Honest Abe Roofing Franchise

What Honest Abe Roofing Franchise does

Honest Abe Roofing Franchise, Inc. is a privately held US residential and commercial roofing franchise system headquartered at 1070 Windsor Rd, Terre Haute, Indiana. Founded by Kevin Newton in 2007, the company began franchising in 2018 and has grown to over 20 locations across the United States, with territories awarded on an exclusive Metropolitan Statistical Area (MSA) basis across 389 US MSAs. Its primary end customers are residential homeowners requiring roof repair, replacement, emergency services, and inspections, served by individually owned franchise locations operating within their assigned MSAs.

The company's core offering to franchisees is a turnkey operating system built around three proprietary technology components. Abe-Praisal is a satellite-based roof measuring tool that allows point-and-click measurement without on-site presence or advanced roofing knowledge. AbeConnect is a specialized CRM and pricing platform that calculates roof prices from Abe-Praisal measurements and manages customer workflows. Transcontinental Supply Company (TSC) is an exclusive materials supply operation offering franchisees approximately 20% lower pricing than local supply houses, accessible via an ordering app integrated with AbeConnect measurements. The model is reinforced by Honest Abe University (24/7 web-based training), a Partner Crew subcontractor network that eliminates in-house labor overhead, the Ironclad Guarantee suite including a 365-day Roof Assurance Guarantee, and Easy Payment Solutions for customer financing.

Revenue mechanics are typical of franchise systems. Honest Abe generates revenue from one-time initial franchise fees tiered by MSA classification ($35,000 for Tertiary Markets up to $200,000 for Mega-Markets), a 5% ongoing royalty on franchisee gross sales, a 2% brand development fund contribution, and a $200 monthly technology fee per user. Per the 2023 FDD, average franchisee location revenue is $3.25 million annually, average franchisee revenue is $5.8 million, and top performers reach $11.54 million, implying that the franchisee base operates within a roughly $52 billion US roofing industry. The company is SBA accredited, recognized on the 2023 Qualified Remodeler TOP 500 list (#37) and HIP 200 list, and sells territories through a structured 7-step franchise acquisition pipeline with a less than 5% per-step conversion.

Name

Honest Abe Roofing Franchise

Legal name

Honest Abe Roofing Franchise, Inc.

Website

https://honestaberoofingfranchise.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Honest Abe Roofing Franchise, Inc. is a privately held US roofing franchise system founded in 2007, operating 20+ locations that deliver residential roofing services through proprietary measuring, CRM, and supply-chain technology on an exclusive MSA territory basis.

Ownership category

akta.pro rank

Product category

Residential Roofing Franchise Services

NAICS

Roofing Contractors (23816)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Inspection, Maintenance & Cleaning (HSAPAKAC)

Keywords

• Residential roofing franchise
• Roof replacement services
• Franchise business opportunity
• Roofing contractor network
• Roof repair services

Headquarters

HQ city

Terre Haute

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Franchise Fees: Initial franchise fees ranging from $35,000 to $200,000 depending on territory classification (Mega-Markets: $200,000, Primary Markets: $70,000, Secondary Markets: $50,000, Tertiary Markets: $35,000)
2. Royalty Fees: Ongoing royalty fee equal to 5% of gross sales from franchise locations
3. Brand Development Fund: Brand development fund contribution of 2% of gross sales for marketing and brand development
4. Technology Fees: Monthly technology fee of $200 per user for access to AbeConnect and proprietary software systems
5. Roofing Services Revenue: Franchise locations generate revenue through residential roofing services including repairs, replacements, and emergency services. Average location revenue is $3.25 million annually with top performers earning $11.54 million

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Honest Abe Roofing Franchise sells residential roofing franchise rights and a turnkey operating system to independent franchise owners who then deliver roof replacement, repair, inspection, and emergency roofing services to homeowners within exclusive MSA-based territories. The franchisor supplies proprietary measuring, CRM/pricing, supply chain, training, and marketing systems, and collects franchise fees, royalties, brand development contributions, and technology fees from its franchisees.

Product overview

Honest Abe Roofing Franchise is a residential roofing services franchise system built on a proprietary technology stack and business model. The core offering includes roofing installation, repair, and emergency services for homeowners. The product portfolio centers on three key proprietary technologies: Abe-Praisal (satellite roof measuring software), AbeConnect (pricing calculation and CRM platform), and Transcontinental Supply Company (exclusive materials procurement with 20% cost savings). Franchisees access Honest Abe University for training, Partner Crews for subcontractor installation services, and receive marketing, sales, HR, and construction management support. The company differentiates through its Ironclad Guarantees suite and Easy Payment Solutions financing. The franchise model emphasizes low overhead by utilizing partner companies for construction work while franchisees focus on marketing, sales, and operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Honest Abe Roofing Franchise Opportunity Residential roofing franchise rights sold to prospective franchise owners for exclusive MSA-based territories, including training, marketing, supply chain, and technology access; total initial investment ranges from $185,025 to $466,341.
• Abe-Praisal Satellite roof measuring software that allows franchisees to measure roofs by point-and-click without on-site presence, measuring tape, or advanced roofing/geometry knowledge.
• AbeConnect CRM and Pricing Platform Specialized CRM and pricing platform that calculates roof prices from Abe-Praisal measurements and manages franchisee customer relationships and workflows.
• Transcontinental Supply Company (TSC) Exclusive materials supply company for Honest Abe Roofing franchisees, with an ordering app that accepts measurements from AbeConnect and delivers roofing materials at approximately 20% lower prices than local supply houses.
• Honest Abe University Internal web-based training platform available 24/7 to franchisees, offering hundreds of hours of training on leadership, marketing, sales, and production.
• Partner Crew Program Network of approved subcontractor crews providing roofing installation services to franchisees, allowing franchisees to focus on sales and operations without in-house labor.
• Ironclad Guarantees Suite of homeowner-facing guarantees bundled with Honest Abe Roofing services, including Ironclad-Lowest Investment Guarantee, No-Risk Guarantee, Presidential Accountability Guarantee, Invest Once Guarantee, and a 365-day Roof Assurance Guarantee.
• Easy Payment Solutions In-house financing options offered to homeowners through partner lenders, making premium roofing solutions more accessible and helping franchisees close deals.

Quantifiable outcome

• Average location revenue of $3.25 million annually (2023 FDD)
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Transcontinental Supply Company (TSC)coreTechnology or IntegrationExclusive supply company created for the Honest Abe Roofing franchise system. TSC's primary objective is to make the ordering process as simple as possible for franchisees. Franchisees can use AbeConnect measurements to upload orders through the TSC ordering app, schedule delivery, and receive materials at prices 20% lower than local supply houses.
• Partner Crews (Subcontractors)coreOthersPartner Crews are approved subcontractors that perform construction work for franchisees. The Win-Win-Win model benefits the partner (doing what they're good at), the franchisee (no payroll burden, labor tied to cost of goods), and the customer (both parties have skin in the game). HonestAbeRoofingCrew.com helps franchisees build their partner crew database.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Storm Guard Roofing & Restoration: National residential roofing and restoration franchise that, like Honest Abe, sells territories to franchisees who run local roofing businesses supported by a centralized brand, training, and marketing system. Directly comparable in size, customer (residential homeowners), and franchise economics.
• Bone Dry Roofing: Multi-state residential roofing franchise network with a comparable franchise model: territorial exclusivity, centralized marketing, standardized operating playbooks, and a focus on homeowner roof replacement and repair. Overlaps heavily with Honest Abe in customer, service offering, and go-to-market.
• Mr. Roof (1-800-ROOFING): Established US residential roofing franchise brand that has historically franchised roofing territories nationwide. Comparable to Honest Abe in target customer (homeowners), service mix (replacement, repair, storm damage), and franchise distribution model.
• Roofing by Curry: Regional-to-national residential roofing franchise/chain offering roof replacement, repair, and siding services to homeowners. Operates with a franchise-like distributed model targeting the same residential customer and service categories as Honest Abe.
• HomeVestors of America: Long-standing national franchise system that sells territories to independent owner-operators in the home-services space (house-buying/renovation). Comparable in franchise structure, MSA-based territorial model, training/university support, and target entrepreneurial franchisee demographic.

Broad incumbents

• Tecta America: Largest commercial roofing contractor in the US, with a broad portfolio across commercial, institutional, and some residential work. Relevant as a broad incumbent in the roofing services category; less comparable on the franchised-residential-homeowner model but competes for the same pool of installers and management talent.
• Roofing Corp of America: PE-backed platform that has acquired multiple regional residential and commercial roofing operators. Competes with Honest Abe in the residential re-roof and storm-restoration end market, and represents the consolidated-rollup counterpoint to Honest Abe's franchise-based growth model.
• Authority Brands (Authority Roofing): Franchise platform (backed by Pritzker Private Capital) that owns and operates multiple home-services franchise brands including roofing-adjacent concepts. Comparable as a multi-brand home services franchisor with shared back-office, marketing, and franchise development infrastructure.
• Neighborly (formerly Dwyer Group): Global franchisor of more than two dozen home-services brands across roofing, restoration, plumbing, electrical, and more. Closest scaled analog to a multi-brand home-services franchise platform; represents the long-term consolidator/incumbent trajectory that Honest Abe could either join or compete against.

Regional players

• The Grounds Guys (a Neighborly brand): Franchised home-services brand (landscaping/lawn care) under Neighborly, illustrating the distributed, territory-based home-services franchise model. While adjacent rather than directly roofing, the franchise economics, candidate profile, and back-office model closely resemble those Honest Abe targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuIOAC0PBQu-h_KTNd1vpuw
• Facebookfacebook.com/roofingfranchise
• LinkedInlinkedin.com/company/honestaberoofingfranchiseinc.
• Instagraminstagram.com/honestaberoofingfranchise
• Xx.com/harfranchise

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honest Abe Roofing Franchise