eurapon
Eurapon is a German online pharmacy (Versandapotheke) originally operated by Euro-Apotheke K. Talu e.K. in Bremen; the brand and shipping business were acquired by DocMorris N.V. and the eurapon.de domain now redirects into DocMorris's German e-prescription and OTC e-commerce platform.
- Company typePrivate
- Founded2006
- HeadquartersBremen, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What eurapon does
Eurapon (Eurapon Versandapotheke) was a German online pharmacy founded in 2006 and based in Bremen, operated by Euro-Apotheke K. Talu e.K. as a sole proprietorship. The company sold prescription and over-the-counter medicines alongside beauty, nutritional supplement, medical-supply and pet-health products, and was licensed as a mail-order pharmacy on the German Versandhandels-Register. Following acquisition by DocMorris N.V. (Heerlen, Netherlands), the www.eurapon.de domain now redirects into the DocMorris platform; the former owner no longer operates the shipping business.
Under DocMorris, the offering runs as a direct-to-consumer e-commerce pharmacy serving German consumers across statutory and private health-insurance cohorts. Core capabilities include digital e-prescription (E-Rezept) processing via QR-code, app and electronic health card (eGK), a Rezept-Abo subscription for recurring prescriptions, next-day delivery on orders placed Monday-Friday by 4 PM, multi-carrier logistics (DHL, Hermes, trans-o-flex for cold-chain), and pickup-point delivery (Packstation, Postfiliale, PaketShops) plus Urbify same-day delivery. Add-on services include TeleClinic video doctor consultations, a Punkte loyalty programme, a drug-interaction checker (Wechselwirkungscheck), Pharmazeutische Beratung by phone/video and a Ratgeber health content portal.
Monetisation is primarily transactional: per-order sales of prescription medication, OTC, beauty, nutrition, pet health and medical-supply SKUs. Co-payment (Zuzahlung) is waived for statutory-insurance e-prescriptions, effectively passing through a margin component as a customer-acquisition lever rather than revenue. Shipping is free above €22.90 or on prescription redemption, otherwise €3.99. Recurring revenue is generated through Rezept-Abo subscription refills and DocMorris Punkte loyalty-driven repeat purchase. Customer acquisition combines SEO/content marketing, email, social (Facebook, Instagram, YouTube), a Freundschafts-Vorteil referral programme and a mobile app with e-prescription scanning.
eurapon firmographics
Firmographics- Name
- eurapon
- Legal name
- Euro-Apotheke K. Talu e.K.
- Website
- https://eurapon.de
- Company type
- Private
- Founded year
- 2006
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Eurapon is a German online pharmacy (Versandapotheke) originally operated by Euro-Apotheke K. Talu e.K. in Bremen; the brand and shipping business were acquired by DocMorris N.V. and the eurapon.de domain now redirects into DocMorris's German e-prescription and OTC e-commerce platform.
- Ownership category
- akta.pro rank
eurapon industry classification
Industry- Product category
- Online Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Telepharmacy & Prescription Fulfillment Marketplaces (HLALALAF)
- akta.pro secondary industries
- DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA), Pharmacy & Health Essentials Delivery (CRAFAFAI)
Keywords
Where eurapon is headquartered
LocationHeadquarters
- HQ city
- Bremen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
eurapon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Prescription Medication Sales: Revenue from processing and delivering prescription medications. Offers co-payment coverage for statutory health insurance prescriptions (zuzahlungsfrei). Processing includes both e-prescriptions and paper prescriptions.
- Over-the-Counter (OTC) Product Sales: Revenue from non-prescription products including medications, health supplements, beauty products, and personal care items. Features own-brand products (DocMorris Eigenmarken) and branded products.
- Subscription/Replenishment Services: Rezept-Abo (Prescription Subscription) service for recurring medications, automatically processing refills for patients with regular medication needs.
- Loyalty Program Revenue: DocMorris Punkte loyalty program where customers earn points on purchases that can be redeemed on future orders, driving repeat engagement and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard prescription delivery with co-payment coverage |
| Unit Pricing | Pay-as-you-go | Free shipping threshold |
| Subscription | Monthly | Rezept-Abo subscription for recurring medications |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
eurapon product offering
Product offeringCore offering
Eurapon is a German online mail-order pharmacy (Versandapotheke) selling prescription and over-the-counter medications, beauty and personal care products, vitamins and nutritional supplements, pet health products, and medical supplies. The service processes statutory health insurance e-prescriptions (E-Rezept) with co-payment coverage, delivers orders placed Monday-Friday by 4 PM the next working day nationwide in Germany, and connects patients with online doctors via TeleClinic for digital prescriptions. It supports recurring medication refills through a Rezept-Abo subscription and provides pharmaceutical consultation via phone, video, and the in-house pharmacy team.
Product overview
Eurapon is a German online pharmacy marketplace operated by DocMorris following the acquisition of Eurapon's shipping business. The platform operates as a unified e-commerce pharmacy offering a comprehensive range of prescription medications (via e-prescription), over-the-counter drugs, beauty and care products, vitamins and nutritional supplements, and pet health products. The service integrates core prescription management through its E-Rezept system with add-on services including an Online-Arzt telehealth consultation, Rezept-Abo subscription refills, Pharmazeutische Beratung pharmaceutical consultation via video or telephone, and a DocMorris Punkte loyalty program. The DocMorris App provides mobile access with e-prescription scanning, while the Ratgeber health guide offers informational content. Additional services include drug interaction checking (Wechselwirkungscheck), medical supplies (Sanitätshaus), and private-label products (Eigenmarken).
Differentiator
Problem solved
Functional benefit
Products and services
- E-Rezept (E-Prescription) Service Digital prescription service enabling customers to submit electronic prescriptions (E-Rezept) from statutory health insurance doctors via app QR-code scan or PC, with automated validation, fulfillment, free co-payment coverage on statutory prescriptions, and next-day delivery for orders placed Monday-Friday by 4 PM. Available to German health insurance patients filling e-prescriptions.
- Medikamente (Medications) Full pharmacy assortment of over-the-counter and prescription medications covering allergies, cold and flu, pain relief, diabetes, heart health, skin care, digestive issues, and other therapeutic categories, available for online order and home delivery to German consumers.
- Online-Arzt (TeleClinic Telehealth) Telehealth consultation service connecting customers with qualified German specialist doctors via video for online medical consultations, producing digital prescriptions that can be filled directly through the DocMorris platform without leaving the consultation flow. Targeted at German patients seeking specialist consultation without in-person visits.
- Rezept-Abo (Prescription Subscription) Monthly subscription service that automatically processes and delivers recurring prescriptions for patients with chronic conditions, ensuring continuous supply of regular medications without manual refills. Targeted at German patients on chronic-condition medication regimens.
- Pharmazeutische Beratung (Pharmaceutical Consultation) Professional pharmacy consultation service offering video and telephone support from qualified pharmacists, including medication profile reviews and interaction checks, available to German customers seeking pharmaceutical advice alongside their medication orders.
Quantifiable outcome
- Orders placed Monday-Friday by 4 PM delivered next working day
- +1 more outcomes
Companies that use eurapon
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
eurapon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature5 records
eurapon partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- TeleCliniccorePartnership with TeleClinic for online doctor consultation services. Patients can video conference with qualified German specialists within minutes and receive digital prescriptions that can be directly fulfilled through the DocMorris platform.
- DHLcorePrimary shipping partner for prescription and OTC product delivery. DHL Express available for expedited delivery options. Delivery to DHL Packstation locations for convenient consumer pickup.
- HermescoreSecondary shipping partner providing delivery to Hermes PaketShops for consumer flexibility in package collection.
- trans-o-flexcoreTemperature-controlled logistics partner for cold chain shipments of medications requiring refrigeration during transport.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
eurapon competitors and assessment
Company assessmentDirect peers
- Apo-Discounter: Apo-Discounter is a Redcare Pharmacy-owned German mail-order pharmacy with identical OTC + Rx fulfillment mechanics and discount-led positioning targeting the same German insured consumer base.
- Redcare Pharmacy (formerly Shop Apotheke Europe): Redcare Pharmacy is the leading scaled online pharmacy in Germany/Netherlands and DocMorris's principal direct competitor — same D2C mail-order pharmacy model, same OTC + Rx assortment, same loyalty/subscription mechanics, and same reliance on the German E-Rezept infrastructure.
- Pharmeo (formerly by Wort & Bild Verlag): Pharmeo is a German mail-order pharmacy with overlapping OTC, Rx fulfillment, and supplement categories; an online Versandapotheke targeting the same German consumer segment as Eurapon/DocMorris.
- Vitalsana: Vitalsana is a German Versandapotheke with comparable prescription mail-order, OTC, and supplement offerings and similar reliance on E-Rezept processing for statutory-insured patients.
- Medikamente-per-Klick: Medikamente-per-Klick is a German online pharmacy operating the same Versandapotheke model — prescription fulfillment plus OTC, beauty, and supplement categories — competing directly for German mail-order pharmacy spend.
- Apotal.de: Apotal is a long-established German Versandapotheke competing in the same OTC + prescription mail-order category, with comparable next-day delivery and German pharmacy licensing — a direct head-to-head competitor for the same German health-insured customer base.
- Sanicare Versandapotheke: Sanicare is a German mail-order pharmacy with the same OTC/Rx assortment, prescription fulfillment, and chronic-disease subscription offerings, serving the same statutory-insured German consumer base.
Regional players
- BENU Apotheek: BENU is a large European pharmacy chain with a significant mail-order/online pharmacy operation in the Netherlands and broader Europe; comparable mail-order Versandapotheke mechanics but primarily non-German geography.
Broad incumbents
- DocMorris N.V. (parent entity): DocMorris N.V. is the Dutch public-listed parent that acquired Eurapon's shipping business and now operates the eurapon.de domain — a broader incumbent that wraps the Eurapon customer base into a multi-brand, multi-country online pharmacy platform.
Others
- Flaschenpost: Flaschenpost is a German on-demand delivery operator using Urbify-style same-day logistics — the same Urbify integration that appears in Eurapon's stack — and represents an adjacent on-demand delivery peer rather than a direct pharmacy competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
eurapon social profiles
Digital presenceeurapon compliance and trust
Trust signalCompliance2 records
eurapon financial estimates
Financial estimateRevenue estimate
Valuation estimate
eurapon leadership team
Management profileNumber of profiles
eurapon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eurapon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eurapon
What does eurapon do?
Eurapon is a German online mail-order pharmacy (Versandapotheke) selling prescription and over-the-counter medications, beauty and personal care products, vitamins and nutritional supplements, pet health products, and medical supplies. The service processes statutory health insurance e-prescriptions (E-Rezept) with co-payment coverage, delivers orders placed Monday-Friday by 4 PM the next working day nationwide in Germany, and connects patients with online doctors via TeleClinic for digital prescriptions. It supports recurring medication refills through a Rezept-Abo subscription and provides pharmaceutical consultation via phone, video, and the in-house pharmacy team.
Is eurapon a public or private company?
eurapon is a private company. It is classified as corporate owned and is currently acquired.
When was eurapon founded?
eurapon was founded in 2006. It employs 1 to 10 people.
Where is eurapon based?
eurapon is headquartered in Bremen, Germany, in the Europe region.
How does eurapon make money?
Four revenue lines are on record. Prescription Medication Sales are the primary driver. The others are over-the-Counter (OTC) Product Sales, subscription/Replenishment Services and loyalty Program Revenue.
Who are eurapon's main competitors?
Direct peers on record are Apo-Discounter, Redcare Pharmacy (formerly Shop Apotheke Europe), Pharmeo (formerly by Wort & Bild Verlag), Vitalsana, Medikamente-per-Klick, Apotal.de and Sanicare Versandapotheke. BENU Apotheek is listed as a regional player. DocMorris N.V. (parent entity) is listed as a broad incumbent. Flaschenpost is listed as an others.
Does eurapon have an API?
No public API is recorded for eurapon.
What industry is eurapon in?
eurapon's product category is Online Pharmacy. Its primary akta.pro industry code is HLALALAF, Telepharmacy & Prescription Fulfillment Marketplaces, with a secondary code of HLALAIAA, DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription). Its NAICS code is 456110 and its SIC code is 5122.