KUTX 98.9
- Company typePrivate
- Founded2013
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
KUTX 98.9 firmographics
Firmographics- Name
- KUTX 98.9
- Legal name
- KUTX 98.9
- Website
- https://kutx.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where KUTX 98.9 is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KUTX 98.9 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Listener Donations: KUTX is listener-supported public radio. Listeners donate via the station website, with options for one-time and recurring donations. Donors receive access to Concert Club membership and other supporter benefits.
- Business Sponsorship: Local businesses sponsor KUTX programming and events. Sponsors receive visibility through station broadcasts, events, and promotional materials.
- Concert Club Membership: Monthly membership program offering benefits including early access to Studio 1A sessions, exclusive content, and merchandise discounts. Membership directly supports station operations.
- Merchandise Sales: KUTX sells branded merchandise including apparel through the KUTX Shop (store.kut.org) and supporter store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Concert Club monthly membership supporting KUTX |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
KUTX 98.9 product offering
Product offeringCore offering
KUTX 98.9 is a non-commercial public radio station in Austin, Texas, broadcasting diverse music programming across FM 98.9, HD2 (AMX - All Austin), and HD3 (TMX - All Texas) channels. The station produces over 150 live Studio 1A performances annually, daily music features including Song of the Day and Austin Music Minute, and presents live events such as KUTX Summer Jam and Hot Summer Nights. KUTX operates as a listener-supported nonprofit station offering digital streaming, podcasts, on-demand specialty programming, and a Concert Club membership.
Product overview
KUTX 98.9 is a public radio music station in Austin, Texas, operated by The University of Texas at Austin. The platform operates as a unified radio broadcasting ecosystem centered on KUTX FM 98.9 (the main station), supplemented by two HD subchannels: AMX (HD2) featuring all-Austin music and TMX (HD3) featuring all-Texas music. Content is delivered across multiple channels including live FM radio, digital streaming (AAC/MP3/HLS), on-demand specialty shows, podcasts, and Studio 1A live sessions featuring hundreds of artists annually. Supporting content features include Austin Music Minute, Artist of the Month, Song of the Day, and Words on Music editorial coverage. The station also produces live events through KUTX Presents and operates a Concert Club membership program for priority access to Studio 1A sessions.
Differentiator
Problem solved
Functional benefit
Products and services
- KUTX FM 98.9 The flagship FM radio station broadcasting diverse music from emerging Austin artists to established legends, featuring live performances, daily music features, and local music coverage for the Austin, Texas market.
- AMX (KUTX HD2) An all-Austin HD Radio sub-channel featuring the best emerging local artists alongside established Austin music favorites, available on compatible HD Radio receivers.
- TMX (KUTX HD3) A Texas-focused HD Radio sub-channel featuring the best of new and classic Texas music, available on compatible HD Radio receivers.
- Studio 1A Sessions Live performance series hosting over 150 live, one-of-a-kind performances annually in a 70-person capacity studio, with in-studio audiences and broadcast sessions for Austin and touring artists.
- KUTX Live Events Live music events and festivals organized or sponsored by KUTX, including KUTX Summer Jam, Hot Summer Nights, The Drop-In series at Long Center, and ACL Festival coverage at Austin venues.
- KUTX Concert Club Monthly membership program offering early access and priority seating for Studio 1A sessions, exclusive content, and supporter benefits in exchange for ongoing listener financial support.
- KUTX Podcasts On-demand podcast versions of KUTX radio shows and specialty programming, including Spare the Rock Spoil the Child, The Breaks, and other specialty programs, available on major podcast platforms.
- KUTX Merchandise Branded merchandise including apparel and accessories sold through the KUTX Shop (store.kut.org) and Supporter Store, with proceeds supporting public radio operations.
Quantifiable outcome
- 150+ live performances annually in Studio 1A
- +1 more outcomes
Companies that use KUTX 98.9
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
KUTX 98.9 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
KUTX 98.9 partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Austin FCcoreAustin FC powers KUTX's Artist of the Month program. This sponsorship supports monthly features on emerging Austin artists while providing visibility for Austin FC in the local music community.
- PNC BankcorePNC Bank powers KUTX's Artist of the Month program. This sponsorship supports monthly features on emerging artists.
- RK AudiologyminorRK Audiology supports KUTX's Studio 1A sessions. Sponsorship provides station funding in exchange for visibility.
- Rambler Sparkling WaterminorRambler Sparking Water supports KUTX's Studio 1A sessions. Sponsorship provides station funding in exchange for brand visibility.
- The University of Texas at AustincoreKUTX is operated by UT Austin's Moody College of Communication. The university provides institutional support, facilities, and staff infrastructure.
- The Moody College of CommunicationcoreKUTX is affiliated with UT Austin's Moody College of Communication, providing academic oversight and operational support.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
KUTX 98.9 competitors and assessment
Company assessmentDirect peers
- WFUV: Fordham University-operated public radio station with adult album alternative music programming and live in-studio sessions. Closely aligned as a university-affiliated, music-first public radio operator.
- KEXP: Seattle-based non-commercial music radio station with a similar listener-supported model, deep live-session content library (Live Sessions, in-studio performances), and university/community affiliation. Closely comparable format and audience to KUTX.
- KUT 90.5: Sister station operated by the University of Texas at Austin alongside KUTX, sharing institutional infrastructure (Moody College of Communication). Functions as a related public radio brand within the same operating entity, with news/talk programming complementing KUTX's music focus.
- KCRW: Santa Monica College-based public radio station with a music-driven format, live in-studio performance programming, and a strong listener-supported funding model. Highly comparable in mission and programming philosophy.
- WXPN: University of Pennsylvania's public radio station with a music-discovery focus and listener-supported revenue model. Comparable in university-affiliated non-commercial music positioning and community engagement approach.
- The Current (KCMP): Minnesota Public Radio's music-discovery station featuring local artist spotlights and live sessions. Comparable listener-supported music radio model with strong local-mission focus.
- WFMU: Long-running independent freeform non-commercial radio station with eclectic music programming and listener-supported funding. Comparable as a music-discovery-focused, donation-driven public radio operator.
Broad incumbents
- NPR Music: National public radio music programming arm of NPR, providing music content and live-session distribution at scale. Overlaps with KUTX's mission but operates at a national level as part of a much larger public-media network.
- iHeartMedia: Largest U.S. commercial radio operator with extensive local-market presence including Austin. Competes for the same listener hours and local ad budgets, but as a for-profit commercial operator rather than a listener-supported non-commercial station.
- SiriusXM: National satellite and streaming audio subscription service offering curated music channels. Competes with KUTX for music-listening share and ad/subscription revenue, but at a national scale with vastly broader content resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
KUTX 98.9 social profiles
Digital presenceKUTX 98.9 financial estimates
Financial estimateRevenue estimate
Valuation estimate
KUTX 98.9 leadership team
Management profileNumber of profiles
Profiles9 records
KUTX 98.9 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KUTX 98.9 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KUTX 98.9
What does KUTX 98.9 do?
KUTX 98.9 is a non-commercial public radio station in Austin, Texas, broadcasting diverse music programming across FM 98.9, HD2 (AMX - All Austin), and HD3 (TMX - All Texas) channels. The station produces over 150 live Studio 1A performances annually, daily music features including Song of the Day and Austin Music Minute, and presents live events such as KUTX Summer Jam and Hot Summer Nights. KUTX operates as a listener-supported nonprofit station offering digital streaming, podcasts, on-demand specialty programming, and a Concert Club membership.
Is KUTX 98.9 a public or private company?
KUTX 98.9 is a private company. It is classified as state government owned and is currently operating.
When was KUTX 98.9 founded?
KUTX 98.9 was founded in 2013. It employs 11 to 50 people.
Where is KUTX 98.9 based?
KUTX 98.9 is headquartered in Austin, United States, in the North America region.
How does KUTX 98.9 make money?
Four revenue lines are on record. Listener Donations are the primary driver. The others are business Sponsorship, concert Club Membership and merchandise Sales.
Who are KUTX 98.9's main competitors?
Direct peers on record are WFUV, KEXP, KUT 90.5, KCRW, WXPN, The Current (KCMP) and WFMU. Broad incumbents are NPR Music, iHeartMedia and SiriusXM.
Does KUTX 98.9 have an API?
No public API is recorded for KUTX 98.9.