RK Audiology
RK Audiology is a private, two-location audiology practice in Austin, Texas offering hearing evaluations, multi-brand hearing aid fittings, tinnitus treatment (Lenire), ear wax removal, and custom musician/industrial hearing protection, serving individual consumers across Central Texas.
- Company typePrivate
- Founded2011
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What RK Audiology does
RK Audiology (legal entity: Rivers Krueger Audiology LLC) is a private, founder-owned audiology practice operating two clinics in the Austin, Texas metro area (Westlake at The Schoolyard and South Austin at Rivertree). Founded around 2011 by Paula Rivers (Au.D.) and co-owned with Janet Krueger, the practice is staffed by four doctorate-level audiologists plus a Clinical Director and office manager. Services span the full audiology continuum: comprehensive hearing evaluations using a high-frequency audiometer (up to 20,000Hz), Real Ear Measurement and speech-mapped hearing aid fittings, video otoscopy, Earigator ear wax removal, Otoscan 3D digital ear impressions, misophonia evaluation and treatment, tinnitus assessment, and telehealth programming.
The practice generates revenue through three primary streams: audiology professional services, multi-brand hearing aid sales (Phonak, Oticon, ReSound, Signia, Widex, Starkey, Unitron, Sonic) with Certified/Premier Provider status for Phonak Lyric, and specialized treatments including the FDA-approved Lenire neuromodulation device for tinnitus. A separate custom-fit business serves musicians and audio professionals via authorized partnerships with Sensaphonics, 64 Audio, Ultimate Ears, JH Audio, Etymotic, Westone Audio, 1of1 Custom, and Campfire Audio.
RK operates as an out-of-network provider, enabling pricing flexibility and personalized clinical protocols, with CareCredit offered for patient financing. Customer acquisition combines direct-to-consumer channels (website, online scheduling, phone), an active multi-platform social media presence (Facebook, Instagram, YouTube, TikTok, Twitter/X, LinkedIn), physician referrals, and the HearingUp provider network. The customer base is fragmented across adults with hearing loss, tinnitus sufferers, musicians/audio professionals, ear-health patients, and industrial/occupational workers, with no enterprise anchor accounts.
RK Audiology firmographics
Firmographics- Name
- RK Audiology
- Legal name
- Rivers Krueger Audiology LLC
- Website
- https://rkaudiology.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RK Audiology is a private, two-location audiology practice in Austin, Texas offering hearing evaluations, multi-brand hearing aid fittings, tinnitus treatment (Lenire), ear wax removal, and custom musician/industrial hearing protection, serving individual consumers across Central Texas.
- Ownership category
- akta.pro rank
RK Audiology industry classification
Industry- Product category
- Audiology Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Audiology & Hearing Diagnostic Centers (HLAFAKAH)
- akta.pro secondary industries
- Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)
Keywords
Where RK Audiology is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RK Audiology business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Audiology Professional Services: Revenue from comprehensive hearing evaluations, tinnitus assessments, ear cleaning/wax removal, hearing aid fittings, programming, and repairs. Services offered both in-person and via telehealth.
- Hearing Aid Sales and Service: Sales and service of hearing instruments from multiple manufacturers including Phonak, Oticon, Resound, Signia, Starkey, Widex, Sonic, and Unitron. Lyric device sold on subscription basis with replacement visits.
- Lenire Tinnitus Treatment: Sale and treatment of Lenire neuromodulation device for tinnitus treatment, including device and treatment sessions.
- Custom Fit Products: Custom ear impressions, ear scans, and custom-fit earpieces including in-ear monitors, musician earplugs, hearing protection, and sleep plugs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Out-of-network audiology services with insurance verification assistance |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels11 records
RK Audiology product offering
Product offeringCore offering
RK Audiology is a two-location audiology practice in Austin, TX that provides diagnostic hearing evaluations, tinnitus assessment and treatment, professional ear wax removal, and the fitting, programming, and repair of hearing aids from multiple major manufacturers (Phonak, Oticon, ReSound, Widex, Signia, Unitron, Starkey). The practice also sells custom-fit products including musician earplugs and in-ear monitors, and offers both in-person and telehealth appointments.
Product overview
RK Audiology is an audiology and hearing aid clinic operating in Austin, TX, with two locations (Westlake and South Austin) offering a comprehensive portfolio of hearing healthcare products and clinical services. The product offering centers on hearing aids from multiple major manufacturers — Phonak (including Lyric extended-wear), Oticon, ReSound (including Customs by ReSound), Widex, Signia, Unitron, and Starkey — supported by clinical services including hearing evaluations, tinnitus treatment (including the FDA-approved Lenire neuromodulation device), ear wax removal using the Earigator system, misophonia evaluation and treatment, and telehealth. Custom-fit products include in-ear monitors and musician earplugs through partnerships with manufacturers including Sensaphonics, 64 Audio, and JH Audio. The clinic also offers custom hearing protection, assistive listening devices, and comprehensive hearing aid maintenance and repair.
Differentiator
Problem solved
Functional benefit
Products and services
- Hearing Evaluations and Audiology Services Comprehensive audiology services including hearing tests, Real Ear Measurement (REM), video otoscopy, tinnitus evaluation, sensorineural hearing loss treatment, hearing aid fitting, and Speech Mapping using high-frequency audiometers (up to 20,000Hz) and 3D digital ear scans. Provided to individual patients across both Austin clinics and via telehealth.
- Multi-Brand Hearing Aids (Phonak, Oticon, ReSound, Widex, Signia, Unitron, Starkey) Sale, fitting, programming, and repair of hearing aids from Phonak, Oticon, ReSound, Widex, Signia, Unitron, and Starkey in multiple technology levels, including Bluetooth-enabled and smartphone-streaming models. Targeted at adult patients with hearing loss across a range of budgets.
- Phonak Lyric Hearing Aid The world's only 100% invisible, 24/7 extended-wear hearing device, placed deep in the ear canal by a certified Lyric provider and worn 2-3 months at a time with no batteries to change or daily maintenance. Offered with a free 30-day trial by an RK Audiology Certified Lyric Provider and Premier Provider.
- Customs by ReSound Custom-made true wireless earbuds that double as hearing aids, available in CIC, ITC, ITE half-shell, and ITE full-shell styles, with hybrid C6 chip, inductive charging (up to 24 hours battery), IP68 rating, and direct iPhone/iPad/Android streaming.
- Lenire Tinnitus Treatment FDA-approved neuromodulation device for tinnitus consisting of Bluetooth headphones, a Tonguetip electrode, and a handheld controller that delivers customized audio stimuli paired with gentle tongue stimulation to retrain the brain and reduce tinnitus perception. Delivered by RK's certified Lenire provider, with 83% of trial patients recommending the device.
- Ear Wax Removal (Earigator) Professional cerumen management using the Earigator irrigation system, which combines self-contained temperature regulation and precision pressure controls with video otoscopy for safe, comfortable wax removal in 3-5 minutes per ear. One of the few Austin audiology offices offering the Earigator service.
- Custom-Fit Products and In-Ear Monitors Custom ear impressions and ear scans feeding custom-fit products including in-ear monitors (IEMs), musician earplugs with interchangeable attenuation filters, recreational-sport filtered earplugs, industrial hearing protection, sleep plugs, and custom sleeves for wireless earphones. RK is an authorized provider for 1of1 Custom, Etymotic, 64 Audio, Westone Audio, JH Audio, Ultimate Ears, and a Golden Circle Certified Provider for Sensaphonics.
- Telehealth Audiology Services Remote audiology consultations enabling patients to receive hearing-evaluation review, hearing instrument recommendations, programming, and fitting adjustments via phone or video, with hearing instruments shipped directly to patients for remote fitting and weekly/bi-weekly adjustments.
- Misophonia Evaluation and Treatment Evaluation and treatment of misophonia — strong negative emotional reactions (anger, anxiety, upset) to everyday sounds such as chewing, tapping, or breathing — using sound therapy, Cognitive Behavioral Therapy (CBT), lifestyle modifications, and relaxation techniques.
- Custom Hearing Protection Custom-molded earplugs and hearing protection including musician earplugs with interchangeable filters, recreational-sport earplugs, sleep plugs, and industrial-grade hearing protection for high-noise occupational environments, fitted using RK's 3D ear scanning.
Quantifiable outcome
- High-frequency audiometer allows hearing measurement up to 20,000Hz
- +3 more outcomes
Companies that use RK Audiology
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
RK Audiology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature6 records
RK Audiology partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- PhonakcoreMajor hearing aid manufacturer partnership. RK Audiology is a Certified Lyric Provider and Premier Provider for Lyric hearing instruments. Lyric is the world's only 100% invisible, extended-wear hearing device worn 24/7 for months at a time.
- OticoncoreHearing aid manufacturer offering Oticon Real, Oticon More, and other hearing technology. RK fits, programs, reprograms, updates, and repairs Oticon devices.
- ReSoundcoreHearing aid manufacturer. RK offers Customs by ReSound - custom-made true wireless earbuds that work as hearing aids with shared sound technology from Jabra.
- SigniacoreHearing aid manufacturer offering Signia Active X and other technology. RK fits, programs, and repairs Signia devices.
- WidexcoreHearing aid manufacturer known for Widex Moment with ZeroDelay technology. RK is a certified Widex provider.
- StarkeycoreHearing aid manufacturer. RK fits, programs, and repairs Starkey hearing aids.
- Neuromod Devices (Lenire)coreManufacturer of Lenire tinnitus treatment device. RK Audiology is a trained/certified Lenire provider - first FDA-approved neuromodulation device for tinnitus treatment combining audio stimuli and tongue stimulation.
- SensaphonicscoreGolden Circle Certified Provider for Sensaphonics hearing protection and audio solutions. Recommended provider for custom in-ear monitors and audio seal testing.
- 64 AudiocoreAuthorized provider for custom in-ear monitors. RK provides ear impressions/scans for 64 Audio products.
- Ultimate EarscoreRecommended audiologist for custom in-ear monitors. RK provides ear impressions/scans for Ultimate Ears products.
- JH AudiocorePreferred/Recommended audiologist for JH Audio in-ear monitors. RK provides ear impressions/scans.
- EtymoticcoreAuthorized provider for Etymotic products including ER20s high-fidelity earplugs. Also provides ear impressions for custom Etymotic solutions.
- Westone AudiocoreAuthorized provider for Westone Audio products including TRU universal fit earplugs.
- 1of1 CustomcoreAuthorized provider for 1of1 Custom in-ear monitors. RK provides ear impressions/scans.
- Campfire AudiocoreRecommended audiologist for impressions/ear scans for Campfire Audio products.
- HearingUpcoreProvider network for audiologists following best practices including Real-Ear Measurements. RK Audiology is a HearingUp provider listed for patient referrals.
- American Tinnitus AssociationminorEducational resource partnership. RK Audiology directs patients to ATA for additional tinnitus information and support.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
RK Audiology competitors and assessment
Company assessmentEmerging players
- Audicus: Direct-to-consumer online hearing aid retailer offering pre-programmed and remotely fitted devices at lower price points. Comparable to RK as a competing channel for hearing aid sales, particularly for price-sensitive adult consumers in Texas who might otherwise visit a local clinic.
- Hear.com: Online hearing care marketplace aggregating audiologists and tele-audiology services. Comparable to RK as a competing acquisition channel that funnels hearing aid patients to provider networks, including potentially competing with RK for Texas-based referrals.
- Jabra Enhance (formerly Lively): Online hearing care brand offering hearing aids with remote audiology support and direct-to-consumer shipping. Comparable to RK as a competing telehealth-enabled hearing aid channel, particularly relevant given RK's own telehealth offering targets the same patient use cases.
Others
- American Tinnitus Association: Non-profit organization providing tinnitus education and provider directories that drives patient referrals to certified tinnitus treatment providers. Comparable to RK as an ecosystem partner that channels tinnitus patients to RK's Lenire service line.
- Costco Hearing Aid Centers: Retail-based hearing aid centers inside Costco warehouses offering discounted devices with audiologist fittings. Comparable to RK as an alternative purchasing channel for hearing aids that competes on price, particularly for cost-conscious Central Texas consumers.
Broad incumbents
- HearingLife: Large audiology and hearing aid retail chain with hundreds of U.S. clinics. Comparable to RK as a multi-site audiology provider offering hearing evaluations, hearing aid fittings, and tinnitus services through licensed audiologists in physical clinic settings.
- Miracle-Ear: Largest retail hearing aid franchise network in the U.S. with thousands of locations offering hearing evaluations, fittings, and devices. Comparable to RK as a competing channel for hearing aid sales and audiology services, though it operates through franchisees rather than independent audiologists.
- Beltone: Established national hearing care brand with a large retail network providing hearing tests, hearing aids, and follow-up services. Comparable to RK as a multi-location hearing care provider serving adults with hearing loss, though operated through authorized dealers rather than independent audiologist-owned clinics.
Direct peers
- Connect Hearing: National audiology clinic network offering hearing evaluations, hearing aid fittings, and ongoing care through licensed audiologists. Comparable to RK as a direct multi-location audiology peer with similar service offerings including tinnitus treatment and hearing protection.
- Avada Audiology & Hearing Care: Multi-location audiology provider offering comprehensive hearing care including evaluations, hearing aids, and tinnitus services across multiple U.S. states. Comparable to RK as a direct competitor in clinic-based audiology with similar service mix and multi-brand device offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RK Audiology social profiles
Digital presenceRK Audiology financial estimates
Financial estimateRevenue estimate
Valuation estimate
RK Audiology leadership team
Management profileNumber of profiles
Profiles7 records
RK Audiology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RK Audiology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RK Audiology
What does RK Audiology do?
RK Audiology is a two-location audiology practice in Austin, TX that provides diagnostic hearing evaluations, tinnitus assessment and treatment, professional ear wax removal, and the fitting, programming, and repair of hearing aids from multiple major manufacturers (Phonak, Oticon, ReSound, Widex, Signia, Unitron, Starkey). The practice also sells custom-fit products including musician earplugs and in-ear monitors, and offers both in-person and telehealth appointments.
Is RK Audiology a public or private company?
RK Audiology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RK Audiology founded?
RK Audiology was founded in 2011. It employs 1 to 10 people.
Where is RK Audiology based?
RK Audiology is headquartered in Austin, United States, in the North America region.
How does RK Audiology make money?
Four revenue lines are on record. Audiology Professional Services are the primary driver. The others are hearing Aid Sales and Service, lenire Tinnitus Treatment and custom Fit Products.
Who are RK Audiology's main competitors?
Emerging players on record are Audicus, Hear.com and Jabra Enhance (formerly Lively). Others are American Tinnitus Association and Costco Hearing Aid Centers. Broad incumbents are HearingLife, Miracle-Ear and Beltone. Direct peers are Connect Hearing and Avada Audiology & Hearing Care.
Does RK Audiology have an API?
No public API is recorded for RK Audiology.
What industry is RK Audiology in?
RK Audiology's product category is Audiology Services. Its primary akta.pro industry code is HLAFAKAH, Audiology & Hearing Diagnostic Centers, with a secondary code of HLAKAMAI, Audiology & Hearing Services (ENT-Affiliated). Its NAICS code is 621340 and its SIC code is 8090.