Subjektiv

What Subjektiv does

Subjektiv is a London-based online art marketplace, founded in 2023 and registered as Subjektiv LTD in England and Wales, that connects artists, art experts, and collectors for the discovery, purchase, and resale of original artworks on a global basis. The platform pairs a web marketplace with a native iOS application and provides a suite of transaction infrastructure: an escrow service (powered by Stripe) that releases funds to artists on confirmed buyer receipt, a smart-contract layer for automated royalty and ownership transfer, and a "Digital Passport" that records provenance and ownership history for each artwork. Additional features include story-driven artist catalogs, QR-code/private-link sales for exhibitions and off-platform transactions, expert reviews, gift cards, and a Secondary Market for resales of both platform-originated and third-party artworks (subject to a 3-month holding period). AI is applied narrowly in moderation and fraud detection.

The business is a horizontal, two-sided marketplace monetized through take-rate commissions: 30% on artworks discovered and purchased directly on the platform, 7% on artworks purchased via private artist links, 12% on the seller side and 8% on the buyer side of secondary-market transactions, plus a lifetime expert-review commission on artworks' initial price and any subsequent appreciation. The pricing is set by individual artists/sellers; the platform charges no listing fees. Go-to-market is product-led and community-led, with self-serve onboarding, organic social presence across Instagram, Facebook, LinkedIn, YouTube, and X, an editorial blog and art glossary, and an email newsletter. Distribution relies on platform discovery, private/QR-code links for physical venues, and the iOS app.

The company is privately held and operates with 1–10 employees. The disclosed management team is small (Founder & CEO Kateryna Serdiuk, with Tahina Le Goff listed as part of the working team), and the company received backing from Google for Startups in mid-2025. No external venture capital, acquisition activity, revenue, or GMV is disclosed, and no named enterprise or institutional customers are on record. The platform is GDPR- and CCPA-compliant and serves a global user base.

Name

Subjektiv

Legal name

Subjektiv LTD

Website

https://subjektiv.art

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Subjektiv is a London-based online marketplace, founded in 2023, that connects individual artists, art experts, and collectors to discover, buy, and resell original artworks globally via a web platform and iOS app.

Ownership category

akta.pro rank

Product category

Online Art Marketplace

NAICS

Art Dealers (45992), Art Dealers (459920), Used Merchandise Retailers (459510)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Collectibles, Trading Cards & Memorabilia Marketplaces (CRAFAGAE)

akta.pro secondary industry

Authenticated Luxury Resale Marketplaces (CRAKAKAA)

Keywords

• Online art marketplace
• Artwork sales platform
• Artist portfolio tools
• Secondary art market
• Art commission trading

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Platform Sales Commission: 30% commission on artworks sold when buyers discover artworks directly on the Subjektiv platform. This covers payment processing, delivery coordination, and ownership tracking.
2. Direct Sales Commission: 7% commission on artworks purchased via private links shared by artists through social media or personal networks. Same infrastructure (delivery, payment, tracking) is provided.
3. Secondary Market Resale Commission: 12% commission charged to seller and 8% to buyer on secondary market transactions for artworks previously purchased on the platform or third-party artworks. Resale only allowed after 3 months from initial purchase.
4. Expert Review Commission: Experts receive commission on the initial price and value increase of artworks they review, paid for the lifetime of the artwork on all sales performed directly on the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Subjektiv is an online art marketplace that lets independent artists list original artworks, build story-driven portfolios, and sell to collectors globally via platform discovery, private purchase links, or in-person QR codes at exhibitions. The company provides the surrounding transaction infrastructure, including Stripe-backed escrow, smart-contract-driven royalty and ownership transfer, an Artwork Digital Passport for permanent provenance, AI-based fraud moderation, and worldwide delivery coordination, plus a secondary market for resale after a 3-month holding period.

Product overview

Subjektiv is an online art marketplace operating as a unified platform that connects artists with collectors for buying, selling, and reselling original artworks. The core offering includes the main Subjektiv Art Marketplace for artwork transactions, the Subjektiv for Artists Platform for artist portfolio management and sales tools, and the Secondary Market for artwork resale. Additional products include a QR Code Sales System for offline sales, the Subjektiv iOS Mobile App, Subjektiv Magazine editorial content, Gift Cards, Expert Reviews, and Smart Contract/Escrow Services for secure transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Subjektiv Art Marketplace Online marketplace where independent artists list original artworks and collectors discover, purchase, and resell them, with worldwide delivery, Stripe-backed escrow, digital passports, and story-driven artist catalogs.
• Subjektiv Secondary Market Resale venue on Subjektiv where artworks (including third-party works not originally purchased on the platform) can be resold after a 3-month holding period, with a 12% seller-side and 8% buyer-side commission.
• Subjektiv iOS Mobile App Native iOS application providing the full Subjektiv marketplace experience on mobile devices, including discovery, reflection, collecting, selling, and re-selling of artworks.
• Subjektiv Gift Cards Digital gift cards that can be purchased and used to buy artwork on the Subjektiv platform.
• Expert Reviews Service Service through which qualified art experts provide qualitative reviews of artworks listed on Subjektiv, earning lifetime commission on the initial price and on subsequent value increases for all platform-direct sales.

Quantifiable outcome

• Artists retain copyright and can continue earning from their works through royalty system

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe is the payment processing partner powering all transactions on Subjektiv. The platform uses Stripe for secure payment collection, billing information processing, and fund transfers. Stripe holds payments during escrow period and releases funds upon confirmed artwork delivery.
• Apple (iOS App)coreTechnology or IntegrationSubjektiv offers a native iOS mobile application available on the Apple App Store, enabling users to discover, reflect, connect, collect, sell and re-sell artworks on mobile devices.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Artsy: Artsy is the leading online art marketplace connecting collectors with galleries, auction houses, and artists globally. It is the most direct competitor to Subjektiv, operating a similar two-sided marketplace model with editorial content, provenance features, and a focus on discovery.
• Saatchi Art: Saatchi Art is one of the largest online art galleries, selling original artworks directly from artists to collectors worldwide. It is a direct competitor with a similar commission-based marketplace model and broad artist supply, operating at significantly greater scale.
• Artfinder: Artfinder is an online curated marketplace for original art connecting independent artists with buyers globally. Closely comparable to Subjektiv in target audience (independent artists and collectors), commission model, and emphasis on original artworks rather than prints.
• Singulart: Singulart is an online art marketplace featuring curated contemporary artists selling originals to a global collector base. Comparable to Subjektiv in marketplace mechanics, artist-curation model, and international shipping logistics.
• Artmajeur: Artmajeur is an online art marketplace selling original works and limited editions from independent artists worldwide. Directly comparable marketplace model and audience, though typically positioned at a lower price point than Subjektiv.
• Rise Art: Rise Art is an online art gallery curating and selling original works from contemporary artists, with a focus on quality curation and collector relationships. Comparable to Subjektiv's story-driven, curated-discovery positioning.
• Lumas: Lumas is an art-editions marketplace selling limited-edition original artworks from contemporary artists. Comparable to Subjektiv in bridging digital discovery and physical art purchase, with an emphasis on accessibility for new collectors.

Broad incumbents

• 1stDibs: 1stDibs is a broader luxury marketplace spanning fine art, furniture, jewelry, and fashion. It overlaps with Subjektiv in the fine art category but operates across much wider luxury verticals with a deeper gallery and dealer network.
• Artnet: Artnet combines an online auction marketplace with a comprehensive art-price database. Comparable to Subjektiv in online art commerce and provenance tracking, but with a much stronger institutional and auction-house orientation.

Others

• Etsy: Etsy is a broad handmade and vintage goods marketplace that includes original art listings from independent creators. Not a direct competitor in fine art, but adjacent in serving independent artists selling originals to consumers, and a relevant comparison for marketplace commission economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SubjektivSpace
• YouTubeyoutube.com/@SubjektivSpace
• Facebookfacebook.com/SubjektivSpace
• LinkedInlinkedin.com/company/subjektiv
• Instagraminstagram.com/subjektivspace

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Subjektiv