Elite Parking

What Elite Parking does

Elite Parking is Hawaii's largest independent parking services provider, headquartered in Honolulu and operating as a division of Towne. Founded in 1992 by Ryan Chun, the company has grown to 800+ employees and serves enterprise clients across three primary verticals: hospitality (Wyndham, Outrigger Enterprises), healthcare (Queen's Medical Center, Hawaii Pacific Health), and commercial real estate (Bank of Hawaii, MW Commercial Realty). Its service portfolio spans valet parking, garage and lot management, transportation, marketing, consulting, and event solutions, positioning it as a full-spectrum guest experience and mobility provider rather than a single-function valet operator.

The company's underlying technology stack includes Nexity by Towne, a parent-company platform intended to support parking, transportation, and broader guest service operations. However, no specific proprietary technology architecture, AI/ML capabilities, or digital product features are disclosed in the available data. The business model is labor-intensive and B2B, with revenue generated through service contracts with hotels, hospitals, and commercial property owners — pricing mechanics are not publicly disclosed but the enterprise client base implies multi-year contractual engagements.

Strategically, Elite Parking has pursued service-line broadening (adding transportation, marketing, consulting, and events) and has formalized an innovation function via a VP of Innovation and Business Development (Paul Jamison). Executive leadership includes Founder/President Ryan Chun and EVP Angelina "Nina" Nakaahiki. The company is privately held with no disclosed funding rounds, revenue figures, or M&A activity, and its geographic scope is restricted to Hawaii — a constraint that limits TAM but also creates local market dominance.

Name

Elite Parking

Legal name

Elite Parking Services

Website

https://eliteparking.net

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Elite Parking is Hawaii's largest independent parking services provider, offering valet parking, garage management, transportation, and event solutions to hotels, hospitals, and commercial real estate clients across the state. Operating as a division of Towne, the company employs 800+ service professionals.

Ownership category

akta.pro rank

Product category

Parking Management Services

NAICS

Parking Lots and Garages (81293), Parking Lots and Garages (812930)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Valet Parking Services (BPABAKAC)

akta.pro secondary industries

Parking Asset Management & Facility Services (Cleaning, Security, Staffing, Maintenance) (TLAJAIAG), Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB), Parking Facility Operations (Garages, Lots, On-/Off-Street) (BPABAKAA)

Keywords

• Valet parking services
• Parking management
• Transportation services
• Parking consulting
• Event parking services

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Valet Parking Services: B2B valet parking services delivered to hotels, hospitals, and commercial properties. Revenue is generated through service contracts with enterprise clients, typically involving staffing, operations management, and revenue control.
2. Garage & Lot Management: Full-service parking garage and lot management including asset management, leasing, revenue control, and operational analysis for commercial and healthcare facilities.
3. Transportation Services: Resort-level transportation services for VIP guests, executives, and employees, including shuttle transportation, ground transportation coordination, and fleet management.
4. Consulting Services: Advisory services including planning studies, financial analysis, operations consulting, needs assessments, and strategic planning for parking and transportation operations.
5. Marketing Solutions: Client-focused marketing services including brand strategy, marketing plans, collateral development, and business development support for parking operations.
6. Event Solutions: Special event parking and transportation services including valet parking, shuttle transportation, directional parking, concierge, and registration services for weddings, corporate events, and galas.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Elite Parking is a B2B service provider delivering valet parking, garage and lot management, transportation, marketing, consulting, and event solutions to enterprise clients in hospitality, healthcare, and commercial real estate across Hawaii. Operating as a division of Towne with 800+ employees, the company integrates on-site service teams into client operations and offers proprietary technology via Nexity by Towne to support parking and transportation programs.

Product overview

Elite Parking is a parking services provider offering a portfolio of interconnected service modules. The core offerings include Valet Parking Solutions, Garage & Lot Management, Transportation Solutions, Marketing Solutions, Consulting Solutions, and Event Solutions—all designed to work together as an integrated parking and transportation service ecosystem. The company also offers Nexity by Towne as a technology component. Services range from operational delivery (valet, parking management, transportation) to strategic support (marketing, consulting), enabling clients to achieve revenue maximization and exceptional guest care across all parking and transportation touchpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• Valet Parking Solutions Custom-designed valet parking programs that integrate on-site teams into client organizations. Includes customized staffing plans, dedicated asset managers, training programs, revenue control, and claims management to deliver guest care while enhancing brand and bottom line for hospitality, healthcare, and commercial real estate clients.
• Garage & Lot Management Comprehensive parking garage and lot management focused on maximizing revenue, enhancing guest service, and increasing value of parking assets. Includes parking asset management, leasing, valet-assisted parking, revenue control, financial feasibility studies, and marketing for commercial and healthcare facilities.
• Transportation Solutions Resort-level transportation services for valued guests, key team members, and executives. Includes transportation needs assessment, strategy development, staffing plans, route design, pick-up schedules, and VIP transportation services.
• Marketing Solutions In-house marketing services including brand strategy development, positioning and promotion strategy, monthly and transient parking programs, website design, social monitoring, marketing collateral, business development, public relations, and strategic messaging to build client brands and increase parking revenue.
• Consulting Solutions Consulting services covering planning studies (needs assessment, shared parking studies, traffic planning, strategic plans), financial analyses (revenue projections, feasibility studies, rate surveys), and operations consulting (auditing, staff training, RFP preparation, event management plans) for parking and transportation operations.
• Event Solutions Event parking and transportation services including valet parking, shuttle transportation, directional parking and flagging, reception and greeter service, concierge, registration services, baggage handling, cashiering, and customized transportation options (buses, shuttles, sedans, SUVs, limousines) for weddings, corporate events, and galas.

Quantifiable outcome

• High marks for professionalism and customer service in guest surveys

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• LAZ Parking: Largest privately held parking operator in the U.S., offering valet, self-parking, shuttle, and transportation services to hospitality, healthcare, and commercial clients—directly comparable service mix and customer profile to Elite Parking, just at national scale.
• Imperial Parking (Impark): North American parking operator providing valet, self-park, and shuttle services to hotels, hospitals, and commercial real estate; closely aligned business model and vertical mix to Elite Parking.
• Towne (parent company): Parent organization of Elite Parking and a broader parking, transportation, and mobility services platform; comparable service portfolio (valet, management, technology via Nexity) and acts as both parent and direct peer in the same product category.
• SP+ Corporation (now Olympus Parking & Mobility): National parking management, valet, and transportation services provider serving hotels, hospitals, airports, and commercial properties; comparable managed-services model, multi-vertical client base, and valet-led offering to Elite Parking.
• Lanier Parking Solutions: U.S. parking management and valet operator serving healthcare, hospitality, and commercial clients; comparable managed-services approach and vertical focus to Elite Parking.
• USA Parking: Regional valet and parking management operator focused on hotels, hospitals, and event venues; nearly identical service offering and customer type as Elite Parking at sub-national scale.
• Diamond Parking: U.S. parking operator offering valet, self-park, and lot management to hotels, hospitals, and commercial properties; directly comparable managed-service model and vertical mix to Elite Parking.

Broad incumbents

• ABM Industries: Large facility services company whose parking & shuttle services division competes for the same hotel, healthcare, and CRE accounts as Elite Parking, but as part of a broader integrated facility services portfolio rather than a parking specialist.

Emerging players

• ParkMobile: Tech-enabled parking payment and reservations platform increasingly layering into managed-service offerings; adjacent rather than direct, but represents the technology-enabled competitive direction Elite/Towne is heading with Nexity by Towne.

Regional players

• Denison Parking: Regional parking operator providing valet and management services in select U.S. markets to hospitality and healthcare clients; comparable service lines though geographically distinct from Elite's Hawaii focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/eliteparking

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Parking