Rxwiki

What Rxwiki does

RxWiki is a consumer-facing healthcare information portal operated by Digital Pharmacist Inc., a privately held Delaware corporation headquartered in Austin, Texas. Founded in 2008, the platform combines a pharmacy locator connecting consumers to over 2,500 community pharmacies nationwide with a medication database, health condition pages, editorially produced health news, and prescription discount coupons (RxCoupons). The product surface spans a consumer website (rxwiki.com) and a companion iOS/Android mobile application that enables pharmacy connection and online prescription refills.

The underlying technology is a consumer web platform incorporating a pharmacy locator, a medication and condition content database, a health-news content management system, and a mobile app. Content is written by editorial staff and reviewed by pharmacists. RxWiki functions as the consumer-facing brand of Digital Pharmacist, which supplies "Pharmacy Solutions" (pharmacy management and digital-presence services) to independent pharmacies; the two entities share branding, contact infrastructure, and the Austin headquarters.

Commercially, RxWiki serves two constituencies: healthcare consumers seeking pharmacy discovery, medication information, and prescription savings; and independent/community pharmacies seeking digital visibility and patient engagement. Revenue is derived from subscription services sold to pharmacy and healthcare-industry clients and from advertising displayed via third-party ad networks and targeted on user browsing activity. Go-to-market is product-led and self-service, with acquisition driven by organic search, content marketing, and social channels. No pricing tiers are publicly disclosed. The company employs 11–50 people, and available source material (2020 copyright) indicates the site remains operational.

Name

Rxwiki

Legal name

RxWiki, Inc.

Website

https://rxwiki.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

RxWiki is an Austin-based consumer healthcare portal, operated by Digital Pharmacist Inc., offering a pharmacy locator across 2,500+ community pharmacies, medication and condition information, health news, and prescription coupons for consumers and independent pharmacies.

Ownership category

akta.pro rank

Product category

Consumer Healthcare Information Platform

NAICS

Web Search Portals and All Other Information Services (519290), Web Search Portals, Libraries, Archives, and Other Information Services (5192)

akta.pro primary industry

Telepharmacy & Prescription Fulfillment Marketplaces (HLALALAF)

Keywords

• Pharmacy locator
• Medication information
• Health news content
• Prescription coupons
• Community pharmacy network

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Services: RxWiki derives revenue from clients who subscribe to various services. The platform provides subscription-based services to pharmacy clients and healthcare industry clients.
2. Advertising: RxWiki accepts advertising subject to its Ads Policy. The site partners with third-party ad networks to display advertising on the website and other sites. Advertising is targeted based on user browsing activity.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

RxWiki operates a consumer-facing healthcare information platform that helps users find local pharmacies, refill prescriptions online, and learn about medications and medical conditions. The platform combines a directory of over 2,500 community pharmacies with a medication and condition reference database, original health news content reviewed by pharmacists, and prescription discount coupons (RxCoupons). A companion mobile app extends these capabilities to iOS and Android devices.

Product overview

RxWiki operates as a consumer healthcare information platform offering a unified website and mobile application. The core platform combines pharmacy location services with comprehensive medication and condition information, supplemented by health news content and RxCoupons. The portfolio includes the main RxWiki Website Platform, RxWiki Mobile App, Health News content service, Medication Information Pages, Condition Pages, RxCoupons, and Pharmacy Solutions (operated through parent company Digital Pharmacist Inc.). The platform connects consumers with over 2,500 community pharmacies and provides informational resources across medications, health conditions, and wellness topics.

Differentiator

Problem solved

Functional benefit

Products and services

• RxWiki Website Platform Consumer-facing healthcare information platform enabling users to find local pharmacies, access medication information, learn about medical conditions, and locate prescription discount coupons. Connects users with over 2,500 highly rated community pharmacies nationwide.
• RxWiki Mobile App Mobile application available for iOS and Android that allows users to connect with their RxWiki pharmacy, find local pharmacies, and manage prescriptions on the go.
• Health News Original health news articles covering various medical conditions, medications, treatments, and wellness topics, independently written by RxWiki editorial staff and reviewed by pharmacists.
• Medication Information Pages Detailed reference pages covering medication uses, dosage, side effects, drug interactions, precautions, and manufacturer details for prescription and over-the-counter drugs.
• Condition Pages Health condition reference pages offering information on symptoms, causes, diagnosis, treatments, and related medications for conditions such as cancer, cardiovascular disease, diabetes, and mental health disorders.
• RxCoupons Prescription discount coupon service available through the platform to help users save on medication costs.
• Pharmacy Solutions Pharmacy management and digital solutions service provided through parent company Digital Pharmacist Inc., including pharmacy search listing and online prescription refill capabilities for community pharmacies.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Digital Pharmacist Inc.coreStrategic or Co-development PartnerRxWiki is operated by Digital Pharmacist Inc., a Delaware Corporation. RxWiki serves as the consumer-facing brand while Digital Pharmacist provides pharmacy solutions services. The entities share branding, contact information, and operational infrastructure including the Austin, TX headquarters.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Healthline: Healthline is a major consumer health content publisher with condition, medication, and wellness coverage reviewed by clinicians. It competes for the same SEO-driven health-information queries as RxWiki's condition and medication pages.
• MedlinePlus: MedlinePlus is the U.S. National Library of Medicine's consumer health portal covering drugs, conditions, and wellness. It competes with RxWiki for authoritative medication and condition information search traffic, with the advantage of government backing.
• WebMD: WebMD is an established broad consumer health information portal covering medications, conditions, and wellness. It overlaps with RxWiki's health news and condition content but operates at much larger scale and broader scope.

Direct peers

• Drugs.com: Drugs.com is a consumer-facing medication information portal providing detailed drug data, interactions, and reviews. It competes directly with RxWiki's medication pages and condition content for SEO-driven health-information traffic.
• GoodRx: GoodRx is the leading consumer platform for prescription drug price comparison, discounts, and pharmacy information. It directly mirrors RxWiki's combination of pharmacy locator, drug information, and coupon-based savings for U.S. consumers.
• RxList: RxList (owned by WebMD) is a detailed medication information site featuring drug monographs, side effects, and interactions. It directly competes with RxWiki's medication information pages for pharmaceutical search traffic.
• SingleCare: SingleCare offers prescription discount cards and a pharmacy comparison experience, similar to RxWiki's RxCoupons and pharmacy locator. It targets the same price-sensitive U.S. consumer and independent pharmacy relationship.

Others

• Digital Pharmacist: Digital Pharmacist Inc. is RxWiki's parent and operating company, providing B2B pharmacy solutions and shared infrastructure. It is the corporate vehicle behind RxWiki rather than a marketplace competitor, but operationally intertwined.

Emerging players

• PharmacyChecker: PharmacyChecker compares prescription drug prices across U.S. and international pharmacies. It overlaps with RxWiki's pharmacy locator and RxCoupons but is more niche-focused on cross-border pharmacy comparison.
• WellRx: WellRx provides a prescription discount card and pharmacy search experience, similar to RxCoupons. It is a smaller, more focused competitor in the prescription savings sub-niche RxWiki targets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rxwiki_research
• Facebookfacebook.com/DigitalPharmacist
• LinkedInlinkedin.com/company/digitalpharmacist

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rxwiki