RDX Sports

What RDX Sports does

RDX Sports, legally operated as B2Fitness UK LTD, is a UK-headquartered designer, manufacturer, and direct-to-consumer retailer of combat sports and fitness equipment, founded in 1999. Its core product portfolio spans boxing and MMA gloves, punch bags, coaching equipment (focus mitts, Thai pads, kicking shields), protective gear (head guards, mouthguards, shin guards, groin protectors, hand wraps, knee wraps), training accessories (jump ropes, pull-up bars, fitness sandbags, leg stretchers), boxing and fitness apparel (trunks, compression wear, sauna suits), yoga equipment, weightlifting belts and powerlifting gear, and equipment bags. Proprietary material technologies form the technical backbone: Maya Hide NTearx Skin and ConvEX Skin leather provide crack- and tear-resistant exteriors; MG-1 shock-absorbing padding, Shell-Shock, and Molar Tech protection address impact distribution in gloves and mouthguards; and Nova Tech supports grappling-glove performance.

RDX monetizes through a multi-channel commerce model. Direct-to-consumer e-commerce is the primary channel via 20+ country-specific storefronts (US, UK, Germany, Canada, UAE, France, Portugal, Spain, Italy, Sweden, Romania, Belgium, Switzerland, Japan, Mexico, Indonesia, Ukraine, and pan-Europe), supplemented by an Amazon marketplace presence and a dedicated B2B wholesale portal for gyms, fight clubs, and martial arts academies. Pricing is pay-as-you-go unit pricing ranging from $13.99 for entry-level accessories to $288.99 for premium professional gloves. The company holds approvals and official partner status with 15+ combat sports and powerlifting federations (IBA, IMMAF, WAKO, USA Boxing, BBBofC, BIBA, FIGMMA, BRAVE CF, IPL, USPA, GPC, WPC, EMMAA, NEVADA State Athletic Commission, NYAC). Customer segments include professional and amateur combat athletes (primary), combat sports gyms and training centers (primary), general fitness enthusiasts (primary), youth athletes, coaches, and women athletes. Operations span five physical offices in the US, UK, Germany, Canada, and UAE, with 501-1000 employees and a 250,000+ subscriber community.

Name

RDX Sports

Legal name

B2Fitness UK LTD

Website

https://rdxsports.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

RDX Sports (B2Fitness UK LTD) is a UK-based, vertically integrated designer, manufacturer, and D2C retailer of boxing, MMA, fitness, and yoga equipment, selling globally through 20+ regional e-commerce sites, wholesale, and Amazon to amateur and professional combat athletes, gyms, and fitness consumers.

Ownership category

akta.pro rank

Product category

Combat Sports & Fitness Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps) (CRAMADAI)

akta.pro secondary industries

Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

Keywords

• Combat sports equipment
• Boxing gloves
• MMA gear
• Protective equipment
• Fitness accessories

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online retail sales through owned e-commerce storefronts including regional variants (US, UK, Germany, Canada, UAE, France, Portugal, Spain, Italy, Sweden, Romania, Belgium, Switzerland, Japan, Mexico, Indonesia, Ukraine). One-time product purchases with no subscription component.
2. Wholesale/B2B: B2B sales through dedicated wholesale portal targeting retailers, gyms, fight clubs, and martial arts academies. Bulk procurement with trade catalog available.
3. Marketplace Sales: Sales through third-party marketplace Amazon, expanding reach beyond owned e-commerce channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

RDX Sports designs, manufactures, and sells combat sports and fitness equipment including boxing and MMA gloves, punch bags, protective headgear and body protectors, coaching equipment (focus mitts, Thai pads), training accessories, yoga equipment, fitness accessories, equipment bags, and combat sports apparel. The company operates its own branded storefronts across 20+ regional domains, a wholesale portal for gym/retail buyers, and Amazon marketplaces, with products officially approved by bodies such as IBA, IMMAF, WAKO, USA Boxing, and WBC.

Product overview

RDX Sports is a combat sports and fitness equipment company offering a comprehensive portfolio of products across boxing, MMA, yoga, and general fitness categories. The product lineup includes core protective equipment (boxing and MMA gloves, punch bags, coaching equipment, protective gear), training accessories (jump ropes, pull-up bars, fitness sandbags), apparel (trunks, compression wear, sauna suits), and yoga equipment (mats, blocks, straps). Products are organized into branded series (MARK, AURA+, KARA, NOIR, NERO, HARRIER, AURA, EGO) targeting different performance tiers, with specific approval certifications from major combat sports federations (IBA, IMMAF, WAKO, USA Boxing, BBBofC, BRAVE CF) and safety certifications (CE, OEKO-TEX, FDA for certain products). The company also offers a dedicated kids line and equipment bags for transport.

Differentiator

Problem solved

Functional benefit

Brands

• MARK Series: Premium boxing and MMA training gloves and equipment line
• AURA+ Series
• KARA Series
• NOIR Series
• NERO Series
• HARRIER Series
• AURA Series
• EGO Series
• Sauna Range 2.0

Products and services

• Boxing Gloves RDX-branded boxing gloves spanning entry-level (T1) to professional (T7) performance tiers, built with proprietary Maya Hide NTearx Skin, ConvEX Skin Leather, Shell-Shock impact dispersion, MG-1 shock-absorbing padding, Quick-EZ closure, and Aero-Therm ventilation. Sold to individual athletes and gym/wholesale buyers worldwide, with official federation approvals.
• MMA Gloves Open-finger MMA training and competition gloves for mixed martial arts athletes, designed for sparring, grappling, and striking training using RDX's proprietary impact-absorbing padding and synthetic leather materials.
• Punch Bags (Heavy Bags, Speed Bags, Banana Bags) Freestanding and hanging heavy bags, speed bags, and banana-style punch bags designed for home gyms and commercial martial arts training facilities. Sold direct-to-consumer and through B2B wholesale to gyms.
• Coaching Equipment (Focus Mitts, Thai Pads, Kick Shields) Trainer-side coaching tools including focus mitts, Muay Thai style kick pads, and kick shields used by coaches and athletes during pad work, combination drills, and power-strike conditioning.
• Protective Gear (Headgear, Body Protectors, Shin Guards, Mouth Guards) Headgear, body protectors, shin guards, and mouth guards for sparring and competition safety in boxing, MMA, Muay Thai, and kickboxing. Targeted at amateur and professional athletes requiring impact protection.
• Training Equipment and Accessories Hand wraps, skipping ropes, boxing boots, and training accessories used by combat athletes as part of their regular training routines.
• Yoga and Fitness Equipment Yoga mats, resistance bands, and other fitness accessories sold under the RDX brand for general fitness, yoga, and home-workout consumers beyond the core combat sports audience.
• Combat Sports Apparel Branded fightwear, training shorts, rash guards, hoodies, and related apparel for combat sports athletes and supporters, sold alongside equipment.
• Equipment Bags and Gear Storage Holdalls, backpacks, and dedicated equipment storage bags for transporting gloves, training accessories, and protective gear to gyms and events.
• Kids Boxing Sets and Junior Equipment Pre-bundled kids boxing sets and junior-sized gloves and protective gear targeted at parents and youth coaches purchasing equipment for under-18 combat sports trainees.
• RDX Gift Cards Digital or physical gift cards redeemable for purchases on RDX's regional e-commerce sites, positioned for gifting occasions.

Quantifiable outcome

• Maya Hide NTearx Skin material designed to withstand thousands of punches maintaining structural integrity

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Six partnerships are on record, tiered core and moderate.

• BRAVE Combat FederationcoreStrategic or Co-development PartnerRDX Sports serves as the Official Equipment Partner and Main Sponsor of BRAVE Combat Federation. The partnership provides full equipment and apparel support for one of the fastest-growing MMA promotions globally, with RDX branding prominent at events and custom Irish-themed gloves created for Conor McGregor.
• IMMAF (International Mixed Martial Arts Federation)coreStrategic or Co-development PartnerRDX Sports is the Official Equipment Partner and Main Sponsor of IMMAF, providing approved training and competition gear for amateur MMA athletes at world championships and youth events. Dedicated IMMAF-approved product collection available.
• WAKO (World Association of Kickboxing Organizations)coreStrategic or Co-development PartnerOfficial Equipment Partner of WAKO, supporting kickboxing championships and athletes globally. Dedicated WAKO-approved product range for competition use.
• IBA (International Boxing Association)coreStrategic or Co-development PartnerRDX Sports IBA Approved Range includes competition gloves, head guards, and hand wraps that meet IBA specifications for amateur boxing competitions. Products feature high-quality leather and layered padding.
• USA BoxingcoreStrategic or Co-development PartnerUSA Boxing approved head guards and protective gear meeting USA Boxing specifications for sanctioned competitions in the United States.
• Additional Federation ApprovalsmoderateStrategic or Co-development PartnerRDX Sports holds approvals from multiple additional federations: BBBofC (British Boxing Board of Control), BIBA, FIGMMA, IPL (International Powerlifting Federation), SMMAF, USPA (United States Powerlifting Association), GPC (Global Powerlifting Committee), WPC (World Powerlifting Congress), EMMAA, NEVADA State Athletic Commission, and NYAC.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hayabusa: Premium MMA and combat sports equipment brand offering gloves, training gear, and apparel. Directly comparable to RDX as a global brand competing in MMA/boxing protective gear with federation ties and a strong D2C presence.
• Venum: Global MMA and combat sports equipment and apparel brand. Direct competitor across gloves, training gear, and apparel, with extensive UFC sponsorship and federation positioning analogous to RDX's MMA federation partnerships.
• Everlast: Iconic boxing and combat sports equipment brand with global retail and wholesale distribution. Competes head-to-head with RDX in boxing gloves, bags, and protective equipment across consumer and gym segments.
• Title Boxing: Boxing and MMA equipment retailer/manufacturer with strong gym and training-center distribution. Comparable product portfolio (gloves, bags, protective gear) and a multi-channel wholesale + retail model similar to RDX's.
• Fairtex: Thai-made Muay Thai and combat sports equipment manufacturer with strong international distribution. Direct competitor in gloves, training pads, and protective gear for striking and MMA disciplines.
• Twins Special: Thai manufacturer of premium Muay Thai and combat sports equipment. Competes with RDX in the gloves, pads, and protective gear categories, particularly in striking and training disciplines.
• Bad Boy: Combat sports apparel and equipment brand with roots in MMA. Overlaps with RDX in gloves, training apparel, and event-driven sponsorship positioning in MMA and boxing.

Emerging players

• Sanabul: Digital-native combat sports and fitness gear brand focused on entry-to-mid tier gloves, MMA gear, and apparel. Overlaps with RDX on price-sensitive consumer segments and D2C go-to-market motion.
• Combat Corner: Combat sports equipment retailer and brand offering boxing, MMA, and Muay Thai gear. Compares to RDX as a multi-category combat sports retailer with both owned brand and distribution functions.

Broad incumbents

• Under Armour: Large global athletic apparel and equipment company that overlaps with RDX's fitness/combat-adjacent product lines (training gear, compression wear, supports). Less specialized in boxing/MMA competition gear but competes for general fitness consumer wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/RDXSports
• YouTubeyoutube.com/user/RDXINCUK
• Facebookfacebook.com/RDXSports
• LinkedInlinkedin.com/company/rdx-sports
• Instagraminstagram.com/rdx_sports
• Pinterestpinterest.co.uk/rdx_sports
• TikToktiktok.com/@rdxsports_uk

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RDX Sports