Astra Farms

What Astra Farms does

Astra Farms Co. is a vertically integrated agricultural producer headquartered in Tabuk, Kingdom of Saudi Arabia, operating since 1979 as a subsidiary of the diversified Astra Group conglomerate. The company farms over 3,300 hectares in the northwestern Saudi region, up from 25 hectares at founding, and produces five distinct product lines: a Dairy Range (halloumi, akkawi, nabulsi, labneh, butter ghee); a Flowers Range (roses, carnations, lilium, chrysanthemum, gypsophilla, gerbera, alstromaria, liatris, lisianthus) under the Astra Flowers sub-brand established in 1983; a Poultry Range (chilled, frozen, marinated barbecue/Italian/spicy chicken) under the Tayibat Astra sub-brand; a Quail Range where Astra Farms operates the largest quail farm in the Middle East as the first GCC producer; and a Processed Foods range (grape leaves, honey).

Production technology centers on modern multi-line food processing, an advanced blackout system enabling year-round chrysanthemum output, and dual Dutch and Southern Hemisphere bulb sourcing to maintain continuous lilium supply. Distribution is fully owned — packaging facilities, warehousing, and a refrigerated truck fleet — supporting Kingdom-wide retail points under Tayibat Astra, a direct-to-consumer e-commerce storefront at astrafarms.com/shop/, and international exports to the GCC, Levant, Asia, and Europe.

The revenue model is direct sales of physical agricultural and food products across B2C and B2B channels, with no disclosed pricing, subscription, or recurring component. Customer segments are horizontal: general consumers purchasing for household use, and business customers including retailers, restaurants, and hospitality operators. No public revenue, headcount, or funding data is disclosed; Astra Farms is a private subsidiary with no public listing, ticker, or external investment evidenced in source material.

Name

Astra Farms

Legal name

Astra Farms Co.

Website

https://astrafarms.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Astra Farms Co. is a vertically integrated Saudi agricultural producer, founded 1979 in Tabuk as an Astra Group subsidiary, farming 3,300+ hectares across dairy, cut flowers, poultry, quail, and processed foods for domestic retail and export to GCC, Levant, Asia, and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Tabuk

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Food Product Sales: Direct sales of agricultural products including dairy, poultry, quail, processed foods, and cut flowers through company-owned e-commerce platform and Kingdom-wide retail points under the Tayibat Astra brand name.
2. International Export: Export of Astra Farms products under the renowned brand name to GCC countries, the Levant, Asia, and Europe through their fully owned logistics system including packaging facilities, warehousing and refrigerated distribution fleet.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Astra Farms is a diversified agricultural producer operating over 3,300 hectares in Tabuk, Kingdom of Saudi Arabia. The company grows, processes, and distributes five product ranges: Dairy (halloumi, akkawi, nabulsi, labneh, butter ghee), Cut Flowers (roses, carnations, lilium, chrysanthemum, gypsophilla), Poultry under the Tayibat Astra brand (chilled, frozen, marinated chicken), Quail (first and largest quail producer in the Middle East), and Processed Foods (honey, grape leaves). Products are sold through the company's e-commerce platform, Kingdom-wide retail points, and international export channels.

Product overview

Astra Farms is an agricultural company based in Tabuk, Kingdom of Saudi Arabia, operating as a diversified food producer since 1979. The company offers five main product lines: Dairy Range (halloumi, akkawi, nabulsi, labneh, and butter ghee), Flowers Range (roses, carnations, lilium, chrysanthemum, gypsophilla, and other flowers), Poultry Range sold under the Tayibat Astra brand (chilled, frozen, marinated chicken products), Quail Range (royal quail, quail eggs, marinated, frozen, and chilled quail), and Processed Foods (grape leaves and honey). The company operates a fully owned logistics system including packaging facilities, warehousing, and refrigerated distribution fleet.

Differentiator

Problem solved

Functional benefit

Brands

• Tayibat Astra: Brand name for poultry products sold across Kingdom-wide sales points.
• Astra Flowers

Products and services

• Akawi Cheese White brined cheese made from fresh pasteurized milk and salt, sold to consumers and food service customers.
• Haloum Cheese Fresh halloumi cheese with Tss 45%, Fat 18%, made from pasteurized milk, salt, and renet.
• Nabulsi Cheese Traditional white cheese made from fresh pasteurized milk, salt, and renet.
• Labneh Fresh labneh made from pasteurized milk with salt and starter, Tss 32%, Fat 12%.
• Butter Ghee 100% pure ghee produced from fresh pasteurized milk.
• Rose

Quantifiable outcome

• Largest quail farm in Middle East with production capabilities satisfying local and international market demands
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Halwani Bros. Co. Saudi food manufacturer specializing in processed foods including processed cheeses, meats, tahini, halva and frozen products. Directly comparable to Astra's processed-food line (preserves, pickles, grape leaves, marinated proteins).
• Tanmiah Food Company: Leading Saudi poultry and processed-food producer listed on Tadawul. Most directly comparable to Astra's poultry and processed-food lines, with overlapping B2C brand (Tanmiah, Supreme) and Kingdom-wide retail distribution. Also serves export markets across MENA.
• Sunbulah Group: Saudi food company producing chilled and frozen poultry, processed meats, dairy and bakery products with a Kingdom-wide distribution footprint. Closely comparable to Astra's poultry and processed-food SKUs and domestic retail reach.
• Al Watania Poultry: One of the largest integrated poultry producers in Saudi Arabia, operating its own feed mills, hatcheries, processing and retail brands. Directly comparable to Astra's poultry operations and its vertical integration model from farming to chilled distribution.
• National Agricultural Development Company (NADEC): Public Saudi agricultural and dairy conglomerate operating large-scale farms, dairy processing, juice and olive oil lines. Closely comparable to Astra's diversified farming, dairy and food-processing structure, with similar Kingdom-wide distribution.

Broad incumbents

• Cal-Maine Foods: Largest US egg and specialty protein producer, including quail and other specialty eggs. Comparable to Astra's quail eggs and protein lines and demonstrates the long-term defensibility of being the dominant low-cost producer in a specialty protein niche.
• Almarai Company: Largest vertically integrated dairy company in the world and Saudi Arabia's dominant dairy brand. Overlaps with Astra's dairy range (halloumi, akkawi, labneh, ghee) but operates at vastly greater scale and breadth across dairy, juice, bakery and poultry.
• ARASCO (Arabian Agricultural Services Company): Major Saudi agri-business group with animal feed, poultry, dairy and food operations. Comparable to Astra's vertical integration from farming through to consumer products, though ARASCO's scale and feed-to-food linkage is broader.
• Savola Group: Saudi food conglomerate with major positions in edible oils, processed foods (Afia), sugar (Al Osra), and retail (Panda). Comparable to Astra as a Saudi diversified food producer with branded consumer goods and B2B reach, though at a materially larger scale.

Emerging players

• Floranow: UAE-based B2B floriculture platform sourcing cut flowers from farms across multiple countries and selling to florists across MENA. Comparable to Astra's cut-flower business (roses, carnations, lilium, chrysanthemum) but competes through aggregation rather than owned farms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/astrafarms
• Facebookfacebook.com/TayibatAstra
• LinkedInlinkedin.com/company/astra-farms

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astra Farms