Dentistry Just for Kids

Name

Dentistry Just for Kids

Legal name

Dentistry Just For Kids + TK Orthodontics, Inc.

Website

https://dentistryjust4kids.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Pediatric Sedation & Anesthesia Dentistry (HLABAGAC), Pediatric Orthodontics (HLABABAB), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG)

Keywords

• Pediatric dental services
• Orthodontic treatment
• Preventative dental care
• Sedation dentistry
• Invisalign provider

Headquarters

HQ city

Terre Haute

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Pediatric Dental Services: General dental services for children including comprehensive exams, infant and adolescent care, preventative care, emergency care, and sedation dentistry. Revenue generated through direct patient payments, insurance reimbursements, and financing options.
2. Orthodontic Services: Orthodontic treatments including braces (metal and clear) and Invisalign. Services offered to children and adults. Revenue from treatment fees, with complimentary consultations as initial touchpoints.
3. Financing and Payment Plans: Practice offers financing through CareCredit and Orthobanc payment processing, plus Cherry Financing for payment plans. These enable patients to manage costs over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Dentistry Just for Kids is a pediatric dental and orthodontic practice providing specialized dental care for children from infancy through adolescence and orthodontic treatment for children and adults. Services include preventative care, sedation dentistry, emergency care, special needs dentistry, and orthodontic treatments such as braces and Invisalign clear aligners, delivered in a child-friendly clinical environment at a single Terre Haute, Indiana location.

Product overview

Dentistry Just for Kids + TK Orthodontics is a dual-branded pediatric dental and orthodontic practice serving the Wabash Valley since 1991. The practice operates as a unified offering combining pediatric dentistry services (preventative care, sedation dentistry, emergency care, comprehensive exams, infant and adolescent care) with TK Orthodontics-branded orthodontic treatments (braces in metal and clear options, Invisalign clear aligners, early treatment via Smile Squad, and orthodontic appliances). The practice emphasizes a child-friendly environment with amenities such as arcade games, toddler areas, and a fun team atmosphere. Membership programs include VIP Patient Referral, Parent Pass (adult dentistry), and the 7 & Up Smile Squad for ongoing pediatric care.

Differentiator

Problem solved

Functional benefit

Brands

• Elite Smiles: Brand mentioned in logo files and sitemap, appears to be an additional branding under the same practice.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• American Academy of Pediatric DentistryminorOthersProfessional membership organization. Dr. Pilipovich is a member. Provides access to continuing education, best practices, and professional standards.
• American Dental AssociationminorOthersProfessional membership organization. Dr. Pilipovich is a member. Provides access to continuing education and professional standards.
• Indiana Dental AssociationminorOthersState professional membership organization. Dr. Pilipovich is a member.
• Indiana Society of Pediatric DentistryminorOthersState professional membership organization for pediatric dentists. Dr. Pilipovich and Dr. Norris are members.
• American Association of OrthodonticsminorOthersProfessional membership organization for orthodontists. Dr. Kula is a member.
• Align Technology (Invisalign)coreTechnology or IntegrationTechnology partner providing Invisalign clear aligner products. Practice is Gold Provider and Premier Provider in the Wabash Valley. Dr. Kula offers Invisalign treatment for children and adults.
• Operation GratitudeminorOthersCharitable partnership for annual candy buy-back program supporting U.S. military troops. Practice collects Halloween candy and donates to care packages sent to armed forces.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Western Dental: Large dental group practice operating across the western and southern U.S. Comparable in scale and multi-specialty offering, but broader focus rather than pediatric-only.
• Heartland Dental: Largest U.S. dental support organization supporting general and specialty practices. Broader incumbent with some pediatric exposure; useful as a benchmark for DSO-enabled scaling and operating leverage, though its portfolio is more general-dentistry focused.
• Pacific Dental Services: Large DSO supporting general and specialty dental practices. Comparable as an established multi-specialty dental group, though its core focus is broader than pediatrics.
• Great Expressions Dental Centers: Multi-state dental group practice offering general, specialty, and orthodontic care. Comparable as a regional multi-specialty dental brand, though not pediatric-exclusive.
• Aspen Dental: National DSO with broad dental and orthodontic services. Comparable as a multi-state branded dental group with significant marketing and payer-leverage advantages over independent operators.

Direct peers

• Benevis: PE-backed dental group that operates pediatric-focused brands (formerly Kool Smiles / Just Kids Dentistry) across multiple states. Most directly comparable peer in terms of pediatric-only specialty, multi-state DSO structure, and Medicaid-heavy payer mix.
• Smile Doctors: Largest orthodontics-focused DSO in the U.S. Directly comparable on the TK Orthodontics side — both offer Invisalign/clear aligners and braces through a doctor-led model with regional branding. Useful comp for orthodontic unit economics and Invisalign provider-tier economics.
• Children's Dental Health: Multi-location pediatric dental group practice operating across the Mid-Atlantic and Northeast. Highly comparable as a pediatric-only specialty group with orthodontists co-located, similar referral-driven model and family-patient orientation.
• Imagecare Dental Group: Multi-specialty dental group practice. Mid-size comparable in structure to Dentistry Just for Kids in combining general/specialty dentistry under one regional brand, though not pediatric-exclusive.

Emerging players

• SmileDirectClub: Direct-to-consumer clear aligner company that disrupted traditional orthodontic distribution. Not a direct clinical competitor but materially shaped the clear-aligner demand curve and competitive context for Invisalign Premier providers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqEoP4bfszYWMtzV1szMkGA
• Facebookfacebook.com/DentistryJust4KidsandTKOrthodontics
• Instagraminstagram.com/dentistryjust4kids
• Pinterestpinterest.com/DDSJust4KidsTKOrtho
• LinkedInlinkedin.com/company/dentistry-just-for-kids

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dentistry Just for Kids