ROIHU

What ROIHU does

Roihu Inc. (legal entity Roihu In Communication Oy, business ID 1837291-0) is a Finnish branding and marketing communications agency founded in 2003 and headquartered at Näsilinnankatu 25 B, Tampere. The firm delivers an integrated service suite spanning brand strategy, visual identity and logo design, copywriting, website design, social media management, multi-channel campaign planning, photography, video production, and print production. Underlying technology is standard martech — HubSpot for marketing automation, Google Analytics and Snoobi for analytics, Cloudflare for security, Leadfeeder for visitor identification (per cookie consent) — with no proprietary platform; the core asset is human creative production.

Roihu serves Finnish enterprises, public-sector bodies, and SMBs across higher education (Tampere University, Tampere University of Applied Sciences), industrial and agricultural machinery (IKH Oy, NHK Group, Leomuovi, FY-Composites), mobility (Scania Suomi), defense (Saab Finland), food and consumer (Landeli Group, Ikaalinen Spa & Resort), healthcare/pharma (Santen Oy, Visyn), forestry services (Innofor Finland), and municipal government (City of Tampere). The go-to-market is sales-led via direct engagement, referrals, and competitive pitches; Roihu was selected from 14 candidates to handle Tampere University's post-2019-merger marketing communications and is one of six agencies on the City of Tampere framework agreement from May 2023. Pricing is project-based and quote-driven, not publicly disclosed, and revenue is generated through custom service fees with no subscription or transactional model.

Roihu is privately held and founder-owned (Annamaija Flinkkilä-Lehtonen, CEO/founder), with no parent, no subsidiaries, and no external funding rounds disclosed. Headcount is 11-50 (exact figure not stated). The firm has earned Kauppalehti's Kestomenestyjä (Sustainable Achiever) recognition for eight consecutive years (2019-2026), Suomen Vahvimmat Platina certification in 2024, and second place in the Arvostettu työpaikka survey among Tampere companies at 94%. Over half of staff have 10+ year tenure — an unusually stable workforce for a creative agency.

Name

ROIHU

Legal name

Roihu In Communication Oy

Website

https://roihuinc.fi

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Roihu Inc. is a Tampere, Finland-based branding and marketing communications agency (founded 2003) serving Finnish enterprises, educational institutions, public-sector bodies, and SMEs across industrial, healthcare, defense, and consumer verticals with integrated brand strategy and campaign execution services.

Ownership category

akta.pro rank

Product category

Marketing Communications Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Paid Social Media Buying (BPAFABAD)

akta.pro secondary industries

PR, Reputation Management & Earned Media Platforms (BPAMALAO), Influencer Media Buying & Paid Amplification (BPAFABAK)

Keywords

• Marketing communications services
• Branding agency
• Visual identity design
• Campaign planning
• Website design

Headquarters

HQ city

Tampere

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Marketing Communications Services: Project-based marketing communications and branding services including brand development, visual identity, copywriting, website design, social media management, campaign planning and execution, video production, and print materials. Revenue is generated through service fees for custom marketing projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Roihu Inc. is a Finnish marketing communications agency providing project-based branding and integrated marketing services, including brand strategy and development, visual identity and logo design, copywriting, website design, social media planning, and campaign planning and execution across print, digital, video, radio and events. The agency also delivers video production, photography, print materials, and annual marketing calendar planning for Finnish businesses, educational institutions, and public sector organizations.

Product overview

Roihu Inc. is a Finnish marketing communications agency (bränditoimisto, mainostoimisto, viestintätoimisto) based in Tampere, offering integrated marketing and branding services. Its portfolio encompasses strategic branding and brand identity development, visual identity and logo design, copywriting and text planning, website design and digital solutions, social media marketing and planning, campaign design and execution across multiple media channels (print, digital, radio, video, events), photography and video production, and marketing calendar/annual planning services. The agency serves a diverse client base across sectors including academia (Tampere University, Tampere University of Applied Sciences), industrial/manufacturing (IKH, NHK Group, Leomuovi, FY-Composites, Nomet), healthcare (Santen, Visyn), mobility (Scania Finland, Ajomestarit, Ylöjärven Rengas-Set), food/meat products (Landeli Group), spa/hospitality (Ikaalinen Spa & Resort), construction (MV-Maalaus, Pajakulma), defense (Saab Finland, FY-Composites), corporate services (ProRevisio, Brand ID), and municipalities (Tampere City). The agency has been operating for over 20 years and has approximately half of its staff with 10+ years of tenure. Roihu was selected from 14 candidates through a competitive tender to serve as the marketing production partner for Tampere University and TAMK, demonstrating its broad integrated service capability across brand strategy, content production, digital channels, events, and accessibility-compliant materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Marketing Communications and Branding Services End-to-end marketing communications agency offering combining brand strategy, advertising and communications for Finnish companies, educational institutions, and public sector organizations. Roihu positions itself as a single integrated partner spanning mainostoimisto (advertising agency), viestintätoimisto (communications agency), and bränditoimisto (brand agency).
• Brand Strategy and Visual Identity Design Brand strategy development, visual identity design, and logo creation, including complete brand launches for new and refreshing brands. Examples include the Armas™ helmet brand creation for FY-Composites that expanded into the FYC company-level rebrand, and complete brand launches for Hubi Catering and Visyn.
• Website Design and Digital Solutions Website design and digital solution development, including accessibility-compliant websites and product landing pages for clients such as Santen Oy (eye medication product family landing pages) and complete website builds for Hubi Catering and Visyn.
• Social Media Management and Planning Social media strategy, content planning, and account management services as a standalone offering to clients such as Landeli Group, IKH, Scania Finland, and Tampere University.
• Campaign Planning and Execution Multi-media campaign design and execution including strategic planning, media planning, copywriting, advertising production, and outcome measurement. Notable delivered campaigns include the Scania Finland V8 engine launch (3.8 million video views and ~25,000 clicks) and ongoing campaigns for Ikaalinen Spa & Resort.
• Video and Photography Production Professional video and photography production services, including brand video production (e.g., the Saab Finland 80th anniversary brand video designed, scripted and produced with Karu Films) and ongoing photography for Tampere University of Applied Sciences.
• Annual Addressed Catalog Production Large-scale annual addressed catalog production with address-based targeting for IKH Oy — one million precisely targeted copies per year. The service is delivered on a long-term ongoing basis.

Quantifiable outcome

• Scania V8 engine launch campaign achieved 3.8 million video views and nearly 25,000 clicks
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Karu FilmscoreStrategic or Co-development PartnerRoihu collaborated with Karu Films to design, script, and produce Saab Finland's brand video celebrating 80 years in Finland. The video premiered at the anniversary celebration event in Tampere and is shown at Finnish airports and railway stations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hasan & Partners: Finnish creative and brand agency based in Helsinki, offering integrated advertising, brand strategy, and digital services to B2B and consumer clients. Closely comparable in scope, customer profile, and creative-led positioning to Roihu.
• TBWA\Helsinki: Full-service advertising agency in Helsinki operating as part of the TBWA global network. Competes for the same Finnish enterprise and brand strategy mandates that Roihu serves, though with greater scale and network reach.
• SEK Helsinki: Finnish creative agency (formerly SEK & Grey) offering brand development, advertising, and digital communications. Direct competitor for the same mid-market and enterprise Finnish clients Roihu serves.
• Bob the Robot: Independent creative agency in Helsinki focused on brand strategy and integrated campaigns for Finnish and Nordic clients. Comparable in service mix and customer orientation to Roihu.
• DDB Helsinki: Network-affiliated creative agency in Helsinki providing brand, advertising, and digital services. Competes for similar enterprise brand stewardship and integrated campaign work.

Broad incumbents

• Ogilvy Finland: Global network agency with a Helsinki office offering advertising, PR, brand strategy, and consulting. A broader incumbent competing for the larger end of the same client base Roihu serves, with deeper international capabilities.
• Isobar Finland (dentsu): Digital-first agency within the dentsu network operating in Finland. Overlaps with Roihu on digital marketing, campaign execution, and brand experience work, but with a heavier digital/tech orientation.

Regional players

• Rud Pedersen: Nordic communications and public affairs firm with offices across the Nordics. Comparable on the communications and stakeholder engagement side, though more focused on public affairs than creative brand work.
• Kreab: Northern European communications consultancy with strong presence in the Nordics. Comparable on corporate communications, brand messaging, and stakeholder engagement, though more PR-focused than Roihu.

Emerging players

• Marketing Clinic: Norwegian-origin marketing effectiveness consultancy with Nordic operations. Comparable on B2B brand strategy and marketing ROI discussions, positioning Roihu within the broader Nordic marketing services landscape.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/roihuinc
• LinkedInlinkedin.com/company/roihu-inc-
• Instagraminstagram.com/roihu.inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROIHU