What Team-Match does

Team-Match is a privately held UK SaaS company (TeamMatch Ltd., London, founded 2012) that operates a fully hosted web application for forming balanced teams using personality-type assessment and matchmaking algorithms. Its core technology fuses occupational psychology — anchored in Carl Gustav Jung's Type Theory and delivered through a proprietary Personality Type Indicator — with data-mining based matchmaking that sorts participants into teams based on cognitive styles. The platform exposes three principal modules: a free Personality Type Indicator producing a 4-letter type and 5-page report, a Team Builder that forms balanced student teams, and interactive Ingenious Team Reports that analyse team strengths, weaknesses and communication fit. All modules run in-browser and on mobile with SSL-secured SaaS delivery; no native app is offered and no external API/SDK is published.

The company monetizes primarily via tiered institutional licences sold directly to educational buyers: Tutor (up to 150 users), Multi-Match (up to 500) and Site Licence (1,000+), each delivered as multi-year subscriptions with branded institutional portals and varying support levels. A Pro tier (CustomEdu, LargeEdu) extends the same engine to organizational buyers via exclusive portals, premium support, and training. Freemium is layered beneath to drive top-of-funnel adoption: individuals can take the Personality Type Indicator and generate a single free team report. Customer concentration is overwhelmingly in higher education (universities, tutors, lecturers) with a smaller secondary segment of organizations using TeamMatch Pro, served through direct sales with quote-based pricing and a content/blog-driven top-of-funnel motion.

Operationally, Team-Match is a 5-person team split between London (HQ) and Berlin, founded and majority-owned by the founding team including two PhD researchers, a Head of Development and a Head of Research/Datamining. The company has raised only a single disclosed capital event (a ~$28K Wayra round in March 2014), has no parent, subsidiaries, or institutional shareholders, and discloses no patents, awards, or regulatory actions. Sub-brands include Team-MatchEDU (higher-ed focus) and TeamMatch Pro (organizational focus), with no evidence of recent fundraising, M&A, or material leadership change.

Name

Team-Match

Legal name

TeamMatch Ltd.

Website

https://team-match.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Team-Match is a UK-based SaaS provider of web-based team-building software that uses Jungian personality assessment and matchmaking algorithms to form balanced teams, primarily serving higher education institutions through tiered institutional licences (Tutor, Multi-Match, Site Licence) and a Pro tier for organizations.

Ownership category

akta.pro rank

Product category

Education Technology / Team Formation Software

NAICS

Professional Organizations (813920)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Collaboration & Teamwork (EDABAMAC)

Keywords

• Team matchmaking software
• Personality assessment tools
• Educational team building
• Psychometric testing platform
• Collaborative learning tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Institutional Licensing: Tiered subscription plans (Tutor up to 150 users, Multi-Match up to 500 users, Site Licence 1,000+ users) with unlimited teamreports and team creation. Includes branded institutional portals and varying support levels.
2. Pro Account Subscription: Exclusive organization portal, unlimited TeamMatch functionality, free personality assessment for all members, unlimited groupmatch functionality, premium support, and training support. Plans include CustomEdu (custom pricing) and LargeEdu (500+ users).
3. Freemium User Accounts: Free accounts allow users to take Personality Type Indicator and create one free teamreport. This drives adoption and conversion to paid institutional licenses.
4. Additional Services: Additional services such as staff training available upon request with institutional licenses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Team-Match is a web-based SaaS platform that combines a Jungian Personality Type Indicator with proprietary matchmaking algorithms to sort students and employees into balanced teams. It delivers dynamic Ingenious Team Reports that identify team strengths, gaps, and communication advice, and it provides educational institutions with branded portals and tiered institutional licensing (Tutor, Multi-Match, Site Licence) and Pro organizational portals for unlimited team formation and reporting.

Product overview

Team-Match is a single unified web application with specialized modules for team building and personality assessment. The core product combines a free Personality Type Indicator (based on Jungian Type Theory) with Team Builder matchmaking technology and Ingenious Team Reports. The Team-Match EDU version targets educational institutions with specialized licensing tiers (Tutor, Multi-Match, Site Licence) and institutional portal features, while TeamMatch Pro offers organizational portals for professional use. All products are fully hosted (SaaS) with no software installation required.

Differentiator

Problem solved

Functional benefit

Brands

• Team-MatchEDU: Web application focused on improving teamwork in educational settings, including features for team formation, personality reports, and team reports for students.
• TeamMatch Pro

Products and services

• Team-Match Web-based team-building application that helps teams analyse strengths and weaknesses, identify problem zones, improve communication, optimize workflow and boost team spirit through personality-based matchmaking, aimed at teams and groups across workshops, competitions, assessment centres, and education.
• Team-Match EDU Specialized version for educational institutions that helps students acquire teamworking skills, creates balanced teams with matchmaking technology, and provides interactive personality and team reports for academic use. Targeted at tutors, lecturers and higher education institutions.
• TeamMatch Pro Portal Professional tier offering an exclusive organizational portal with unlimited TeamMatch functionality, free personality assessments for all members, unlimited team reports and GroupMatch functionality, plus premium support and training support for the organization.

Quantifiable outcome

• Team-Match teams are fairer and more inclusive, show improved team learning and higher academic performance
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• The Myers-Briggs Company: Owner of the MBTI assessment, the most widely deployed Jungian-type personality instrument globally. Directly comparable to Team-Match's Personality Type Indicator, but operates at vastly larger scale and across corporate, education, and coaching markets rather than specializing in HE team formation.
• TestGorilla: Pre-employment assessment platform offering personality, cognitive, and skills tests to employers. Operates in the broader psychometrics-as-a-service category adjacent to Team-Match, with much larger funding and a broader buyer base.
• Gallup: Owner of CliftonStrengths, one of the most widely deployed strengths/behavioral assessments globally. Comparable to Team-Match in the underlying use of validated psychometric instruments to inform workplace teamwork, but with vastly larger brand, distribution, and corporate-coaching infrastructure.

Direct peers

• 16Personalities: Free, consumer-facing personality assessment built on Jungian/MBTI-style type theory with modern language — closely analogous to Team-Match's free Personality Type Indicator. While it lacks matchmaking, it competes for the same end-user attention and brand association with Jungian assessment.
• CATME: Widely-used higher-education team formation and peer-evaluation tool developed at Purdue University. Directly competes with Team-Match EDU on the same core use case of forming balanced student teams for coursework, with deep penetration in US university curricula.
• Traitify: Visual, personality-based assessment platform used by employers and education providers. Comparable to Team-Match in deploying personality science via a SaaS interface, though it skews toward hiring rather than in-team matchmaking.

Emerging players

• Pymetrics: AI-driven behavioral assessment platform used primarily in graduate recruitment and corporate talent mobility. Comparable to Team-Match in deploying psychometrics at scale via SaaS, but focused on hiring and internal mobility rather than intra-team matchmaking.

Market position

Competitive moat5 records

Key risks3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/teammatch

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team-Match