Cirrus

What Cirrus does

Cirrus Healthcare Products, LLC is a privately held, founder-led consumer healthcare products company founded in 1996 and headquartered in Cold Spring Harbor, New York, with a secondary office in Sandwich, Kent (UK). The company designs, manufactures, and distributes ear care products organized across five therapeutic categories: in-flight pressure relief (EarPlanes, ep2), migraine/weather-pressure prevention (WeatherX), noise reduction (CloudSoft, ExtremEars, Soft Foam T-Shape, Purple Silicone), swim (AquaEars, BioEars), and bulk commercial dispenser refills. Its core proprietary technology is the CeramX pressure-filtering filter used in EarPlanes and ep2, which mechanically attenuates air pressure changes to relieve ear discomfort during flights, and is also deployed in the WeatherX line for barometric-pressure-triggered migraine prevention.

The company's go-to-market is primarily direct-to-consumer e-commerce via a Shopify-powered storefront (cirrushealthcare.com) supplemented by subsidiary brand domains (earplanes.com, weatherx.com) and social media presence on Facebook, Twitter, and Instagram. Revenue is generated predominantly through one-time unit purchases of pack-format earplugs (prices ranging from $4.99 to $33.00) with a single subscription SKU — the WeatherX subscription at $99.00 delivering 15 pairs every 6 months or 30 pairs every 12 months and unlocking the full WeatherX mobile app, including migraine logging and weather-influence insights. The WeatherX app (available on iOS and Android) processes barometric pressure data to forecast pressure shifts and push proactive notifications to users.

Cirrus operates as a bootstrapped, family/founder-controlled business under CEO Drew O'Connell, with no disclosed institutional investors, funding rounds, or change-of-control events. The company has held a Good Housekeeping Seal endorsement for AquaEars and maintains a registered patent on WeatherX pressure-filtering technology. Operations span manufacturing and distribution in the United States and the United Kingdom, serving end consumers across four primary use-case segments: in-flight travelers, swimmers, migraine/weather-sensitive individuals, and noise-reduction seekers.

Name

Cirrus

Legal name

Cirrus Healthcare Products, LLC

Website

https://cirrushealthcare.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Cirrus Healthcare Products is a privately held, founder-led US manufacturer of ear care products — including EarPlanes, WeatherX, AquaEars, and BioEars — selling direct-to-consumer via its own e-commerce storefront to travelers, swimmers, migraine sufferers, and noise-reduction seekers.

Ownership category

akta.pro rank

Product category

Personal Healthcare Ear Care Products

akta.pro primary industry

Eye, Ear & Nasal Care OTC (Eye Drops, Ear Drops/Wax Removal, Saline Sprays) (CRADAMAG)

akta.pro secondary industry

Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK)

Keywords

• Ear care products
• Pressure-filtering earplugs
• Hearing protection devices
• Migraine prevention earplugs
• Travel earplugs

Headquarters

HQ city

Cold Spring Harbor

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of earplug products through e-commerce storefront. Products are sold in various pack sizes (1 pair, 3 pairs, 6 pairs, 12 pairs, 18 pairs, 50 pairs) with pricing ranging from $4.99 to $33.00 for standard products.
2. WeatherX Subscription: Recurring subscription model offering 15 pairs delivered every 6 months or 30 pairs delivered every 12 months for $99.00. First shipment includes code to unlock full WeatherX app features including migraine log and weather influence insights. Subscriptions can be canceled or paused anytime.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Cirrus Healthcare Products manufactures and sells a multi-brand portfolio of ear care and hearing protection products directly to consumers through its own e-commerce storefront. The core offerings include pressure-filtering earplugs (EarPlanes, ep2, WeatherX) for in-flight and migraine use, silicone and foam earplugs for swimming, noise reduction, and general hearing protection. The company pairs its proprietary CeramX filter technology with the WeatherX barometric-pressure mobile app, which forecasts pressure shifts and sends push notifications to help prevent migraine symptoms.

Product overview

Cirrus Healthcare Products is a manufacturer of earplugs and personal healthcare products specializing in ear-pressure reduction solutions. The company operates a multi-brand portfolio organized across five therapeutic categories: In-Flight (EarPlanes, ep2), Migraine Prevention (WeatherX with companion app), Noise Reduction (CloudSoft, ExtremEars, Soft Foam T-Shape, Purple Silicone, Bulk), Swim (AquaEars, BioEars), and Specialty products. The core technology centers on the proprietary CeramX filter used in EarPlanes and WeatherX products, which filters air pressure naturally to prevent discomfort and migraines. WeatherX products are complemented by a mobile app that provides barometric pressure forecasts and migraine logging. Founded over 28 years ago and led by CEO Drew O'Connell, the company manufactures in the USA and serves customers in both US and UK markets.

Differentiator

Problem solved

Functional benefit

Brands

• EarPlanes: Specialty pressure-filtering earplugs designed for in-flight ear pain relief, featuring exclusive CeramX filter technology.
• WeatherX
• AquaEars
• BioEars

Products and services

• EarPlanes for Adults Disposable silicone earplugs featuring the exclusive CeramX filter that naturally filters air pressure to relieve ear discomfort, clogging, and popping during flights. Available in 1, 3, 5, and 10 pair options and priced from $8.99.
• EarPlanes for Kids Child-sized disposable earplugs with CeramX filter technology for relieving in-flight ear discomfort, made from hypoallergenic silicone. Sold as a 3-pair value pack for $19.99.
• ep2 for Adult Reusable silicone earplugs using the same EarPlanes CeramX filter technology, softer with an easier-to-insert stem. Relieves air pressure discomfort and reduces harsh noise. From $11.99.
• ep2 for Children Reusable child-sized earplugs with CeramX filter, designed for children or those with smaller ears. Softer, reusable, easier-to-insert stem, includes a tether. $9.99.
• WeatherX Earplugs Pressure-filtering earplugs designed to help prevent headaches triggered by barometric pressure changes, paired with the WeatherX mobile app for migraine prevention. Available in regular and small sizes from $15.95.
• WeatherX Low Profile Earplugs Low-profile WeatherX earplugs with tab design optimized for sleep and easy removal, helping prevent barometric-pressure headaches. NRR of 20 decibels, available in regular and small sizes at $15.96.
• WeatherX Subscription + Full WeatherX App Access Recurring subscription that delivers 15 WeatherX pairs every 6 months or 30 pairs every 12 months for $99, with a code to unlock the full WeatherX app including the migraine log and personal insights. Pause or cancel anytime.
• AquaEars Adults Soft silicone earplugs for adults that protect ears from water damage during swimming or bathing and provide noise reduction. Packaged with 18 pairs per box.
• AquaEars Kids Soft silicone earplugs for children that protect ears from water damage during swimming or bathing and provide noise reduction. Backed by the Good Housekeeping Seal. Available in 6-pair ($4.99) and 12-pair options.
• AquaEars Dual-Use Dual-purpose silicone earplugs that seal out water while swimming and reduce noise, featuring a tethered cord, NRR of 26 decibels, and a carry case. $5.99 for 2 pairs.
• BioEars Soft Silicone Earplugs Soft silicone earplugs incorporating the ACTIValoe active ingredient to protect ears from water during swimming or bathing and provide noise reduction. Helps prevent swimmer's ear and includes a carrying case. From $5.95 for 3 pairs.
• CloudSoft Foam Earplugs Soft disposable foam earplugs with NRR of 30 decibels, ideal for sleep, study, work, and live events. Sold in 50-pair packages from $8.49.
• ExtremEars Premium Soft Foam Earplugs Premium soft foam earplugs with NRR of 32 decibels, packaged 50 pairs in a reusable jug. Designed for loud environments. $12.95.
• Soft Foam Earplugs T-Shape T-shaped soft foam earplugs with NRR of 30 decibels, designed for long hours of use during loud events, sleeping, work, power tools, and studying. Sold in 20-pair packs for $6.95.
• Purple Soft Silicone Earplugs Comfortable, soft, hypoallergenic silicone earplugs that protect ears from water damage. Sold in 18-pair packages at $18.99.
• Bulk Earplugs - Dispenser Refills High-quality bulk earplugs offered as dispenser refills for commercial or individual use at $33.00.

Quantifiable outcome

• Noise Reduction Rating of 20-32 decibels depending on product
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Radians: Hearing protection and safety products manufacturer offering disposable foam earplugs, banded plugs, and reusable plugs. Comparable to Cirrus in industrial and consumer noise-reduction segments.
• Moldex: Hearing protection and respiratory safety manufacturer selling foam earplugs, banded plugs, and reusable plugs to industrial and consumer markets. Competes with Cirrus in the noise-reduction segment, particularly the bulk dispenser format.
• Howard Leight (Honeywell): Honeywell's hearing-protection brand offering disposable foam earplugs, banded plugs, and earmuffs. Competes with Cirrus's CloudSoft, ExtremEars, and Soft Foam earplugs in industrial and consumer hearing protection.
• 3M E-A-R: 3M's hearing-conservation brand (E-A-R Classic, E-A-Rsoft) covers foam and silicone earplugs across industrial and consumer use. Overlaps with Cirrus's noise-reduction and swim-protection product lines and sets the pricing benchmark in the category.

Direct peers

• Hearos: Consumer earplug brand specializing in sleep, study, travel, and music earplugs. Directly comparable to Cirrus's EarPlanes, AquaEars, and noise-reduction SKUs in channel and customer use case.
• McKeon Products (Mack's Earplugs): Maker of Mack's, the most recognized consumer earplug brand in the US for sleep, swimming, and noise reduction. Directly competes with Cirrus's AquaEars, BioEars, CloudSoft, and ExtremEars SKUs in drugstore and mass-retail channels.

Emerging players

• Loop Earplugs: DTC-first, design-forward earplug brand positioned for concerts, sleep, and noise sensitivity. Targets the same noise-reduction and lifestyle use cases as Cirrus's CloudSoft and AquaEars but with a younger, fashion-conscious consumer.
• QuietOn: Maker of active noise-cancelling sleep earbuds targeting the same sleep and noise-sensitive use case as Cirrus's WeatherX Low Profile and CloudSoft earplugs, with a tech-forward, premium positioning.
• Bose Sleep: Bose's SleepBuds II and related sleep audio products target the same sleep and noise-reduction use case as Cirrus's CloudSoft and WeatherX Low Profile earplugs, with a higher price point and brand premium.
• Decibullz: Maker of custom-molded and thermoplastic earplugs for shooting, swimming, and music. Comparable to Cirrus's specialty earplug lines where personalized fit and reusable form factors are sold direct-to-consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cirrushp
• Facebookfacebook.com/EarPlanes
• Instagraminstagram.com/earplanes
• LinkedInlinkedin.com/company/cirrus-healthcare-products-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cirrus