What Safeshop24 Aktiengesellschaft does

Safeshop24 Aktiengesellschaft operates as Safepro24, a DACH-focused e-commerce retailer specializing in certified physical security storage products. The legal entity is a private German Aktiengesellschaft headquartered in the Ruhr area, trading under the Safepro24 brand and serving primarily Germany, Austria, and secondarily the Netherlands, France, and Switzerland through localized storefronts. The business retails more than 400 SKUs across furniture safes, hotel safes, value protection cabinets (EN 0–4), fire-resistant safes (30/60/120-minute ratings), wall, floor, document, and data-backup safes, gun and ammunition cabinets, key safes, and cash boxes, sourced from manufacturers including Rottner Tresor, Profirst, Sistec, ISS, Format, and Phoenix Safe.

Products are sold with multiple locking options (key, electronic, biometric fingerprint, RFID card, and smartphone-app smart lock) and carry EN 1143-1 (EN 0–4) and EN 14450 (S1/S2) burglary certifications as well as paper (P) and data media (DIS) fire-protection ratings tested up to 1,080°C. Distribution is direct-to-consumer through the company's own e-commerce platform with shipping from a central warehouse via DB Schenker, GLS, and Dachser, free delivery to Germany and Austria, a 30-day return policy, optional professional installation, and customer support via phone, live chat, WhatsApp, and email.

The revenue model is one-time product sales with no subscription component, supported by Trusted Shops certification (buyer protection up to €20,000) and 1,000+ reviews averaging 4.8/5 stars. Customer segments include private households, hotels/hospitality, commercial businesses, licensed firearm owners (compliance with Waffengesetz §36), and public-sector / government buyers, with payment processing through PayPal, Klarna, credit card, SEPA, and invoice. The company has 1–10 employees and no disclosed revenue, funding, or ownership structure.

Name

Safeshop24 Aktiengesellschaft

Legal name

Safeshop24 Aktiengesellschaft

Website

https://safepro24.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Safeshop24 Aktiengesellschaft (operating as Safepro24) is a DACH-focused e-commerce retailer specializing in 400+ certified physical security products — safes, gun cabinets, key safes, and fire-resistant cabinets — sold directly to consumers, hotels, and government buyers across Germany, Austria, and three additional European countries.

Ownership category

akta.pro rank

Product category

Security Safes and Storage

NAICS

Locksmiths (561622)

akta.pro primary industry

Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI)

Keywords

• Physical security safes
• Fire-resistant safes
• Gun cabinets
• Hotel safes
• Key management systems

Headquarters

HQ city

Neschen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Direct online sales of physical security products (safes, gun cabinets, key safes) to end consumers and businesses. Revenue generated through one-time product purchases with no recurring subscription component. The company offers free delivery to Germany and Austria, 30-day return policy, and purchase on invoice payment option.
2. Professional Installation Services: Optional professional mounting and installation services for safes at customer locations, provided by company specialists upon request.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Safeshop24 Aktiengesellschaft (operating as Safepro24) is an online retailer of certified physical security products based in Germany. The company sells more than 400 safes and security storage solutions across categories such as furniture safes, wall safes, floor safes, fire-resistant safes, hotel safes, value protection cabinets, document safes, data backup cabinets, gun cabinets, key safes, and cash boxes. Products are sourced from multiple manufacturers including Rottner Tresor, Profirst, Sistec, ISS, Format, and Phoenix Safe, and are offered with multiple lock technologies (key, electronic, fingerprint, RFID, smartphone app) along with European EN security and fire protection certifications.

Product overview

Safeshop24 Aktiengesellschaft operates as Safepro24, a German and Austrian e-commerce platform specializing in physical security products. The company offers an extensive portfolio of security safes and storage solutions including Möbeltresore (furniture safes), Hoteltresore (hotel safes), Wertschutzschränke (value protection cabinets), Feuerfeste Tresore (fire-resistant safes), Wandtresore (wall safes), Bodentresore (floor safes), Dokumententresore (document safes), Datensicherungsschränke (data backup cabinets), Schubladentresore (drawer safes), Stahlschränke (steel cabinets), Waffenschränke (gun cabinets), Munitionsschränke (ammunition cabinets), Schlüsseltresore (key safes), and Geldkassetten (cash boxes). Products are available with various locking technologies including Schlüsselschloss (key lock), Elektronikschloss (electronic lock), Fingerprint (biometric), RFID-Schloss, and Smart Lock (app-based). Security certifications range from S1/S2 (EN 14450) to EN 0-4 (EN 1143-1), with fire protection ratings of 30, 60, or 120 minutes. The company distributes branded products from Rottner Tresor, Profirst, Format, ISS, Sistec, and Phoenix Safe, and operates regional sites for Austria, Switzerland, Netherlands/Belgium, and France. Services include personal consultation, technical support, free delivery, installation by specialists, and 30-day return policy.

Differentiator

Problem solved

Functional benefit

Products and services

• Möbeltresore (Furniture Safes) Compact safes designed to be integrated into cabinets, commodes, desks, or wardrobes for private households and small offices. Available with key, electronic, RFID, fingerprint, and smart-lock mechanisms, with S1/S2 and EN security ratings available.
• Hoteltresore (Hotel Safes) Compact safes with programmable guest codes and master-key override for hotels, guesthouses, and short-term rentals. Options include RFID card access for seamless operations.
• Wertschutzschränke (Value Protection Cabinets) Certified high-security cabinets tested to EU standards EN 0 through EN 4 for cash, jewelry, documents, and valuables, with insurance coverage up to €400,000 for private use.
• Feuerfeste Tresore (Fire-Resistant Safes) Safes with certified fire protection rated 30, 60, or 120 minutes, with separate paper (P) and data media (DIS) certifications for protecting documents, contracts, and data carriers from fire damage.
• Wandtresore (Wall Safes) Safes installed into walls with 100mm concrete surrounding for discrete concealed storage behind pictures or furniture, suitable for homes and small offices.
• Deposit- & Einwurftresore (Deposit & Drop Safes) Safes with deposit slot or flap mechanisms enabling cash and document deposits without opening the main compartment, designed for hotels, gastronomy, and cash-handling businesses.
• Bodentresore (Floor Safes) Safes installed flush into floors and concealed under carpets or tiles, providing high-security storage through concealment and difficulty of removal.
• Dokumententresore (Document Safes) Safes optimized for document storage with tested fire and burglary protection, designed for certificates, passports, contracts, and other important papers.
• Datensicherungsschränke (Data Backup Cabinets) Specialized cabinets protecting hard drives, CDs, DVDs, and USB sticks from fire, magnetic interference, water damage, and unauthorized access, supporting GDPR compliance.
• Schubladentresore (Drawer Safes) Safes integrated into drawers that allow drop deposits without accessing the main compartment, suited for gastronomy and cash-handling businesses.
• Stahlschränke (Steel Cabinets) Large-capacity steel storage cabinets for office folders and document organization, with optional fire protection and configurable interiors.
• Schutzkassetten (Protection Cassettes) Portable fire-protection boxes for documents and small valuables, offering mobile fire and heat protection during transport.
• Waffenschränke (Gun Cabinets) Certified storage for short and long firearms per German weapon law (Waffengesetz), available with EN 0 and EN 1 ratings including models for combined weapon and ammunition storage.
• Munitionsschränke (Ammunition Cabinets) Specialized cabinets for secure ammunition storage in compliance with German weapon regulations.
• Schlüsseltresore & Schlüsselkästen (Key Safes & Key Boxes) Secure key-management solutions including small key boxes, large key cabinets, key issuance systems, emergency key boxes, and key cabinets with electronic or fingerprint locks for businesses and institutions.
• Geldkassetten (Cash Boxes) Portable lockable cash boxes with compartmentalized organization for banknotes and coins, equipped with cylinder locks for transport and cash handling.
• Professional Installation Service Optional mounting and installation service for safes at customer locations, performed by company specialists upon request for an additional fee.

Quantifiable outcome

• Over 1000 customer reviews with average 4.8/5 stars on Trusted Shops
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered primary, core and minor.

• Rottner TresorprimaryChannel Partner/ Reseller/ DistributorPrimary manufacturer partner providing extensive range of safe products including Jupiter, Saturn, Toscana, and Vintage series furniture safes; BlackFire and Praktik value protection cabinets; hotel safes (Neptun); and fire-resistant safes. Long-term cooperation with significant product volume (188+ products in catalog).
• ProfirstprimaryChannel Partner/ Reseller/ DistributorKey manufacturer partner supplying furniture safes (Guardian, Saphir, Komet series), fire-resistant safes (FireGuard, Versal Fire), value protection cabinets (Fortress, Tau, Pluto series), and key management products (LockGuard, LockMaster). One of the primary brands with extensive product lines.
• SisteccoreChannel Partner/ Reseller/ DistributorManufacturer partner providing EN-1 certified furniture safes (Salvus EM series) and specialty security products. Products comply with German weapon storage regulations (Waffengesetz).
• ISS (Inter Sicherheits Service)coreChannel Partner/ Reseller/ DistributorGerman security products manufacturer partnership offering value protection cabinets and specialized security solutions.
• Format TresorbaucoreChannel Partner/ Reseller/ DistributorManufacturer partner for German-made security products including certified safes and security cabinets.
• Phoenix SafecoreChannel Partner/ Reseller/ DistributorInternational safe manufacturer providing fire-resistant and security certified products for the European market.
• DB SchenkerminorChannel Partner/ Reseller/ DistributorLogistics partner for freight and heavy item delivery, enabling shipping of large security cabinets and safes to customers.
• GLS (General Logistics Systems)minorChannel Partner/ Reseller/ DistributorParcel delivery service partner for standard-sized product shipments to end customers.
• DachserminorChannel Partner/ Reseller/ DistributorLogistics partner providing freight forwarding and warehouse logistics services for product distribution.
• PayPalcoreTechnology or IntegrationPayment processing partner enabling PayPal transactions for online purchases, providing customers with secure payment option.
• KlarnacoreTechnology or IntegrationPayment partner enabling installment and deferred payment options for customers, supporting 'buy now, pay later' functionality.
• Trusted ShopsprimaryStrategic or Co-development PartnerE-commerce trust and buyer protection platform providing certification, customer review aggregation, and purchase protection up to €20,000. Provides the 'sehr gut' (very good) rating based on 1000+ reviews.
• IdealominorChannel Partner/ Reseller/ DistributorPrice comparison platform partner for product visibility and price discovery in the German e-commerce ecosystem.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Profirst: German safe manufacturer whose branded products are listed extensively on Safepro24. As Profirst develops its own retail and dealer network, it increasingly overlaps as both supplier and competing brand to Safepro24 in the DACH market.
• Sistec: German security manufacturer offering EN-certified furniture safes and value protection cabinets, including products compliant with Waffengesetz. Listed on Safepro24 as a partner brand and a potential competing supplier in the same niche.
• Phoenix Safe: International safe manufacturer whose fire-resistant and security-certified products are sold through Safepro24. Operates competing dealer/distributor channels across Europe, making it a relevant comparator for cross-border assortment strategy.
• Format Tresorbau: German manufacturer of certified safes and security cabinets that distributes through dealer channels as well as direct. Listed as a partner on Safepro24 and offers overlapping product lines in value protection and gun cabinets.
• Rottner Tresor: Austrian safe manufacturer that also sells direct-to-consumer through its own webshop. Already a key supplier (188+ products) to Safepro24, Rottner's growing D2C capability represents both a partner and a direct competitor in the same DACH market.
• ISS Inter Sicherheits Service: German security products manufacturer offering certified safes and security cabinets. Currently listed as a Safepro24 brand partner, with overlapping product categories that could compete at the retail level.

Broad incumbents

• ABUS: Major German security hardware brand with a broader portfolio of locks, padlocks, and security cabinets. Overlaps with Safepro24's safe and locking categories and is a powerful brand competitor in DACH consumer security.
• Burg-Wächter: Large German security hardware brand offering safes, locks, letterboxes, and security cabinets via its own retail channels. Overlaps with Safepro24 in safes and gun cabinets but operates as a much broader security hardware manufacturer rather than a specialist retailer.

Direct peers

• Wertheim Safes: Austrian safe manufacturer with direct retail channels offering certified safes, gun cabinets, and hotel safes. Comparable to Safepro24 in product categories (especially value protection and weapon storage) and DACH geographic focus.
• Hartmann Tresore: German direct-to-consumer safe retailer offering a comparable range of certified safes, gun cabinets, and key storage to private and commercial customers. Closest analogue to Safepro24 by product mix, certification depth, and DACH-centric online retail model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/safepro24

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safeshop24 Aktiengesellschaft