Barari Group

Name

Barari Group

Legal name

Naseem Al Barari General Trading LLC

Website

https://bararigroup.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Barari Group is a Dubai-based, family-owned general trading conglomerate founded in 1991, exporting dates, date products, and Ceylon tea. It owns factories and packing facilities across the Middle East, North Africa, and South Asia, serving global food distributors.

Ownership category

akta.pro rank

Product category

Food Trading and Processing

NAICS

Food Manufacturing (311), Other Snack Food Manufacturing (311919)

SIC

Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141), Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods) (CRADAAAA)

akta.pro secondary industries

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG), Starches, Flours & Milling Products Trading/Wholesale (AFAIAKAH)

Keywords

• Dates export
• Tea trading
• General trading
• Foodstuff distribution
• Date processing

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Date Products: Export and sale of fresh and dry dates, date paste, and date syrup. The company owns and operates dates factories and packing facilities in UAE, Iraq, Algeria, Tunisia, and Sri Lanka.
2. Tea Products: Export and sale of Ceylon tea including green tea and black tea varieties. Barari Ceylon Tea is available in USA and Canada.
3. Auto Spare Parts: The group originally started with tires and car batteries as core business and continues to operate auto spare parts businesses in Dubai.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Barari Group is a general trading company that exports and imports food commodities, with two main product lines: dates (multiple varieties from UAE, Iraq, Algeria, Tunisia, and Saudi Arabia) and Ceylon tea (black and green). The company owns and operates dates factories and packing facilities across the Middle East, North Africa, and South Asia, producing fresh dates, dry dates, date paste, date syrup, and packaged tea. It also retains legacy auto spare parts and land transport subsidiaries in Dubai.

Product overview

Barari Group is a multi-national general trading company that operates across the Middle East, South Asia, and North Africa. The company exports and imports food products, with its two core commodity lines being dates and tea. The product portfolio spans multiple date varieties (Medjoul, Sukkary, Saudi, Algerian, Iraqi, Tunisian), date-based processed products (Date Syrup, Dates Paste, Thermopack Dates, Pouch Packaging), and tea products (Black Tea and Green Tea). The company owns and operates date factories and packing facilities in UAE, Iraq, Algeria, Tunisia, and Sri Lanka, with exports reaching America, Asia, Europe, and the Middle East.

Differentiator

Problem solved

Functional benefit

Products and services

• Medjoul Dates A premium variety of dates valued for their natural sweetness and larger, darker, caramel-like flavor. Available in 500 g, 1 kg, and 5 kg packaging.
• Sukkary Dates Premium dates variety including Naseem Sukkary Dates and Emirati Sukkary Dates sub-variants. Available in 1 kg packaging.
• Saudi Dates Dates sourced from Saudi Arabia including Sagai, Mabroom, Safawi, Ajwa, and Khudri varieties. Available in 100 g, 1 kg, and 5 kg packaging.
• Algerian Dates Dates sourced from Algeria including Deglet Nour Standard, Deglet Nour Branch, Deglet Nour Conditioned, Dry Dates, and Pitted Dates. Available in 250 g and 500 g packaging.
• Iraqi Dates Dates sourced from Iraq, including the Zahdi variety, available in 1 kg packaging.
• Tunisian Dates Dates sourced from Tunisia including Deglet Nour Conditioned and Deglet Nour Branch, available in 250 g and 500 g packaging.
• Dates in Pouch Packaging Various date varieties (Zahdi, Safawi, Emirates Fard, Deglet Nour) packaged in pouch format, available in 500 g.
• Thermopack Dates Dates packaged in thermopack format, available in 100 g, 500 g, and 1 kg sizes.
• Dates Paste Processed date paste product, available in 500 g and 1 kg packaging.
• Date Syrup Syrup made from dates, available in 375 g and 1,425 g packaging.
• Barari Ceylon Black Tea Barari Ceylon Black Tea, part of the tea portfolio distributed globally.
• Barari Ceylon Green Tea Barari Ceylon Green Tea, complementing the company's tea portfolio.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Atlas Imports & ExportscoreChannel Partner/ Reseller/ DistributorAtlas Imports & Exports serves as the exclusive distributor for Barari Ceylon Tea in USA and Canada markets. Contact details: Tel: 248-591-4253, Email: [email protected]. This partnership enables Barari Group to access North American retail and consumer markets.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Al Foah: UAE government-owned dates processor and the world's largest date manufacturer. Directly comparable as a UAE-based, vertically integrated dates producer and exporter with multi-origin sourcing, making it the closest scale benchmark for Barari's dates business.
• Bateel: UAE-based premium dates brand with global retail and cafe presence. Comparable as a Gulf-origin player competing in the same date varieties (Medjoul, Sukkary) with a stronger consumer brand and retail footprint than Barari.
• Hadiklaim (Israel Date Growers' Cooperative): Israeli cooperative marketing Medjool dates globally under brands like King Solomon. Directly comparable as a multi-grower date packer/exporter focused on premium Medjoul, overlapping with Barari's premium date portfolio.
• Maghadi Dates: Tunisian date producer and exporter specializing in Deglet Nour. Comparable as a North African origin player in the same Deglet Nour category that Barari sources and exports from Tunisia.
• Natural Delights: US-based Medjool date brand backed by Bard Valley Date Growers. Comparable as a date-focused consumer brand operating in Barari's target North American market, competing for the same retailer shelf space.
• Akbar Brothers: Sri Lanka-based conglomerate and one of the world's largest tea exporters. Comparable as a Sri Lankan-origin, multi-vertical tea exporter that shares Barari's trading-house DNA and Sri Lanka factory footprint.

Broad incumbents

• Dilmah: Sri Lankan-owned global tea brand with vertically integrated single-origin Ceylon tea. Comparable on the Ceylon tea side as a much larger incumbent competing for the same Ceylon tea consumer in markets Barari targets.

Regional players

• SunDate (Compagnie des Dattes): Tunisian date exporter with strong European distribution. Comparable as a Deglet Nour-focused North African player that competes with Barari in European markets served through Tunisia.
• Crown Dates: Saudi Arabia-based date producer and exporter offering Medjoul and other premium varieties. Comparable as a regional Gulf-origin premium date supplier overlapping with Barari's Saudi-sourced date portfolio.

Emerging players

• Atul Rajasthan Date Palm: Indian date palm processor producing date paste, syrup, and chunked dates. Comparable on the value-added date derivatives (paste, syrup) side where Barari is also building a presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/barari.group
• Instagraminstagram.com/barari.group
• LinkedInlinkedin.com/company/barari-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barari Group