Canadian Premier Life Insurance

What Canadian Premier Life Insurance does

Canadian Premier Life Insurance Company, operating under the Securian Canada brand, is a Toronto-based insurance carrier and the Canadian subsidiary of US-based Securian Financial Group, Inc. Founded in 1959, the company underwrites individual and group insurance products through two licensed entities — Canadian Premier Life Insurance Company and Canadian Premier General Insurance Company. Its product portfolio is organized into three segments: individual and family products (accident, creditor, critical illness and sickness, health and dental, and life insurance), business/partner solutions (credit card protection, mortgage and loan protection, and personal protection) distributed through financial institutions, retailers, and affinity groups, and a dedicated student insurance line covering Canadian students, international students, and student association staff.

The company sells through a multi-channel distribution model: direct-to-consumer via its website and login portals, channel/reseller relationships with associations, financial institutions, retailers, and finance companies that embed insurance in their products, and inside sales for enterprise partnerships. Pricing is quote-based and not publicly disclosed, with revenue derived from recurring insurance premiums consistent with a subscription/recurring revenue model. Brand visibility is reinforced through official life insurance partnerships with the Canadian Football League and the Toronto Maple Leafs, plus thought-leadership research on newcomers, gig economy workers, and inclusion initiatives.

Underwriting entities are Canadian Premier Life Insurance Company and Canadian Premier General Insurance Company, both domiciled in Ontario. The company maintains regulatory licensing as a Canadian life and general insurance carrier and is governed by Ontario insurance regulations. No AI/ML, proprietary technology stack, patents, or external funding are disclosed in available data; the company's technology footprint consists of standard customer-facing web portals and a dedicated international student portal.

Name

Canadian Premier Life Insurance

Legal name

Canadian Premier Life Insurance Company

Website

https://canadianpremier.ca

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Life and Health Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114)

SIC

Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK)

Keywords

• Life insurance
• Critical illness insurance
• Creditor insurance
• Group benefits insurance
• Mortgage protection insurance

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Insurance Premiums: The company generates revenue through insurance premiums paid by individuals and businesses for life insurance, critical illness insurance, health and dental insurance, accident insurance, creditor insurance, credit card protection, and mortgage/loan protection products. Premiums are likely recurring in nature, consistent with the life insurance and protection product lines offered.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Canadian Premier Life Insurance Company, operating under the Securian Canada brand, underwrites and distributes a portfolio of personal and group insurance products in Canada, including life insurance, accident insurance, critical illness and sickness insurance, health and dental insurance, creditor insurance, credit card protection, and mortgage and loan protection. Products are sold directly to individuals and families and through partnerships with associations, affinity groups, financial institutions, retailers, finance companies, and student organizations across Canada.

Product overview

Securian Canada (operating under Canadian Premier Life Insurance Company and Canadian Premier General Insurance Company) offers a diversified portfolio of insurance products organized across three main segments: Individual/Family products (accident insurance, creditor insurance, critical illness and sickness insurance, health and dental insurance, and life insurance), Business/Partner solutions (credit card protection, mortgage and loan protection, and personal protection for financial institutions, retailers, and association/affinity groups), and Student health insurance (Canadian student health insurance, international student health insurance, and student association staff health insurance). The company serves markets including association and affinity groups, finance companies, financial institutions, and retailers, positioning itself as a provider of innovative, life-ready insurance solutions for over 65 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance Traditional life insurance product providing financial protection and peace of mind for individuals and families in Canada.
• Accident Insurance Insurance coverage providing financial protection against injuries and accidents for individuals and families.
• Critical Illness and Sickness Insurance Insurance coverage providing a lump sum payment upon diagnosis of a specified critical illness or serious sickness.
• Health and Dental Insurance Comprehensive health and dental coverage for individuals and families, including association members and students.
• Creditor Insurance Insurance product protecting borrowers by covering outstanding debt in case of disability, critical illness, or death.
• Credit Card Protection Insurance protection designed for financial institution customers, covering credit card-related risks. Distributed through financial institution partners.
• Mortgage and Loan Protection Insurance solutions protecting mortgage holders and loan borrowers, offered through financial institutions and retailers.
• Personal Protection Comprehensive personal insurance and financial protection solutions designed for various business partner market segments including associations and affinity groups, retailers, and finance companies.
• Canadian Student Health Insurance Health insurance coverage specifically designed for Canadian students, accessible through a dedicated student portal.
• International Student Health Insurance Health insurance coverage designed for international students studying in Canada.
• Student Association Staff Health Insurance Specialized health insurance coverage for staff working at student associations.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Canadian Football League (CFL)coreGTM or Marketing PartnerSecurian Canada is the official life insurance partner of the Canadian Football League. This partnership enables brand visibility through CFL game coverage and community initiatives, including the CFL's Diversity in Football program which supports inclusive football participation.
• Toronto Maple Leafs (MLSE)coreGTM or Marketing PartnerSecurian Canada is the official life insurance partner of the Toronto Maple Leafs. The partnership includes community initiatives such as the Toronto Maple Leafs' Home Ice Hockey program, making a positive impact in Canadians' lives.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• IA Financial Group (Industrial Alliance): Canadian life and health insurer with individual life, health and dental, and creditor insurance products distributed through advisors, group plans, and affinity partners. Similar mid-market positioning and product portfolio to Securian Canada.
• Empire Life: Mid-sized Canadian life and health insurer offering individual life, health and dental, and group benefits, with significant distribution through advisor and group channels. Closely comparable to Securian Canada in scale and product breadth in the Canadian market.
• Canada Life: Major Canadian life and health insurer offering individual life, health and dental, critical illness, and creditor insurance through direct and group channels. Most direct Canadian peer to Securian Canada given overlapping product set and distribution via employer/affinity groups.
• Beneva: Canadian mutual insurer formed from the merger of La Capitale and SSQ Insurance, offering individual and group life, health and dental, and accident insurance with strong association and group distribution. Directly comparable to Securian Canada in target segments and product mix.
• Assumption Life: Canadian life and health insurer with individual life, health and dental, and creditor insurance, distributed through advisors and group/affinity channels. Comparable mid-sized Canadian peer with similar product portfolio and bilingual (EN/FR) market reach.

Broad incumbents

• Sun Life Financial: Canadian life, health, and wealth insurer with strong group benefits and individual insurance franchises. Comparable to Securian Canada in product mix (life, health & dental, critical illness, accident) and in distribution through employer and affinity channels.
• Desjardins Insurance: Insurance arm of the Desjardins Group, offering life, health and dental, creditor, and accident insurance distributed through a large cooperative and affinity network. Overlaps with Securian Canada particularly in the association/affinity and creditor insurance segments.
• Manulife Financial: One of Canada's largest life and health insurers with individual life, group benefits, and accident & health products, plus creditor insurance. Overlaps with Securian Canada across virtually every product line but at materially greater scale and distribution breadth.
• RBC Insurance: Insurance arm of Royal Bank of Canada offering life, health, creditor, and travel insurance, with strong distribution through RBC's retail bank and credit card customer base. Comparable to Securian Canada particularly in creditor, mortgage, and credit card protection products.

Emerging players

• GreenShield Canada: Canadian health and benefits provider offering health and dental insurance, including student health plans, distributed through associations, employers, and affinity partners. Directly comparable to Securian Canada's health and dental and student insurance segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SecurianCanada
• LinkedInlinkedin.com/company/canadian-premier-life-insurance-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Premier Life Insurance