Schwanen Apotheke

What Schwanen Apotheke does

Schwanen Apotheke is a traditional German community pharmacy registered as a sole proprietorship (Frau Ina Cordula Müller e. Kfr., HRA 326 Bad Hersfeld) and headquartered at Am Markt 32 in Bad Hersfeld, Hesse. The owner-operator, Ina Cordula Müller, is a licensed pharmacist (Apothekerin) and runs the pharmacy with approximately 23 staff, including 4-5 pharmacists, 9 PTAs, 5 PKAs, one apprentice, and six delivery personnel. The business serves local residents of Bad Hersfeld and the surrounding postal code areas (36251, 36272, 36277, 36286), operating under the tagline "Die Apotheke am Marktplatz." Customers include general public patients filling prescriptions, chronic disease patients requiring diabetes, cardiovascular, and pain management support, maternity customers needing breast pumps and counseling, natural medicine seekers, and consumers of professional dermo-cosmetics.

The pharmacy combines a brick-and-mortar storefront with digital infrastructure: an online shop on the meineapotheke.de marketplace (schwanen-apo-shop.de), the mea mobile application enabling E-Rezept (electronic prescription) submission via electronic health card integration, and a free same-day delivery service (Botendienst) covering four postal code areas for orders placed before 14:00 on weekdays. In September 2024, the business launched E-Rezept functionality, allowing digital prescription assignment directly to the pharmacy. The product portfolio spans prescription medications (statutory and private insurance reimbursement), over-the-counter health products, dermo-cosmetic brands (Avene, La Roche Posay, Eucerin, Dr. Hauschka, Vichy, Weleda, Wala, Bepanthol, Siriderma, Louis Widmer), medical aids (compression garments, incontinence supplies), medical equipment rentals (Medela breast pumps, baby scales, inhalers), natural remedies (homeopathy, Schüssler salts, Bach flowers), and structured consultation services covering diabetes/insulin, pregnancy/nursing, travel vaccination, venous care, and nutrition.

Revenue is generated through prescription reimbursement, OTC sales, dermo-cosmetic retail, equipment rental, and professional consultations. Prescription pricing is regulated under the German health insurance framework and not publicly disclosed. Marketing is conducted via Facebook and Instagram, the meineapotheke.de marketplace listing, the mea mobile app, and physical presence at the marketplace storefront. There is no disclosed funding, parent company, or subsidiaries; the business operates as an independent proprietorship with GDPR and CCPA-compliant data practices on its website.

Name

Schwanen Apotheke

Legal name

Frau Ina Cordula Müller e. Kfr.

Website

https://schwanenapotheke-hef.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Schwanen Apotheke is a licensed community pharmacy (sole proprietorship) in Bad Hersfeld, Germany, offering prescription dispensing, OTC products, dermo-cosmetics, medical equipment rentals, and health consultations to local residents across four postal code areas via storefront, free same-day delivery, online shop, and E-Rezept mobile app.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Health, Wellness & Pharmacy Marketplaces (CRAFABAF)

akta.pro secondary industries

Pharmacy & Health Essentials Delivery (CRAFAFAI), Prescription Pickup & Pharmacy Runs (HSACAIAF)

Keywords

• Retail pharmacy services
• Prescription medications
• Over-the-counter products
• Medication delivery service
• Dermo-cosmetic pharmacy

Headquarters

HQ city

Bad Hersfeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Prescription Medications: Revenue from filled prescriptions via statutory and private health insurance
2. Over-the-Counter (OTC) Products: Sales of non-prescription medications, health products, and supplements
3. Cosmetic Products: Sales of dermo-cosmetic brands including Avene, La Roche Posay, Eucerin, Dr. Hauschka, Vichy, Weleda, Wala, Bepanthol, Siriderma, and Louis Widmer
4. Medical Aids and Equipment Rental: Rental and sale of compression garments, incontinence supplies, care aids, and equipment including baby scales, breast pumps (Medela), and inhalers
5. Consultation Services: Advisory services including diabetes/insulin counseling, pregnancy/breastfeeding advice, travel vaccination counseling, and health measurements

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Schwanen Apotheke is a licensed community pharmacy dispensing prescription medications (including electronic prescriptions redeemed in-store or via the mea app) and selling over-the-counter medicines, dermo-cosmetic brands, medical aids, and natural remedies. It provides in-person and online consultation services (diabetes, pregnancy/breastfeeding, travel vaccination, cosmetics, venous care, nutrition) and rents medical equipment such as Medela breast pumps, baby scales, and inhalers. Distribution is via its Bad Hersfeld storefront, a free same-day Botendienst delivery covering four postal code areas, and the online pharmacy shop at schwanen-apo-shop.de.

Product overview

Schwanen Apotheke operates as a traditional brick-and-mortar pharmacy with integrated digital services. The core offering includes in-store consultation services (diabetes, cosmetics, travel vaccination, venous care, natural remedies, compression/incontinence supplies) supplemented by an Online-Apotheke (schwanen-apo-shop.de) for e-commerce. The pharmacy offers a free Botendienst delivery service covering four postal code areas and recently launched E-Rezept (electronic prescription) capabilities via the mea® App. Additional services include health screenings (blood pressure, cholesterol), medical equipment rental (breast pumps, inhalers, baby scales), cosmetic product sales (Avene, Dr. Hauschka, La Roche Posay, Vichy, and others), and a customer loyalty card program. The pharmacy is led by owner Ina Cordula Müller and employs pharmacists, PTAs, and PKAs.

Differentiator

Problem solved

Functional benefit

Brands

• mea App (meineapotheke): Mobile application for prescription management and pharmacy services
• Online-Apotheke (schwanen-apo-shop.de)

Products and services

• Botendienst (Free Delivery Service) Free same-day delivery of medications and pharmacy products to customers in four postal code areas around Bad Hersfeld, with deliveries completed by 18:00 on weekdays for orders placed before 14:00.
• Online-Apotheke (schwanen-apo-shop.de) Online pharmacy storefront allowing customers to order prescription medications (via e-prescription), OTC products, cosmetics, and health goods for home delivery, accessed through schwanen-apo-shop.de and the meineapotheke.de marketplace.
• Beratungsleistungen (Consultation Services) In-person and over-the-counter pharmacy consultation covering diabetes and insulin counseling, drug interaction reviews, nutrition and digestive health advice, pregnancy and breastfeeding support, travel and vaccination counseling, and venous/compression care. Targeted at patients, caregivers, and travelers needing pharmacist-led advice.
• Naturheilverfahren (Natural Remedies) Offerings of alternative and complementary medicines including homeopathy, phytotherapy, Schüssler salts, Bach flowers, microbiological therapy, and natural product brands Weleda and Wala, for customers interested in natural and holistic treatment options.
• Hilfsmittel und Krankenpflege (Medical Aids) Retail of medical aids and care supplies including compression garments, incontinence products, and general care aids for chronic-condition patients and home care.
• Kosmetikprodukte (Cosmetic Products) Retail of professional dermo-cosmetic brands including Avene, Bepanthol, Dr. Hauschka, Eucerin, La Roche Posay, Siriderma, Vichy, and Louis Widmer, with pharmacy staff consultation for skin conditions and product selection.
• Tests und Messungen (Health Screening) In-pharmacy health measurement services including blood pressure and cholesterol checks provided as walk-in screening for customers.
• Verleih von medizinischen Geräten (Medical Equipment Rental) Rental service for medical devices including Medela breast pumps, baby scales, and inhalers, primarily serving maternity, pediatric, and respiratory patients.
• E-Rezept (Electronic Prescription) Service Digital prescription redemption service allowing customers to load electronic prescriptions via the mea mobile app using their electronic health card, view prescribed medications, and assign E-Recepts to Schwanen Apotheke for fulfillment.
• Notdienstfinder (Emergency Duty Locator) Access to the Aponet-backed pharmacy on-call duty schedule and location finder, enabling customers to identify pharmacies open outside normal hours for urgent medication needs.

Quantifiable outcome

• Same-day delivery available when ordered before 14:00 on weekdays
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• meineapotheke.decoreChannel Partner/ Reseller/ DistributorOnline pharmacy marketplace platform where Schwanen Apotheke maintains a shop presence for prescription submission and OTC product sales. Customers can discover the pharmacy, submit prescriptions, and browse products through the platform.
• mea (meineapotheke) AppcoreTechnology or IntegrationMobile application integration allowing customers to manage e-prescriptions, scan health cards, and assign prescriptions directly to Schwanen Apotheke for fulfillment.
• MedelaminorChannel Partner/ Reseller/ DistributorBreast pump manufacturer whose products are available for rent through Schwanen Apotheke's equipment rental service.
• Avene, La Roche Posay, Eucerin, Dr. Hauschka, Vichy, Weleda, Wala, Bepanthol, Siriderma, Louis WidmerminorChannel Partner/ Reseller/ DistributorDermo-cosmetic brands stocked and sold through the pharmacy's cosmetics section with professional consultation.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• DocMorris (Zur Rose Group): Large German-market mail-order pharmacy with a digital e-prescription platform; comparable to Schwanen because it serves the same end customers (prescription and OTC pharmacy buyers) via an online model and competes for the same e-prescription volume.
• Redcare Pharmacy (Shop Apotheke): Major German online pharmacy with marketplace and prescription fulfillment, supporting its own mobile app and e-prescription flow; directly comparable to Schwanen's online shop on meineapotheke.de and mea app-based prescription management.

Direct peers

• Aponeo: Berlin-based German online pharmacy selling OTC, prescription, and dermo-cosmetic products with home delivery; serves the same OTC and prescription customer segments as Schwanen's online shop.
• Sanicare Versandapotheke: German mail-order pharmacy offering prescription and OTC products plus home delivery; comparable to Schwanen in both the online prescription submission and direct-to-consumer delivery model.
• Besamex Versandapotheke: Long-standing German online pharmacy distributing prescription, OTC, and cosmetics via mail order; overlaps with Schwanen in product categories (Rx, OTC, dermo-cosmetics) and customer demographic.
• Eurapon: German online pharmacy operated from a Bad Hersfeld–adjacent Fulda region (formerly by a local partner pharmacy), dispensing prescription and OTC medicines by mail; comparable because it competes for the same regional customers with a delivery-led model.
• EasyApotheke: German pharmacy chain combining physical stores with a strong online shop and e-prescription integration; comparable to Schwanen in the omnichannel pharmacy retail model with prescription fulfillment capability.

Regional players

• Linda Apotheken: Cooperative-style branded pharmacy network with a marketing alliance and online mail-order partner; comparable to Schwanen because they operate on the same meineapotheke.de/aponet infrastructure and offer similar in-store consultation plus delivery services.
• ApoVia (formerly VfA Apothekenverband) partner pharmacies: Network of independent German pharmacies offering shared e-prescription app, marketplace, and delivery infrastructure; directly comparable local German independent pharmacy peers using the same mea app and meineapotheke.de platform.

Others

• Medela (pharmacy distribution channel): Medical device manufacturer whose breast pumps are rented and sold through German pharmacies including Schwanen; relevant as a partner in the equipment-rental revenue stream, not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/schwanenapothekehef
• Instagraminstagram.com/schwanen_apotheke

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schwanen Apotheke