Kyberg Pharma Vertriebs

What Kyberg Pharma Vertriebs does

Kyberg Pharma Vertriebs-GmbH is a Munich-area (Oberhaching) pharmaceutical distribution and logistics services provider focused exclusively on the German pharmacy channel. Founded in 1982 and family-owned (second generation led by brothers Thomas and Stephan Lix), the company operates as the principal distribution and logistics subsidiary of the Kyberg Group and serves more than 80 brand partners and 50+ logistics clients with a 5,000+ SKU catalogue. Its go-to-market combines an in-house PTA/PKA-trained field sales force, Key Account Management of pharmaceutical wholesalers (PHAGRO) and the top 20 mail-order pharmacies, telephone-based outbound sales, and trade/POS/B2B marketing services for manufacturers of OTC medicines, medical devices, nutritional supplements, and cosmetics.

The company's core technology is a GDP-compliant pharmaceutical logistics platform: a 16,000+ sqm GDP-certified warehouse in Otterfing with ambient (15–25°C) and cold-chain (2–8°C) zones, IT-controlled dynamic ("chaotic") storage allocation, FEFO/FIFO picking, securPharm anti-counterfeiting verification, EDI interfaces to major procurement portals, and a modular customer service system for order processing, plausibility checks, order tracking, and KPI-based reporting. The marketing stack is mainstream SaaS (HubSpot, Google Analytics, Hotjar), and there is no disclosed AI/ML capability. Quality and compliance certifications include GDP (Government of Upper Bavaria), GDPR, ISO 27001, securPharm, and EU organic food certification.

Revenue is generated through four interlocking service lines sold to enterprise customers: (1) distribution and field sales for third-party manufacturers, (2) GDP-compliant pharmaceutical logistics and value-added services such as kitting and IFA reporting, (3) B2B marketing (trade, POS, B2B dialogue), and (4) customer service / order management. The group also sells its own proprietary brands through Kyberg Vital (nutritional medicine) and Kyberg Medical (medical devices). The disclosed >EUR 100 million annual revenue is reported at the Kyberg Group level, not the legal entity. The company is privately held with no external institutional investor ownership indicated, and is currently managed by Thomas Lix (Managing Partner, business development, marketing & sales), Marcus Baier (Quality Management & Finance), and Josef Gross (Operations & Logistics Services).

Name

Kyberg Pharma Vertriebs

Legal name

Kyberg Pharma Vertriebs-GmbH

Website

https://kyberg-pharma.de

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Kyberg Pharma Vertriebs-GmbH is a family-owned German pharmaceutical distribution, marketing, and GDP-compliant logistics provider serving 80+ brand partners across the German pharmacy channel, operating from Oberhaching near Munich as the principal subsidiary of the Kyberg Group.

Ownership category

akta.pro rank

Product category

Pharmaceutical Distribution & Logistics Services

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Pharmacy Benefit/Channel Services (PSAO, 340B Admin, Chargebacks/Rebates Ops) (CRAOAHAK)

akta.pro secondary industry

Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)

Keywords

• Pharmaceutical distribution services
• Pharma logistics services
• Pharmacy marketing services
• GDP-compliant warehousing
• Healthcare channel distribution

Headquarters

HQ city

Oberhaching

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Pharmaceutical Distribution Services: Distribution and sales services for third-party manufacturers of OTC medicines, medical devices, nutritional supplements, cosmetics, and health products in the German pharmacy market.
2. Own Brand Products: Kyberg Group's own brands including Kyberg Vital, sold through their own distribution infrastructure.
3. Pharma Logistics Services: GDP-compliant storage, handling, and shipping of pharmaceutical products for third-party manufacturers, including value-added services like manual merchandise confectioning.
4. Marketing Services: Pharmacy marketing services including trade marketing, POS marketing, and B2B marketing for brand partners.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kyberg Pharma Vertriebs-GmbH is a B2B service provider that handles the full pharmacy-channel supply chain on behalf of pharmaceutical and health product manufacturers. Its core offering is a 360° full-service platform covering GDP-compliant pharmaceutical warehousing and logistics, nationwide pharmacy field sales and key account management (covering PHAGRO wholesale, stationary pharmacies, and mail-order pharmacies), customer service/after-sales support, and trade, POS, and B2B marketing. The company also develops and distributes its own brands (Kyberg Vital nutritional medicine, Kyberg Medical devices) through this infrastructure.

Product overview

Kyberg Pharma offers an integrated 360° Full Service platform for the German pharmacy market combining four core service pillars: (1) Apotheken-Vertrieb covering field sales, key account management, and telephone sales to pharmacies; (2) Pharma-Logistik providing GDP-compliant warehouse and distribution services across 16,000+ sqm facilities; (3) Kundenservice handling order management, reporting, and after-sales support; and (4) Apotheken-Marketing delivering trade, POS, and B2B marketing services. The platform is augmented by Logistik-Plus add-on modules including IT integration and individual reporting. The company also manufactures and distributes proprietary brands including Kyberg Vital (nutritional medicine) and Kyberg Medical (medical devices). Services span the entire supply chain from manufacturing to last-mile pharmacy delivery, serving over 100 million euros in annual revenue across 230+ employees and 80+ brand partners.

Differentiator

Problem solved

Functional benefit

Brands

• Kyberg Vital: Own brand division of Kyberg Group established in 1989, focusing on nutritional medicine products

Products and services

• Apotheken-Vertrieb (Pharmacy Field Sales & Key Account Management)
• Pharma-Logistik (GDP-compliant Pharmaceutical Logistics)
• Kundenservice (Customer Service / Order Management)
• Apotheken-Marketing (Pharmacy Marketing)
• Qualitätsmanagement & GDP (Quality Management & GDP Compliance Service)
• Logistik-Plus (Extended Logistics Services)
• Kyberg Vital (Own Brand - Nutritional Medicine)
• Kyberg Medical (Own Brand - Medical Devices)

Quantifiable outcome

• Sales tripling within 5 years for one brand partner's product
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Cirrus HealthcareminorChannel Partner/ Reseller/ DistributorBrand partner distributing healthcare products (ear plugs) through Kyberg's pharmacy distribution network.
• Vitadol (Endower)coreChannel Partner/ Reseller/ DistributorSuccessful pharmacy distribution partnership for Vitadol brand. Achieved successful entry into pharmacy market through professional collaboration.
• Dextro EnergycoreChannel Partner/ Reseller/ DistributorLong-standing distribution partner for Dextro Energy products in the pharmaceutical sector.
• tetesept (Merz)coreChannel Partner/ Reseller/ DistributorDistribution of tetesept and Merz Spezial products with trust-based collaboration resulting in significant expansion in pharmacy channel.
• for you eHealthminorChannel Partner/ Reseller/ DistributorBrand partner for health products distributed through Kyberg's pharmacy network.
• APOGEPHA ArzneimittelcoreChannel Partner/ Reseller/ DistributorDistribution of FEMALAC product with high engagement, very good pharmacy expertise, and creative collaborative marketing.
• EfasitminorChannel Partner/ Reseller/ DistributorOwn brand partner for health products.
• Flint MedminorChannel Partner/ Reseller/ DistributorOwn brand partner for medical products.
• TogalminorChannel Partner/ Reseller/ DistributorOwn brand partner for pharmaceutical/healthcare products.
• Holsten PharmacoreChannel Partner/ Reseller/ Distributor8-year successful logistics partnership with reliable and competent pharmaceutical logistics services.
• NUXEcoreChannel Partner/ Reseller/ DistributorPharmaceutical and cosmetics distribution partnership with close coordination between NUXE's field sales and Kyberg's customer service.
• Amomed PharmacoreChannel Partner/ Reseller/ DistributorMulti-year logistics and distribution partnership with fast, efficient communication and customized solutions for strategic success.
• YaCarecoreChannel Partner/ Reseller/ DistributorLogistics partnership with fast decision-making and short reaction times enabling professional market presence.
• Schäfer PharmacoreChannel Partner/ Reseller/ DistributorLong-standing distribution partnership with fair and trustworthy collaboration spanning many years.
• Transport Service ProviderscoreStrategic or Co-development PartnerOver 15 years of cooperation with transport service providers ensuring reliable cold chain logistics for pharmaceutical products.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Gehe Pharma Handel: McKesson-owned pharmaceutical wholesaler in Germany serving pharmacies with full-line distribution and value-added services. Direct overlap with Kyberg's PHAGRO channel and field services, with significantly larger parent and broader service portfolio.
• NOWEDA: German pharmacist-owned cooperative pharmaceutical wholesaler — a direct peer in PHAGRO wholesale plus own-brand (e.g., EUBIOTIC) and pharmacy support services, structurally very similar to Kyberg but operating at substantially larger scale.
• Phoenix Group: Europe's largest pharmaceutical wholesaler and a direct competitor in German pharma distribution. Both operate full-line wholesale + pre-wholesale serving pharmacies, but Phoenix is materially larger and vertically integrated into pharmacy retail (pharmaPoint, BENU).
• Sanacorp: Cooperative pharmaceutical wholesaler serving German pharmacies, with comparable full-line distribution and own-brand activity (e.g., mixtura). Closely overlaps Kyberg's PHAGRO-led distribution and own-brand proposition at larger cooperative scale.
• Alliance Healthcare Germany: German subsidiary of Walgreens Boots Alliance distributing pharmaceuticals and offering services to pharmacies (Alcura, etc.). Directly comparable in pharma wholesale + pharmacy services but with significantly larger group backing.

Broad incumbents

• DocMorris: Major cross-border online pharmacy in the German market. Relevant peer as a downstream Versandapotheke customer for Kyberg and as a structural disruptor of the German stationary pharmacy distribution model.
• Redcare Pharmacy (formerly Shop Apotheke Europe): Leading online/mail-order pharmacy operator in Germany and Europe. Comparable as a downstream channel Kyberg serves, but also a structural competitor to stationary pharmacies — meaning Redcare's growth directly reshapes Kyberg's mail-order customer economics.
• Bayer Vital (Consumer Health division): Large OTC and consumer health manufacturer with internal German distribution. Relevant peer as both a potential customer of Kyberg's distribution services and as a structural example of large manufacturers with the scale to insource distribution, posing insourcing risk to Kyberg.

Emerging players

• Schaper & Brümmer: German phytopharmaceutical and OTC manufacturer relying on pharmacy distribution — a typical Kyberg brand-partner archetype and useful benchmark for the kind of mid-sized manufacturer Kyberg serves.
• Hevert Arzneimittel: Mid-sized German OTC and homeopathic pharma manufacturer that operates its own selective distribution. Comparable as an OTC brand owner relying on pharmacy distribution networks — illustrates both Kyberg's customer archetype and the alternative 'self-distribution' route.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kyberg Pharma Vertriebs