What Laudert does

Laudert GmbH + Co. KG is a privately held German product communication agency founded in 1959 and headquartered in Vreden, North Rhine-Westphalia. Operating under the 'Home of Media' concept, the company integrates strategy, AI, IT, and creative disciplines — employing more than 400 specialists across six locations in Germany (Vreden, Hamburg, Stuttgart, Nuremberg), Vietnam (Ho Chi Minh City), and Cambodia (Phnom Penh). Its core technology platform is LaudertMediaPort, a proprietary combined PIM (Product Information Management) and DAM/MAM (Digital/Media Asset Management) system that centralizes product data, media assets, translations, and channel outputs across 50+ integrated systems and 23 language versions.

The company generates revenue through four interconnected streams: consulting services (Kommunikationsradar, IT process consulting, print services), tools and software solutions (PIM/PXM, DAM, marketing portals, dynamic publishing), content creation (photography, videography, 3D/CGI, post-production), and channel services (digital, print, packaging). Pricing is fully quote-based for enterprise and mid-market clients, with named customers spanning fashion (Takko, FILA, Falke), sanitary (GROHE, Dornbracht), automotive (IVECO, ADAC, Conrad Electronic), construction (PAM Building), hunting/retail (ASKARI), and e-commerce (DOREA Familie). Go-to-market is sales-led with event-driven demand generation (DMEXCO, Local Marketing Day), supported by a deep partnership ecosystem including Centric PXM, priint:suite (Werk II Partner of the Year 2023), Bynder, AWS, SAP Hybris, shopware, and Local Brand X (50,000+ users).

Laudert has expanded capabilities via the 2021 acquisition of Integrated Realisation Services GmbH (fully merged October 2022), adding Web2Print and programmatic printing; launched LaudertMediaPort 3 in 2023; and built an AI in Product Communication practice spanning AI model pools, image-to-video, and Agentic Commerce preparation. The business model blends professional services with recurring software revenue and high-margin programmatic printing, anchored by long-tenured enterprise relationships (e.g., 20+ years with ASKARI).

Name

Laudert

Legal name

Laudert GmbH + Co. KG

Website

https://laudert.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Laudert is a German product communication agency integrating consulting, proprietary PIM/DAM software (LaudertMediaPort), AI-supported content creation, and multi-channel publishing for enterprise brands across fashion, sanitary, automotive, and retail.

Ownership category

akta.pro rank

Product category

Product Communication and Marketing Production Services

NAICS

Marketing Consulting Services (541613), Commercial Printing (except Screen and Books) (323111)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)

Keywords

• Product communication services
• Product information management
• Digital asset management
• Programmatic printing services
• AI content creation

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consulting Services: Strategic consulting for communications, processes, and systems including Kommunikationsradar, IT process consulting, and print services
2. Tools & Software Solutions: PIM/PXM systems, DAM, marketing portals, and dynamic publishing solutions implementation and support
3. Content Creation: Photography, videography, 3D/CGI content creation, image editing, and post-production services
4. Channel Services: Digital, print, and packaging channel implementation and production services

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Laudert is a holistic product communication agency that designs, builds, and operates end-to-end product content and publishing workflows for enterprise brands. It combines proprietary technology (LaudertMediaPort PIM/DAM), AI-supported creative services (photography, video, 3D/CGI), and multi-channel publishing (digital, print, packaging, programmatic print) with strategic consulting, sold primarily through direct enterprise sales engagements across six offices in Europe and Asia.

Product overview

Laudert operates as a holistic product communication agency offering an integrated platform combining proprietary tools, partner solutions, and creative services. The core technology platform is LaudertMediaPort, a PIM and DAM/MAM system that centralizes product data, media assets, and content for omnichannel distribution. Supporting tools include Dynamic Publishing via priint:suite for automated print/digital production, Programmatic Printing for hyper-personalized n=1 print campaigns, and Marketing Portal via Local Brand X for local marketing management. The content portfolio encompasses Photography/Videography with AI-supported capabilities, 3D/CGI visualization, Product & Asset Data services, and Post Production/Image Editing. AI offerings are organized under KI in Content + Channels (AI model pools, image-to-video) and KI in Tools + Prozessen (AI for PIM workflows, Agentic Commerce preparation). Consulting services cover Kommunikationsradar, IT/Systems consulting, Print Services, and Creative agency. Channels span Digital, Print, and Packaging for omnichannel delivery. The architecture is a platform-plus-modules model where LaudertMediaPort serves as the central hub connecting to partner PIMs (Centric PXM, ATAMYA), DAMs (Bynder), publishing tools (priint:suite), and e-commerce platforms (shopware, SAP Hybris, FACT-Finder).

Differentiator

Problem solved

Functional benefit

Brands

• LaudertMediaPort: Internal PIM and DAM system developed by Laudert for product information and digital asset management

Products and services

• LaudertMediaPort Proprietary PIM (Product Information Management) and DAM/MAM (Digital/Media Asset Management) platform developed by Laudert that centralizes product data, media assets, codes, prices, texts, and availabilities across channels. Supports up to 23 language versions and integrates with 50+ systems; serves enterprise brands managing multi-channel product communication.
• Consulting (Kommunikationsradar, IT Process Consulting, Print Services, Creative Agency) Strategic consulting services covering communications strategy (Kommunikationsradar), data, processes and systems (IT process consulting), print production consulting, and creative agency services. Designed for enterprise and mid-market brands seeking to redesign their product communication strategy and operating model.
• PIM / PXM Solutions (Centric PXM, ATAMYA) Implementation and operation of partner-led Product Information Management (PIM) and Product Experience Management (PXM) platforms (Centric PXM, ATAMYA). Manages product data, translations, AI-powered enrichment and media assets for enterprise brands.
• DAM Services (Bynder, LaudertMediaPort) Digital Asset Management services and Bynder integration for organizing, finding, sharing, and delivering digital content consistently across channels; designed for brand and marketing teams managing large media libraries.
• Marketing Portal (Local Brand X) Cloud-based marketing management platform for local marketing, with web2print functionality that enables companies to support local sales partners in planning, creating and executing marketing campaigns across the customer journey.
• Dynamic Publishing Automated publishing of print and digital assets using priint:suite, with on-demand publishing, native digital publishing, and template-based page layout integrated into InDesign. Used by enterprises to automate catalog and price-list production (e.g., 29-language price lists for Dornbracht).
• Programmatic Printing Hyper-personalized, highly automated print production using variable data printing (VDP) that creates individualized flyers, mailings, catalogs, and magazines at print run n=1 in real time, with documented ROIs of up to 700% (e.g., Conrad Electronic shopping-cart-abandonment concept).
• Fotografie / Videografie (Photography & Videography) Product photography and videography services including AI-supported content creation, fashion photography, jewelry photography, product model shoots, image-to-video and creative campaign staging, for brands needing channel-ready visual assets.
• 3D / CGI Visualization 3D visualization and CGI services producing high-quality product imagery, 3D worlds, and luxury bathroom/kitchen visualizations for marketing materials and product communication.
• Image Editing / Post Production Professional image editing and post-production services combining reliable high-volume retouching with high-end retouching for optimally represented products, with systematic integration into client systems and offshore delivery for fast turnaround.
• Catalog Production (Katalogproduktion) Automated and individual catalog production from concept and layout through to structured and highly automated production using intelligent media workflows with personalization, for brands running print and digital catalogs.
• AI in Content + Channels AI solutions for content creation and channel distribution including proprietary AI model pools, image-to-video, creative campaign staging, and AI-supported product photography, delivering brand-compliant content adapted for all channels.
• AI in Tools + Processes AI solutions integrated into tools and processes for preparing clients for Agentic Commerce and optimizing product data management, content workflows, and product data enrichment inside PIM systems.

Quantifiable outcome

• ROI of up to 700% in programmatic printing projects
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Local Brand XcoreChannel Partner/ Reseller/ DistributorMarketing management software partnership offering cloud-based platform for local marketing. Over 50,000 users from brands including BayWa, Freenet, HanseMerkur, IVECO.
• Centric Software (formerly Contentserv)coreTechnology or IntegrationPIM system partnership with successful enterprise implementations. Numerous successful PIM projects in the enterprise segment.
• Werk II (priint:suite)coreTechnology or IntegrationAward-winning partnership for dynamic publishing platform. Laudert named Partner of the Year 2023 by Werk II.
• best itminorStrategic or Co-development PartnerDigital experience and commerce partnership since 2025 for holistic approach connecting content and digital infrastructure.
• 747 StudiosminorStrategic or Co-development PartnerStrategic partner for photography and visualizations.
• Little Big World e.V.minorOthersNon-profit partnership for Brunnenbau (well construction) project in Dalaba, Guinea since 2021. Four wells completed, five more planned.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/laudert

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laudert