Allied Media
Allied Media is a privately held Canadian software company focused on business process automation; aggregated source material details an AI-assisted identity governance and administration platform sold to regulated enterprises across banking, insurance, government, and education in North America and India.
- Company typePrivate
- Founded2017
- HeadquartersMississauga, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Allied Media does
Allied Media is presented in firmographic records as a privately held software company headquartered in Mississauga, Canada, founded in 2013 with 11-50 employees, focused on automating business processes. The aggregated source material, however, is dominated by detailed information about an affiliated or co-branded identity security business operating under the BAAR Technologies brand. Under that brand, the company operates an AI-assisted Identity Governance and Administration (IGA) platform, BAAR-IGA, that automates identity lifecycle management, access provisioning, user access reviews (adhoc, scheduled, anomaly-based, transfer-based), segregation of duties monitoring, and audit reporting for SOC and SOX. Supporting products include BAAR-ID, BAAR Directory Services (a cloud directory with 5,000+ application integrations), BAAR Workforce IAM (SSO/MFA), BAAR Customer IAM, BAAR-CA (Compliance Assurance), BAAR Mobile Authenticator, and BAAR Deck (Zero-Trust Desktop Launcher).
The platform uses AI to assign risk scores to users based on the type of data and applications they access, network location, and password reset behavior, and supports continuous monitoring of inappropriate access and automated control testing before audits. The company sells primarily through direct enterprise field sales targeting banking, insurance, government, and education customers, with a quote-based, annual subscription pricing model complemented by professional services. It maintains operating presence in Canada, the United States, and India, where an Innovation Lab supports research and prototyping of AI-powered IT automation workflows. In 2024, the platform was recognized as a Leader in the KuppingerCole Leadership Compass for Identity Governance and Administration, and core technology integrations were established with Oracle and SAP alongside supporting integrations with Salesforce, ServiceNow, Workday, and Microsoft 365.
Allied Media firmographics
Firmographics- Name
- Allied Media
- Legal name
- BAAR Technologies
- Website
- https://alliedmedia.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Allied Media is a privately held Canadian software company focused on business process automation; aggregated source material details an AI-assisted identity governance and administration platform sold to regulated enterprises across banking, insurance, government, and education in North America and India.
- Ownership category
- akta.pro rank
Allied Media industry classification
Industry- Product category
- Identity Governance and Administration (IGA) Software
- NAICS
- Software Publishers (51321), Software Publishers (5132), Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Identity Governance & Administration (IGA) (HDADAAAB)
- akta.pro secondary industries
- Identity Governance & Administration (IGA) (HDAEAJAE), Identity Governance & Administration (IGA) (BPAMAEAC), Identity & Access Management (IAM) Administration Services (BPAEABAJ)
Keywords
Where Allied Media is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Allied Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licenses and Subscriptions: Enterprise software platform sales with subscription-based pricing for Identity Governance and Administration solutions
- Professional Services: Implementation and consulting services for deploying BAAR IGA solutions in enterprise environments
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing with custom pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Allied Media product offering
Product offeringCore offering
Allied Media, through its BAAR Technologies identity, sells an AI-powered Identity Governance and Administration (IGA) software platform that automates identity and access lifecycle management, user access reviews, segregation of duties, risk profiling, audit/compliance reporting, and continuous IT controls testing. The platform is delivered as a suite of integrated products (BAAR-IGA, BAAR Directory Services, BAAR-ID, BAAR Workforce IAM, BAAR Customer IAM, BAAR-CA, BAAR Mobile Authenticator, BAAR Deck) sold primarily through annual enterprise subscriptions with accompanying professional services for implementation in regulated industries.
Product overview
BAAR Technologies offers a unified platform-plus-modules architecture for Identity Security and IT controls testing. The core platform is BAAR-IGA (Identity, Governance & Administration), which provides comprehensive identity lifecycle management, access governance, user access reviews, segregation of duties monitoring, risk profiling, and automated control testing. Supporting the core platform are BAAR Directory Services (cloud directory with 5,000+ app integrations), BAAR-ID, BAAR Workforce IAM (SSO/MFA), and BAAR Customer IAM. Add-on modules include BAAR Mobile Authenticator and BAAR Deck (Zero-Trust Desktop Launcher). Specialized services include Control Effectiveness Testing Automation, IT Automation Workflows, Compensating Controls, and IGA for Oracle Applications Cloud. The platform combines AI and automated workflow to deliver secure and sustainable Identity Management Solutions.
Differentiator
Problem solved
Functional benefit
Brands
- BAAR-ID: Identity and access management product
- BAAR Directory Services
- BAAR Workforce IAM
- BAAR-IGA
- BAAR Customer IAM
- BAAR-ICA
- BAAR Mobile Authenticator
- BAAR Deck
Products and services
- BAAR-ID Identity management solution that provides foundational identity services within the BAAR identity security platform, targeted at enterprise customers in regulated industries.
- BAAR Directory Services Cloud directory service for managing user identities, ensuring authorized access to resources, and enforcing security policies across more than 5,000 applications, targeted at enterprise IT and identity teams.
- BAAR Workforce IAM Workforce Identity and Access Management solution providing single sign-on (SSO) and multi-factor authentication (MFA) for enterprise employees, including legacy and modern applications.
- BAAR-IGA (Identity, Governance & Administration) Comprehensive identity governance and administration platform that automates identity lifecycle management, access lifecycle management, user access reviews, segregation of duties, policies management, risk profiling, audit and compliance reporting, and automated control testing. Sold to enterprise customers in regulated industries.
- BAAR Customer IAM Customer Identity and Access Management solution for managing external user access, including automated customer onboarding and offboarding workflows, targeted at enterprises serving large external user populations.
- BAAR-CA (Compliance Assurance) IT Control Assurance solution that verifies and ensures internal IT controls are effective in achieving organizational objectives, used for SOC and SOX audit preparation. Targeted at enterprise compliance and audit teams.
- BAAR Mobile Authenticator Mobile authentication application providing multi-factor authentication and passwordless access capabilities for secure login to enterprise applications.
- BAAR Deck (Zero-Trust Desktop Launcher) Zero-trust desktop launcher providing secure application access and identity verification from the user's desktop, targeted at enterprise workforce users.
- Control Effectiveness Testing Automation Service for automating the testing of logical access controls, enabling continuous monitoring before internal or external audits (SOC, SOX), targeted at enterprise compliance and internal audit functions.
- IGA for Oracle Applications Cloud Specialized identity governance and administration solution purpose-built for Oracle Applications Cloud environments, targeted at enterprises running Oracle Cloud applications.
- Compensating Controls Service delivering compensating control solutions to meet regulatory compliance requirements where standard controls cannot be implemented, targeted at regulated enterprises.
Quantifiable outcome
- Reduced IT operational costs through automated access provisioning and de-provisioning
- +2 more outcomes
Companies that use Allied Media
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Allied Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability4 records
Feature10 records
Allied Media partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- OraclecoreTechnology integration partnership for IGA for Oracle Applications Cloud. BAAR provides specialized identity governance and administration solution for Oracle Applications Cloud environments.
- SAPcoreTechnology integration with SAP enterprise applications for identity management and access control.
- SalesforcesupportingIntegration with Salesforce CRM platform for identity and access management.
- ServiceNowsupportingIntegration with ServiceNow ITSM platform for workflow automation and identity services.
- WorkdaysupportingIntegration with Workday enterprise applications for identity lifecycle management.
- Microsoft 365supportingIntegration with Microsoft 365 and Azure Active Directory for identity management.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Allied Media competitors and assessment
Company assessmentDirect peers
- SailPoint: SailPoint is a leading pure-play Identity Governance & Administration vendor and the most direct peer to BAAR-IGA. Both sell IGA platforms to enterprise and regulated customers for identity lifecycle, access reviews, and compliance — directly competing for the same buyers and analyst recognition (e.g., KuppingerCole).
- Saviynt: Saviynt is a cloud-native IGA platform competing head-to-head with BAAR in enterprise identity governance, access requests, SoD, and compliance. Its converged IGA/PAM/Cloud Governance approach overlaps materially with BAAR's identity lifecycle and risk-based access control capabilities.
- OneLogin: OneLogin is a cloud-delivered IAM/SSO vendor with directory, MFA, and identity governance features that overlap directly with BAAR Workforce IAM and BAAR Directory Services, especially for mid-market and enterprise buyers in regulated industries.
Broad incumbents
- Okta: Okta is a broad identity platform spanning Workforce IAM (SSO/MFA), Customer IAM (Auth0), and increasingly IGA via its acquisition of atSpoke and Lifeguard. It competes with BAAR Workforce IAM and BAAR Customer IAM and increasingly overlaps in governance for enterprise buyers.
- CyberArk: CyberArk is the dominant privileged access management vendor that has expanded into IGA through its Identity Security platform. It overlaps with BAAR on privileged access, identity lifecycle, and access governance for regulated industries like banking and government.
- Microsoft Entra ID (formerly Azure Active Directory): Microsoft Entra ID is the default identity backbone for Microsoft 365 and Azure environments and includes IGA-adjacent capabilities (Entra ID Governance, lifecycle workflows). It competes with BAAR Workforce IAM and increasingly with BAAR-IGA for Microsoft-centric enterprises.
- Ping Identity: Ping Identity (now part of Thoma Bravo) provides enterprise IAM, SSO, and identity federation capabilities that compete with BAAR Workforce IAM and parts of BAAR-IGA. It is commonly seen in regulated, hybrid, and legacy-heavy enterprise environments similar to BAAR's customer base.
- BeyondTrust: BeyondTrust is a privileged access management vendor that has expanded into broader identity security, overlapping with BAAR's privileged access and IGA controls. It competes most directly for banking, government, and other regulated buyers in BAAR's core verticals.
- IBM Security Verify Governance: IBM Security Verify Governance is an enterprise IGA offering from IBM Security that competes with BAAR-IGA across identity lifecycle, access certification, and SoD for large enterprises, particularly in banking, insurance, and government.
Emerging players
- JumpCloud: JumpCloud offers a cloud directory platform with SSO, MFA, and device management that overlaps with BAAR Directory Services and BAAR Workforce IAM. It is more SMB-focused but competes in the same identity-and-access category for cloud-first customers.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Allied Media social profiles
Digital presenceAllied Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allied Media leadership team
Management profileNumber of profiles
Allied Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allied Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allied Media
What does Allied Media do?
Allied Media, through its BAAR Technologies identity, sells an AI-powered Identity Governance and Administration (IGA) software platform that automates identity and access lifecycle management, user access reviews, segregation of duties, risk profiling, audit/compliance reporting, and continuous IT controls testing. The platform is delivered as a suite of integrated products (BAAR-IGA, BAAR Directory Services, BAAR-ID, BAAR Workforce IAM, BAAR Customer IAM, BAAR-CA, BAAR Mobile Authenticator, BAAR Deck) sold primarily through annual enterprise subscriptions with accompanying professional services for implementation in regulated industries.
Is Allied Media a public or private company?
Allied Media is a private company. It is classified as unknown and is currently operating.
When was Allied Media founded?
Allied Media was founded in 2017. It employs 11 to 50 people.
Where is Allied Media based?
Allied Media is headquartered in Mississauga, Canada, in the North America region.
How does Allied Media make money?
Two revenue lines are on record. Software Licenses and Subscriptions are the primary driver. The others are professional Services.
Who are Allied Media's main competitors?
Direct peers on record are SailPoint, Saviynt and OneLogin. Broad incumbents are Okta, CyberArk, Microsoft Entra ID (formerly Azure Active Directory), Ping Identity, BeyondTrust and IBM Security Verify Governance. JumpCloud is listed as an emerging player.
Does Allied Media have an API?
No public API is recorded for Allied Media.
What industry is Allied Media in?
Allied Media's product category is Identity Governance and Administration (IGA) Software. Its primary akta.pro industry code is HDADAAAB, Identity Governance & Administration (IGA), with a secondary code of HDAEAJAE, Identity Governance & Administration (IGA). Its NAICS code is 51321 and its SIC code is 7372.