King Family Vineyards

What King Family Vineyards does

King Family Vineyards is a family-owned and operated winery established in 1998 in Crozet, Virginia, situated on 327 acres in the foothills of the Blue Ridge Mountains within the Monticello AVA. The business produces approximately 10,000 cases of premium wine annually from 46 acres of estate vineyards at 780-820 ft elevation, with winemaker Matthieu Finot (since 2007, Burgundy-trained) leading production of Bordeaux-style reds (Meritage, Mountain Plains), whites (Chardonnay, Viognier, Sauvignon Blanc), sparkling wines (Brut Blanc de Blanc, Brut Rosé), rosé (Crosé), and limited Small Batch and Artist Series releases. Production is supplemented by the Cornus Virginicus limited-edition collaboration with the First Lady of Virginia.

The business operates a direct-to-consumer commercial model with multiple revenue streams: wine sales through the on-site tasting room (open daily) and e-commerce shipping to 28 U.S. states; a quarterly Wine Club subscription offering 20% member discounts; tiered tasting experiences priced from $25 (self-guided flights) to $90 (Founder's Farm Tour); wedding and private event venue rental centered on the 200-seat Carriage House; Roseland Polo Club operations including Sunday matches, polo school lessons ($100-$225), and USPA-sanctioned tournaments; and a corporate gifting program with 20-30% volume discounts for 25+ bottle orders. Customer segments span wine enthusiasts, wedding couples, corporate event clients, polo players and spectators, and corporate gifting buyers.

King Family Vineyards has remained a privately-held, family-controlled business since founding with no external funding, no parent company, and no disclosed institutional investors. The Kings — founder Ellen King alongside sons Carrington (Vineyard Manager), Stuart, and James — manage operations supported by 12 full-time and 35 part-time employees. Recent 2025 leadership additions include General Manager Caroline Smith, Wine Director Karine Malifarge, and Tasting Room Manager Joanna Hooker, alongside continued technical leadership from Finot and Associate Winemaker Connor Jooste. Technology footprint is limited to standard DTC e-commerce (Commerce7), with no proprietary AI/ML, API, or platform technology disclosed.

Name

King Family Vineyards

Legal name

King Family Vineyards

Website

https://kingfamilyvineyards.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

King Family Vineyards is a family-owned Virginia winery producing ~10,000 cases annually from 46 estate acres in the Monticello AVA, serving wine enthusiasts, wedding couples, corporate clients, and polo spectators through its tasting room, Wine Club, e-commerce shipping to 28 states, and on-site event venue.

Ownership category

akta.pro rank

Product category

Winery / Premium Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Estate winery
• Virginia wines
• Wine club subscriptions
• Vineyard wedding venue
• Polo experiences

Headquarters

HQ city

Crozet

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Wine Sales: Sale of wines directly to consumers through on-site tasting room and e-commerce website. Wines include Crosé (rosé), Meritage (Bordeaux-style red blend), Mountain Plains series, and specialty releases. Ships to 28 U.S. states.
2. Wine Club Subscriptions: Quarterly wine club shipments offering 20% discount on retail prices. Members receive red, white, or mixed selections with benefits including early access to releases, member-only events, and reserved patio seating.
3. Tastings and Tours: Revenue from guided tastings ($35), seated tastings ($65), winery tours ($75), and founder's tours ($90). Self-guided flights available for $25.
4. Wedding and Event Venue Rental: Venue rental for weddings and private events at the Carriage House (seats ~200), tasting room, pavilion, and outdoor spaces with Blue Ridge Mountain views.
5. Polo Experiences: Intro to polo experiences ($200-$225) including lessons and optional wine tasting. Polo school lessons for adults ($150/session) and youth ($100/session). Club memberships and tournament entry fees.
6. Corporate Gifting: Bulk wine sales to corporate clients with quantity discounts (20-30% off for 25+ bottles). Gift card sales with tiered discounts for larger orders.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

King Family Vineyards is a family-owned estate winery in Crozet, Virginia, that produces and sells premium wines from estate-grown grapes in the Monticello AVA. The company sells wines directly to consumers through its on-site tasting room, e-commerce website (shipping to 28 states), and a Wine Club subscription program, and also generates revenue from guided tastings, weddings, private events, and polo matches and lessons at its on-site Roseland Polo Club.

Product overview

King Family Vineyards is a family-owned winery in Crozet, Virginia, operating since 1998. Their portfolio centers on premium wines from the Monticello AVA, including flagship offerings like Crosé (dry rosé), Meritage (Bordeaux-style red blend), and Mountain Plains wines. The portfolio includes sparkling wines, white wines (Chardonnay, Viognier, Sauvignon Blanc), red wines (Cabernet Franc, Merlot, Petit Verdot), limited Small Batch Series, and special projects like Cornus Virginicus (in partnership with the First Lady of Virginia) and the Artist Series featuring original art labels. Beyond wine sales, the experience encompasses a Wine Club membership program with quarterly shipments, guided tastings and vineyard tours, Roseland Polo events (Sunday matches and polo lessons), and comprehensive event venues for weddings and corporate functions. The business also offers direct-to-consumer retail including merchandise and gift cards.

Differentiator

Problem solved

Functional benefit

Brands

• Roseland Polo: The polo club and school operated at King Family Vineyards, hosting Sunday polo matches from Memorial Day weekend through October. Established in 1996, the club's mission is to create a sustainable polo community in the Charlottesville area.
• Cornus Virginicus
• Artist Series

Products and services

• Crosé A dry rosé wine named after the small town of Crozet, Virginia; a flagship rosé offering in the portfolio.
• Meritage A flagship Bordeaux-style red blend from King Family Vineyards showcasing Monticello AVA terroir.
• Mountain Plains Red A Bordeaux-style red blend from the Mountain Plains series, crafted from select vineyard blocks and positioned as a premium tier.
• Sparkling Wines Includes Brut Blanc de Blanc and Brut Rosé sparkling wines made in the traditional method.
• White Wines A white wine line including Chardonnay, Viognier, and Sauvignon Blanc wines.
• Red Wines Red wines including Cabernet Franc, Merlot, and Petit Verdot single-varietal wines.
• Small Batch Series Limited-production Virginia wines crafted in small quantities for discerning collectors.
• Cornus Virginicus A limited-edition Virginia wine project collaboration between King Family Vineyards and the First Lady of Virginia, celebrating Virginia agriculture. Each edition donates proceeds to an agricultural charity.
• Artist Series A collection of three young, lively wines released under a unified vision, each featuring original artwork from a different artist each vintage.
• Wine Club Membership Year-round membership offering quarterly wine shipments at 20% off retail prices, with red, white, or mixed selections in 3-bottle, 6-bottle, or case quantities. Members receive early access to releases and member-only benefits.
• Wine Tastings & Tours Tiered tasting experiences: Self-Guided Flight ($25), Guided Tasting ($35), Seated Tasting ($65), Winery Tour & Tasting ($75), and Founder's Farm & Vineyard Tour ($90).
• Roseland Polo Sunday polo matches, polo lessons (adult and youth), Intro to Polo Experience, reserved polo spaces, and tournament play at the on-site Roseland Polo Club.
• Wedding Venue Vineyard wedding venue offering outdoor mountain-view ceremony spaces and indoor reception spaces including the Carriage House (seats approximately 200), tasting room, and pavilion.
• Private & Corporate Events Event venue hosting corporate retreats, private gatherings, anniversary celebrations, and other special occasions with flexible indoor and outdoor spaces.
• Corporate Wine Gifting Corporate gifting program offering bulk wine orders at 20-30% discount on 25+ bottles and gift-card tiers for client, employee, and holiday gifting.
• Events & Entertainment Year-round calendar of on-site programming including Wine Wednesdays with food trucks and trivia, Summer Friday Series with live music, food-truck weekends, polo matches, author nights, and music festivals.
• Merchandise Branded merchandise including apparel and wine accessories available in the gift shop.
• Gift Cards Digital and physical gift cards redeemable for wine, experiences, and merchandise purchases.

Quantifiable outcome

• Production capacity of 10,000 cases annually
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered flagship, minor and core.

• Make-A-Wish Greater VirginiaflagshipStrategic or Co-development Partner · 1 January 2026Partnership for USPA National Sherman Memorial arena polo tournament. Event raises funds for Make-A-Wish Greater Virginia's mission of granting life-changing wishes to children with critical illnesses.
• Wintergreen Music FestivalminorGTM or Marketing Partner · 1 January 2026Concert venue partnership hosting Baroque and Baroque-inspired chamber music performances at King Family Vineyards.
• First Lady of Virginia Suzanne S. YoungkinflagshipStrategic or Co-development Partner · 1 January 2023Collaboration on Cornus Virginicus limited-edition wine project celebrating Virginia agriculture. Each edition features a different Virginia winemaker, with donations made to agricultural organizations chosen by the First Lady. The project has donated over $25,000 to Virginia agricultural charities.
• Wheatland Farm's Faith and Family FoundationcoreStrategic or Co-development Partner · 1 January 2023Cornus Virginicus IV donation recipient. Wheatland Farm provides therapeutic equestrian programs; the partnership supports these programs through wine project proceeds.
• Virginia Secretary of Agriculture and Forestry Matthew LohrcoreStrategic or Co-development Partner · 1 January 2023Participates in Cornus Virginicus tasting panel alongside the First Lady and producing winemaker to select the annual blend.
• USPA (United States Polo Association)coreStrategic or Co-development PartnerRoseland Polo Club hosts USPA-sanctioned tournaments including National Sherman Memorial and National Youth Tournament Series Qualifiers.
• Local Restaurants and Food TrucksminorGTM or Marketing PartnerRotating food trucks appear at Wine Wednesday, Summer Friday Series, and weekend events. Recommended local dining partners include Greenwood Gourmet Grocery, Crozeli Sandwich Shop, Crozet Pizza, Fardowners, and others.
• Barboursville Vineyards, Cana Vineyards, Mountain and Vine VineyardsminorStrategic or Co-development PartnerPrevious winemakers who produced earlier editions of Cornus Virginicus project. Demonstrates collaborative approach to Virginia wine industry.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Stinson Vineyards: Family-owned estate winery in the Monticello AVA producing small-lot, terroir-driven wines with a tasting room and wine club. Comparable as a smaller-volume Virginia estate winery with a DTC-forward model.
• Veritas Vineyards and Winery: Family-owned Monticello AVA winery producing premium estate wines with a strong event/wedding hosting component and wine club. Comparable in scale, ownership structure, and DTC-plus-events revenue mix to King Family Vineyards.
• Trump Winery: Largest wine producer in Virginia (~50,000+ cases) with a tasting room and event venue on the Monticello AVA-adjacent Trump National Golf Club. Directly comparable Monticello AVA producer, though at significantly greater scale and with a different distribution mix.
• Blenheim Vineyards: Virginia estate winery in Charlottesville producing premium wines from estate-grown grapes with a tasting room and event venue. Comparable mid-sized Monticello-area DTC and event-driven winery.
• Pollak Vineyards: Estate winery in the Monticello AVA producing Bordeaux-style and Chardonnay wines with a tasting room and wine club. Comparable in scale, varietal focus, and DTC channel strategy.
• Chateau Morrisette Winery: Virginia destination winery on the Blue Ridge Parkway producing estate wines and operating a tasting room, restaurant, and event venue. Comparable as a Virginia winery blending DTC wine sales with a destination hospitality experience.
• Early Mountain Vineyards: Virginia estate winery in Madison County operating a tasting room, full-service restaurant, wedding/event venue, and wine club. Comparable DTC experience-led model with similar emphasis on hospitality-driven premium positioning.
• Pippin Hill Farm & Vineyards: Virginia estate winery in Crozet/Charlottesville region offering a comparable combination of premium wines, farm-to-table culinary experiences, and a destination wedding/event venue. Closest functional competitor in the Monticello AVA wedding and DTC space.
• Barboursville Vineyards: Historic Virginia winery founded in 1976 in the Monticello AVA, producing premium estate wines and operating a destination tasting room and restaurant (Palladio). Directly comparable as a neighboring Monticello AVA producer with similar DTC and event-driven business model.

Emerging players

• Winc: California-based digitally native wine club and DTC subscription brand. Comparable subscription/recurring DTC wine model, but operates at national scale without a destination hospitality component, contrasting King Family's estate experience approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kingfamilyvineyards
• Instagraminstagram.com/kingfamilyvineyards
• Xx.com/kingvineyards
• LinkedInlinkedin.com/company/king-family-vineyards

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King Family Vineyards