What Creative Risk Solutions does

Creative Risk Solutions (CRS) is a privately held third-party administrator (TPA) that has delivered property and casualty claims administration services since 1985. The company is headquartered in Des Moines, Iowa, and operates as an affiliate of HMA Group Holdings, LLC (operating as Holmes Murphy), an Iowa limited liability company. CRS serves larger self-insured employers that require claims administration tailored to their specific workflows rather than industry-standard offerings, with stated service lines in workers' compensation claims management, general/auto/product liability claims management, and dedicated claim processing. Nationwide reach is provided by state-specific adjusters operating in all 50 states and Washington DC, including a registered California Medical Provider Network (MPN ID #2430).

The company's core technology is the proprietary Maverick platform, a custom-built web-based claims management system that provides real-time claim dashboards, automated smart claim intake, employee and asset search, and a library of pre-built and custom reporting templates. CRS supplements its platform with integrated partnerships, including Coventry as the primary workers' compensation healthcare network (alongside Prime Health Services as a secondary option) and Medata for bill review and electronic billing.

CRS generates revenue through managed-services fees for third-party claims administration and through commissions and profit-sharing arrangements with insurance carriers and other third-party vendors. Its go-to-market is sales-led and relationship-based, targeting mid-to-large self-insured organizations directly with no channel partners or resellers. The company's competitive positioning emphasizes the depth and tenure of its claims professionals, whose experience averages more than 20 years per team member.

Name

Creative Risk Solutions

Legal name

HMA Group Holdings, LLC

Website

https://creativerisksolutions.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Creative Risk Solutions is a Des Moines-based third-party claims administrator, founded in 1985 and affiliated with HMA Group Holdings (Holmes Murphy), that delivers tailored workers' compensation and liability claims administration to larger self-insured employers across all 50 U.S. states via the proprietary Maverick platform.

Ownership category

akta.pro rank

Product category

Third-Party Claims Administration

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Claims Adjusting (524291)

akta.pro primary industry

Workers’ Compensation & Occupational Health TPA (HLAEALAL)

Keywords

• Claims administration services
• Third-party administrator
• Workers' compensation claims
• General liability claims
• Self-insured employer services

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Third-Party Administrator Services: Claims administration services as a third-party administrator (TPA) for self-insured employers. Services include workers' compensation claims management, general liability claims management, and claim processing.
2. Commission and Profit-Sharing: Creative Risk Solutions and its affiliates receive compensation from insurance carriers and other third-party vendors for services provided through the receipt of commissions and profit-sharing arrangements. Profit-sharing payments from insurance carriers are based on the profitability and/or premium growth of all business.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Creative Risk Solutions is a third-party administrator (TPA) that provides customized claims administration services to self-insured employers, handling workers' compensation and general/auto liability claims from intake through resolution. Services are delivered by dedicated adjusters across all 50 states plus Washington, D.C., supported by a proprietary web-based claims management platform called Maverick that delivers real-time claim visibility, automated intake workflows, and customizable reporting. The offering is positioned as a tailored alternative to standardized, one-size-fits-all TPA solutions, with complementary provider network access through the CRS/Coventry MPN and a network provider directory.

Product overview

Creative Risk Solutions is a third-party administrator (TPA) providing claims management services since 1985, offering a unified platform called Maverick alongside specialized claims handling services. The product portfolio includes the core Maverick claims management platform for workers' compensation and liability claims, complemented by a California Medical Provider Network (MPN) and network provider directories. The company tailors solutions for self-insured employers rather than offering industry-standard services.

Differentiator

Problem solved

Functional benefit

Brands

• Maverick: Custom-built web-based claims management platform that allows clients to report claims, view claim data in real-time, run reports, and access training materials.

Products and services

• Workers' Compensation Claims Management Third-party administrator services for workers' compensation claims, providing experienced adjusters with thorough claim communications and specialized support from coast-to-coast specialists averaging 23 years of experience. Service is designed for self-insured employers that need tailored claims handling rather than industry-standard offerings.
• Liability Claims Management Proactive liability claims management for product, auto, and general liability claims, focused on reducing total cost of risk through prompt claim handling and fraud defense. Targeted at self-insured companies with liability exposure seeking fair, equitable investigation, evaluation, and resolution.
• Claim Processing Property casualty insurance claims processing as a core third-party administrator function — investigating, evaluating, and resolving claims in a fair and equitable manner with speed, accuracy, and integrity. Services operate across all 50 states plus Washington, D.C.
• Maverick Custom-built web-based claims management platform that enables real-time claim data tracking, automated workflows for claim intake and reporting, and direct communication between clients and adjusters. Includes Smart Claim Intake, employee and asset search, pre-built and custom reporting templates, a real-time claims dashboard, and homepage dashboard snapshots.
• Creative Risk Solutions/Coventry MPN California Medical Provider Network offering access to qualified medical and ancillary service providers across California for work-related injuries and illnesses, with 24/7 availability for provider searches. Delivered through partnership with Coventry as the primary network provider.
• Network Provider Directory Online directory allowing clients to search for in-network medical providers and pharmacies. Access is provided through the Coventry primary network and Prime Health Services secondary network for workers' compensation healthcare access.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and secondary.

• CoventrycoreTechnology or IntegrationPrimary network provider for workers' compensation healthcare network options. Coventry provides the main platform for accessing in-network medical providers through the Creative Risk Solutions/Coventry MPN (Medical Provider Network ID #2430). Available 24/7 for provider searches.
• Prime Health ServicessecondaryTechnology or IntegrationSecondary network provider options for workers' compensation healthcare network. Provides alternative provider network access alongside Coventry's primary network.
• MedatacoreTechnology or IntegrationBill review provider for workers' compensation bill status inquiries. Clients can contact Medata via telephone at 877-479-3817 or through their Provider Portal. Handles electronic billing submission inquiries.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sedgwick: One of the largest third-party claims administrators in the U.S., offering workers' compensation, liability, property, and disability claims management to self-insured employers — directly overlapping with CRS's core service lines.
• Gallagher Bassett Services: TPA arm of Arthur J. Gallagher providing claims management (workers' comp, auto, general liability, professional liability) to self-insured employers nationwide — a direct competitor in the same claims administration vertical.
• CorVel Corporation: Publicly traded, tech-enabled TPA offering workers' compensation, liability, and disability claims management plus proprietary platforms — closely comparable to CRS's combination of claims service + custom Maverick technology.
• PMA Companies: Workforce-solutions and TPA focused on workers' compensation and casualty claims management for self-insured employers — overlapping customer base and service model with CRS.
• TRISTAR Claims Management: Privately held claims management firm providing workers' compensation and liability claims administration to insurers, self-insureds, and TPAs — comparable mid-sized TPA rival.
• Engle Martin & Associates: Independent claims adjusting and TPA firm handling property, casualty, and workers' compensation claims — competes in the same customized claims management space as CRS.
• Cambridge Integrated Services: Mid-sized TPA offering workers' compensation and liability claims administration with customizable service — comparable in scope and target market to CRS.

Broad incumbents

• Charles Taylor Claims Services: Large global claims management provider (part of Charles Taylor) operating across multiple lines and geographies — broader incumbent that overlaps with CRS on liability and workers' comp claims handling.
• Marsh Claims Management: Claims management arm of Marsh (a major insurance broker) that serves large self-insureds with WC, liability, and casualty claims — broader incumbent with overlapping enterprise customer base.
• AmTrust Claims Services: In-house and third-party claims operations within AmTrust Financial, handling workers' compensation and casualty claims — a broader, vertically integrated peer overlapping CRS's core services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Risk Solutions