The Winery at Bull Run

What The Winery at Bull Run does

The Winery at Bull Run is a privately held, for-profit wine producer and e-commerce retailer headquartered in Centreville, Virginia. Founded in 2012, the company operates as a small business (11-50 employees) selling wines through a direct-to-consumer channel at wineryatbullrun.com, alongside what is, based on its location and naming, a destination winery near the Bull Run / Manassas battlefield area in Northern Virginia.

The company's product is wine — a physical agricultural good — with revenue derived from online DTC shipping and on-premise tasting-room/retail sales typical of Virginia wineries. There is no disclosed proprietary technology stack, AI/ML capability, app, or platform infrastructure in the input data; the website itself was not scrapeable and returned only a verification screen. No pricing, marketing channels, distribution partners, certifications, or supplier relationships are documented.

Leadership is concentrated: Jon Hickox serves as President and owner, indicating an owner-operator governance model with no disclosed outside investors, board, or strategic backers. No funding rounds, M&A activity, partnerships, awards, patents, or regulatory actions are recorded. Overall the available evidence describes a stable, small-scale Virginia winery with an omnichannel (online + on-premise) retail model, but lacks the granularity to assess commercial velocity, customer base composition, or growth investment.

Name

The Winery at Bull Run

Website

https://wineryatbullrun.com

Company type

Private

Founded year

2012

Headcount range

11–50 employees

Short description

The Winery at Bull Run is a privately held Virginia winery founded in 2012 that produces and sells wine directly to consumers via its e-commerce site and on-premise tasting room in Centreville, Virginia, operating as a small owner-operated business with 11-50 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Centreville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

The Winery at Bull Run is a Virginia-based winery founded in 2012 that produces and sells wines directly to consumers through both an on-site tasting room and an e-commerce channel. Operating as a private for-profit company with 11-50 employees, it is headquartered in Centreville, United States, and offers its own estate-produced wines for retail purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• Wines

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights1 record

Emerging players

• Firstleaf: Subscription-based wine DTC shipper. Relevant comparable for the e-commerce + club flywheel the Bull Run winery could build.
• Bright Cellars: Wine subscription startup with quiz-based personalization and DTC shipping. Adjacent to the wine-club model Bull Run could pursue, targeting similar millennial/affluent consumers.

Direct peers

• Barboursville Vineyards: One of Virginia's most established wineries, with on-site tasting room, restaurant, and DTC wine sales. Highly comparable to The Winery at Bull Run as a Virginia-based producer-owned wine operation serving the DC metro market.
• King Family Vineyards: Virginia winery with tasting room, wine club, and DTC focus. Operates at a similar boutique scale to The Winery at Bull Run in the same regional market.
• Glen Manor Vineyards: Small Virginia estate winery with tasting room and wine club. Directly comparable as a similarly sized Virginia producer with a DTC/club model.
• Winc (The Tasting Club): Wine subscription club that produces its own labels and ships DTC nationally. Comparable as a digitally native wine business combining production and subscription/club revenue.

Broad incumbents

• Wine.com: Largest US online wine retailer selling across all 50 states. A direct competitor in the e-commerce wine channel the Bull Run winery is pursuing, though at vastly greater scale.
• Drizly: Alcohol e-commerce marketplace owned by Uber, offering on-demand wine delivery. Adjacent competitor in DTC wine distribution with much broader geographic reach.
• Total Wine & More: Large US multi-category alcohol retailer with strong online and physical presence. Competes in wine retail and offers a benchmark for how scaled players capture consumer wallet share.

Regional players

• Chrysler Wine & Spirits: New York–based wine retailer and wholesaler with strong DTC shipping. Comparable as a regional alcohol retailer/wholesaler, though operating in a different geography than the Virginia-based Bull Run.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wineryatbullrun

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Winery at Bull Run