscription fees across the health, animal, auto, and food verticals, with no disclosed financial metrics in the public source material.
Medicare firmographics
Firmographics- Name
- Medicare
- Legal name
- MED&CR - Serviços de Gestão de Cartões de Saúde, Unipessoal, Lda.
- Website
- https://medicare.pt
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Medicare is a Portuguese subscription-based health plan provider offering individuals and families access to a national network of 17,500+ private healthcare providers without age limits, medical exams, or waiting periods, alongside complementary pet, auto, and nutrition subscription plans.
- Ownership category
- akta.pro rank
Medicare industry classification
Industry- Product category
- Health Insurance Plans
- NAICS
- Health Care and Social Assistance (62), Direct Health and Medical Insurance Carriers (524114)
- SIC
- Services-Health Services (8000), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Medicare Advantage (MA) Plans (FSAIAGAA)
- akta.pro secondary industry
- Medigap Member Support & Care Navigation (Advocacy/Concierge) (HLAEADAH)
Keywords
Where Medicare is headquartered
LocationHeadquarters
- HQ city
- Lisboa
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Medicare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Health Plan Memberships: Monthly recurring subscription fees for health plans (Platinium, Platinium Mais Vida, Sénior). Fees are fixed regardless of age and provide access to a national network of 17,500+ healthcare providers with negotiated rates.
- Animal Health Plans (Vetecare): Monthly subscription fees for pet health plans covering veterinary services, food, accessories, and wellness. Offered to both Medicare health plan members (with discounted rates) and standalone customers.
- Auto Plans (Medicare Auto): Monthly subscription for automobile-related services including fuel discounts, mobility assistance, and workshop network access.
- Food Plans (Mais Sabor Plus): Subscription for nutritional and food-related discounts through a partner network.
- Medicare Gift Services: Complimentary services included with new memberships including home doctor visits, medical telephone advice, general clinic consultations at home, free dental treatments, hospital transport, and second medical opinions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Platinium Mais Vida - Individual or Family (up to 6 beneficiaries) |
| Subscription | Monthly | Vetecare Platinium - Existing Medicare Customers |
| Subscription | Monthly | Vetecare Platinium - New Customers |
| Freemium | Monthly | Silver Familiar Free Plan |
| Subscription | Monthly | Plano Empresas (Business Plan) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Medicare product offering
Product offeringCore offering
Medicare sells subscription-based health plans that give members access to a national network of over 17,500 private healthcare providers in Portugal at negotiated rates, with fixed monthly fees regardless of age, no medical exams, no waiting periods, and no exclusions for pre-existing conditions. The flagship Platinium Mais Vida plan is supplemented by corporate (Plano Empresas), food/nutrition (Mais Sabor Plus), pet health (Vetecare Platinium), and automobile (Medicare Auto) plans, plus a Medicare Club loyalty program that returns monthly fees as redeemable points.
Product overview
Medicare is a health plan provider operating in Portugal that offers multiple complementary plans built around a core health insurance product (Platinium Mais Vida) connected through a national provider network of over 17,500 partners. The product portfolio includes specialized add-on plans for businesses (Plano Empresas), food/nutrition (Mais Sabor Plus), animal health (Vetecare Platinium), and automotive (Medicare Auto), alongside a loyalty program (Medicare Club) that rewards members with points convertible to partner discounts. Core services include 24/7 house call doctors and telephone medical advice. The company serves over 1.4 million customers across Portugal.
Differentiator
Problem solved
Functional benefit
Brands
- Platinium: Health plan brand offering access to private healthcare providers with negotiated rates
- Platinium Mais
- Platinium Mais Vida
- Vetecare Platinium
- Medicare Auto
- Mais Sabor Plus
- Medicare Club
- Mastercare
- Medicare Gift
- Silver Familiar
Products and services
- Platinium Mais Vida Health Plan Flagship subscription health plan for individuals and families providing comprehensive access to over 17,500 private healthcare providers across Portugal at negotiated rates, with no age limits, no medical exams, no waiting periods, and fixed monthly pricing. Includes 24/7 home doctor visits, video consultations, dental treatments, and loyalty points.
- Plano Empresas (Corporate Health Plan) Health plan for businesses to provide employee health benefits with access to the Medicare provider network, with custom volume-based pricing for companies purchasing coverage for multiple employees.
- Mais Sabor Plus Food and Nutrition Plan Subscription plan offering discounts on food products, nutritional consultations, and healthy eating programs through a partner network of establishments in Portugal.
- Vetecare Platinium Animal Health Plan Monthly subscription pet health plan providing access to veterinary consultations, vaccinations, surgeries, diagnostic tests, pet food, accessories, and wellness services for companion animals including exotic pets, with no age or breed restrictions. Available standalone or as a discounted add-on for existing Medicare health plan customers.
- Medicare Auto Plan Monthly automobile subscription offering fuel discounts at partner stations, mobility assistance, roadside services, and access to a trusted vehicle maintenance workshop network across Portugal.
- Medicare Club Loyalty Program Points-based loyalty program bundled with Medicare subscriptions that returns the full monthly fee as redeemable points for experiences and discounts with partner brands including Nike, Samsung, LG, Pestana Resorts, and Sephora.
- Silver Familiar Free Plan Free basic health plan offering temporary access to the Medicare provider network and benefits without subscription fees, used as a lead generation tool to convert free users to paid Platinium Mais Vida plans.
- Medicare Provider Network (Rede de Prestadores) National network of over 17,500 healthcare and wellness providers in Portugal including hospitals, clinics, pharmacies, dental clinics, optical stores, and audio centers, where Medicare members access services at negotiated rates.
- Home Doctor Service (Médico ao Domicílio) 24/7 house call doctor service included free with Medicare health plan subscriptions for immediate medical attention at the member's home.
- Telephone Medical Advice (Aconselhamento Médico Telefónico) 24/7 telephone medical advice service included with Medicare health plan subscriptions for remote medical consultations and clinical guidance.
- Medicare Mobile App Mobile application available on iOS and Android for managing Medicare health plans, accessing digital membership cards, scheduling appointments, finding providers, and accessing plan services 24/7.
Quantifiable outcome
- Protect your family for less than €9.99/month per person in a 6-beneficiary plan
- +2 more outcomes
Companies that use Medicare
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Medicare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Medicare partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Hospital da LuzcoreMajor private hospital group partnership providing Medicare members with access to Hospital da Luz facilities in Torres de Lisboa and Coimbra. Part of the 17,500+ provider network.
- Lusiadas SaúdecoreNational private hospital group partner offering Medicare members access to Lusiadas Saúde hospitals and clinics across Portugal.
- Joaquim Chaves SaúdecoreEstablished healthcare group partner integrated into the Medicare provider network for diagnostic and treatment services.
- AffideacoreDiagnostic imaging and healthcare services partner providing Medicare members with access to Affidea diagnostic centers.
- Germano de SousacoreClinical analysis laboratory partner integrated into the Medicare provider network for laboratory testing services.
- SynlabcoreMedical diagnostic laboratory partner providing Medicare members with access to clinical analysis and diagnostic testing services.
- NikeminorMedicare Club partner brand offering exclusive discounts and experiences to Medicare members through the loyalty points program.
- SamsungminorMedicare Club partner brand offering exclusive discounts and experiences to Medicare members through the loyalty points program.
- LGminorMedicare Club partner brand offering exclusive discounts and experiences to Medicare members through the loyalty points program.
- Pestana ResortsminorMedicare Club partner brand offering accommodation and leisure discounts to Medicare members through the loyalty points program.
- SephoraminorMedicare Club partner brand offering beauty and cosmetics discounts to Medicare members through the loyalty points program.
- OpticaliacoreOptical retail partner providing Medicare members with access to eyewear products and optical services through the provider network.
- MastercareminorMental health and wellness workshop platform partner offering free access to Medicare members for health content and workshops by certified mentors.
- Galp EvologicminorFuel discount partner for Medicare Auto plan, providing promotional codes for fuel discounts at Galp stations.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Medicare competitors and assessment
Company assessmentDirect peers
- Vitality: International health and wellness-incentive insurance provider whose model of integrating rewards/loyalty mechanics with healthcare access closely parallels Medicare's Medicare Club loyalty-driven approach to health plan engagement.
- Careington International: US-based healthcare discount plan company offering subscription-based access to dental, vision, telehealth, and wellness provider networks. Closest US analog to Medicare's discount-card business model, though operating at larger scale.
- Future Healthcare: Portuguese operator of dental and healthcare discount networks serving similar individual/family and corporate customers. Operates the same discount-card-style model as Medicare but concentrated in dental.
- AmeriPlan: US healthcare and lifestyle discount membership company providing subscription access to provider networks for dental, vision, chiropractic, and other services. Operates the same discount-card subscription model as Medicare.
- AdvanceCare: Portuguese health plan and managed-care services provider with a national provider network offering access to private healthcare — the closest direct competitor to Medicare's Platinium Mais Vida in the Portuguese market.
Broad incumbents
- Allianz Care: International health insurance arm of Allianz serving expatriates and globally mobile individuals with provider network-based health plans. Comparable as a broad incumbent in private healthcare access, with deeper capital but a different product structure.
- Bupa: Global health insurance and healthcare provider with a strong Iberian presence. Comparable as a broad incumbent in private health plan access, though Bupa underwrites risk rather than operating a discount-card model.
- Multicare: One of Portugal's largest private health insurers, part of the Fidelidade group, offering individual and corporate health plans with national provider networks. Operates at larger scale but with traditional insurance underwriting rather than a discount-card model.
- Médis: Major Portuguese private health insurer owned by CGD (Caixa Geral de Depósitos), offering individual, family, and corporate health plans with extensive provider networks. A scaled incumbent in the same Portuguese private healthcare access category.
Emerging players
- Docplanner (Doctoralia): European healthcare booking platform operating in Iberia (Doctoralia) connecting patients to providers via online appointment booking. Adjacent emerging player in digital healthcare access that could overlap with Medicare's provider-search and digital card functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Medicare social profiles
Digital presenceMedicare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medicare leadership team
Management profileNumber of profiles
Profiles1 record
Medicare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medicare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medicare
What does Medicare do?
Medicare sells subscription-based health plans that give members access to a national network of over 17,500 private healthcare providers in Portugal at negotiated rates, with fixed monthly fees regardless of age, no medical exams, no waiting periods, and no exclusions for pre-existing conditions. The flagship Platinium Mais Vida plan is supplemented by corporate (Plano Empresas), food/nutrition (Mais Sabor Plus), pet health (Vetecare Platinium), and automobile (Medicare Auto) plans, plus a Medicare Club loyalty program that returns monthly fees as redeemable points.
Is Medicare a public or private company?
Medicare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Medicare founded?
Medicare was founded in 2006. It employs 101 to 250 people.
Where is Medicare based?
Medicare is headquartered in Lisboa, Portugal, in the Europe region.
How does Medicare make money?
Five revenue lines are on record. Health Plan Memberships are the primary driver. The others are animal Health Plans (Vetecare), auto Plans (Medicare Auto), food Plans (Mais Sabor Plus) and medicare Gift Services.
Who are Medicare's main competitors?
Direct peers on record are Vitality, Careington International, Future Healthcare, AmeriPlan and AdvanceCare. Broad incumbents are Allianz Care, Bupa, Multicare and Médis. Docplanner (Doctoralia) is listed as an emerging player.
Does Medicare have an API?
No public API is recorded for Medicare.
What industry is Medicare in?
Medicare's product category is Health Insurance Plans. Its primary akta.pro industry code is FSAIAGAA, Medicare Advantage (MA) Plans, with a secondary code of HLAEADAH, Medigap Member Support & Care Navigation (Advocacy/Concierge). Its NAICS code is 62 and its SIC code is 8000.