All Green

What All Green does

All Green Lawn Care is a privately held, employee-owned lawn care services company headquartered in Angola, Indiana, founded in 1987 by Ed Barant after his prior exit from TruGreen. The company provides three integrated service lines to residential and commercial customers: lawn care (fertilizer, weed control, organic options, core and liquid aeration, grub control), pest control (mole, mosquito, flea/tick, perimeter treatments, lawn insecticide), and tree and shrub care (multi-step seasonal programs, Wedgle injections, trunk injections). Notable technical offerings include Liquid Biological Aeration (a spray-based alternative to mechanical aeration that feeds soil microbes) and Wedgle Tree Injection treatments that deliver fungicide, insecticide, and PK fertilizer directly into the tree vascular system.

The business operates 12 branch offices across 7 U.S. states (Michigan, Wisconsin, Indiana, Louisiana, Alabama, Texas), with three locations operated under regional partnership brands (Nitro Green in Indianapolis and Birmingham; Green Country in Shreveport). Service delivery is direct-to-customer through local branches with state-certified technicians, supported by a customer portal (lawngateway.com) for account management and a content-marketing blog covering seasonal lawn and pest topics.

Revenue is generated primarily through recurring multi-application annual programs (6-round fertilizer, 7-step tree and shrub, 4-spray flea/tick), functioning as subscription-like service contracts. Pricing is quote-based rather than publicly listed. The go-to-market motion is sales-led via free estimates at branch offices, supplemented by a referral program that pays $75 in service credit per converted customer (uncapped). The company reports 500+ customers and operates without institutional capital, institutional investors, or a parent company.

Name

All Green

Legal name

All Green Lawn Care

Website

https://allgreen.net

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

All Green is an employee-owned lawn care, pest control, and tree and shrub services company operating 12 branches across 7 U.S. states, serving residential and commercial customers through recurring multi-application seasonal programs and direct-to-customer service delivery.

Ownership category

akta.pro rank

Product category

Lawn Care Services

NAICS

Landscaping Services (561730), Exterminating and Pest Control Services (561710)

SIC

Agricultural Services (700)

akta.pro primary industry

Organic & Eco-Friendly Lawn Treatments (HSAIAGAH)

Keywords

• Lawn care services
• Pest control services
• Tree and shrub care
• Fertilizer and weed control
• Lawn aeration services

Headquarters

HQ city

Angola

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Professional Lawn Care Services: Recurring service applications for lawn care, pest control, and tree/shrub care. Services include fertilizer applications, weed control, pest treatments, and aeration provided on a subscription-like basis with multiple applications per year.
2. Residential and Commercial Services: One-time and recurring treatments for residential homeowners and commercial property managers including lawn care, pest control, and tree/shrub services

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

All Green provides recurring residential and commercial lawn care, pest control, and tree & shrub services through 12 branch locations across 7 states. The company delivers multi-application fertilizer and weed control programs, targeted pest treatments (mole, mosquito, flea/tick, grub, perimeter), and tree/shrub health programs including injectable treatments. Services are delivered by state-certified technicians with a satisfaction guarantee and re-treatment within 30 days.

Product overview

All Green is a lawn care service company offering a unified portfolio of residential and commercial lawn maintenance services across 12 locations in 7 states. The core offerings consist of three integrated service lines: Lawn Care (fertilizer, weed control, aeration, grub control), Pest Control (mole, mosquito, flea/tick, perimeter treatments), and Tree & Shrub Care (programs, Wedgle injections, trunk injections). The company operates as a single-service brand with location-specific sub-brands (Nitro Green in Indianapolis and Birmingham, Green Country in Shreveport), and supplements its service offerings with a customer referral program. All services are backed by a satisfaction guarantee with re-treatment within 30 days if not satisfied.

Differentiator

Problem solved

Functional benefit

Products and services

• Lawn Care Services Comprehensive lawn care including fertilizer and weed control, organic fertilizer, core aeration, liquid aeration, and grub control to maintain green, healthy lawns for residential homeowners and commercial property managers.
• Pest Control Services Exterior pest management solutions including mole control, mosquito repellent, exterior perimeter treatments, lawn insecticide, flea and tick control, and grub control for residential and commercial properties.
• Tree & Shrub Care Professional tree and shrub care including the Tree & Shrub Program, Wedgle Injections for fungicide, insecticide, and fertilizer treatments, trunk injections for pest and disease control, pruning, and debris removal.
• Liquid Aeration Alternative to mechanical core aeration using liquid biological aeration that provides food to soil microbes, relieves compaction, and breaks down thatch layer with longer-lasting results.
• Flea & Tick Program Four-spray treatment program during spring, summer, and fall that kills fleas and ticks on contact and stays active for one month until the following treatment.
• Mole Control Program

Quantifiable outcome

• Six rounds of fertilizer treatment customizable to lawn's specific needs
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Green Country Lawn ServicescoreStrategic or Co-development PartnerGreen Country Lawn Care operates the Shreveport, Louisiana location in partnership with All Green. They service the greater western Louisiana and eastern Texas areas, offering lawn care, pest control, and tree and shrub care services under the All Green brand.
• Nitro Green Lawn CarecoreStrategic or Co-development PartnerNitro Green operates Indianapolis, Indiana location in partnership with All Green. Services include lawn care and pest control for the greater Indianapolis area.
• Nitro Green Lawn CarecoreStrategic or Co-development PartnerNitro Green operates Birmingham, Alabama location in partnership with All Green. Services include lawn care, pest control, and tree and shrub care for the greater Birmingham area.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Weed Man: Franchise lawn care provider specializing in fertilization and weed control for residential customers, with comparable recurring service programs and multi-application treatment schedules.
• SavATree: Regional-to-national tree, shrub, and lawn care provider offering integrated plant health care, fertilization, and pest management services similar to All Green's full portfolio.
• Scotts LawnService: Brand-backed lawn care service provider (affiliated with Scotts Miracle-Gro) offering fertilization, weed control, and pest programs. Competes in the same residential recurring-service category.
• NaturaLawn of America: Franchise lawn care operator with a distinctive organic and environmentally friendly positioning, closely aligned with All Green's organic/eco-friendly service line.
• Spring-Green Lawn Care: National franchise delivering lawn fertilization, weed control, and tree & shrub care to residential customers. Operates a comparable recurring-application service model.
• Lawn Doctor: Franchise-based residential lawn care operator offering fertilization, weed control, and pest services nationwide. Closely mirrors All Green's mix and franchise-style growth model.

Regional players

• Green Lawn Fertilizing: Regional lawn care provider serving Pennsylvania and surrounding states with fertilization, weed control, and pest programs; comparable service mix but geographically distinct from All Green's Midwest/South footprint.

Broad incumbents

• Davey Tree Expert Company: Large, established tree care and landscape services company providing tree/shrub care comparable to All Green's Tree & Shrub program, including trunk injections and disease treatments.
• TruGreen: Largest U.S. residential lawn care company; directly comparable service mix (fertilization, weed control, pest control) with national scale. Founded in 1974 by Ed Barant himself, making it the most direct historical precedent for All Green's business.

Emerging players

• Russo's Lawn & Landscape: Smaller regional lawn and landscape services company offering fertilization and pest control treatments; relevant as a comparable sub-scale regional operator facing similar competitive dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/All-Green-Lawn-Care-2282631598721540
• Instagraminstagram.com/allgreenjenison
• LinkedInlinkedin.com/company/allgreen-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Green