Variovac

What Variovac does

Variovac PS SystemPack GmbH, founded in 1995 and headquartered in Zarrentin am Schaalsee, Mecklenburg-Vorpommern, Germany, is a privately held manufacturer of industrial packaging machinery with approximately 280 employees at headquarters. The company's core products are thermoforming packaging machines (Maximus RE, Optimus SE/SEL, Optimus, Optimus MP, Optimus EasySkin, Optimus Medical, Primus, Primus MP, Primus Medical), complemented by tray sealers (Rotarius, Linus 650, Linus 1100), chamber vacuum machines, labelers (Variolabel RE) and coding/printing systems, package convergers (Variotrack), and analytical/testing equipment (Rondo, Quarree, and gas mixing and analysis systems). It also sells complementary consumables (trays, films, bags) and handling accessories (Variocart, Variolift).

The company's revenue model rests on four streams: one-time capital-equipment sales, recurring aftermarket service (spare parts, technical service hotline, maintenance), technical training, and consumables. Pricing is quote-based and not publicly disclosed; the go-to-market combines direct enterprise field sales with a network of qualified sales and service partners in 51 countries, serving end customers in 69 countries. End markets are organized into three verticals: Food (meat, poultry, fish, dairy, bakery, ready meals, alternative proteins), Non-Food, and Medical (medical-device and pharmaceutical packaging). The company is led by Managing Directors Jörg Reimer (CEO) and Andreas Poussét (COO), supported by a three-person executive board covering production/procurement/logistics, finance/administration, and sales/marketing, plus a deeper sales organization split by region and segment (international, Medical & Non-Food, Germany Nord/Süd).

Variovac operates an integrated management system certified to ISO 9001 (quality) and ISO 14001 (environment) following a December 2025 SGS recertification audit, has been awarded TOP-Ausbildungsbetrieb status by IHK Schwerin for the fifth time, and runs three sub-brands: VARIOVAC aware (sustainability), the VARIOVAC Foundation (charitable activity including Ukraine aid), and VARIOVAC Studios (demonstration and technical-training facility). The company is a member of VDMA Orgalim for internationally recognized terms and conditions (ORGALIM SI 24), attends interpack in Düsseldorf, and maintains an active social and careers presence (LinkedIn, Xing, Kununu, jobs.variovac.de).

Name

Variovac

Legal name

VARIOVAC PS SystemPack GmbH

Website

https://variovac.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Variovac PS SystemPack GmbH is a German mechanical engineering company that manufactures thermoforming packaging machines, tray sealers, labeling systems, and packaging-testing equipment for the food, non-food, and medical industries, distributing through sales and service partners in 51 countries.

Ownership category

akta.pro rank

Product category

Industrial Packaging Machinery

NAICS

Packaging Machinery Manufacturing (333993), Food Product Machinery Manufacturing (333241)

SIC

Special Industry Machinery, Nec (3559), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Bagging, Pouching & Sachet Packaging Machines (IMALAOAJ)

akta.pro secondary industries

End-of-Line Integration & Packaging Line Systems (IMAHAOAN), Capping, Sealing & Closing Machines (IMAHAOAG), Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK)

Keywords

• Thermoforming packaging machines
• Tray sealing equipment
• Modified atmosphere packaging
• Vacuum chamber machines
• Packaging automation systems

Headquarters

HQ city

Zarrentin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Packaging Machinery Sales: Sale of high-quality packaging machines including thermoforming machines, tray sealers, labeling systems, and related equipment. Capital equipment sales model with custom solutions.
2. After-Sales Service: Comprehensive after-sales service including technical support, spare parts, maintenance, and customer service hotline with globally available service technicians.
3. Technical Training: Technical training services for customers on machine operation and maintenance.
4. Consumables: Sale of consumables including trays, films, and bags for packaging operations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Variovac designs, manufactures, and sells industrial packaging machinery, with a primary focus on thermoforming packaging machines (Tiefziehmaschinen), supplemented by tray sealers, chamber vacuum machines, package labeling/coding systems, package convergers, and analytical package testing devices. The portfolio also includes consumables (trays, films, bags) and complementary handling/dosing equipment, and is delivered with after-sales service, spare parts, and technical training to food, non-food, and medical packaging customers.

Product overview

Variovac PS SystemPack GmbH is a leading manufacturer of packaging machinery offering a comprehensive portfolio of high-quality packaging machines, additional components, and individual consulting services. The product portfolio includes thermoforming packaging machines (Maximus RE, Optimus series, Primus series), tray sealers (Rotarius, Linus 650, Linus 1100), chamber vacuum machines, package marking systems (Variolabel, coding/printing systems), package convergers (Variotrack), analytical and testing devices (Rondo, Quarree, gas analysis systems), and handling equipment (Variocart, Variolift). The company also supplies consumables including trays, films, and bags. Solutions serve the Food, Non-Food, and Medical industries across 69 countries with sales and service partners in 51 countries. The company employs approximately 280 people at its headquarters in Zarrentin am Schaalsee, Germany, and has been operating since 1995.

Differentiator

Problem solved

Functional benefit

Brands

• VARIOVAC aware: Company's sustainability initiative focusing on environmental protection, social responsibility, and corporate governance.
• VARIOVAC Foundation
• VARIOVAC Studios

Products and services

• Maximus RE Thermoforming Packaging Machine High-performance thermoforming packaging machine designed for high-volume production across food, medical, and non-food applications.
• Optimus SE/SEL Thermoforming Packaging Machine Thermoforming packaging machine offering flexible configuration options for various packaging requirements across food, medical, and non-food industries.
• Optimus Standard Thermoforming Packaging Machine Standard thermoforming packaging machine suitable for general-purpose packaging applications across food and non-food segments.
• Optimus MP Thermoforming Packaging Machine Multi-personnel thermoforming packaging machine designed for efficient high-speed production with multiple operators.
• Optimus EasySkin Thermoforming Machine Thermoforming machine optimized for skin packaging applications, providing tight product-to-film adhesion for premium presentation and shelf life.
• Optimus Medical Thermoforming Packaging Machine Thermoforming packaging machine designed specifically for medical device and pharmaceutical packaging applications requiring regulatory compliance.
• Primus Thermoforming Packaging Machine Entry-level to mid-range thermoforming packaging machine targeted at smaller production volumes.
• Primus MP Thermoforming Packaging Machine Mid-range multi-personnel thermoforming packaging machine for efficient production at smaller scales.
• Primus Medical Thermoforming Packaging Machine Thermoforming packaging machine for medical applications in the entry to mid-range production segment.
• Rotarius Tray Sealer Tray sealer for food and non-food packaging applications, sealing pre-formed trays with film lidding.
• Linus 650 Tray Sealer Compact tray sealer designed for smaller packaging operations and lower throughput requirements.
• Linus 1100 Tray Sealer Larger-format tray sealer designed for industrial-scale packaging operations and higher throughput.
• Tisch-Vakuumierger\u00e4te (Table-Top Vacuum Packaging Machines) Table-top vacuum packaging machines for small to medium production volumes, including butcher shops, restaurants, and small food producers.
• Einkammer-Maschinen (Single-Chamber Vacuum Packaging Machines) Single-chamber vacuum packaging machines for vacuum-sealing food and non-food products.
• Doppelkammer-Maschinen (Double-Chamber Vacuum Packaging Machines) Double-chamber vacuum packaging machines for higher volume production, allowing continuous loading while the other chamber is sealing.
• Variolabel RE Labeling Machine Labeling machine for package marking and labeling applications in packaging lines.
• Codier- und Drucksysteme (Coding and Printing Systems) Coding and printing systems for applying batch codes, dates, and traceability information on packages.
• Variotrack Package Converger Package converger for connecting and integrating packaging lines, enabling efficient downstream handling.
• Rondo Package Testing Device Package test device for quality control and analytical testing of packaged products.
• Quarree Package Quality Analysis Device Package test device for comprehensive package quality analysis.
• Gasmischsysteme und Gasanalyseger\u00e4te (Gas Mixing Systems and Gas Analysis Devices) Gas mixing systems and gas analysis devices for modified atmosphere packaging (MAP) quality control, ensuring correct gas composition in packages.
• Variocart Tool Cabinet Tool cabinet for organized storage and handling of tooling equipment used on Variovac packaging machines.
• Variolift Handling Assistant Ergonomic handling assistant for lifting and positioning packages and materials in packaging operations.
• Abf\u00fcll- und Dosiersysteme (Filling and Dosing Systems) Bottling and dosing systems for filling products into packages as part of automated packaging lines.
• Schalen (Trays Consumable) Pre-formed trays used as consumables for packaging various food and non-food products on Variovac machines.
• Folien (Films Consumable) Films for thermoforming and packaging applications, sold as consumables compatible with Variovac machines.
• Beutel (Bags Consumable) Bags for packaging various products, sold as consumables alongside Variovac packaging machines.
• After-Sales Service and Spare Parts Comprehensive after-sales service package covering technical support, spare parts, maintenance, customer service hotline, and globally available qualified service technicians for installed Variovac machinery.
• Technical Training Services Technical training programs for customers covering machine operation, maintenance, and FAT/SAT processes, delivered at VarioVAC Studios and on-site.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• VDMA OrgalimminorOthersVariovac is a member of VDMA Orgalim, using ORGALIM SI 24 terms in international business as an internationally recognized standard for general terms and conditions.
• Facebook/MetaminorGTM or Marketing PartnerSocial media marketing partnership for corporate presence and marketing communications.
• YouTube/GoogleminorGTM or Marketing PartnerVideo content marketing partnership for corporate YouTube channel.
• Instagram/MetaminorGTM or Marketing PartnerSocial media marketing partnership for visual content and employer branding.
• LinkedIn/MicrosoftminorGTM or Marketing PartnerProfessional networking and B2B marketing partnership.
• Xing/New Work SEminorGTM or Marketing PartnerProfessional networking and recruiting partnership for German-speaking markets.
• Sales and Service PartnerscoreChannel Partner/ Reseller/ Distributor51 qualified sales and service partners operating globally across 69 countries, providing local sales, installation, and after-sales support.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ProMach: ProMach is a US-based packaging machinery conglomerate with multiple brands serving food, beverage, and consumer goods; it overlaps with Variovac's thermoforming and labeling equipment in North American and international markets.
• Syntegon (formerly Bosch Packaging Technology): Syntegon is a major global packaging machinery incumbent serving food, pharma, and medical device customers; it competes with Variovac's Optimus Medical and Primus Medical variants as well as broader food packaging lines.
• GEA Group: GEA is a large German industrial conglomerate with a food processing and packaging machinery division that competes with Variovac in meat, dairy, and food packaging equipment, but from a much broader systems and processing portfolio.

Direct peers

• Multivac: Multivac is the global market leader in thermoforming packaging machines and turnkey packaging lines for food, medical, and consumer goods, directly competing with Variovac's Maximus and Optimus product families across overlapping customer segments.
• SEALPAC: SEALPAC specializes in tray sealing and thermoforming packaging machinery for the food industry, competing head-to-head with Variovac's Rotarius, Linus, and Optimus product lines in European protein and ready-meal applications.
• ULMA Packaging: ULMA Packaging is a Spanish manufacturer of thermoforming, tray sealing, flow pack, and vacuum packaging machinery serving food, medical, and industrial customers with a comparable mid-market European profile.
• Ilapak: Ilapak manufactures horizontal and vertical form-fill-seal packaging machinery as well as tray sealers, competing with Variovac in European food and medical packaging lines for mid-volume processors.
• Mecaniche Moderne S.p.A. Mecaniche Moderne is an Italian manufacturer of thermoforming packaging machines for food and industrial applications, similar in scale and product positioning to Variovac's mid-range Primus and Optimus lines.
• Henkelman Vacuum Systems: Henkelman is a Dutch manufacturer of chamber vacuum packaging machines that directly competes with Variovac's Tisch-Vakuumiergeräte, Einkammer-Maschinen, and Doppelkammer-Maschinen product lines.

Others

• PackSpe GmbH: PackSpe is a smaller German competitor focused on tray sealers and packaging equipment, serving as a regional comparable for Variovac's Linus and Rotarius product lines within the German food packaging market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/VARIOVACGroup
• Facebookfacebook.com/VARIOVAC
• LinkedInlinkedin.com/company/variovac-ps-systempack-gmbh
• Instagraminstagram.com/variovac_ps_systempack_gmbh
• Xx.com/VARIOVACGroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Variovac