Singha

What Singha does

Singha is a Thailand-headquartered beer brand owned by Boonrawd Brewery Company through its operating entity Boonrawd Trading Co., Ltd. (บริษัท บุญรอดเทรดดิ้ง จำกัด), with the brand tracing back to 1933. Its core product is Singha Beer, the flagship lager, supplemented by a non-alcoholic extension, Singha Sparkling Water, positioned in the wellness and hydration category. The company sells through retail, on-premise hospitality, and event-activation channels, distributing in Thailand via the Boonrawd network and internationally through partnerships including a three-year UK supplier deal with Shepherd Neame and exclusive Official Beer Partner arrangements at major sporting events.

Revenue is generated primarily through the sale of branded beer and beverage products, supported by event-based experiential marketing rather than a disclosed direct-pricing model. The go-to-market is sponsorship-led: Singha holds Official Beer Partner status with the Haas F1 Team from the 2026 FIA Formula 1 World Championship, the LTA's 2026 grass court tennis season (HSBC Championships, Lexus Eastbourne Open, Lexus Nottingham Open), the International Polo Tour, and BYD HYROX Bangkok 2026, using these venues for hospitality, exclusive product offerings, and brand-building among adult consumers and event spectators. Its customer base consists of legal-drinking-age adult beer consumers in Thailand and diaspora markets, plus fitness and wellness consumers reached through the sparkling water line. The company is privately held, family-controlled, and led by CEO Bhurit Bhirombhakdi, with no disclosed institutional investors or public listing.

Name

Singha

Legal name

บริษัท บุญรอดเทรดดิ้ง จำกัด (Boonrawd Trading Co., Ltd.)

Website

https://singha.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

51–100 employees

Short description

Singha is a Thailand-based beer brand owned by Boonrawd Brewery Company, producing Singha Beer and Singha Sparkling Water for adult consumers across Thailand, the UK, the USA, and global F1 event markets via sponsorship-led distribution and hospitality channels.

Ownership category

akta.pro rank

Product category

Beer

NAICS

Breweries (31212), Beverage Manufacturing (3121)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

Keywords

• Beer manufacturing
• Premium lager
• Alcoholic beverages
• Brewery products
• International beer distribution

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Beer and alcoholic beverage sales: Singha generates revenue primarily through the sale of its beer products including Singha Beer and related alcoholic beverages. The company operates as a major Thai beer brand with international distribution through sports and event sponsorships.

Distribution channels3 records

Marketing channels4 records

Core offering

Singha manufactures and sells Singha Beer and Leo beer as Thailand's leading beer brand under parent Boonrawd Brewery Company. The portfolio has expanded to include Singha Sparkling Water, a hydration beverage positioned within the wellness category. The company generates revenue primarily through the sale of its beer products with international distribution via sports and event sponsorships.

Product overview

Singha is a Thai beer and beverage company owned by Boonrawd Brewery Company (บุญรอดเทรดดิ้ง จำกัด). The company's core product portfolio centers on Singha Beer, its flagship beer brand. The portfolio has expanded to include Singha Sparkling Water, a sparkling water beverage positioned within the wellness and lifestyle category, as seen in sports and fitness event sponsorships. The company operates primarily as a consumer beverages business with beer as its dominant product category.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• International Polo Tour (IPT)minorGTM or Marketing Partner · 19 September 2026IPT has partnered with SINGHA as a sponsor for events including the annual Sunset Polo Invitational World Cup and White Lotus 250th Anniversary Cup. SINGHA is also a sponsor of the Thai American Association.
• LTA (Lawn Tennis Association)coreGTM or Marketing Partner · 8 June 2026Singha Beer is one of five new food, beverage, and wellness partners for the LTA's 2026 grass court tennis season. The partnership includes experiential activations, exclusive product offerings, and hospitality programs designed to enhance the spectator experience at major British tennis events.
• Shepherd NeamecoreStrategic or Co-development Partner · 8 June 2026Britain's oldest brewer has entered a landmark three-year partnership as Official Beer Partner and Supplier for three major British tournaments including the HSBC Championships, Lexus Eastbourne Open, and Lexus Nottingham Open. This partnership supports Singha's distribution in the UK market.
• BYD HYROX 2026minorGTM or Marketing Partner · 20 March 2026Singha Sparkling Water served as the official sparkling water partner and co-host of the BYD HYROX Bangkok 2026 fitness racing event. Singha also provided a Recovery Lounge featuring ice baths, saunas, showers, and massage therapy to support participant recovery.
• Haas F1 TeamcoreGTM or Marketing Partner · 21 February 2026Multi-year partnership making Singha the Official Beer Partner starting from the 2026 FIA Formula 1 World Championship. The agreement includes branding on the team's car, race suits, and apparel, as well as marketing initiatives and fan engagement activities. This represents Singha's entry into Formula 1 sponsorship.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chang Beer (Thai Beverage): Chang is the principal domestic competitor to Singha within Thailand's mass-market lager category, both brewed locally and distributed through dominant on-premise and retail channels. As the country's #1 beer brand by volume, it is the most directly comparable competitor.
• Tiger Beer (Asia Pacific Breweries / Heineken): Tiger is another leading Asian lager with strong international distribution and a similar heritage positioning to Singha, including sports and event-led brand-building across Southeast Asia, Europe, and beyond.
• Leo Beer: Leo is Boonrawd's own value-tier lager sibling brand to Singha, both produced by the same parent group in Thailand and competing in adjacent price points of the local beer market.

Broad incumbents

• San Miguel Corporation: San Miguel is a major Southeast Asian brewing conglomerate with broad food, beverage, and packaging operations, comparable to Boonrawd in scale and category breadth across the region.
• Asahi Group Holdings: Asahi is a global brewing incumbent owning brands such as Asahi Super Dry with a strong Asian heritage and significant international sponsorship activity, comparable to Singha's premium international positioning.
• Heineken N.V. Heineken operates globally in premium lager and is a frequent sponsor of major sporting events (including F1), paralleling Singha's sports-sponsorship-led international brand-building strategy.
• Carlsberg Group: Carlsberg is a global brewer with strong Asian market presence through acquisitions and premium event sponsorships (e.g., English football), comparable in international brand-building playbook.

Regional players

• Bintang (Multi Bintang Indonesia / Heineken): Bintang is the leading Indonesian lager, comparable to Singha as a national-heritage Asian beer brand with a premium positioning in its home market and selective international distribution.
• Tsingtao Brewery: Tsingtao is China's flagship heritage lager with strong international export presence, comparable to Singha as a heritage Asian beer brand that has built international recognition through event marketing.

Others

• Shepherd Neame: Britain's oldest brewer and Singha's UK distribution and brewing partner; relevant as an enabler/partner rather than a competitor, illustrating Singha's chosen route into European markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/singha_beer
• Facebookfacebook.com/Singha
• LinkedInlinkedin.com/company/singha-asia-holding

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singha