Steirerfleisch
- Company typePrivate
- Founded1966
- HeadquartersWolfsberg Im Schwarzautal, Austria
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Steirerfleisch firmographics
Firmographics- Name
- Steirerfleisch
- Legal name
- Steirerfleisch Gesellschaft m.b.H.
- Website
- https://steirerfleisch.at
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Steirerfleisch industry classification
Industry- Product category
- Meat Processing
- NAICS
- Animal (except Poultry) Slaughtering (311611), Meat and Meat Product Merchant Wholesalers (42447), Animal Slaughtering and Processing (31161)
- SIC
- Meat Packing Plants (2011), Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Hog Slaughtering (Harvest & Evisceration) (AFANABAA)
- akta.pro secondary industries
- Cooked/Ready-to-Eat Pork Products (Fully Cooked, Sliced, Diced) (AFANABAG), Pork Wholesale (Primal/Subprimal, Boxed Pork) (AFAIADAB), Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE), Pork Further Processing (Cured, Smoked, Ham, Bacon) (AFANABAE)
Keywords
Where Steirerfleisch is headquartered
LocationHeadquarters
- HQ city
- Wolfsberg Im Schwarzautal
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
Steirerfleisch business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Meat Products - Wholesale/Distribution: Steirerfleisch generates revenue through the slaughter, cutting, and sale of pork products to retailers, food service operators, and export markets. The company operates its own cold-chain and packaging infrastructure, enabling domestic and international distribution. Products include primal cuts, convenience products, and branded meat under the Steirerglück and Duroc labels, as well as private-label/retail brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Steirerglück premium programme for farmers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Steirerfleisch product offering
Product offeringCore offering
Steirerfleisch is an Austrian family-owned meat processing company founded in 1966 that slaughters, butchers, and processes pork into fresh cuts, convenience products, and private label offerings. Operating from two sites in Wolfsberg and Straß, the company is Austria's largest pork supplier and serves retail and food service customers under its own consumer brands (Steirerglück, Duroc) and retailer private labels (Handelsmarken), with exports to markets including China.
Product overview
Steirerfleisch is an Austrian meat production company operating as a integrated pork processor with two main locations. The product portfolio centers on pork products split into two core categories: (1) Teilstücke (pork cuts) - primal and sub-primal cuts from their slaughter and cutting operations at Wolfsberg, and (2) Convenience - value-added processed meat products including portioned steaks, diced meat, and marinated items produced at the Jöbstl facility in Straß. The company supports its product range with branded programs including Steirerglück (a premium farmer partnership program paying +0.03€/kg for quality), Duroc (heritage breed pork), and private label offerings for retail partners.
Differentiator
Problem solved
Functional benefit
Brands
- Steirerglück: A brand programme offered by Steirerfleisch, with a payout price supplement of EUR 0.03 per kilogramme for farmers.
- Duroc
- Handelsmarken
Products and services
- Steirerglück
- Duroc
- Handelsmarken (Private Label)
- Fresh Pork Cuts
- Convenience Meat Products
Quantifiable outcome
- Steirerfleisch supplies more than 80% of its raw material from Austria, making it the most important partner for Austrian farmers
- +1 more outcomes
Companies that use Steirerfleisch
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Steirerfleisch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Steirerfleisch partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Land schafft Leben e.V.minorSteirerfleisch supports the 'Land schafft Leben' (Land creates life) initiative, which educates the public about the value of Austrian food, including Austrian meat. This partnership builds consumer awareness and brand reputation.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Steirerfleisch competitors and assessment
Company assessmentRegional players
- Wiesbauer Gourmet: Wiesbauer is an Austrian premium charcuterie and sausage brand serving retail and foodservice domestically and in select export markets. Regional adjacency to Steirerfleisch's branded pork portfolio.
Direct peers
- Tönnies Holding: Tönnies is one of Germany's largest pork slaughterers and processors, operating integrated slaughtering, cutting, and convenience operations. It is a direct competitor supplying retailers, foodservice, and export channels across Europe—closely matching Steirerfleisch's integrated pork processor model.
- Danish Crown: Danish Crown is a global pork cooperative with integrated slaughtering, processing, and branded meat products. It serves retail, foodservice, and Asian export markets—directly comparable to Steirerfleisch's B2B pork supply and export-led model.
- Vion Food Group: Vion is a major Dutch pork and beef processor supplying European retailers and foodservice with slaughtering, deboning, and further-processed products. Its integrated value chain mirrors Steirerfleisch's Austrian operations.
- Westfleisch: Westfleisch is a German pork and beef processor run as a farmer cooperative, supplying retail and foodservice across Europe. The structure (farmer-integrated cooperative, export focus, EU certifications) closely parallels Steirerfleisch's setup.
- Handl Tyrol: Handl Tyrol is an Austrian meat and sausage specialist with a national premium brand presence, serving retail and foodservice. Comparable to Steirerfleisch through Austrian origin, branded programs, and food retail customer base.
- Hütthaler Fleischwaren: Hütthaler is an Austrian meat processor producing beef, pork, and sausage specialties for retail and foodservice. Similar vertically integrated Austrian meat manufacturer competing in the same domestic channels.
Broad incumbents
- Tyson Foods: Tyson is a large multinational protein processor with pork, beef, and prepared foods businesses serving retail, foodservice, and export markets globally. Comparable in scale and channel strategy, though diversified across species and geographies.
- JBS USA: JBS is one of the world's largest protein processors with pork (JBS USA Pork), beef, and prepared foods operations across multiple continents. Broad incumbent with overlapping supply, processing, and export capabilities.
- Smithfield Foods: Smithfield is a vertically integrated U.S. pork processor with branded, packaged, and export meat businesses. A broad incumbent analogue in terms of integrated pork value chain, branded products, and large export footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Steirerfleisch social profiles
Digital presenceSteirerfleisch compliance and trust
Trust signalCompliance19 records
Steirerfleisch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steirerfleisch leadership team
Management profileNumber of profiles
Profiles2 records
Steirerfleisch subsidiaries and ownership
Company hierarchySubsidiaries1 record
Steirerfleisch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steirerfleisch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steirerfleisch
What does Steirerfleisch do?
Steirerfleisch is an Austrian family-owned meat processing company founded in 1966 that slaughters, butchers, and processes pork into fresh cuts, convenience products, and private label offerings. Operating from two sites in Wolfsberg and Straß, the company is Austria's largest pork supplier and serves retail and food service customers under its own consumer brands (Steirerglück, Duroc) and retailer private labels (Handelsmarken), with exports to markets including China.
Is Steirerfleisch a public or private company?
Steirerfleisch is a private company. It is classified as family owned and is currently operating.
When was Steirerfleisch founded?
Steirerfleisch was founded in 1966. It employs 501 to 1,000 people.
Where is Steirerfleisch based?
Steirerfleisch is headquartered in Wolfsberg Im Schwarzautal, Austria, in the Europe region.
How does Steirerfleisch make money?
One revenue line is on record: meat Products - Wholesale/Distribution.
Who are Steirerfleisch's main competitors?
Wiesbauer Gourmet is listed as a regional player. Direct peers are Tönnies Holding, Danish Crown, Vion Food Group, Westfleisch, Handl Tyrol and Hütthaler Fleischwaren. Broad incumbents are Tyson Foods, JBS USA and Smithfield Foods.
Does Steirerfleisch have an API?
No public API is recorded for Steirerfleisch.
What industry is Steirerfleisch in?
Steirerfleisch's product category is Meat Processing. Its primary akta.pro industry code is AFANABAA, Hog Slaughtering (Harvest & Evisceration), with a secondary code of AFANABAG, Cooked/Ready-to-Eat Pork Products (Fully Cooked, Sliced, Diced). Its NAICS code is 311611 and its SIC code is 2011.