Xplace

What Xplace does

Xplace GmbH is a privately held German digital signage and electronic shelf label (ESL) solutions provider headquartered in Göttingen, with a regional office in Istanbul, Turkey. Founded around 2002 with over 20 years of operating history, the company serves enterprise B2B customers across stationary retail, gastronomy, healthcare, automotive, shopfitting, and farm shop verticals. Its product portfolio centers on the proprietary BEECEEN content management system, developed and maintained by an in-house developer team, which orchestrates a hardware lineup including Signage Sticks, LED walls, transparent LED walls, e-paper displays, and electronic price labels with NFC capability.

The company operates a full-service go-to-market model that bundles hardware (purchase, rental, or lease options), annual software licensing (minimum 12-month terms with automatic renewal), and recurring service contracts including consulting, rollout management, content services, technical hotline support, and an ESL refurbishment program extending hardware lifecycles by at least five years. Newer offerings include Instore-Analytics for sensor-based customer flow analysis and a Retail Media service that monetizes in-store display inventory through third-party advertising. Distribution is direct enterprise sales with personalized consultation and a free CMS trial; named customers include MediaMarktSaturn, Miele, WMF, Thalia, Edeka, INTERSPORT, Fitness First, and Thomann in Germany, plus Arçelik Turkey, Fakir/Saruhan Holding, Borusan Next, and Motospartan in Turkey.

Revenue mechanics are diversified across hardware sales/rental, recurring BEECEEN software subscriptions (billed annually in advance and inclusive of hosting, monitoring, and updates), ongoing service contracts, and emerging advertising-style revenue through Retail Media. The company is led by two Managing Directors (Geschäftsführer), Stephan Lange and Dr. Özcan Ihtiyar, and has received consecutive Digital Signage Award recognition (1st place 2018, 2nd place 2019) and Best Retail Cases Awards in 2022 and 2023. No external institutional investors, M&A activity, or funding rounds are disclosed in the source material, consistent with a founder/management-owned operating company.

Name

Xplace

Legal name

xplace GmbH

Website

https://xplace-group.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Xplace GmbH is a German digital signage and electronic shelf label provider serving enterprise B2B customers in retail, gastronomy, healthcare, automotive, and shopfitting, built around its proprietary BEECEEN CMS and bundled hardware, software, and services.

Ownership category

akta.pro rank

Product category

Digital Signage Solutions

NAICS

Indoor and Outdoor Display Advertising (541850), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)

akta.pro primary industry

Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)

akta.pro secondary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

Keywords

• Digital signage solutions
• Electronic shelf labels
• Content management systems
• In-store retail analytics
• Retail media networks

Headquarters

HQ city

Göttingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales and Rental: Sale or rental of physical digital signage hardware including displays, LED walls, e-paper displays, signage sticks, and related equipment. Hardware can be purchased, rented, or leased depending on business size.
2. Software Licensing (BEECEEN): Annual license fees for the proprietary BEECEEN CMS software, billed in advance. License term is minimum 12 months with automatic renewal. Includes hosting, system administration, monitoring, remote maintenance, and software updates.
3. Service Contracts: Monthly service fees covering technical hotline, bring-in support, and optional on-site technician services. Services include consulting, rollout management, content services, and ESL refurbishment.
4. Screen Advertising/Retail Media: Revenue generation for store owners through rental of their digital display advertising space to third parties.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Xplace provides a full-service digital signage ecosystem for stationary retail, combining its proprietary BEECEEN content management system with electronic shelf labels (ESLs), LED walls, e-paper displays, signage sticks, social media displays, and in-store analytics hardware. The company sells, rents, or leases hardware to enterprise customers and licenses BEECEEN on annual subscriptions, bundling hosting, remote maintenance, and software updates. Professional services — including rollout management, content creation, ESL refurbishment, and retail media consulting — complete the offering for retailers seeking to automate pricing, deliver dynamic in-store content, and monetize advertising space.

Product overview

Xplace offers a unified full-service digital signage ecosystem combining proprietary in-house software (BEECEEN CMS) with a broad portfolio of hardware products and managed services. The core platform is BEECEEN, which serves as the content management system tying together digital signage displays (Signage Stick, LED Wall, Transparent LED Wall, E-Paper Display, Social Media Display, Angebotsposter) and electronic shelf labels (ESL / Digitale Preisschilder) into a coordinated network. Retail Demo Software enables dynamic in-store product demonstrations across screens and devices. The offering is supplemented by Instore-Analytics (sensor-based customer tracking) and Retail Media services (in-store ad network monetization), as well as professional services including Retail Media Beratung, ESL Refurbishment, Content Services, and Rolloutmanagement. Xplace operates as a manufacturer-independent integrator, providing both purchase and rental/lease options for hardware.

Differentiator

Problem solved

Functional benefit

Products and services

• BEECEEN CMS Proprietary in-house content management system (CMS) for digital signage that enables scheduling, content management, and remote control of digital displays and electronic shelf labels across store networks. Licensed annually to enterprise retail customers and bundled with hosting, system administration, monitoring, remote maintenance, and software updates.
• Digital Signage Displays Complete portfolio of in-store digital display hardware — including Signage Sticks, LED Walls, Transparent LED Walls, digital offer posters (Angebotsposter), E-Paper Displays, and Social Media Displays — sold, rented, or leased to retailers for in-store communications, advertising, and customer engagement.
• Signage Stick Compact digital signage device enabling quick deployment of digital content onto existing displays in retail environments.
• LED Wand (LED Wall) Large-format LED wall display designed for high-impact visual communication in retail environments.
• Transparente LED Wand (Transparent LED Wall) Transparent LED wall technology that displays visual content while preserving see-through visibility, suitable for storefront windows and product showcases.
• Angebotsposter (Digital Offer Poster) Digital offer poster that replaces traditional printed promotional signage with dynamic, remotely updatable content for in-store promotions.
• E-Paper Display Energy-efficient, high-contrast e-paper display designed for retail shelving and battery-friendly in-store signage applications.
• Social Media Display Digital display configured to showcase social media content, feeds, and user-generated content within retail environments.
• Retail Demo Software Software solution for retail product demonstrations that enables dynamic product presentations across in-store screens, laptops, tablets, and smartphones.
• Digitale Preisschilder (Electronic Shelf Labels / ESL) Electronic shelf labels (ESL) providing digital price display with energy-efficient e-paper technology, NFC capability, dynamic pricing, and QR code integration. Sold as manufacturer-independent hardware in multiple sizes and color options to retailers needing automated, real-time price updates.
• Retail Media Service that enables retailers to monetize in-store digital display networks by renting advertising space on their screens to brands and advertisers, generating incremental revenue from existing signage infrastructure.
• Instore-Analytics Sensor-based in-store analytics solution that tracks customer footfall, dwell time, hotspot zones, and traffic patterns, providing retailers with behavioral insights to optimize store layouts and staffing.
• Retail Media Beratung (Consulting) Consulting service for retail media strategy, implementation planning, and monetization of in-store digital signage networks as advertising channels.
• ESL Refurbishment Refurbishment service for electronic shelf labels that extends product lifecycle by at least five years through visual inspection, census, battery replacement, function testing, cleaning, and repackaging.
• Content Services Content creation and design services including template design and database integration for digital signage campaigns, enabling retailers to produce screen-ready content without in-house design resources.
• Rolloutmanagement (Rollout Management) Project management service coordinating hardware installation across multiple store locations, including technician deployment and employee training to ensure consistent multi-site rollouts.

Quantifiable outcome

• Increased sales through dynamic pricing and enhanced shopping experiences
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Broadsign: Programmatic and CMS digital signage platform provider serving retail and out-of-home networks; competes for the same in-store digital signage RFPs that xplace pursues.
• SoluM: Korean-origin ESL manufacturer expanding rapidly in Europe and globally; competes head-to-head with xplace on ESL hardware bids for major retail chains.
• ZetaDisplay: Nordic-headquartered digital signage solutions provider serving European retail and enterprise; overlaps closely with xplace on CMS-based signage deployments and managed services.
• Scala (by Stratacache): Enterprise digital signage content management software vendor acquired by Stratacache; competes with BEECEEN for large multi-site retail and QSR signage networks.
• VusionGroup (formerly SES-imagotag): Global leader in electronic shelf labels and connected retail IoT; directly competes with xplace in ESL and digital shelf hardware/software for major retailers, including European grocery, electronics, and specialty retail.
• Pricer AB: Swedish ESL provider with deep European grocery and big-box retailer footprint; directly competes with xplace on electronic shelf label hardware and associated cloud software.
• BrightSign: Specialist manufacturer of digital signage media players and associated BrightSign Network CMS; overlaps with xplace's Signage Stick / hardware + cloud CMS positioning.
• Yodeck: Cloud-based digital signage SaaS focused on SMB and mid-market rollouts; competes with BEECEEN at the lighter end of the enterprise signage market.

Broad incumbents

• Samsung Electronics (MagicInfo): Global display OEM that ships MagicInfo CMS bundled with commercial panels; competes as a one-stop hardware-plus-software incumbent for retail signage procurement.
• LG Electronics (SuperSign / webOS Signage): Display OEM offering SuperSign and webOS Signage CMS; competes with xplace when retailers standardize on LG commercial panels with bundled software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/xplace
• YouTubeyoutube.com/user/xplaceBackstage
• Facebookfacebook.com/xplaceGmbH
• LinkedInlinkedin.com/company/xplace-gmbh
• Instagraminstagram.com/xplace_gmbh_digital_signage

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xplace