Ma'an
- Company typePrivate
- Founded2019
- HeadquartersAbu Dhabi, United Arab Emirates
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Ma'an firmographics
Firmographics- Name
- Ma'an
- Legal name
- The Authority of Social Contribution - Ma'an
- Website
- https://maan.gov.ae
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Ma'an is headquartered
LocationHeadquarters
- HQ city
- Abu Dhabi
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Ma'an business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Social Investment Fund Management: Ma'an functions as the Authority of Social Contribution in Abu Dhabi, managing a social investment fund that facilitates charitable contributions, grants, and partnerships to address social priorities. The organization does not generate commercial revenue but rather channels funds from individuals, corporations, and government entities into social programs and initiatives.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Ma'an product offering
Product offeringCore offering
Ma'an is the Authority of Social Contribution in Abu Dhabi, functioning as the emirate's Social Investment Fund. It channels contributions from individuals, corporations, and government entities into social programs through Funding Requests, the Athar+ hub, the Certificate of Social Enterprises, CSR Enablement advisory, and Volunteering Programs. Supporting these are digital platforms for fundraising, volunteer management, and program workspace.
Product overview
Ma'an operates as a multi-platform social investment ecosystem offering both direct service programs and supporting infrastructure. The core portfolio consists of six integrated programs: Funding Requests for capital deployment, Athar+ hub providing physical and advisory resources for social enterprises, Incentives Program offering developmental support, Certificate of Social Enterprises for recognition, CSR Enablement for corporate engagement, and Volunteering Programs connecting community members with impact opportunities. Supporting these programs are digital platforms including a Fundraising Platform, Volunteer Management Platform (volunteers.ae), and a Social Impact Projects Portfolio spanning healthcare, environmental conservation, and community support initiatives.
Differentiator
Problem solved
Functional benefit
Brands
- Athar+: Abu Dhabi's first purpose-driven hub designed to accelerate social impact, providing workspaces, business support services, and networking opportunities for non-profits, social enterprises, and changemakers.
- Certificate of Social Enterprises
- Athar+ (Athar Plus)
Products and services
- Funding Requests A funding program that provides financial support to social enterprises and organizations tackling Abu Dhabi's most pressing social challenges. Organizations submit applications for community-focused impact initiatives.
- Athar+ (Athar Plus) Abu Dhabi's first purpose-driven hub providing dedicated workspaces, business support services, coaching from an Entrepreneur in Residence, and networking opportunities for non-profits, social enterprises, and changemakers.
- Incentives Program Financial and developmental incentives for social enterprises and not-for-profit organizations, including access to Athar+, social grants, networking opportunities, volunteer access, and endorsement for golden visa applications.
- Certificate of Social Enterprises UAE's first recognition scheme for organizations with a mission to address social challenges. Provides differentiation from regular businesses, access to funding and resources, and membership in a network of social innovators.
- CSR Enablement Corporate social responsibility advisory service that helps businesses craft and implement strategic CSR initiatives aligned with Abu Dhabi's social development vision, including program co-creation and employee engagement.
- Volunteering Programs A comprehensive volunteering platform connecting individuals and organizations with social impact opportunities, offering both specialized and general volunteer tracks with benefits including enhanced CSR, talent attraction, and employee engagement.
- Social Contracting Strategic partnership service where government and third sector entities co-create and deliver innovative solutions for Abu Dhabi's social priorities.
- Fundraising Platform A digital fundraising platform enabling individuals and organizations to create and manage social impact campaigns and collect contributions to social causes.
- Volunteer Management Platform An online platform (volunteers.ae) for discovering, registering, and managing volunteer opportunities across Abu Dhabi.
Quantifiable outcome
- 430,000+ volunteers engaged through platform
- +4 more outcomes
Companies that use Ma'an
Customer profileSegments5 records
Ideal customer profiles3 records
Ma'an technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ma'an partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and flagship.
- Department of Community Development (DCD)coreGovernment partner collaborating on community development initiatives and social programs across Abu Dhabi.
- Department of Health (DoH)coreHealthcare sector partnership supporting health-related social initiatives and wellness programs.
- Department of Municipalities and Transport (DMT)coreInfrastructure and urban development partnership supporting community spaces and environmental initiatives.
- Abu Dhabi PolicecoreLaw enforcement partnership supporting road safety campaigns and community security initiatives.
- Department of Economic Development (ADDED)coreEconomic development partnership supporting business and entrepreneurship initiatives.
- Department of Culture and Tourism (DCT)coreCulture and tourism partnership supporting heritage preservation and cultural events.
- Abu Dhabi Global Market (ADGM)coreFinancial services partnership supporting the Ghaya Financial Literacy Programme and economic empowerment initiatives.
- Mubadala Investment CompanyflagshipMajor strategic partner providing corporate social responsibility support and investment in social impact initiatives. Featured as a CSR partner on Ma'an's website.
- SEHA (Abu Dhabi Health Services Company)coreHealthcare services partnership supporting medical volunteering and health awareness campaigns.
- Al Dar Real EstatecoreReal estate sector partner supporting community development and CSR initiatives. Listed as a CSR partner.
- ADCB (Abu Dhabi Commercial Bank)coreBanking sector partner supporting financial literacy and community investment programs. Listed as a CSR partner.
- ADIB (Abu Dhabi Islamic Bank)coreIslamic banking partner supporting community welfare and charitable initiatives.
- EtisalatcoreTelecommunications partner supporting digital inclusion and connectivity initiatives.
- TAQA (Abu Dhabi National Oil Company for Additive Manufacturing)coreEnergy sector partner supporting sustainability and environmental programs.
- FAB (First Abu Dhabi Bank)coreBanking partner supporting financial inclusion and community investment.
- ZHO (Zayed Higher Organization for People of Determination)coreOrganization supporting people of determination through inclusion programs and accessible volunteering opportunities.
- Environment Agency Abu DhabicoreEnvironmental partner supporting sea turtle conservation and sustainability initiatives.
- Abdulla Al Ghurair FoundationcoreEducation and entrepreneurship foundation partnership supporting social entrepreneurship ecosystem in Abu Dhabi. MOU signed to enhance social impact.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Ma'an competitors and assessment
Company assessmentRegional players
- Noor Dubai Foundation: UAE government-affiliated charity providing healthcare-related interventions (notably blindness prevention); operates the same government-mandated social-impact + charitable-contribution model as Ma'an but concentrated on a single thematic area.
- Dubai Cares: UAE government-affiliated charity focused on education and development programs; operates a similar donation-driven, social-impact model within a different emirate and thematic focus (education vs. Ma'an's broader social priorities).
- Khalifa Fund: Abu Dhabi government-owned enterprise and development fund supporting SMEs, entrepreneurship, and economic empowerment — comparably structured as a UAE government economic/social instrument with comparable beneficiary base and grant-funding model.
- Abdulla Al Ghurair Foundation: UAE-based education and entrepreneurship foundation supporting social entrepreneurship ecosystem — already an MoU partner of Ma'an and comparable in its emphasis on social enterprise enablement within the UAE.
Broad incumbents
- Skoll Foundation: Global foundation funding and amplifying social entrepreneurs and the social-impact ecosystem — structurally analogous to Ma'an as a backbone funder and ecosystem-builder for social enterprises across geographies.
- Ashoka: Global organization identifying and supporting leading social entrepreneurs (Ashoka Fellows); comparable to Ma'an's Certificate of Social Enterprises in providing ecosystem recognition and capacity support to mission-driven organizations.
- Schwab Foundation for Social Entrepreneurship: World Economic Forum-affiliated global foundation supporting social entrepreneurs through networks, funding, and recognition — parallel to Ma'an's role as the convening authority for Abu Dhabi's social enterprise ecosystem.
Direct peers
- Emirates Red Crescent: UAE-wide humanitarian and social services organization coordinating charitable contributions, volunteer mobilization, and aid delivery through a government-affiliated structure — directly comparable to Ma'an on volunteer network, donor channeling, and social program coordination.
- Mohammed bin Rashid Al Maktoum Foundation: The Dubai-based equivalent of Ma'an, established as a UAE government-linked foundation to drive social impact, education, and knowledge development across the region — operates a similar mandate of channeling philanthropic capital into social priorities within an emirate.
Emerging players
- Acumen: Global impact-investing nonprofit providing patient-capital investment and capacity-building to social enterprises in emerging markets — comparable to Ma'an's Athar+ and funding-requests programs in mission, though operating internationally via a commercial investment model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ma'an social profiles
Digital presenceMa'an financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ma'an leadership team
Management profileNumber of profiles
Ma'an subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ma'an funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ma'an M&A and investment
M&A and investmentM&A
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ma'an
What does Ma'an do?
Ma'an is the Authority of Social Contribution in Abu Dhabi, functioning as the emirate's Social Investment Fund. It channels contributions from individuals, corporations, and government entities into social programs through Funding Requests, the Athar+ hub, the Certificate of Social Enterprises, CSR Enablement advisory, and Volunteering Programs. Supporting these are digital platforms for fundraising, volunteer management, and program workspace.
Is Ma'an a public or private company?
Ma'an is a private company. It is classified as state government owned and is currently operating.
When was Ma'an founded?
Ma'an was founded in 2019. It employs 51 to 100 people.
Where is Ma'an based?
Ma'an is headquartered in Abu Dhabi, United Arab Emirates, in the Middle East region.
How does Ma'an make money?
One revenue line is on record: social Investment Fund Management.
Who are Ma'an's main competitors?
Regional players on record are Noor Dubai Foundation, Dubai Cares, Khalifa Fund and Abdulla Al Ghurair Foundation. Broad incumbents are Skoll Foundation, Ashoka and Schwab Foundation for Social Entrepreneurship. Direct peers are Emirates Red Crescent and Mohammed bin Rashid Al Maktoum Foundation. Acumen is listed as an emerging player.
Does Ma'an have an API?
No public API is recorded for Ma'an.