GenStone Realty
GenStone Realty is a Tampa-based full-service real estate brokerage serving residential buyers/sellers, real estate investors, and landlords through an integrated platform that combines brokerage with affiliated lending, insurance, construction, field services, property management, and title clearing services under Genstone Holdings.
- Company typePrivate
- Founded2020
- HeadquartersLansdale, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What GenStone Realty does
GenStone Realty is a full-service real estate brokerage operating as the brokerage arm of Genstone Holdings, an integrated real estate services platform. Founded in 2020 and headquartered in Tampa, Florida, the company serves residential home buyers and sellers, individual and institutional real estate investors, and landlords through a connected ecosystem of affiliated business units that includes Genstone Financial (lending), Genstone Insurance, Genstone Construction (renovations), Genstone Field Services (property preservation and inspections), Genstone Property Management (SFR, MFH, and B2R), and Title Clearing Exchange.
The brokerage's core technology is an integrated platform combining property search, a proprietary off-market investment property program that surfaces single-family, multi-unit, and large portfolio deals before public listing, and an automated home valuation tool that produces value estimates, buyer-count analytics, and recent comparable sales. AI-assisted tools generate property comparisons and preliminary market analyses to support investor underwriting, though final decisions rely on human judgment. The company runs licensed agent sales teams across multiple regional offices and a self-serve website funnel for consumer search and valuation.
GenStone Realty generates revenue primarily through traditional brokerage commissions on residential and investor transactions and through affiliated managed services across lending, insurance, construction, field services, property management, and title. Commission rates are not publicly disclosed, consistent with industry practice. The broader Genstone Holdings platform reports roughly 190,000 customers nationwide and approximately $48 billion in assets under management through affiliated Fay Financial, providing substantial scale context for the brokerage's growth runway.
GenStone Realty firmographics
Firmographics- Name
- GenStone Realty
- Legal name
- Genstone Realty, LLC
- Website
- https://genstonerealty.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GenStone Realty is a Tampa-based full-service real estate brokerage serving residential buyers/sellers, real estate investors, and landlords through an integrated platform that combines brokerage with affiliated lending, insurance, construction, field services, property management, and title clearing services under Genstone Holdings.
- Ownership category
- akta.pro rank
GenStone Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industries
- Real Estate Advisory & Consulting (Strategy, Portfolio & Location) (FSAEAJAH), Real Estate Strategy & Portfolio Consulting (Corporate/Institutional) (BPAJANAB), Real Estate Buyer Representation (FSAEAJAG)
Keywords
Where GenStone Realty is headquartered
LocationHeadquarters
- HQ city
- Lansdale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GenStone Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Brokerage Commissions: Traditional real estate transaction-based commissions from residential and investor property sales, including buyer representation, seller representation, and investor/portfolio transactions.
- Affiliated Services Revenue: Revenue generated through integrated affiliated services including lending (Genstone Financial), insurance (Genstone Insurance), construction (Genstone Construction), field services, title services, and property management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard real estate brokerage services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
GenStone Realty product offering
Product offeringCore offering
GenStone Realty is a full-service residential real estate brokerage that combines traditional buyer/seller representation with an integrated ecosystem of affiliated services, including lending (Genstone Financial), insurance (Genstone Insurance), construction (Genstone Construction), field services (Genstone Field Services), property management (Genstone Property Management), and title clearing (Title Clearing Exchange). The firm serves both individual home buyers/sellers and real estate investors, including institutional clients, with a particular emphasis on off-market investment property access and a relationship-driven approach spanning transaction through long-term ownership.
Product overview
Genstone Realty is a connected real estate services platform combining a full-service brokerage with integrated affiliated services. The core offering includes Genstone Realty Brokerage Services for residential and investor transactions, an Off-Market Listings Program for exclusive investment opportunities, Home Valuation tools, and Agent Recruitment. The platform is distinguished by its integrated ecosystem of affiliated services including Genstone Construction (renovations), Genstone Field Services (property preservation/rehab), Genstone Financial (lending), Genstone Insurance, Genstone Property Management (SFR/MFH/B2R), and Title Clearing Exchange. This unified approach provides clients access to brokerage, lending, insurance, construction, and property management services under one connected platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Genstone Realty Brokerage Services Full-service real estate brokerage providing residential and investor client services including property buying, selling, and investment advisory across the United States.
- Off-Market Listings Program Exclusive off-market investment property program offering early access to single-family homes, multi-unit buildings, and large multi-property portfolios before they reach the open market, with nationwide reach across the United States.
- Genstone Construction Affiliated home renovation service with over 40 years of experience covering kitchens, bathrooms, additions, and full remodels for residential properties bought, sold, or managed through the Genstone ecosystem.
- Genstone Field Services Property preservation, repair and rehab, hazard claim recovery, and inspections for residential and commercial properties, supporting the full property lifecycle across the Genstone ecosystem.
- Genstone Financial Affiliated lending service providing loan solutions for homeowners and real estate investors, including first-time home purchases, equity leveraging, and investment portfolio expansion financing.
- Genstone Insurance Affiliated insurance service offering specialized coverage tailored to homeowners and property investors, serving first-time homebuyers, seasoned investors, landlords, and REIT operators nationwide.
- Genstone Property Management Affiliated property management service delivering resident services and cost-effective investor returns across Single-Family Rentals (SFR), Multi-Family Housing (MFH), and Build-to-Rent (B2R) properties with full-service tailored offerings.
- Title Clearing Exchange (TCE Vector) Affiliated title clearing and escrow/settlement services supporting real estate transaction completion, integrated with the Genstone ecosystem.
Quantifiable outcome
- $1.2M transaction: 26 Walker Terrace, Atlanta, GA sold through off-market program
- +1 more outcomes
Companies that use GenStone Realty
Customer profileSegments3 records
Ideal customer profiles3 records
GenStone Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature2 records
GenStone Realty partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- Genstone Field Services (formerly ZVN Properties, Inc.)coreNationally recognized minority-owned firm providing Property Preservation, Repair & Rehab, Hazard Claim Recovery, and Inspections for residential and commercial properties. Founded 2004, supports the full property lifecycle across the Genstone ecosystem.
- Genstone ConstructioncoreAffiliated business unit bringing over 40 years of experience to high-quality home renovations including kitchens, bathrooms, additions, and full remodels. Supports the Genstone ecosystem by providing renovation services for properties bought, sold, or managed through the platform.
- Genstone FinancialcoreSpecializes in smart, accessible loan solutions for homeowners and real estate investors. Provides financing for first-time home purchases, equity leverage, and investment portfolio expansion. Integrated into the Genstone platform for seamless transaction support.
- Genstone InsurancecoreProvides specialized insurance solutions tailored to homeowners and property investors. Serves first-time homebuyers, seasoned investors, landlords, and REIT managers with fast, reliable coverage nationwide.
- Genstone Property ManagementcoreDelivers high-quality service for residents and cost-effective returns for investors across Single-Family Rentals (SFR), Multi-Family Housing (MFH), and Build-to-Rent (B2R) properties. Offers full-service property management tailored to diverse residential asset classes.
- Title Clearing (TCE Vector)supportingTitle Clearing provides title and escrow services, offering service that makes Genstone more than just a vendor, acting as a partner to help grow business through technology, communication, and customer service commitment.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
GenStone Realty competitors and assessment
Company assessmentDirect peers
- eXp Realty: Cloud-based brokerage with affiliated mortgage, title, and insurance services, and an agent-centric growth model. Highly comparable in structure: integrated brokerage plus financial services, aggressive agent recruitment, and a multi-region expansion strategy.
- Compass: Tech-forward national residential brokerage with proprietary agent platform and adjacent services (mortgage, title). Comparable as a premium, technology-enabled brokerage competing for both retail and investor clients across major US metros.
- Fathom Realty: Tech-enabled, agent-centric brokerage scaling through a stock-based expansion model across the US. Comparable as a similarly sized, fast-growing private brokerage pursuing multi-region expansion and integrated services.
- Real Brokerage: Cloud-based, agent-centric brokerage with affiliated mortgage and title services. Comparable in operating model (cloud infrastructure, integrated ancillary services) and growth trajectory among private/public residential brokerages.
- Redfin: Tech-enabled residential brokerage with integrated mortgage (Redfin Mortgage) title services. Comparable as a multi-service brokerage targeting retail buyers and sellers with technology-led differentiators, though at much larger scale.
- HomeSmart: Large privately held brokerage with affiliated services including mortgage, title, and insurance. Comparable as a multi-region, service-integrated brokerage competing on agent value proposition and ancillary revenue.
Broad incumbents
- Keller Williams Realty: Largest US residential brokerage by agent count with affiliated mortgage (Keller Mortgage), title, and insurance arms. Comparable as an established incumbent offering the full integrated real estate services stack GenStone aspires to at national scale.
- RE/MAX: Global franchised brokerage network with affiliated mortgage and commercial services. Comparable as a broad incumbent with multi-region franchise presence and ancillary services across the real estate lifecycle.
- Coldwell Banker: Iconic national residential brokerage franchise affiliated with Anywhere Real Estate's integrated services (mortgage, title, insurance). Comparable as a legacy incumbent with the same integrated-services platform model GenStone is building.
Regional players
- Howard Hanna Real Estate: Privately held, family-controlled brokerage dominant across the Mid-Atlantic and Midwest with in-house mortgage, title, insurance, and property management. Comparable as a regional integrated-services platform with a similar operating playbook GenStone is replicating as it expands into the Midwest.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GenStone Realty social profiles
Digital presenceGenStone Realty compliance and trust
Trust signalCompliance4 records
GenStone Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
GenStone Realty leadership team
Management profileNumber of profiles
Profiles2 records
GenStone Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GenStone Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GenStone Realty
What does GenStone Realty do?
GenStone Realty is a full-service residential real estate brokerage that combines traditional buyer/seller representation with an integrated ecosystem of affiliated services, including lending (Genstone Financial), insurance (Genstone Insurance), construction (Genstone Construction), field services (Genstone Field Services), property management (Genstone Property Management), and title clearing (Title Clearing Exchange). The firm serves both individual home buyers/sellers and real estate investors, including institutional clients, with a particular emphasis on off-market investment property access and a relationship-driven approach spanning transaction through long-term ownership.
Is GenStone Realty a public or private company?
GenStone Realty is a private company. It is classified as corporate owned and is currently operating.
When was GenStone Realty founded?
GenStone Realty was founded in 2020. It employs 101 to 250 people.
Where is GenStone Realty based?
GenStone Realty is headquartered in Lansdale, United States, in the North America region.
How does GenStone Realty make money?
Two revenue lines are on record. Real Estate Brokerage Commissions are the primary driver. The others are affiliated Services Revenue.
Who are GenStone Realty's main competitors?
Direct peers on record are eXp Realty, Compass, Fathom Realty, Real Brokerage, Redfin and HomeSmart. Broad incumbents are Keller Williams Realty, RE/MAX and Coldwell Banker. Howard Hanna Real Estate is listed as a regional player.
Does GenStone Realty have an API?
No public API is recorded for GenStone Realty.
What industry is GenStone Realty in?
GenStone Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of FSAEAJAH, Real Estate Advisory & Consulting (Strategy, Portfolio & Location). Its NAICS code is 53121 and its SIC code is 6531.