Digital Pharmacist
Digital Pharmacist is an Austin-based SaaS provider of HIPAA-compliant digital engagement, mobile app, IVR, and digital marketing tools for independent community pharmacies, integrated with 70+ pharmacy management systems across the United States.
- Company typePrivate
- Founded2012
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Digital Pharmacist does
Digital Pharmacist is a privately held Austin, Texas-based SaaS company founded in 2012 that builds HIPAA-compliant digital engagement infrastructure for independent community pharmacies in the United States. Its platform combines a Patient Engagement Platform (RxConfer) for secure two-way SMS messaging, bulk and targeted outreach, and clinical appointment scheduling; a Branded Healthsite and PocketRx mobile app for prescription refills, transfers, and patient communication; a Digital Marketing suite delivered through its Facebook Marketing Partner channel covering paid social, organic posting, lead tracking, and review management; and a cloud-based Interactive Voice Response product (Vow IVR) with 99.9% uptime. All products are administered through a centralized Pharmacy Experience Dashboard and integrate with more than 70 pharmacy management systems, enabling automatic transmission of refill requests into connected PMS queues.
The company sells on a tiered monthly SaaS subscription (Starter, Value, Premium) with auto-renewing annual terms and 30-day cancellation notice, distributing through a sales-led motion anchored on a Request Free Demo CTA, direct phone outreach, and a content marketing engine of eBooks, webinars, and how-to guides. Reported scale is approximately 4,500 pharmacy customers and 450,000 patients on the PocketRx app, with case-study metrics such as 153% increases in prescription transfers, 49% increases in refills, and 136% growth in client website sessions. The company has raised approximately $12.25M across three funding rounds (2015, 2017, 2019), the latest led by K1 Investment Management, and has executed two acquisitions in 2017 (TeleManager Technologies and PocketRx) that underpin its IVR and mobile product lines. The team is led by CEO Corey Hansen, with founder Tania Al-Hassani, CFO Ted Pakes, and CTO Scott Brittain.
Strategic positioning targets the structural disadvantage independent pharmacies face against national chains by providing a turnkey digital front-office, marketing, and patient engagement stack with deep PMS interoperability and HIPAA/ADA compliance. The company maintains affiliate RXWiki, sub-brands PocketRx, Vow IVR, and RxConfer, and has progressively broadened its product surface, most recently with Vow IVR in January 2022 and an expanded appointments and scheduling module in 2021 supporting clinical services such as vaccinations, point-of-care testing, and Medicare consultations.
Digital Pharmacist firmographics
Firmographics- Name
- Digital Pharmacist
- Legal name
- Digital Pharmacist
- Website
- https://digitalpharmacist.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Digital Pharmacist is an Austin-based SaaS provider of HIPAA-compliant digital engagement, mobile app, IVR, and digital marketing tools for independent community pharmacies, integrated with 70+ pharmacy management systems across the United States.
- Ownership category
- akta.pro rank
Digital Pharmacist industry classification
Industry- Product category
- Pharmacy Digital Engagement Software
- NAICS
- Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Telehealth-to-Pharmacy Marketplace & Prescription Routing Platforms (HLALAIAC)
- akta.pro secondary industries
- Virtual Pharmacy & Medication Management Integration Platforms (HLALABAL), Pharmacy-Integrated Virtual Care & ePrescribing (Employer Benefit) (HLALADAH)
Keywords
Where Digital Pharmacist is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Digital Pharmacist business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Platform Fees): Monthly recurring subscription fees for access to the digital engagement platform including healthsite, mobile app, patient engagement tools, and digital marketing services. Based on tiered packaging (Starter, Value, Premium). Auto-renews annually unless cancelled with 30-day notice.
- Digital Marketing Services: Additional marketing services including Facebook/Instagram advertising campaigns, organic social media posting, lead tracking phone lines, and professional review management included in packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Package - Basic digital presence and marketing |
| Subscription | Monthly | Value Package - Enhanced marketing with professional review management |
| Subscription | Monthly | Premium Package - Full suite with Cloud-Based Smart IVR |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Digital Pharmacist product offering
Product offeringCore offering
Digital Pharmacist sells a HIPAA-compliant, cloud-based digital engagement platform for independent pharmacies, combining a custom healthsite, the PocketRx branded mobile app, the RxConfer patient messaging platform, digital marketing services (including managed Facebook/Instagram ads), and a cloud-based IVR solution (Vow IVR). All products are delivered through a centralized Pharmacy Experience Dashboard and integrate with more than 70 pharmacy management systems, sold via tiered monthly SaaS subscriptions.
Product overview
Digital Pharmacist offers a cloud-based digital engagement platform for pharmacies consisting of five integrated products: the Pharmacy Experience Dashboard (central management hub), the Patient Engagement Platform (secure 2-way messaging and appointment scheduling), the Branded Healthsite and PocketRx Mobile App (HIPAA-compliant website and mobile app with prescription management), Digital Marketing services (social media advertising and reputation management), and Interactive Voice Response (cloud-based phone system). All products are designed to integrate with over 70 pharmacy management systems and are offered in Starter, Value, and Premium pricing packages.
Differentiator
Problem solved
Functional benefit
Brands
- PocketRx: Custom branded mobile app for patients to manage prescriptions and connect with pharmacies
- Vow IVR
- RxConfer
Products and services
- Patient Engagement Platform (RxConfer) HIPAA-compliant communication workflow platform enabling secure 2-way SMS messaging, bulk and targeted messaging, task-based prescription lifecycle workflows, appointment scheduling for clinical services (vaccinations, MTM/CMR, Medicare consultations), and clinical opportunity identification for pharmacy staff.
- Branded Healthsite HIPAA- and ADA-compliant custom website builder for pharmacies with prescription refill and transfer tools, medication search and coupon database, vaccination waitlists, health news, patient portal, SEO optimization, and integrated Medicare Plan Finder.
- PocketRx Branded Mobile App Custom-branded native mobile application for iOS and Android enabling patients to manage prescriptions, request refills, securely message their pharmacy, scan prescription barcodes, and manage family profiles under a single account.
- Digital Marketing Services Suite of expert digital marketing services including paid social media advertising on Facebook and Instagram, organic social media posting, lead tracking with dedicated phone lines, review management, and customizable newsletters with curated health resources.
- Interactive Voice Response (Vow IVR) Cloud-based, HIPAA-compliant Interactive Voice Response solution (Vow IVR) supporting pharmacy operations with configurable greetings, call forwarding, multi-language translation, voicemail capture, and 99.9% uptime SLA.
- Pharmacy Experience Dashboard Central management hub connecting all Digital Pharmacist solutions, enabling pharmacies to customize website and app settings, view marketing reports, track patient call volume, manage SMS and voice messages, access refill tools, and monitor reviews from a single interface.
Quantifiable outcome
- 136% growth in website sessions for clients (last quarter)
- +6 more outcomes
Companies that use Digital Pharmacist
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Digital Pharmacist technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature7 records
Digital Pharmacist partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- Facebook (Meta)coreDigital Pharmacist is a Facebook Marketing Partner providing social media advertising campaigns for pharmacies. This partnership enables creation of targeted Facebook and Instagram advertisements highlighting pharmacy services to potential patients in local areas. Includes both desktop and mobile ad formats.
- eHealthsupportingPartnership provides eHealth-powered Medicare Finder Tool integrated into pharmacy healthsites, helping Medicare-eligible patients identify cost savings and compare/enroll in Medicare plans that cover their doctors and prescription medications.
- PDS (Pharmacy Development Services)supportingJoint webinar partnership focused on Appointment-Based Model and workflow optimization. Digital Pharmacist and PDS collaborated on content explaining how pharmacies can leverage the ABM for COVID shots, flu shots, Medicare comparisons and more.
- VowcoreVow IVR is Digital Pharmacist's new Interactive Voice Response solution offering pharmacies advanced digital features with 99.9% uptime. Webinar collaboration with Vow's Chip Simmons on pharmacy IVR and telecom best practices.
- 70+ Pharmacy Management System VendorscoreDigital Pharmacist's healthsite and mobile app integrate seamlessly with over 70 pharmacy management systems (PMS), enabling automatic prescription refill queue integration for connected systems.
Scale indicators20 records
Recent moves6 records
Expansion highlights6 records
Digital Pharmacist competitors and assessment
Company assessmentDirect peers
- PioneerRx: Pharmacy management system vendor serving independent pharmacies with embedded workflow, refill, and patient engagement capabilities. Directly comparable to Digital Pharmacist's PMS-integrated digital engagement layer; competing for the same independent pharmacy buyer.
- Rx30: Pharmacy management and patient engagement platform used by independent and small-chain pharmacies. Competes head-to-head with Digital Pharmacist on refill workflows, mobile apps, and digital marketing add-ons for the same customer base.
- Klara: Patient communication and engagement platform purpose-built for healthcare practices, including pharmacies. Overlaps with Digital Pharmacist's Patient Engagement Platform (RxConfer) on two-way HIPAA-compliant messaging and workflow automation.
Broad incumbents
- McKesson (Pharmacy Systems): Large pharmaceutical distributor and healthcare services company with pharmacy technology and patient engagement offerings. Broad incumbent with overlapping pharmacy software capabilities, but packaged as part of a much larger enterprise portfolio.
- Cardinal Health: Major pharmaceutical distributor serving retail pharmacies with technology and clinical services solutions. Competes indirectly through broader pharmacy services bundles rather than a standalone patient engagement product.
- Omnicell: Provider of pharmacy automation, medication management, and patient engagement solutions to hospitals, health systems, and retail pharmacies. Comparable on the medication adherence and pharmacy workflow layer, but at enterprise scale.
- Tabula Rasa HealthCare (now ExactCare): Pharmacy technology and medication management services company with patient engagement and adherence capabilities. Adjacent overlap on medication therapy management and pharmacy-led clinical workflows.
- Walgreens Boots Alliance: Large retail pharmacy chain with proprietary digital engagement, mobile app, and patient communication capabilities. Functions as both a potential customer (for chain deployments) and a competitive threat to independents using Digital Pharmacist.
Others
- Surescripts: Health information network routing the majority of US electronic prescriptions between prescribers and pharmacies. Comparable ecosystem participant providing prescription routing infrastructure that complements (rather than directly competes with) Digital Pharmacist's refill and engagement stack.
Emerging players
- STRAND Clinical Technologies: Specialty clinical services and patient engagement platform focused on pharmacy-led clinical programs (MTM, vaccinations, point-of-care testing). Overlaps with Digital Pharmacist's appointment scheduling and clinical workflow modules for pharmacies expanding into clinical services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Digital Pharmacist social profiles
Digital presenceDigital Pharmacist compliance and trust
Trust signalCompliance4 records
Digital Pharmacist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Pharmacist leadership team
Management profileNumber of profiles
Profiles4 records
Digital Pharmacist subsidiaries and ownership
Company hierarchySubsidiaries1 record
Digital Pharmacist funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Pharmacist M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Pharmacist
What does Digital Pharmacist do?
Digital Pharmacist sells a HIPAA-compliant, cloud-based digital engagement platform for independent pharmacies, combining a custom healthsite, the PocketRx branded mobile app, the RxConfer patient messaging platform, digital marketing services (including managed Facebook/Instagram ads), and a cloud-based IVR solution (Vow IVR). All products are delivered through a centralized Pharmacy Experience Dashboard and integrate with more than 70 pharmacy management systems, sold via tiered monthly SaaS subscriptions.
Is Digital Pharmacist a public or private company?
Digital Pharmacist is a private company. It is classified as private equity controlled and is currently operating.
When was Digital Pharmacist founded?
Digital Pharmacist was founded in 2012. It employs 51 to 100 people.
Where is Digital Pharmacist based?
Digital Pharmacist is headquartered in Austin, United States, in the North America region.
How does Digital Pharmacist make money?
Two revenue lines are on record. SaaS Subscription (Platform Fees) is the primary driver. The others are digital Marketing Services.
Who are Digital Pharmacist's main competitors?
Direct peers on record are PioneerRx, Rx30 and Klara. Broad incumbents are McKesson (Pharmacy Systems), Cardinal Health, Omnicell, Tabula Rasa HealthCare (now ExactCare) and Walgreens Boots Alliance. Surescripts is listed as an others. STRAND Clinical Technologies is listed as an emerging player.
Does Digital Pharmacist have an API?
No public API is recorded for Digital Pharmacist.
What industry is Digital Pharmacist in?
Digital Pharmacist's product category is Pharmacy Digital Engagement Software. Its primary akta.pro industry code is HLALAIAC, Telehealth-to-Pharmacy Marketplace & Prescription Routing Platforms, with a secondary code of HLALABAL, Virtual Pharmacy & Medication Management Integration Platforms. Its NAICS code is 456110 and its SIC code is 5912.