Crossroads Trailer
Crossroads Trailer is a privately held regional dealer and service provider of semi-trailers, refrigeration units, and transportation equipment, operating five locations across the Upper Midwest and Western Mountain Region and serving fleet companies, owner-operators, and intermodal operators through sales, parts, service, rentals, and financing.
- Company typePrivate
- Founded1986
- HeadquartersAlbert Lea, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Crossroads Trailer does
Crossroads Trailer is a regional sales, service, parts, and rental dealer of semi-trailers and transport refrigeration equipment founded in 1986 in Albert Lea, Minnesota and privately held under family/employee ownership following an internal transition. The company operates five physical locations — Albert Lea MN (headquarters), Luverne MN, Sioux Falls SD, Hudson CO, and Wichita KS — covering the Upper Midwest and Western Mountain Region, and self-describes as one of the largest dealers of its kind in that territory. The product portfolio spans new and used semi-trailers (dry vans, refrigerated trailers, flatbeds, dump trailers, lowboys, double drops) anchored by a primary distribution partnership with Great Dane, supplemented by specialty lines from XL Specialized, Alpha HD, SIDUMP'R, Brazos, Cheetah Chassis, Load King, and others, alongside the full Carrier Transicold refrigeration unit line (X4, Vector, Supra, Neos, Solara) and auxiliary power units.
Revenue is generated across five streams: equipment sales (hardware sales of new and used trailers, reefer units, and APUs), parts (OEM and aftermarket for Great Dane, Carrier Transicold, Wabash, Utility, Trailmobile, Stoughton, Hyundai, Vanguard, Thermo King, plus component brands such as Accuride, Bendix, Haldex, Hendrickson, Meritor, and SAF-Holland), service and repair (full-service facilities with 42 mechanics, 30 working bays, 6 mobile service trucks, all-makes DOT inspections, cargo tank testing with R-Stamp certification, wreck repair, and preventive maintenance), trailer rentals and leasing (over-the-road and storage trailers on short- and long-term contracts with first-month-plus-deposit structure), and facilitated equipment financing through CurrencyFinance and other transportation-focused lenders. Pricing is predominantly quote-based ("Call for price"), with sample transactions ranging from a 2015 used Great Dane Champion at $14,900 to a 2024 Fontaine Renegade X20 at $99,500; rentals are billed monthly; financing operates on a transactional, application-driven basis.
The customer base is dual-track. Fleet companies (regional and national carriers, preferred-vendor relationships with "many of the largest companies in the region") make up the enterprise segment and pull on multi-trailer purchases, ongoing service contracts, parts replenishment, and rental. Owner-operators form the long-tail SMB segment, supported by direct field sales staff who assist with equipment selection, financing, and service. A third, smaller segment — intermodal operators — is served through the Cheetah Chassis line. Go-to-market is sales-led and relationship-driven through five physical locations, inside sales via phone/email, mobile service units dispatched to customer sites, and a CurrencyFinance partnership for SMB credit, with marketing relying on the company website, social channels, manufacturer co-marketing, and a 30-year referral network rather than performance marketing. The company has approximately 130 employees, multiple completed acquisitions (Great Dane Colorado 2018; Northcutt Inc. 2021), and no disclosed external funding or institutional ownership.
Crossroads Trailer firmographics
Firmographics- Name
- Crossroads Trailer
- Legal name
- Crossroads Trailer
- Website
- https://crossroadstrailer.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crossroads Trailer is a privately held regional dealer and service provider of semi-trailers, refrigeration units, and transportation equipment, operating five locations across the Upper Midwest and Western Mountain Region and serving fleet companies, owner-operators, and intermodal operators through sales, parts, service, rentals, and financing.
- Ownership category
- akta.pro rank
Crossroads Trailer industry classification
Industry- Product category
- Commercial Trailer and Transportation Equipment Dealer
- NAICS
- Truck Trailer Manufacturing (336212), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)
- SIC
- Truck Trailers (3715), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Semi-Trailer Manufacturing (Dry Van/Reefer/Tanker/Lowboy) (IMACAGAB)
- akta.pro secondary industries
- Trailer Manufacturing (Utility/Enclosed/Flatbed/Car Hauler) (IMACAGAA), Trailer Maintenance, Inspection & Roadside Programs (as part of lease/rental) (TLABACAK), Specialty Trailers Leasing/Rental (Lowboy, RGN, Double Drop, Extendable) (TLABACAG), Bulk & Agricultural Trailers Leasing/Rental (Hopper, Grain, Live Bottom) (TLABACAH)
Keywords
Where Crossroads Trailer is headquartered
LocationHeadquarters
- HQ city
- Albert Lea
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Crossroads Trailer business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Equipment Sales: New and used trailer sales including dry vans, reefer trailers, flatbeds, dump trailers, lowboy trailers, and specialized trailers. Also sells new and used refrigeration units. Revenue generated through direct sales at 5 locations.
- Parts Sales: OEM and replacement parts for trailers and refrigeration units from multiple manufacturers including Great Dane, Carrier Transicold, Wabash, Utility, Trailmobile, Stoughton, Hyundai, Vanguard, and Thermo King.
- Service and Repairs: Full-service repair facilities with 42 mechanics, 30 working bays, mobile service trucks, and specialized capabilities including cargo tank service, DOT inspections, and R-Stamp certified repairs. Services all makes of semi-trailers.
- Trailer Rentals and Leasing: Extensive trailer leasing and rental division offering over-the-road and storage trailers for short-term and long-term rental. Includes late model vans, flats, and refrigerated trailers.
- Financing Services: Equipment financing and leasing for all trailer makes, new and used. Partners with transportation-focused lenders to provide financing options for owner-operators and fleet customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Equipment sales - price varies by trailer type, condition, and specifications |
| Usage-based | Monthly | Trailer rentals with competitive rates |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Crossroads Trailer product offering
Product offeringCore offering
Crossroads Trailer sells and rents new and used semi-trailers (dry vans, reefers, flatbeds, dump trailers, lowboys, double drops) and Carrier Transicold refrigeration units, primarily as an authorized Great Dane and Carrier Transicold distributor. The company complements equipment sales with a full-service parts department, repair facilities, DOT/cargo tank inspections, short- and long-term trailer rentals and leasing, and equipment financing for fleet operators and owner-operators across the Upper Midwest and Western Mountain Region.
Product overview
Crossroads Trailer operates as one of the largest semi-trailer and refrigeration unit dealers in the Upper Midwest and Western Mountain Region, offering a comprehensive portfolio of products and services. The core offering consists of new and used trailer sales across multiple categories (reefer trailers, dry vans, flatbeds, dump trailers, lowboys, double drop trailers) primarily representing Great Dane as the primary brand, along with secondary lines including XL Specialized, Alpha HD, Brazos, SIDUMP'R, and CONST TRLR SPEC. Complementing the trailer business is a full range of Carrier Transicold refrigeration units (X4, Vector, Supra, Neos, Solara series) and auxiliary power units (electric and diesel APUs) for temperature control and idle reduction. The company also operates extensive service and parts operations with 30 working bays and 42 mechanics capable of servicing all trailer makes, plus specialized cargo tank services. Additional services include trailer rentals and leasing, equipment financing, and intermodal chassis offerings through Cheetah. All these product lines are unified through the company's five regional locations in Minnesota, South Dakota, Colorado, and Kansas.
Differentiator
Problem solved
Functional benefit
Products and services
- Trailer Sales Sales of new and used semi-trailers including dry vans, refrigerated trailers, flatbeds, dump trailers, lowboys, and double drop trailers from multiple manufacturers, sold to transportation companies, fleets, and owner-operators.
- Carrier Transicold Refrigeration Units Sales of new Carrier Transicold transport refrigeration units including X4 7500/7700, Vector 8500, Vector 8600 Multi Temp, Supra series, Neos direct drive units, Solara heating units, and Vector 8100 stationary units for temperature-controlled transportation fleets.
- Great Dane Everest Reefer Trailers
Quantifiable outcome
- Serving customers since 1986 with large percentage of customers buying products and services since opening over 30 years ago
Companies that use Crossroads Trailer
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Crossroads Trailer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crossroads Trailer partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Great DanecorePrimary trailer manufacturer partner. Crossroads is an authorized Great Dane distributor for reefers, dry vans, and flatbeds. Represents Great Dane Trailers across all locations including exclusive rights in Colorado acquired in 2018. Product lines include Everest reefer, Champion van, and Freedom flatbed/drop deck series.
- Carrier TransicoldcorePrimary refrigeration unit manufacturer partner since late 1990s. Crossroads distributes full line of Carrier Transicold products including X4 7500/7700, Vector series (8500, 8600, 8100), Supra series (diesel units), Neos direct drive units, and Solara heat units. Impco APU products added in 2014, acquired by Carrier in 2018.
- Cheetah ChassiscoreAdded to product lines in 2015 to serve intermodal sector with highest quality domestic chassis manufactured. Represents quality intermodal equipment for customers in the intermodal industry.
- XL Specialized TrailerscoreSpecialized trailer manufacturer added in 2018 with Colorado expansion. Products include XL110HDG lowboy trailers, XL 80 MFGA double drop trailers, and other specialized equipment for heavy-haul applications.
- R-Way TrailerscoreTrailer manufacturer added to product offerings with 2018 Colorado expansion. Provides additional trailer options for customers in the Western Mountain Region.
- Nuttall TrailersminorTrailer manufacturer added with 2018 Colorado expansion. Offers additional specialized trailer options for regional customers.
- SIDUMP'RcoreSide dump trailer manufacturer. Crossroads offers SIDUMP'R side dump trailers including SDR 240-49 models and Triple Axle configurations. Products available at multiple locations.
- Brazos TrailersminorTrailer manufacturer providing bottom dump and other trailer options. Brazos products available in inventory for customer purchases.
- Alpha HDcoreLowboy trailer manufacturer. Crossroads offers Alpha HD A110HDG-SF 55-ton hydraulic detach lowboy trailers with pony motor configurations at multiple locations.
- CONST TRLR SPECcoreConstruction trailer specialist offering bottom dump, end dump, and scrap trailers. Products include Crossgate bottom dumps, Scrap Master frameless scrap trailers, and Pack Mule models.
- Load KingminorTrailer manufacturer in product portfolio offering additional options for customers seeking varied trailer solutions.
- BrennerminorTrailer brand under Wabash National offering additional product options for customers.
- Kalmar OttawaminorTerminal tractor manufacturer available through Crossroads for customers needing complete transportation solutions.
- East TrailersminorTrailer manufacturer represented providing additional product options for customers.
- Comfort Pro (Electric APU)coreElectric Auxiliary Power Unit manufacturer. Impco Electric APU products offered as part of expanding product line since 2014. Now under Carrier Transicold umbrella.
Scale indicators5 records
Recent moves11 records
Expansion highlights6 records
Crossroads Trailer competitors and assessment
Company assessmentBroad incumbents
- Wabash National (dealer network): Wabash National is one of the largest U.S. trailer manufacturers (Brenner, DuraPlate, EcoNomical, etc.) and operates through a national dealer network. Crossroads is a dealer of competing Great Dane products but also sells Wabash-owned Brenner trailers; comparable as a manufacturer/competitor that interacts with Crossroads as both supplier and overlapping brand.
- Utility Trailer Manufacturing (dealer network): Utility Trailer is a leading U.S. trailer OEM with a national dealer network including 3000S dry vans, reefers, and flatbeds. Crossroads sells parts for Utility trailers and competes with Utility dealers across the Upper Midwest for fleet customers.
- Stoughton Trailers: Stoughton is a top U.S. trailer manufacturer (composite plate, dry vans, chassis) selling through regional dealers. Crossroads carries Stoughton parts and competes directly with Stoughton-authorized dealers in the Upper Midwest for van and chassis sales.
- Vanguard Trailer (dealer network): Vanguard is a regional trailer OEM with dealer representation across the Midwest. Crossroads lists Vanguard among its parts brands; competitors carrying Vanguard compete in the same dry van and reefer categories in overlapping geographies.
- Thermo King (dealer network): Thermo King is the primary refrigeration unit competitor to Carrier Transicold, with its own dealer network. Crossroads services Thermo King units as part of 'all makes' service; Thermo King dealers compete directly for reefer sales and service in the same regions.
- Rush Enterprises: Rush Enterprises is the largest Peterbilt dealer network in North America with 150+ locations, also selling trailers and providing service, parts, and financing. Comparable as a large-scale commercial vehicle dealer with full-service capabilities; larger and more diversified than Crossroads.
- Hyundai Translead (dealer network): Hyundai Translead is a major trailer manufacturer (dry vans, reefers, chassis) selling through a North American dealer network. Crossroads carries Hyundai Translead parts; Hyundai dealers compete directly with Crossroads in the dry van and reefer segments.
Direct peers
- Premier Truck Group: Premier Truck Group is a large commercial truck and trailer dealer network with multiple locations across Texas, Oklahoma, and the South Central U.S. Comparable as a multi-location full-service dealer selling new/used trucks and trailers with service, parts, and leasing.
- Velocity Vehicle Group: Velocity Vehicle Group is a Daimler Truck dealer network operating multiple locations across the Western U.S., selling Freightliner, Western Star trucks and providing trailer service. Comparable multi-location commercial vehicle dealer with parts, service, and rental operations.
- XTRA Lease: XTRA Lease is the largest trailer rental and leasing company in North America with over 80,000 trailers. Comparable to Crossroads' rental/leasing division; XTRA operates at much larger national scale, putting competitive pressure on Crossroads' rental business in shared geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Crossroads Trailer social profiles
Digital presenceCrossroads Trailer compliance and trust
Trust signalCompliance2 records
Crossroads Trailer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crossroads Trailer leadership team
Management profileNumber of profiles
Profiles10 records
Crossroads Trailer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crossroads Trailer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crossroads Trailer
What does Crossroads Trailer do?
Crossroads Trailer sells and rents new and used semi-trailers (dry vans, reefers, flatbeds, dump trailers, lowboys, double drops) and Carrier Transicold refrigeration units, primarily as an authorized Great Dane and Carrier Transicold distributor. The company complements equipment sales with a full-service parts department, repair facilities, DOT/cargo tank inspections, short- and long-term trailer rentals and leasing, and equipment financing for fleet operators and owner-operators across the Upper Midwest and Western Mountain Region.
Is Crossroads Trailer a public or private company?
Crossroads Trailer is a private company. It is classified as family owned and is currently operating.
When was Crossroads Trailer founded?
Crossroads Trailer was founded in 1986. It employs 11 to 50 people.
Where is Crossroads Trailer based?
Crossroads Trailer is headquartered in Albert Lea, United States, in the North America region.
How does Crossroads Trailer make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are parts Sales, service and Repairs, trailer Rentals and Leasing and financing Services.
Who are Crossroads Trailer's main competitors?
Broad incumbents on record are Wabash National (dealer network), Utility Trailer Manufacturing (dealer network), Stoughton Trailers, Vanguard Trailer (dealer network), Thermo King (dealer network), Rush Enterprises and Hyundai Translead (dealer network). Direct peers are Premier Truck Group, Velocity Vehicle Group and XTRA Lease.
Does Crossroads Trailer have an API?
No public API is recorded for Crossroads Trailer.
What industry is Crossroads Trailer in?
Crossroads Trailer's product category is Commercial Trailer and Transportation Equipment Dealer. Its primary akta.pro industry code is IMACAGAB, Semi-Trailer Manufacturing (Dry Van/Reefer/Tanker/Lowboy), with a secondary code of IMACAGAA, Trailer Manufacturing (Utility/Enclosed/Flatbed/Car Hauler). Its NAICS code is 336212 and its SIC code is 3715.