What Atlantic Orthopedics & Sports Medicine does

Atlantic Orthopedics & Sports Medicine is a private, multi-specialty musculoskeletal practice founded and led by Dr. Matthew Wert, operating five active offices plus a sixth forthcoming Astoria/Long Island City location across the New York City metro area (Manhattan, Brooklyn, Staten Island, and Queens). The practice delivers comprehensive orthopedic and sports medicine care through eight core service lines: surgical orthopedics/sports medicine, non-operative sports medicine, interventional pain management, podiatry, functional medicine (via the AOSM Wellness cash-pay division), chiropractic, acupuncture, and regenerative medicine. Its provider team of 16+ includes dual fellowship-trained orthopedic surgeons, sports medicine physicians, podiatrists, pain management specialists, nurse practitioners, physician assistants, acupuncturists, and a clinical nutritionist, enabling cross-specialty case management under one roof.

The practice's clinical technology stack centers on minimally invasive and regenerative procedures, including PRP (platelet-rich plasma) therapy, bone marrow concentrate (BMC/BMAC) stem cell therapy, ultrasound-guided injections, and genicular artery embolization (GAE), alongside standard arthroscopic and orthopedic surgical interventions. Patient-facing technology is limited to a healow patient portal, ChartRequest medical records integration, and Zocdoc online scheduling, with no AI or proprietary platform disclosed.

Revenue is generated through three streams: (1) insurance-reimbursed medical services accepting major carriers including Aetna, Cigna, Empire, United Healthcare, Oxford, Medicare, and workers' compensation/no-fault; (2) cash-pay functional medicine and wellness services through the AOSM Wellness division (hormone optimization, medical weight loss, peptide therapy, health coaching); and (3) out-of-pocket regenerative medicine treatments (PRP, BMC) not covered by insurance. The practice markets through Zocdoc, Google Business/reviews, organic website content, and institutional partnerships such as Pratt Institute Athletics, and serves patients ranging from recreational athletes to professional sports teams (Boston Ballet, Toronto Blue Jays, Philadelphia Phillies, NC Courage).

Name

Atlantic Orthopedics & Sports Medicine

Legal name

Atlantic Orthopedics & Sports Medicine

Website

https://atlanticsportsmed.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlantic Orthopedics & Sports Medicine is a private, multi-specialty musculoskeletal practice in New York City with 16+ providers across six locations, delivering orthopedic surgery, sports medicine, pain management, podiatry, functional medicine, and regenerative therapies to patients ranging from recreational athletes to professional sports teams.

Ownership category

akta.pro rank

Product category

Orthopedic & Sports Medicine Practice

NAICS

Offices of Physicians (6211), Offices of Physicians (62111), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Sports Medicine (HLAKALAB), Pain Management (Spine & Musculoskeletal) (HLAKALAM), Foot & Ankle (HLAKALAG)

Keywords

• Orthopedic surgery
• Sports medicine
• Regenerative therapy
• Pain management
• Podiatry services

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance-Based Medical Services: Standard medical practice revenue from insured patient visits, procedures, and surgeries. Accepts major insurance carriers including Aetna, Cigna, Empire, United Healthcare, Oxford, Medicare, and workers compensation/no-fault insurance
2. Fee-for-Service Wellness Services: Cash-pay functional medicine and wellness services offered through AOSM Wellness division, including hormone optimization, medical weight loss, peptide therapy, and health coaching
3. Regenerative Medicine Treatments: Out-of-pocket regenerative treatments including PRP and BMC therapy not covered by insurance, offered as alternative to surgery or medication

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Atlantic Orthopedics & Sports Medicine is a multi-specialty physician practice that diagnoses, treats, and surgically manages musculoskeletal conditions for adult and adolescent patients. Its core services span surgical orthopedics, non-operative sports medicine, interventional pain management, podiatry, chiropractic, acupuncture, functional medicine, and regenerative therapies (PRP and bone marrow concentrate), delivered by 16+ providers across multiple clinic locations in the New York City metro area.

Product overview

Atlantic Orthopedics & Sports Medicine is a multi-specialty orthopedic and sports medicine practice offering comprehensive musculoskeletal care through eight core service lines: Orthopedics/Sports Medicine (surgical), Non-Operative Sports Medicine, Pain Management, Podiatry, Functional Medicine (AOSM Wellness), Chiropractic, Acupuncture, and Regenerative Medicine. The practice operates as a unified platform with Regenerative Medicine serving as a key differentiator, offering PRP, Hyaluronic Acid Viscosupplementation, and Stem Cell/Bone Marrow Concentrate therapies. Services span from surgical interventions to conservative treatments, with a focus on minimally invasive approaches and holistic patient care across multiple locations in New York.

Differentiator

Problem solved

Functional benefit

Products and services

• Orthopedic Surgery Surgical treatment of musculoskeletal conditions affecting bones, joints, ligaments, tendons, and muscles, delivered for adult and adolescent patients requiring operative orthopedic care.
• Non-Operative Sports Medicine Non-surgical evaluation, treatment, and management of sports-related injuries and musculoskeletal conditions for athletes and active individuals.
• Pain Management Interventional and non-interventional management of acute and chronic pain conditions affecting the musculoskeletal system, including injection-based therapies.
• Podiatry Diagnosis and treatment of foot and ankle conditions, including injuries, deformities, and chronic podiatric complaints, for patients of varying activity levels.
• Functional Medicine (AOSM Wellness) Holistic functional medicine program marketed under the AOSM Wellness brand, addressing root-cause health optimization and preventive care for patients seeking non-traditional approaches.
• Chiropractic Chiropractic care for spine and joint complaints, provided as part of the practice's conservative-care musculoskeletal offering.
• Acupuncture Acupuncture treatment for pain, musculoskeletal complaints, and related conditions, delivered as part of the practice's non-operative care options.
• Regenerative Medicine (PRP and Bone Marrow Concentrate) Regenerative injection therapies including platelet-rich plasma (PRP) and bone marrow concentrate treatments designed to support tissue repair and recovery for orthopedic and sports-related conditions.

Quantifiable outcome

• PRP therapy shows 80-85% improvement in treated conditions with generally permanent results

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Pratt Institute AthleticscoreStrategic or Co-development PartnerAtlantic Orthopedics & Sports Medicine is the official healthcare provider for Pratt Institute Athletics, providing sports medicine coverage and injury care for Pratt's athletic programs

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NYU Langone Orthopedic Center: Hospital-affiliated multi-specialty orthopedic program offering surgical and non-surgical musculoskeletal care, sports medicine, pain management, and rehabilitation in NYC. Comparable comprehensive scope and overlapping provider base with AOSM.
• Columbia Orthopedics (NewYork-Presbyterian): Academic orthopedic program within NewYork-Presbyterian offering specialty musculoskeletal care across surgery, sports medicine, and rehabilitation in NYC. Hospital-affiliated incumbent competing for the same NYC patient population.
• Ivy Rehab Network: Large network of outpatient physical therapy, occupational therapy, and orthopedic rehabilitation clinics across multiple states. Comparable outpatient musculoskeletal services and multi-site operating model.
• Hospital for Special Surgery: Premier orthopedic specialty hospital in NYC offering comprehensive musculoskeletal care across surgery, sports medicine, and rehabilitation. The dominant specialty incumbent in the same NYC market as Atlantic Orthopedics & Sports Medicine.
• Mount Sinai Orthopedics: Hospital-affiliated orthopedic service line within a major NYC health system offering comprehensive musculoskeletal care including sports medicine, joint replacement, and rehabilitation. Overlapping geographic and service-line footprint with AOSM.

Direct peers

• Orlin & Cohen Orthopedic Group: Large multi-specialty orthopedic practice on Long Island offering sports medicine, joint replacement, pain management, and physical therapy across many locations. Comparable multi-specialty, multi-site physician-owned orthopedic model.
• New York Bone & Joint Specialists: NYC-based multi-specialty orthopedic practice offering orthopedic surgery, sports medicine, pain management, and podiatry across multiple Manhattan and borough locations. Directly comparable multi-specialty, multi-site urban orthopedic competitor.
• Rothman Orthopaedic Institute: Large multi-specialty orthopedic practice offering sports medicine, joint replacement, spine, and pain management across multiple locations. Closest analog to AOSM in terms of multi-specialty, multi-site physician-owned orthopedic model.

Regional players

• DISC Sports & Spine Center: Multi-specialty orthopedic and spine practice in Southern California focusing on sports medicine, spine, and minimally invasive procedures. Comparable multi-specialty physician-owned model with strong sports medicine branding.

Emerging players

• Regenerative Sports Medicine NYC: NYC-area regenerative and sports medicine practice offering PRP, stem cell therapy, and non-surgical orthopedic treatments. Comparable niche focus on regenerative and sports medicine treatments in the same NYC market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantic Orthopedics & Sports Medicine