DesignLab

What DesignLab does

DesignLab is a strategic brand design agency headquartered in Pune, Maharashtra, India, founded in 2012 and operating with a team of 11-50 employees. The company delivers end-to-end brand and digital services — spanning brand strategy, visual identity, packaging design, website and mobile app development, SEO/SMM, environmental graphics, exhibition design, signage, and marketing collateral — to enterprise and mid-market clients across 12+ verticals including FMCG, manufacturing, pharmaceuticals, IT/technology, real estate, finance, chemicals, healthcare, agriculture, and security & housekeeping. Its technical footprint covers front-end frameworks (React.js, Angular.js, Vue.js, Figma), back-end stacks (PHP/Laravel/Node.js/Python/WordPress), and mobile platforms (React Native, Flutter, Firebase), enabling full-stack creative and development delivery rather than purely graphic output.

The agency operates a professional services revenue model with project-based and retainer engagements, priced through custom quotes developed during discovery calls. Its go-to-market is sales-led, combining inbound website inquiries with direct outreach, supported by an active content marketing and SEO engine (31+ blog pages targeting "branding company in Pune"-style queries). Notable clients visible on its homepage and case studies include Tata Group, Hypro Engineers, AgreVolution, RMX, PDFPL/Scion Vigillant Services, NVC Foods, Boston Financial Advisory Group, and Mahavir Jewellers, with quantified outcomes such as Hypro's "100x growth" and NVC Foods's "150x scale" cited as proof of brand-led commercial impact. DesignLab appears to be founder-led by Parikksit, with no disclosed parent company, external investors, or subsidiary structure, and no patents, awards, or formal partnerships on record.

Name

DesignLab

Legal name

DESIGNLAB

Website

https://design-lab.co.in

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

DesignLab is a Pune-based strategic brand design agency offering brand strategy, visual identity, packaging, full-stack web and mobile development, and digital marketing services to enterprise and mid-market clients across 12+ verticals in India and globally.

Ownership category

akta.pro rank

Product category

Brand Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Packaging & Product Brand Design (BPAFAEAG), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Brand design services
• Digital marketing services
• Website development services
• Packaging design services
• Creative branding agency

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand & Design Strategy Services: Professional services revenue from strategic brand consulting, visual identity design, and packaging design engagements. Project-based or retainer arrangements for brand strategy, positioning, and brand system development.
2. Digital Services: Website development, UI/UX design, mobile app development, and digital marketing services including SEO, SMM, and performance marketing delivered as project-based or ongoing retainers.
3. Marketing Collateral Services: Sales enablement materials including brochures, presentations, exhibition designs, signage, and advertising campaign creatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

DesignLab is a strategic brand design agency that delivers brand strategy, visual identity, packaging, website and mobile app development, SEO, social media marketing, exhibition and environmental graphics design, and creative campaigns for enterprises and mid-market businesses. Engagements are delivered as project-based or retainer services combining strategic positioning with creative execution across digital and print.

Product overview

DesignLab is a strategic brand design agency offering a comprehensive portfolio of branding, digital marketing, and creative design services. The core offering spans Brand & Design Strategy (positioning and GTM readiness), Visual Identity & Packaging (logo, brand identity, and retail packaging), Website Development & UI/UX (responsive websites and mobile apps), Sales Enablement & Asset Building (brochures, catalogues, decks), and Campaigns & Performance Creatives (digital and offline campaigns). Supporting services include SEO, Social Media Marketing/Optimization, Environmental Graphics Design, Exhibition Design, Signage Design, Video Making & Presentations, Corporate Branding/Identity, and Brochure/Catalogue Design. The agency operates as a service-based consultancy rather than a software platform, delivering custom creative solutions across digital and print media.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand & Design Strategy Strategic positioning and brand clarity services to help businesses establish market presence and go-to-market readiness.
• Visual Identity & Packaging Design Distinctive brand visuals, logo design, corporate identity systems, and retail packaging design that drive recognition and purchase decisions for FMCG, pharmaceutical, food, and industrial products.
• Website Design & Development Static, dynamic, and e-commerce website development with responsive design, CMS integration, and SEO-ready implementation using technologies including React.js, Angular.js, Vue.js, PHP, Node.js, Python, CodeIgniter, Laravel, and WordPress.
• Mobile App Development iOS, Android, and cross-platform mobile app development using React Native, Flutter, and Firebase.
• UI/UX Design Conversion-focused, SEO-optimized websites with user-centric interface design for digital brand experiences.
• SEO Services Search engine optimization including on-page optimization, technical SEO, content creation, and link building to improve organic rankings.
• Social Media Marketing (SMM) Social media strategy and content marketing across Facebook, LinkedIn, Instagram, YouTube, Pinterest, and Twitter platforms.
• Social Media Optimization (SMO) Social media profile optimization and automation to improve brand visibility and search engine rankings.
• Sales Enablement & Marketing Collateral Design High-impact sales decks, brochures, corporate profiles, catalogues, and marketing toolkits for sales teams.
• Advertising & Performance Campaign Creatives Brand-aligned campaigns across digital and offline channels including magazine, newspaper, hoarding, and digital advertising campaign design and strategy.
• Environmental Graphics Design (EGD) Space branding, wayfinding signage, office and showroom environmental branding, and experiential design for physical spaces.
• Exhibition Design Exhibition stall design, panel design, booth design, and installation services for trade shows and brand activation events.
• Signage Design Wayfinding signage, signboard design, and vehicle branding for physical brand representation.
• Video Making & Corporate Presentations Corporate videos, explainer videos, brand videos, product videos, and PPT presentations for brand communication.
• Brochure, Flyer & Catalogue Design Brochure, flyer, leaflet, product catalogue, and corporate profile design for marketing materials.
• Packaging Design Creative packaging solutions including box design, pouch design, and label design for FMCG, pharmaceutical, food, and industrial products.

Quantifiable outcome

• 100x Growth achieved for Hypro
• +3 more outcomes

Named customers8 records

Segments12 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Interbrand: Global brand consulting firm offering brand strategy, identity design, and valuation services across industries. Competes with DesignLab for enterprise brand transformation mandates while operating at significantly larger global scale and with broader IP-driven offerings.
• Wieden+Kennedy India: Creative-led network with India presence focused on integrated campaigns, brand storytelling, and digital experiences. Comparable to DesignLab in offering brand + digital creative services, but operating at much greater scale and creative prestige tier.
• Brand Union (part of WPP): WPP-owned global brand consultancy delivering brand strategy, identity, and design systems. Competes for the same large brand transformation briefs as DesignLab while offering global network infrastructure and integrated marketing capabilities.
• Landor & Fitch: Global brand strategy and design consultancy with deep enterprise experience. Comparable as a larger, established brand design player pursuing similar strategic-branding engagements; DesignLab competes for the same enterprise wallet with a more agile regional model.

Direct peers

• Foreignad: India-based creative and digital agency offering branding, advertising, and digital marketing services. Competes with DesignLab for similar SMB and mid-market clients seeking integrated brand and digital creative output.
• Elephant Design: India-based strategic brand design agency with offices in Mumbai and Pune, offering brand strategy, identity, packaging, and environmental design. Closest peer to DesignLab given regional overlap, comparable service portfolio, and similar mid-market to enterprise client mix.
• Ray+Keshavan / Salt Brand Solutions: Mumbai and Bengaluru-based brand design consultancy offering strategic branding, packaging, and identity work to Indian and global clients. Direct comparable agency serving similar mid-market and enterprise brand transformation briefs as DesignLab.
• Lemon Design: India-based design agency providing branding, packaging, and digital design services with a similar SMB-to-mid-market focus. Direct competitor for brand identity, packaging, and digital marketing work in the Indian market.
• L&K Saatchi & Saatchi (India): Mumbai-headquartered full-service advertising and brand agency offering creative, digital, and integrated brand work. Comparable as a competing Indian mid-to-large agency vying for similar FMCG, manufacturing, and enterprise clients as DesignLab.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/designlabpune
• Facebookfacebook.com/designlab.pune
• LinkedInlinkedin.com/company/designlabpune

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DesignLab