What Weightvest does

Weightvest.com, Inc. is a US-based manufacturer of adjustable weighted vests, founded in 1983 in Pocatello, Idaho and currently headquartered in Rexburg, Idaho. The company designs and builds three distinct product sub-brands — V-FORCE® (tactical/heavy-duty up to 150 lbs), V-MAX™ (versatile all-around with 15+ colors), and BOX® (quick-adjust for CrossFit/gym use) — using a modular architecture of enamel-coated solid iron weight bars in 2.5 lb increments and proprietary belt systems (Legacy belt and cam-buckle) housed in 1000D Cordura nylon construction. All assembly and manufacturing takes place domestically in a USA warehouse, with a lifetime warranty against defects and accessory products including hydration packs (HydraPak-integrated), running pads, cargo pouches, reflective bands, vest hangers, and replacement belts.

The business operates as a direct-to-consumer e-commerce retailer powered exclusively by Shopify, with no third-party resellers or retail storefronts. Revenue is generated through one-time unit purchases ranging from $139.95 (entry-level 20 lb BOX) to $530.95 (150 lb V-FORCE II Long), supplemented by accessories, replacement parts, and a discounted "Specials" channel for overstock and irregular inventory. Shop Pay installments are offered at $2–$48/month. A parallel government and department procurement channel (FD-101 Quote Request, FD-102 Tax Exemption) serves fire departments, military installations, and federal land management agencies, including the US Forest Service, Bureau of Land Management, National Park Service, US Navy, and Air Force Academy.

Weightvest targets six customer segments: firefighters and fire departments (primary, including CPAT and Wildland Pack Test preparation), military and tactical professionals (primary), CrossFit and functional fitness athletes (primary), basketball and court sport athletes (secondary), general fitness and wellness users (secondary), and fire service recruits (secondary). The company is privately held, founder-owned, and bootstrapped with no disclosed institutional investment, headquartered in Rexburg, Idaho with 1–10 employees.

Name

Weightvest

Legal name

Weightvest.com, Inc.

Website

https://weightvest.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Weightvest.com, Inc. is a US manufacturer of adjustable weighted vests sold direct-to-consumer via Shopify and to fire departments and military agencies. Founded in 1983, the company offers three sub-brands (V-FORCE, V-MAX, BOX) with modular 2.5 lb increments from 20 to 150 lbs and a lifetime warranty.

Ownership category

akta.pro rank

Product category

Fitness Equipment - Adjustable Weight Vests

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)

Keywords

• Adjustable weight vests
• USA-made fitness equipment
• Firefighter training vests
• Tactical weight vests
• Resistance training gear

Headquarters

HQ city

Rexburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Weight Vest Product Sales: One-time purchase model for adjustable weighted vests. Vests are sold at various price points from $139.95 to $530.95 depending on model (V-FORCE, V-MAX, BOX), weight capacity (20-150 lbs), and configuration (short/long, narrow/wide shoulders). Includes lifetime warranty against defects.
2. Accessories and Replacement Parts: Accessories including Running Pad ($16.95), Cargo Pouch, Hydration Pack ($67.95), Night Reflective Bands ($24.95), Weight Vest Hanger ($19.95), and Additional 2.5 lb Weight Bars ($19.25). Replacement belt systems and parts available.
3. Overstock and Irregular Products: Discounted specials section with overstock, demos, prototypes, and slightly irregular vests at reduced prices. Includes New, Nearly New, Demo, Photo vest, and irregular options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Weightvest manufactures and sells USA-made adjustable weighted vests across three sub-brands: V-FORCE (heavy-duty tactical), V-MAX (versatile all-around), and BOX (gym/team use with quick-adjust system). Vests support progressive overload training with 2.5 lb weight increments from 20 to 150 lbs, using enamel-coated solid iron weight bars and durable 1000D Cordura nylon construction. The company also sells complementary accessories including running pads, hydration packs, cargo pouches, night reflective bands, vest hangers, and replacement weight bars and belts.

Product overview

WeightVest.com manufactures adjustable weighted vests with a three-brand portfolio approach. The company produces three core sub-brands: V-FORCE® (heavy-duty tactical vest for advanced strength training and rucking), V-MAX™ (versatile all-around vest with 15+ color options), and BOX® (quick-on/off design for gym and team use with wipeable lining). Products are available in various weight capacities from 20 to 150 lbs, in short and long lengths, and sport-specific variants for basketball and firefighter training. The company also offers a comprehensive accessory line including a Running Pad, Cargo Pouch, Hydration Pack, Night Reflective Bands, Tough Hook Hanger, and additional weight bars/attachments. All products are manufactured in the USA using domestic and globally sourced components, with a lifetime warranty against defects. The company was founded in 1983 in Pocatello, Idaho, and introduced the first adjustable weight vests in the USA.

Differentiator

Problem solved

Functional benefit

Brands

• V-Force®: Heavy-duty tactical weight vests designed for advanced strength training, rucking, firefighter conditioning, and military-style workouts. Features maximum durability, adjustable weights from 25-150 lbs, available in short and long lengths with narrow and wide shoulder options. Most reinforced vest line with camouflage patterns.
• V-MAX™
• BOX®

Products and services

• V-FORCE Weight Vest Heavy-duty tactical weight vest designed for advanced strength training, rucking, firefighter conditioning, and military-style workouts. Features reinforced 1000D Cordura nylon construction, adjustable weights from 25-150 lbs, full camouflage patterns, and short/long lengths with narrow/wide shoulder options.
• V-MAX Weight Vest Versatile all-around weight vest with minimalist footprint and ergonomic design. Available in 15+ custom colors, reinforced stitching, deep pocket design, and reinforced shoulder padding. Suitable for walking, running, rucking, tactical preparation, CrossFit, and general conditioning.
• BOX Weight Vest Weight vest designed for CrossFit gyms, tactical units, and team training environments. Features quick-adjust cam-buckle belt system for fast on/off and a wipeable liner for hygiene in shared gym settings. Offers up to 100 lb capacity with balanced weight distribution and full range of motion.
• Firefighter Weight Vest Professional-grade adjustable weight vest designed specifically for firefighter CPAT preparation, Wildland Pack Test training, recruit academies, stair climbing, and department fitness programs. Available in V-FORCE and V-MAX configurations.
• Basketball Weight Vest Narrow body weight vest engineered for basketball and court sports. Features non-constricting shoulders and athlete-proven fit for unrestricted overhead arm movements during jumping and shooting.
• Running Pad High-impact 30-year ozone-protected foam pad that attaches to the vest in seconds to reduce bouncing during weighted runs. Compatible with V-FORCE, V-MAX, and BOX vests.
• Cargo Pouch Zippered storage pouch that attaches to the front of V-FORCE, V-MAX, or BOX weight vests, designed to carry phone, keys, energy bars, and wallet during workouts.
• 1.5L Hydration Pack 1.5-liter hydration pack with HydraPak technology featuring double-wall construction, slide-seal closure, and Plug-N-Play connect system. Assembled in USA with a 2-year bladder warranty and lifetime warranty against defects.
• Night Reflective Bands Set of 2 US Coast Guard approved reflective bands (front and back) made with Oralite SOLAS 1403 Tape, over 13 times brighter than standard reflective tape, for night visibility during workouts.
• 200 lb. Vest Hanger (Tough Hook) Heavy-duty weight vest hanger designed to hold over 150 lbs with I-beam construction and impact-resistant resin. Made in USA with lifetime warranty.
• Additional 2.5 lb Weight Bars Rust-resistant enamel-coated iron weight bars sold individually for adding incremental resistance (2.5 lb per bar) to existing weight vests.
• Weight Vest Specials Discounted weight vests including overstocks, demos, prototypes, slightly irregulars, and like-new options at reduced prices while maintaining USA-made quality standards.

Quantifiable outcome

• Trusted by fire departments worldwide
• +1 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify powers the Weightvest.com e-commerce platform providing the online store infrastructure, payment processing, and order management system. Weightvest operates as a Shopify merchant using their platform for all direct-to-consumer sales.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Under Armour: Under Armour is a major athletic apparel and footwear brand that has sold weighted training vests. Comparable as a broad incumbent that competes indirectly at the cross-over of athletic apparel and weighted training gear, especially in basketball and general conditioning.
• Titan Fitness: Titan Fitness is a broad strength and conditioning equipment retailer offering weighted vests, racks, and functional training gear. Comparable as a value-oriented fitness equipment competitor overlapping with Weightvest in the CrossFit and general fitness segments at lower price points.
• Rep Fitness: Rep Fitness is a strength-training equipment maker offering power racks, barbells, benches, and conditioning accessories. Comparable as a direct-to-consumer fitness equipment brand addressing overlapping buyer segments (home gym, CrossFit, strength athletes) where weighted training accessories may be added.
• Rogue Fitness: Rogue Fitness is a leading USA-made strength and conditioning equipment brand serving CrossFit, military, and tactical markets. Comparable as a premium USA-made fitness brand that addresses overlapping buyer segments (tactical, CrossFit, rucking) even though weighted vests are not its primary product line.

Emerging players

• CAP Barbell: CAP Barbell is a broad strength-training equipment maker offering weighted vests alongside barbells, plates, and benches. Comparable as a strength-training equipment peer that overlaps with Weightvest at the weight-vest category but operates as a multi-product fitness brand.
• GORUCK: GORUCK is a rucking-focused gear brand selling weighted rucksacks, plates, and training apparel. Comparable as it targets the same rucking and tactical-conditioning buyer that uses Weightvest vests, with overlapping use cases (rucking, military prep, fitness walking with load).

Direct peers

• RDX Sports: RDX Sports manufactures weighted vests alongside boxing, MMA, and strength training gear. Comparable as a fitness-equipment maker with a dedicated weighted vest line competing at entry to mid-range price points and similar customer segments (functional fitness, combat sports conditioning).
• Hyper Vest: Hyper Vest manufactures adjustable weighted vests for fitness, athletic, and fire/police/military training with a modular weight system — the closest direct competitor to Weightvest's V-FORCE and V-MAX lines, competing head-to-head in CPAT and wildland pack-test preparation markets.
• ZELUS Fitness: ZELUS Fitness sells weighted vests and resistance training gear primarily through Amazon and e-commerce channels, competing with Weightvest's BOX and V-MAX lines at the entry-level to mid-range price points ($40-$150) for general fitness consumers.
• MIR Air Vest: MIR (also known as MIR Air Vest) makes adjustable weighted vests for athletes, firefighters, and military — directly competing with Weightvest in the USA-made adjustable vest niche and firefighter CPAT training market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Weightvestdotcom
• Facebookfacebook.com/VFORCEWEIGHTVEST
• Instagraminstagram.com/weightvestusa
• Xx.com/weightvest1
• LinkedInlinkedin.com/company/weightvest-com-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weightvest