Glaceau vitaminwater

What Glaceau vitaminwater does

Glaceau vitaminwater is a vitamin-enhanced flavored water beverage brand founded in 2000 and headquartered in New York, United States. The company's core product is a portfolio of vitamin-fortified, flavored waters positioned as functional alternatives to traditional soft drinks for mass-market consumers. Originally launched as an independent company, Glaceau vitaminwater was acquired by The Coca-Cola Company (NYSE: KO) in 2007 and has since operated as a wholly-owned brand within Coca-Cola's broader global beverage portfolio, alongside Coca-Cola, Coca-Cola Zero Sugar, Coca-Cola Light, Fanta, Sprite, Powerade, Fuze Tea, Costa Coffee, and other retained brands.

The business model is a conventional consumer packaged-goods wholesale model: vitaminwater generates revenue through the sale of bottled beverages to retailers, food service operators, and convenience channels, leveraging Coca-Cola's global bottling and distribution infrastructure rather than operating direct-to-consumer fulfillment at scale. Pricing is not publicly disclosed. Geographic operations are anchored in Germany, where the brand is marketed under Coca-Cola Deutschland through the glaceauvitaminwater.de website and Coca-Cola's local social channels (Facebook, X, Instagram, YouTube); the broader parent footprint provides global reach via Coca-Cola's enterprise distribution.

There is no proprietary technology platform, app, or AI system disclosed for the vitaminwater brand; the digital surface is limited to standard brand marketing, Coca-Cola Club loyalty enrollment, and the broader Coca-Cola App. Capital structure is wholly-owned within Coca-Cola, and standalone financial metrics for the vitaminwater brand are not publicly reported.

Name

Glaceau vitaminwater

Legal name

The Coca-Cola Company

Website

https://glaceauvitaminwater.de

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Glaceau vitaminwater is a vitamin-enhanced flavored water beverage brand, founded in 2000 in New York and acquired by The Coca-Cola Company in 2007. It serves mass-market consumers through Coca-Cola's global bottling and retail distribution network, with active marketing in Germany.

Ownership category

akta.pro rank

Product category

Functional Bottled Water (Vitamin-Enhanced Beverages)

NAICS

Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)

Keywords

• Vitamin water drinks
• Enhanced bottled water
• Functional beverages
• Flavored water
• Fortified hydration

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Core offering

Glaceau vitaminwater manufactures and sells a range of flavored, vitamin-fortified bottled waters targeted at everyday hydration use cases. The brand is positioned as a vitamin-infused alternative to plain bottled water and is sold through The Coca-Cola Company's retail and on-premise distribution channels. In Germany, it is operated under the Coca-Cola Deutschland brand portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Coca-Cola: Flagship cola beverage brand
• Coca-Cola Zero Sugar
• Coca-Cola Light
• Fanta
• Sprite
• Powerade
• Costa Coffee

Products and services

• Glaceau vitaminwater A line of vitamin-fortified flavored bottled waters sold to consumers seeking flavored hydration with added vitamins, marketed through The Coca-Cola Company's distribution network including Coca-Cola Deutschland in the German market.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Smartwater: Coca-Cola-owned premium bottled water brand. Closest in-house comparable to Glaceau vitaminwater in distribution channels, retail positioning, and parent-company leverage.
• Bodyarmor: Coca-Cola-owned sports and functional hydration brand. Directly competes with vitaminwater for functional and enhanced hydration occasions across retail and foodservice.
• Aquafina: PepsiCo's flagship bottled water brand. Comparable mass-market purified water positioning and global retail distribution footprint to vitaminwater.
• Dasani: Coca-Cola's purified bottled water brand. Competes directly with Glaceau's hydration occasions and benefits from the same bottler network.
• Hint Water: Direct-to-consumer-rooted flavored water brand with strong clean-label positioning. Targets the same health-conscious consumer as vitaminwater but with a zero-sugar, no-additives proposition.
• Bai Brands: Functional flavored water brand owned by Dr Pepper Snapple/Keurig Dr Pepper. Competes head-to-head with vitaminwater on antioxidant/vitamin-infused flavored water positioning.
• Core Hydration: Premium bottled water brand with electrolyte positioning. Targets the same premium hydration occasion as vitaminwater, with strong DSD and convenience-channel presence.
• Fiji Water: Premium still bottled water brand with similar premium pricing tier and lifestyle positioning. Competes for the same at-home and foodservice premium hydration occasions.

Broad incumbents

• Gatorade (PepsiCo): PepsiCo-owned sports and functional hydration powerhouse. Competes with vitaminwater in functional hydration and broader sports occasions, with much wider scale and innovation pipeline.

Emerging players

• Liquid Death: Fast-growing bottled water brand with irreverent branding. Competes with vitaminwater for Gen Z and millennial consumers shifting away from sugary beverages and traditional CPG water brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/vitaminwater
• YouTubeyoutube.com/cocacola
• Facebookfacebook.com/vitaminwater
• Instagraminstagram.com/cocacolaeurope/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glaceau vitaminwater