What hasan & partners does

hasan & partners is an independent challenger creative agency headquartered in Helsinki, Finland, founded in the early 1990s and operating for over three decades under legal entity hasan & partners Oy. The firm serves Finnish enterprise and challenger-brand clients across sectors including energy (Neste), industrial (KONE, Metsä Group), retail and consumer goods (K-Ryhmä, Fiskars, Cloetta), transportation (Matkahuolto), telecommunications (DNA), public sector (City of Helsinki, Prime Minister's Office), gaming (PAF, Veikkaus), and NGOs (Naisten Linja, The Shortcut). Its stated positioning is to challenge 'comfortable choices' and the 'sea of sameness' through strategy, distinctive design and differentiated advertising rather than incumbent-network affiliation.

The agency delivers work through five service pillars — Advertising, Branding, Consulting, Design and Experience — with no proprietary software platform; offerings include campaign creation, brand architecture and visual identity, anthropological and customer research, UX/UI and design systems, and digital experience design. Technology usage is operational (Suno for music generation in the Sadboirami virtual-influencer campaign, AI-themed content series) rather than productized. There are no patents, no disclosed AI/ML pipeline, and no app or SaaS distribution.

Revenue is generated through project-based and multi-year professional-services contracts with custom-quoted engagements; pricing is not publicly disclosed. Go-to-market is direct enterprise sales with a notable CEO-led consultation channel ('Thirty minutes with our CEO'), a dedicated [email protected] inbound route, and a separate consulting practice (Frankly Partners). The agency uses its own case studies, international awards (Cannes Lions 2026 Contenders across five campaigns; 16 awards in the prior year; Effie, GrandOne, Golden Drum, Eurobest, ADC*E, London International Awards recognition), and CEO conference appearances (Marketing Finland 'Break The Frame') as the primary marketing channel. Ownership is private and founder-/management-controlled with no disclosed external investment, parent company, or M&A activity.

Name

hasan & partners

Legal name

hasan & partners Oy

Website

https://hasanpartners.fi

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Independent Helsinki-based challenger creative agency founded in the early 1990s, delivering advertising, branding, consulting, design and experience services to Finnish enterprise and challenger-brand clients across roughly ten verticals, with no proprietary platform and project-based professional-services revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Project-based professional services including advertising campaigns, branding projects, consulting engagements, design work, and experience design. Services offered include Campaign, Content Creation, Creative Planning, Digital Marketing, Experiential Marketing, Market Research, PR, Social Media, Storytelling, Brand Architecture, Brand Communication, Brand Guidelines, Brand Strategy, Naming, Positioning, Tonality & Messaging, Visual Identity, Anthropological Research, Business Models, Customer Research, Art Direction, Graphic Design, Packaging, User Experience Design, and User Interface Design.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

hasan & partners is an independent creative agency offering advertising, branding, consulting, design, and experience design services to enterprise and challenger brand clients. The agency delivers campaign creation, brand strategy, visual identity, UX/UI design, market research, content production, social media, and experiential marketing through project-based engagements. It operates across Finland with a portfolio of more than 50 client brands spanning energy, transportation, retail, government, and non-profit sectors.

Product overview

hasan & partners is an independent challenger advertising and creative agency based in Helsinki, Finland. The agency operates without a proprietary product platform; instead, it offers a portfolio of professional services organized into five practice areas: Advertising (campaign creation, content production, creative planning, digital marketing, experiential marketing, PR, and social media), Branding (brand architecture, communication, guidelines, strategy, naming, positioning, and visual identity), Consulting (anthropological research, brand equity analysis, business models, customer research, growth potential, and transformation programs), Design (art direction, graphic design, illustration, logo design, packaging, and spatial concept planning), and Experience (content design, customer experience design, customer journeys, design systems, digital experience strategy, service design, UX, and UI design). The agency's work is delivered through client projects and case studies rather than standalone software or platform products.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising

Quantifiable outcome

• 11.6x ROI for Matkahuolto Mystery Trips campaign
• +8 more outcomes

Named customers16 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• Sisters Inc.minorGTM or Marketing Partner · 3 February 2026Event partner for Train Factory housewarming party. Contributed to agency culture and community building event.
• Salama BrewingminorGTM or Marketing Partner · 3 February 2026Beverage partner for Train Factory housewarming party.
• Galatea BeveragesminorGTM or Marketing Partner · 3 February 2026Beverage partner for Train Factory housewarming party.
• Bilebändi KipinäminorGTM or Marketing Partner · 3 February 2026Entertainment/music partner for Train Factory housewarming party.
• Radio HelsinkiminorGTM or Marketing Partner · 3 February 2026Media partner for Train Factory housewarming party.
• KrashcoreStrategic or Co-development Partner · 3 February 2026Production partner for Saapujat campaign podcast series. Produced the podcast exploring labour-based immigration in Finland from dual perspectives.
• Maanpuolustaja CollectivecoreStrategic or Co-development Partner · 1 March 2025Co-developed Saapujat campaign podcast series with hasan & partners producing the podcast for The Shortcut's immigration awareness initiative. Nearly 30 companies, universities, trade unions and organisations participated in The Shortcut campaign.
• Helsingin SanomatminorGTM or Marketing Partner · 1 March 2025Full-page print ad placement for Immigration is National Interest campaign in Finland's largest newspaper.
• KauppalehtiminorGTM or Marketing Partner · 1 March 2025Full-page print ad placement for Immigration is National Interest campaign in Finnish business newspaper.
• HufvudstadsbladetminorGTM or Marketing Partner · 1 March 2025Full-page print ad placement for Immigration is National Interest campaign in Swedish-language Finnish newspaper.
• FettiminorStrategic or Co-development Partner · 1 January 2025Finnish artist who provided Sadboirami's voice for the virtual influencer campaign. Co-wrote lyrics for the heartbreak song, ensuring authenticity.
• OulaminorStrategic or Co-development Partner · 1 January 2025Cast as Sadboirami's face/visual persona, bringing confidence and Sadboi style to complete the virtual influencer persona.
• Kati LaukkanenminorGTM or Marketing Partner · 1 January 2025Documentary director who organically wore Naisten Linja Banned Collection streetwear to Finland's Venla Gala, generating additional earned media coverage.
• Lowe'scoreChannel Partner/ Reseller/ Distributor · 1 January 2024WTF adhesives secured distribution agreement with Lowe's hardware chain in USA (no.2 in the world), enabling international retail distribution.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TBWA\Helsinki: Helsinki-based arm of the TBWA global creative network, offering advertising, brand strategy, and digital services to enterprise clients. Directly comparable as a Helsinki creative agency competing for the same Finnish enterprise clients including KONE and Neste-tier accounts.
• DDB Helsinki: Finnish office of the DDB Worldwide creative network, providing integrated advertising and brand communications in Helsinki. Competes head-to-head with hasan & partners for Finnish enterprise and challenger brand mandates.
• Folk Finland: Independent Helsinki-based creative agency offering brand strategy, advertising, and digital services. Comparable as a similarly-sized Finnish independent challenger agency targeting the same enterprise and growth-stage client segment.
• Bob Helsinki: Helsinki-based independent creative and branding agency serving Finnish and Nordic clients. Closely comparable in size, geography, and independent challenger positioning.
• C-Story Helsinki: Finnish creative and marketing communications agency based in Helsinki, offering advertising, brand, and content services. Comparable regional peer competing for similar mid-market and enterprise clients.

Broad incumbents

• Mother: Independent global creative agency network with offices in London, New York, and beyond. Comparable as an independent challenger agency with strong award pedigree and similar 'never satisfied' creative positioning, though at significantly larger scale.
• Wieden+Kennedy: Independent global creative agency known for Nike, Coca-Cola, and other enterprise brand work. Comparable as a large-scale independent challenger agency with award-driven creative reputation and similar enterprise client roster profile.
• 72andSunny: Independent global creative agency operating across Los Angeles, Amsterdam, and APAC. Comparable as an independent challenger agency focused on brand transformation work for enterprise clients with strong Cannes Lions pedigree.
• Anomaly: Independent creative agency with offices in New York, London, Los Angeles, Shanghai, and Toronto. Comparable as an independent agency offering brand strategy, advertising, and digital product work for enterprise clients.
• TBWA Worldwide: Global advertising network with the 'Disruption' creative philosophy and Omnicom backing. Comparable as a broader incumbent agency group with network reach that hasan & partners competes against for multinational enterprise clients in Finland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hasanpartners
• LinkedInfi.linkedin.com/company/hasan-&-partners
• Instagraminstagram.com/hasanpartners
• Xx.com/hasanpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hasan & partners