Nubian Skin
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Nubian Skin firmographics
Firmographics- Name
- Nubian Skin
- Legal name
- Nubian Skin Ltd
- Website
- https://nubianskin.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Nubian Skin industry classification
Industry- Product category
- Inclusive Intimate Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Modest & Religious Apparel Retail (CRAAABAK)
Keywords
Where Nubian Skin is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Nubian Skin business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Direct-to-consumer sales of inclusive nude intimates including tights, bras, panties, and softie breast forms. One-time purchase model with products available in multiple color shades and sizes.
- Handpicked by Nubian Skin Marketplace: Curated marketplace featuring third-party brands. Purchases are bought from participating brands via Nubian Skin, suggesting a marketplace/commission model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 20 Denier Semi-Matt Tights |
| Unit Pricing | Pay-as-you-go | 40 Denier Semi-Matt Shaping Tights |
| Unit Pricing | Pay-as-you-go | Mesh Wireless Bra |
| Unit Pricing | Pay-as-you-go | Mesh Brief |
| Unit Pricing | Pay-as-you-go | COCOA BY NS Men's Brief |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Nubian Skin product offering
Product offeringCore offering
Nubian Skin designs and sells inclusive nude intimate apparel (hosiery, bras, panties, men's underwear) and soft breast prostheses, custom-dyed in four signature skin tone shades (Berry, Cinnamon, Caramel, Café au Lait) for women of colour and melanin-blessed consumers. Products are manufactured in Italy/Europe and sold worldwide through its own Shopify e-commerce site, with additional distribution via NHS trusts and a curated marketplace of third-party brands.
Product overview
Nubian Skin is an online fashion retailer specializing in inclusive nude lingerie and hosiery for melanin-blessed women. The core product portfolio centers on four skin-tone shades (Berry, Cinnamon, Caramel, Café au Lait) and includes 20 Denier Semi-Matt Tights, 40 Denier Semi-Matt Shaping Tights, Softie Breast Forms (UK's first inclusive breast prostheses), Mesh Wireless Bra, Mesh Brief, and COCOA BY NS Men's Briefs. The company also operates Handpicked by Nubian Skin, a curated marketplace for third-party brands. All products are custom-dyed to match specific skin tones. Founded in 2014 by Ade Hassan, MBE, the company ships worldwide and does not have physical retail stores.
Differentiator
Problem solved
Functional benefit
Brands
- COCOA BY NS: Men's athleisure-inspired underwear line under Nubian Skin's signature skin-tone range, featuring organic cotton briefs with branded microfibre waistband.
Products and services
- 20 Denier Semi-Matt Tights Sheer semi-matt tights custom-dyed in four nude skin tones, made in Italy with comfortable waistband, cotton gusset panel and reinforced seams. Available in sizes S to XL for women of colour seeking nude hosiery that matches their complexion.
- 40 Denier Semi-Matt Shaping Tights Semi-matt control tights with shaping waist and upper leg panels providing compression and lift, available in four nude skin tones up to size 3XL. Made in Europe from polyamide and elastane.
- Softies Breast Forms Soft breast prostheses available in four darker skin tones for women of colour post-mastectomy. UK's first skin tone softies, co-developed with Royal Marsden Cancer Charity and distributed across multiple NHS trusts.
- Mesh Wireless Bra Lightweight wireless bra with 5-piece panelled construction and V neckline. Made from soft stretch tulle with gold-plated hardware, custom-dyed in four skin tones. Composition: 87% polyamide, 13% elastane.
- Mesh Brief Soft mesh brief with mid-rise design, full front and back coverage and 100% cotton gusset. Custom-dyed soft stretch tulle, available in all four signature skin tones.
- COCOA BY NS Men's Brief Men's boxer briefs in Nubian Skin's signature skin tone range, made with 96% organic cotton and 4% elastane with branded microfibre waistband. Available in sizes S to XXL with medium rise fit.
- Handpicked by Nubian Skin Curated online marketplace featuring products from third-party brands, sold through nubianskin.com. Features brands such as Beauty Edit Mayfair and The Glowcery, with purchases fulfilled by participating brands via Nubian Skin.
Quantifiable outcome
- First UK brand to offer inclusive nudes for melanin-blessed women (2014)
- +2 more outcomes
Companies that use Nubian Skin
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Nubian Skin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Nubian Skin partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- NHS Trusts (UK and Wales)coreNubian Skin Softies are now available in multiple NHS trusts including the latest in Wales. This represents institutional distribution for breast cancer patient care, with advocacy from nurses and charities bringing better patient care to Wales.
- Royal Marsden Cancer CharitycoreCollaboration to create the UK's first Soft Breast Prostheses in 4 darker skin tones for women of colour. The partnership enabled Nubian Skin to develop and launch Softies specifically designed for post-mastectomy patients who have historically had limited prosthetic options matching their skin tone.
- Ateh JewelminorInterviewed for Handpicked by Nubian Skin initiative, a curated collection featuring brands founded by women of colour.
- Roshanne DorsettminorInterviewed for Handpicked by Nubian Skin initiative, a curated collection featuring brands founded by women of colour.
- Beauty Edit MayfairminorFeatured in Handpicked by Nubian Skin curated collection. Beauty Edit Mayfair is a beauty brand founded by Sherrille Riley, inspired by personal health journey and focused on healthier products.
- The GlowceryminorFeatured in Handpicked by Nubian Skin curated collection featuring third-party brands.
- Noon and HSBCminorEvent hosted by Noon and HSBC to launch the 'Fearless and Thriving: Mid-Life, Female Entrepreneurs Report' where Ade Hassan attended as a mid-life entrepreneur.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Nubian Skin competitors and assessment
Company assessmentDirect peers
- Knix: DTC intimates and leakproof underwear brand selling direct-to-consumer with inclusive sizing; competes for the same digitally native women's intimates shopper.
- ThirdLove: DTC intimates brand pioneering half-cup sizing and broader shade ranges; directly comparable DTC intimates model targeting women seeking better fit and inclusive nude tones.
- Heist Studios: UK-based DTC hosiery brand focused on inclusive nude tights with multiple skin-tone shades; the closest UK peer and direct competitor in the inclusive hosiery category Nubian Skin pioneered.
- SKIMS: Kim Kardashian's shapewear and intimates brand that has explicitly expanded its inclusive shade range; competes directly for inclusive nude basics with strong DTC e-commerce and venture-backed scale.
- Amoena: Global leader in breast prostheses and post-mastectomy products; the most direct competitor to Nubian Skin's Softies range and a natural channel partner or threat as NS Health scales.
- Savage X Fenty: Rihanna's direct-to-consumer intimates and loungewear brand built on inclusivity across skin tones, body types, and gender; competes with Nubian Skin for the same inclusive-nude consumer with much larger scale and marketing budget.
Broad incumbents
- Wolford: Established European hosiery and bodywear incumbent offering premium tights and shapewear; broader portfolio player overlapping with Nubian Skin's hosiery category but without the inclusive-nude specialization.
- Leonisa: Large Colombian intimates and shapewear brand with DTC presence; comparable intimate apparel product mix though broader and less specialized in the inclusive-nude-for-women-of-color niche.
- Falke: Premium European hosiery and legwear incumbent with broad shade and sizing assortment; competes in the tights category but lacks Nubian Skin's inclusive-nude-first positioning.
Emerging players
- Play Out Apparel: Inclusive intimates and underwear brand focused on LGBTQ+ and diverse identities; small but values-aligned emerging player overlapping Nubian Skin's underserved-segment ethos.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Nubian Skin social profiles
Digital presenceNubian Skin compliance and trust
Trust signalCompliance1 record
Nubian Skin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nubian Skin leadership team
Management profileNumber of profiles
Profiles1 record
Nubian Skin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nubian Skin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nubian Skin
What does Nubian Skin do?
Nubian Skin designs and sells inclusive nude intimate apparel (hosiery, bras, panties, men's underwear) and soft breast prostheses, custom-dyed in four signature skin tone shades (Berry, Cinnamon, Caramel, Café au Lait) for women of colour and melanin-blessed consumers. Products are manufactured in Italy/Europe and sold worldwide through its own Shopify e-commerce site, with additional distribution via NHS trusts and a curated marketplace of third-party brands.
Is Nubian Skin a public or private company?
Nubian Skin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nubian Skin founded?
Nubian Skin was founded in 2014. It employs 1 to 10 people.
Where is Nubian Skin based?
Nubian Skin is headquartered in London, United Kingdom, in the Europe region.
How does Nubian Skin make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are handpicked by Nubian Skin Marketplace.
Who are Nubian Skin's main competitors?
Direct peers on record are Knix, ThirdLove, Heist Studios, SKIMS, Amoena and Savage X Fenty. Broad incumbents are Wolford, Leonisa and Falke. Play Out Apparel is listed as an emerging player.
Does Nubian Skin have an API?
No public API is recorded for Nubian Skin.
What industry is Nubian Skin in?
Nubian Skin's product category is Inclusive Intimate Apparel. Its primary akta.pro industry code is CRAAABAK, Modest & Religious Apparel Retail. Its NAICS code is 45811 and its SIC code is 5600.